Omar Andrade is a UX designer who helps organizations solve problems and find opportunities for innovation. He uses various techniques like sketching, user research, idea synthesis and prototyping. Omar also has experience in product management, working in an agile environment, and running a food tech startup. He aims to visualize problems, generate insights, develop compelling solutions, and effectively communicate with stakeholders.

1. OMAR
ANDRADE
Helping organisations become better at solving UX and
service design problems and, find opportunities for
innovation within an ecosystem
+61 0416 237 994
omar.ivan.andrade@gmail.com

2. MAKING THE COMPLEX
SIMPLE
plotting a course through ambiguity
user research
idea synthesis and meaning making
presenting ideas and concepts

3. PLOTTING A COURSE
THROUGH AMBIGUITY
The beginning of any project
comes with a moment of, where do
I start?
Typically, I will rip into the brief and
visualise the problem through
sketches, usually on a whiteboard,
(but whatever works).
This visualisation clarifies valuable
pieces for stakeholders and shows
what gaps and opportunities might
still exist.
By visualising the brief, ambiguity
can begin to take shape and solid
next priorities can be set
Visualising the brief

4. USER
RESEARCH
I use a variety of research tools
depending on the objective and
phase of the project.
At the discovery stage, I will
undertake rich qualitative
techniques to uncover attitudinal
and behavioural insights.
I focus on generating insights and
later synthesising into themes that
inform ideation.

5. IDEA SYNTHESIS AND
MEANING MAKING
Once insights have been
gathered, making meaning from
them is where the magic happens,
as Jon Kolko says.
I use a variety of techniques and
matrices to synthesise. I do this to
ensure objectivity, so that the
upcoming solutions are
compelling.
Affinity
Mapping
Personas

6. PRESENTING IDEAS
AND CONCEPTS
Articulating and presenting to
stakeholders of all levels is a
comfortable key skill of mine.
Breaking the information up, and,
building levels of understanding is
critical to getting buy in and
engagement.
I can talk to presentation decks, or
simple sketches, I prefer to
immerse the stakeholders into the
project by walking them through a
project room.

7. FINDING GAPS FOR
INNOVATION
Finding the gaps
Entrepreneurial experience
Horizon thinking

8. FINDING THE GAPS
MY THOUGHT
PROCESS:
INNOVATION FUNNEL
Not all opportunities are created
equally.
Here is my innovation thought
process mapped out. It centres
around creating clarity within the
problem space.
?
21 3
1
Future themes
Problem space
do users even
want this problem
solved?
Strategically valuable
and worth solving
2
3
Hypotheses
ranked by value
MVPs
ranked by
risk

9. ENTREPRENEURIAL
CASE STUDY
HUNGRY MONDAYS
I had a food-tech startup, created
from the insight that restaurant
kitchens sit unused for most of the
night.
It was called Hungry Mondays,
and produced 2000+ slow cooked
fast food meals for Sydney per
week. Press play on the case
study.
Hungry Mondays case study

10. HORIZON
OPPORTUNITY
THINKING
I am interested in the inevitable
future and critically look at what
opportunities lie beyond the next
few years.
HORIZON 1
HOW A COMPANY
OPERATES TODAY
HORIZON 2
HOW A COMPANY WILL
OPERATE IN
2 YEARS
HORIZON 3
HOW A COMPANY WILL
OPERATE IN
5+ YEARS

11. SERVICE DESIGN
concept exploration
service and experience prototyping
service blueprints
journey maps
facilitation and co-creation

12. CONCEPT
EXPLORATION
I find exploring concepts and
scenarios through a myriad of
tools, helps to take concepts down
to the next level of detail.
In these examples I used, user
flows, stakeholder maps and
empathy maps to understand a
user’s experience during peak
hour gym times for Fitness First.
User Flows
Stakeholder Map Empathy Map

13. PROTOTYPING
SERVICE AND
EXPERIENCE
For initial rounds of testing, I’ll test
individual ideas quickly to build
confidence and understanding
about the desirability of a solution.
In this example, initial quick and
dirty paper prototypes and
storyboards created an
understanding of what was
desirable for users. The digital
walk-through (above) was
informed by the paper prototypes
(below) that tested well.
Digital walk-through,
press play
Paper prototypes

14. SERVICE
BLUEPRINTING
Once the customer experience is
refined, the focus turns to how it
will be delivered.
In this example, I am building out
a first run at a current state
blueprint of an engagement model
between parents and teachers for
the NSW department of education.

15. JOURNEY
MAPS
An important artefact to
understand the current state for
personas.
In these examples for Fitness First,
I was able to see a pattern of pain
points around peak hour gym
times.
This valuable insight informed the
design ideation. continued on the
next page.

16. JOURNEY
MAPS CONTINUED

17. FACILITATION AND
CO-CREATION
No two workshops are identical.
However, the north star is always
the workshop objective. I have
used many techniques to achieve
the desired outcomes:
- Customer journey mapping
- Co-design and ideation
- Dot exercises
- Mind maps
- Card sorting
- Sketching

18. PRIORITISING VALUABLE
WORK
product management
agile development

19. FINTECH PRODUCT
MANAGER
A confident collaborator and
confident talking with developers,
whilst keeping to a product vision.
I can break problems down into
workable chunks, prioritise their
importance and deliver the most
valuable pieces.

20. LEAN & KANBAN
DEVELOPMENT
I have experience working in the
lean and kanban styles. Where
value and momentum are royal.
I ran a lean startup and achieved
high turn over in a very short time.
I worked in the kanban style as a
fintech product manager. These
experiences have focused my
output to producing value quickly.
DONEDOINGPRIORITYBACKLOG
B

21. CONTACT
+61 0416 237 994
omar.ivan.andrade@gmail.com