This document discusses a conference on connecting digital technology with brand strategy. It provides an overview of surveys and indices that measure consumer brand loyalty, engagement, and digital platform usage across various product categories. Specifically, it examines data on over-the-counter pain relievers, finding that highly digitally engaged consumers have higher customer expectation levels and see attributes like safety and strong relief as more important than the general population. Brands need to understand how digital interactions influence category engagement to effectively harness the power of digitally engaged consumers.
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
Digital brands must provide a complete consumer experience from first encounter through purchase and delivery. This experience is the brand online. To build strong digital brands, companies must select a core promise such as convenience, achievement, fun, self-expression or belonging. They must then translate this promise into specific website design features and functions that deliver on the experience seamlessly. Successful digital brands explore technology tools like personalization, collaboration, streamlined purchasing and self-service to differentiate their experience and strengthen their brand.
The document summarizes the results of a survey about automobile preferences among U.S. Hispanic mobile users. The survey found that Toyota was the most preferred brand, with safety and gas economy being the most important factors considered during purchase. Price comparison and searching for information were the most common mobile activities. Over 30% used both online and mobile searches to compare auto prices. Hispanics were found to be loyal consumers who prefer brands similar to their current vehicle.
This document discusses insights from a report on mobile and digital life. It finds that while most consumers heavily research purchases online, the majority still make purchases offline. It also notes that online research is more common for higher involvement purchases. Though brands generate more online traffic than user reviews, user-generated content is still important. The document recommends aligning with sites that meet needs in different geographies and using offers to generate brand connections. It stresses the importance of mobile access, especially in growth markets, and notes investment in mobile services and apps will be key to reaching consumers.
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
The document discusses rethinking marketing frameworks in light of changing media landscapes. It summarizes research on how consumers engage with paid, earned, and owned media. The research found that: 1) Consumer involvement is key to brand growth across categories; 2) Consumers now spend more time researching brands online, especially for expensive purchases; and 3) The internet has significantly changed how consumers research most brands, especially in China and for tech products.
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
CRM Metrix presented: "IS SOCIAL MEDIA THE ALMIGHTY CONSUMER TOUCHPOINT?"
Where: Chicago WAW at the Hard Rock Chicago
When: June 9, 2010
Who: Hemen Patel
Digital brands must provide a complete consumer experience from first encounter through purchase and delivery. This experience is the brand online. To build strong digital brands, companies must select a core promise such as convenience, achievement, fun, self-expression or belonging. They must then translate this promise into specific website design features and functions that deliver on the experience seamlessly. Successful digital brands explore technology tools like personalization, collaboration, streamlined purchasing and self-service to differentiate their experience and strengthen their brand.
The document summarizes the results of a survey about automobile preferences among U.S. Hispanic mobile users. The survey found that Toyota was the most preferred brand, with safety and gas economy being the most important factors considered during purchase. Price comparison and searching for information were the most common mobile activities. Over 30% used both online and mobile searches to compare auto prices. Hispanics were found to be loyal consumers who prefer brands similar to their current vehicle.
This document discusses insights from a report on mobile and digital life. It finds that while most consumers heavily research purchases online, the majority still make purchases offline. It also notes that online research is more common for higher involvement purchases. Though brands generate more online traffic than user reviews, user-generated content is still important. The document recommends aligning with sites that meet needs in different geographies and using offers to generate brand connections. It stresses the importance of mobile access, especially in growth markets, and notes investment in mobile services and apps will be key to reaching consumers.
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
The document discusses rethinking marketing frameworks in light of changing media landscapes. It summarizes research on how consumers engage with paid, earned, and owned media. The research found that: 1) Consumer involvement is key to brand growth across categories; 2) Consumers now spend more time researching brands online, especially for expensive purchases; and 3) The internet has significantly changed how consumers research most brands, especially in China and for tech products.
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
Mc kinsey on cooperatives the retail coop's guide to industry trendsInformaEuropa
The document summarizes key trends that will reshape the retail sector over the next decade according to a McKinsey report. It identifies six major trends: 1) Retailers will provide seamless multichannel experiences, 2) Strategies and operations will be driven by big data, 3) Power will shift to consumers, 4) Emerging markets will see strong growth, 5) Developed markets will face margin pressure, and 6) Input costs will be more volatile. It then lists five questions for cooperative retailers regarding adapting to these trends.
The X Index, which surveyed 28,000 consumers across five markets — China, France, India, UK and US — found that of the 40 criteria analysed, two factors — ‘the customer journey was simple’ and ‘the customer journey was pleasant’ scored the highest — even above other factors including brand loyalty, customer service and price.
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
HOW DO YOU STEP-UP YOUR DIGITAL TRANSFORMATION & RECOVERY CHANCES IN THE POST...Jim Boukouray, PhD
The document summarizes 7 rules for retailers to follow in order to recover from the economic impacts of the COVID-19 pandemic, which has disrupted retail businesses worldwide. The rules are: 1) Accelerate digital transformation and prioritize omni-channel systems. 2) Focus on sustainability and frugal innovation to adjust to changing consumer behaviors. 3) Emphasize health, wellness and organic products that saw less impact. 4) Leverage livestreaming and social commerce to enable indoor shopping. 5) Adopt virtual reality, robotics and gamification. 6) Develop adaptive learning and agile organizational strategies. 7) Maintain a sense of the changing landscape and shifting consumer trends. Following these rules will help retailers beat the "
Social Customer Experience Why it Matters, What it Means for your BrandLithium
As more consumers become more social, brands are increasingly shifting their attention to the social customer experience— the collection of open, transparent, peer-to-peer exchanges that happen in online communities and social networks. Those who are rising to the challenge of social media are building social customer experiences that engage and enlist the power of the crowd to drive real business outcomes.
They’re solving enormous business problems like the cost of scaling support, and creating new opportunities like building demand and influence through social channels. Above all, they’re getting closer to their customers.
Whats going on in retailing - IBM - Rob Garf - Plenary session finalJerry J. Stam
The document discusses how today's consumers are smarter and more technology-savvy. It notes that 662 million people are active on Facebook, 95 million tweets are sent daily, and 5 billion mobile phone connections exist globally. The document then summarizes research by IBM on the profile of smarter consumers, noting that they are more instrumented, interconnected, and intelligent. It provides data on how Dutch consumers compare to European peers in their use of technology and their influences, attitudes, and expectations around shopping and retailers. The key expectations are for retailers to know customers, serve them with convenience and personalization, listen to their voices including via social media, and empower them.
The document proposes a new gaming console called Project X that includes a built-in projector for portable gaming. It would bring a new level of mobility to gaming. The summary outlines key specs of the proposed console, including its CPU, graphics capabilities, memory, storage and input/output ports. It also discusses common challenges faced by the video game industry, such as meeting public company growth demands with two year development cycles for new games. It proposes a marketing and launch strategy for Project X that includes market research, developing a project plan, establishing manufacturing and distribution, and implementing marketing programs.
The document discusses how to build successful permission-based marketing programs through engaging customers with relevant offers and rewards. It suggests starting with understanding individual customers through data profiling to personalize the dialogue. Promotions should be designed using different techniques to appeal to both rational and emotional motivations. The use of social media, gaming elements, coupons, and affinity-linked offers can help encourage customer engagement and amplification within social networks. As mobile commerce grows, including via near field communication technologies, permission-based advertising and loyalty programs will become more important for retaining valuable customers through a true dialogue focused on rewards and services rather than just selling.
Mobile marketing is gaining mainstream acceptance as brands increase their mobile budgets significantly in 2010. Mobile commerce is also expected to grow substantially as phones and mobile sites improve. However, challenges remain around privacy, data usage, and fragmentation among device platforms. Overall, mobile is maturing as a key marketing channel but still faces growing pains as the industry continues to evolve rapidly.
This document discusses the rapid growth of mobile apps and their impact on various industries. Some key points:
1) Worldwide mobile app usage has grown exponentially from 2009 to 2013 according to data from Flurry Analytics.
2) Time spent on mobile apps now surpasses time spent on the web and television in the U.S. based on data from comScore, Alexa and Flurry.
3) Mobile app revenue, driven by virtual goods and advertising, has grown faster than web revenue and reached $16 billion in 2012 according to eMarketer and Mary Meeker from KPCB.
4) Mobile apps are disrupting industries like social media, shopping, media and entertainment,
The document analyzes how the 100 fastest growing retail chains in the US are engaging consumers across various touchpoints, including in-store, websites, email, mobile, and social media. The summary examines:
1) In-store signage - Only 2% promoted email opt-in and 8% promoted social media engagement. Most did not leverage signage to promote digital engagement.
2) Employee engagement - 44% asked for email addresses at checkout but personalization of communications was lacking.
3) Sales receipts - Only 2% offered digital receipts via email, missing an opportunity for permission-based communications.
The document finds that while retailers collect consumer data, many are underutilizing their
Retail Touchpoints Exposed - The Social and Email Marketing Behavior of 100 F...Kyle Lacy
With Retail Touchpoints Exposed!, we’re excited to share insights gathered from our first-ever study of the 100 fastest growing retail chains in the United States. In these pages, we examine how these brands are building and engaging email subscribers, Facebook fans, Twitter followers, and other digital audiences across in-store and online environments. Our hope is that by highlighting what these retailers are doing right—
as well as opportunities they may be missing—we can help others optimize their own consumer touchpoints in ways that facilitate more profitable consumer communications and relationships.
The Current State & Promise of Mobile Couponing
Mobile Marketing Update - January 2013
Issued by the MMA North America
Mobile Coupon Ad Unit Standards
Committee (MOCAUS)
This document provides an overview of the mobile commerce outlook for 2013. It discusses how mobile commerce will make customers pickier as they can more easily compare prices. It also discusses how mobile advertising will be key to driving purchases in 2013 as advertisers integrate commerce capabilities. Additionally, it notes that as merchants improve their mobile strategies, analytics will become even more important to optimize efforts and understand customer data from mobile interactions.
Automotive marketers are shifting their advertising spending online at a rapid pace. Online advertising spending by the US automotive industry is expected to grow 21.6% in 2008 to nearly $3 billion and continue growing to surpass $5.6 billion by 2012. This reflects automakers following consumers online, as research shows 8 in 10 consumers now use the internet during the car buying process. While overall automotive advertising spending is declining, the portion spent online is increasing as automakers move budgets from traditional media channels like newspapers and magazines to digital platforms.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
1) The document discusses the current state of confusion around internet measurement and outlines five principles for making measurement more clear, including moving to a viewable impressions standard and determining metrics that matter for brand marketers.
2) It outlines areas of future progress, such as measuring viewability, parsing campaign delivery into target reach and frequency, developing impression quality metrics, innovations in measuring branding and mobile, and continued convergence of web analytics and audience measurement.
3) The key challenges are developing standardized metrics for impression quality and viewability across different platforms and devices, and integrating measurement from various data sources into a unified methodology.
The document discusses how tablets are catalyzing changes in media and technology, with various experts noting how tablets offer new opportunities for gaming, reading, video and more through their portable touchscreen interfaces. Tablets are predicted to transform industries like magazines by turning them into multimedia networks and allowing long-form content to thrive in new ways. The rise of tablets also has implications for how people consume content from various sources on a single device through apps rather than websites or traditional media.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
Mc kinsey on cooperatives the retail coop's guide to industry trendsInformaEuropa
The document summarizes key trends that will reshape the retail sector over the next decade according to a McKinsey report. It identifies six major trends: 1) Retailers will provide seamless multichannel experiences, 2) Strategies and operations will be driven by big data, 3) Power will shift to consumers, 4) Emerging markets will see strong growth, 5) Developed markets will face margin pressure, and 6) Input costs will be more volatile. It then lists five questions for cooperative retailers regarding adapting to these trends.
The X Index, which surveyed 28,000 consumers across five markets — China, France, India, UK and US — found that of the 40 criteria analysed, two factors — ‘the customer journey was simple’ and ‘the customer journey was pleasant’ scored the highest — even above other factors including brand loyalty, customer service and price.
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
HOW DO YOU STEP-UP YOUR DIGITAL TRANSFORMATION & RECOVERY CHANCES IN THE POST...Jim Boukouray, PhD
The document summarizes 7 rules for retailers to follow in order to recover from the economic impacts of the COVID-19 pandemic, which has disrupted retail businesses worldwide. The rules are: 1) Accelerate digital transformation and prioritize omni-channel systems. 2) Focus on sustainability and frugal innovation to adjust to changing consumer behaviors. 3) Emphasize health, wellness and organic products that saw less impact. 4) Leverage livestreaming and social commerce to enable indoor shopping. 5) Adopt virtual reality, robotics and gamification. 6) Develop adaptive learning and agile organizational strategies. 7) Maintain a sense of the changing landscape and shifting consumer trends. Following these rules will help retailers beat the "
Social Customer Experience Why it Matters, What it Means for your BrandLithium
As more consumers become more social, brands are increasingly shifting their attention to the social customer experience— the collection of open, transparent, peer-to-peer exchanges that happen in online communities and social networks. Those who are rising to the challenge of social media are building social customer experiences that engage and enlist the power of the crowd to drive real business outcomes.
They’re solving enormous business problems like the cost of scaling support, and creating new opportunities like building demand and influence through social channels. Above all, they’re getting closer to their customers.
Whats going on in retailing - IBM - Rob Garf - Plenary session finalJerry J. Stam
The document discusses how today's consumers are smarter and more technology-savvy. It notes that 662 million people are active on Facebook, 95 million tweets are sent daily, and 5 billion mobile phone connections exist globally. The document then summarizes research by IBM on the profile of smarter consumers, noting that they are more instrumented, interconnected, and intelligent. It provides data on how Dutch consumers compare to European peers in their use of technology and their influences, attitudes, and expectations around shopping and retailers. The key expectations are for retailers to know customers, serve them with convenience and personalization, listen to their voices including via social media, and empower them.
The document proposes a new gaming console called Project X that includes a built-in projector for portable gaming. It would bring a new level of mobility to gaming. The summary outlines key specs of the proposed console, including its CPU, graphics capabilities, memory, storage and input/output ports. It also discusses common challenges faced by the video game industry, such as meeting public company growth demands with two year development cycles for new games. It proposes a marketing and launch strategy for Project X that includes market research, developing a project plan, establishing manufacturing and distribution, and implementing marketing programs.
The document discusses how to build successful permission-based marketing programs through engaging customers with relevant offers and rewards. It suggests starting with understanding individual customers through data profiling to personalize the dialogue. Promotions should be designed using different techniques to appeal to both rational and emotional motivations. The use of social media, gaming elements, coupons, and affinity-linked offers can help encourage customer engagement and amplification within social networks. As mobile commerce grows, including via near field communication technologies, permission-based advertising and loyalty programs will become more important for retaining valuable customers through a true dialogue focused on rewards and services rather than just selling.
Mobile marketing is gaining mainstream acceptance as brands increase their mobile budgets significantly in 2010. Mobile commerce is also expected to grow substantially as phones and mobile sites improve. However, challenges remain around privacy, data usage, and fragmentation among device platforms. Overall, mobile is maturing as a key marketing channel but still faces growing pains as the industry continues to evolve rapidly.
This document discusses the rapid growth of mobile apps and their impact on various industries. Some key points:
1) Worldwide mobile app usage has grown exponentially from 2009 to 2013 according to data from Flurry Analytics.
2) Time spent on mobile apps now surpasses time spent on the web and television in the U.S. based on data from comScore, Alexa and Flurry.
3) Mobile app revenue, driven by virtual goods and advertising, has grown faster than web revenue and reached $16 billion in 2012 according to eMarketer and Mary Meeker from KPCB.
4) Mobile apps are disrupting industries like social media, shopping, media and entertainment,
The document analyzes how the 100 fastest growing retail chains in the US are engaging consumers across various touchpoints, including in-store, websites, email, mobile, and social media. The summary examines:
1) In-store signage - Only 2% promoted email opt-in and 8% promoted social media engagement. Most did not leverage signage to promote digital engagement.
2) Employee engagement - 44% asked for email addresses at checkout but personalization of communications was lacking.
3) Sales receipts - Only 2% offered digital receipts via email, missing an opportunity for permission-based communications.
The document finds that while retailers collect consumer data, many are underutilizing their
Retail Touchpoints Exposed - The Social and Email Marketing Behavior of 100 F...Kyle Lacy
With Retail Touchpoints Exposed!, we’re excited to share insights gathered from our first-ever study of the 100 fastest growing retail chains in the United States. In these pages, we examine how these brands are building and engaging email subscribers, Facebook fans, Twitter followers, and other digital audiences across in-store and online environments. Our hope is that by highlighting what these retailers are doing right—
as well as opportunities they may be missing—we can help others optimize their own consumer touchpoints in ways that facilitate more profitable consumer communications and relationships.
The Current State & Promise of Mobile Couponing
Mobile Marketing Update - January 2013
Issued by the MMA North America
Mobile Coupon Ad Unit Standards
Committee (MOCAUS)
This document provides an overview of the mobile commerce outlook for 2013. It discusses how mobile commerce will make customers pickier as they can more easily compare prices. It also discusses how mobile advertising will be key to driving purchases in 2013 as advertisers integrate commerce capabilities. Additionally, it notes that as merchants improve their mobile strategies, analytics will become even more important to optimize efforts and understand customer data from mobile interactions.
Automotive marketers are shifting their advertising spending online at a rapid pace. Online advertising spending by the US automotive industry is expected to grow 21.6% in 2008 to nearly $3 billion and continue growing to surpass $5.6 billion by 2012. This reflects automakers following consumers online, as research shows 8 in 10 consumers now use the internet during the car buying process. While overall automotive advertising spending is declining, the portion spent online is increasing as automakers move budgets from traditional media channels like newspapers and magazines to digital platforms.
Reference: Millward Brown | AD Reaction Video | Global Digital Strategist
Millward Brown’s AdReaction Video study explored how, where, and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens. We have interviewed over 13 500 multiscreen users (ages 16-45 who own or have access to a TV and a smartphone or tablet). We also tested 20 Tv ads in 8 countries across TV, digital and mobile platforms.
#ADReaction
1) The document discusses the current state of confusion around internet measurement and outlines five principles for making measurement more clear, including moving to a viewable impressions standard and determining metrics that matter for brand marketers.
2) It outlines areas of future progress, such as measuring viewability, parsing campaign delivery into target reach and frequency, developing impression quality metrics, innovations in measuring branding and mobile, and continued convergence of web analytics and audience measurement.
3) The key challenges are developing standardized metrics for impression quality and viewability across different platforms and devices, and integrating measurement from various data sources into a unified methodology.
The document discusses how tablets are catalyzing changes in media and technology, with various experts noting how tablets offer new opportunities for gaming, reading, video and more through their portable touchscreen interfaces. Tablets are predicted to transform industries like magazines by turning them into multimedia networks and allowing long-form content to thrive in new ways. The rise of tablets also has implications for how people consume content from various sources on a single device through apps rather than websites or traditional media.
Eis tue 0815 sponsored breakfast yes mailMediaPost
The document provides three case studies on improving email marketing campaigns through creative makeovers that thank subscribers, intrigue them, or amuse them. The thank you case study details how switching a reactivation campaign to a positive message thanking inactive subscribers significantly increased click-through rates and revenue. The intrigue case study shows how making an eBay deal mysterious boosted click-through rates and average order sizes. The amusement case study outlines how adding humorous editorial content to a boring antivirus newsletter doubled open rates and increased click-through rates six-fold.
Touch screen technologies can be used in physical locations to get people more involved through participation. Possible Worldwide's mission is to move from simply communicating to actively engaging people. An ancient Chinese proverb notes that involvement leads to better understanding. Possible Worldwide helped create touch screens at Macy's stores to provide beauty guidance, inspiration for young customers. On average, 40 people per day at each store use the app, spending on average 4 minutes and 24 seconds. Additionally, around 50 people per day per store are attracted to but don't use the touch screens.
American Express has been expanding its social media presence and strategy globally. It aims to use social media to amplify its brand and integrate key capabilities. Some of its initiatives include launching international pages on Facebook, Twitter, and other platforms, running promotional programs, and partnering with merchants. American Express has learned that customers value their relationship with the brand and will promote it to others through social media. Listening to customers, providing good service, and authentic engagement have helped American Express benefit from the network effects of social media.
The document discusses various trends in email marketing, including using symbols in subject lines, designing emails optimized for mobile/Android devices, including video and animated GIFs in emails, integrating preference centers and social media like Pinterest. It provides examples of campaigns that have used these techniques successfully as well as considerations for implementation such as testing platforms, fallback content, file formats and length of videos.
The document discusses social display advertising and paid social media strategies. It provides statistics on the growing market for social display ads and examples of how major brands like Mars and Bud Light utilize different social ad approaches. Analyzing Bud Light's online audience revealed that Facebook had the highest composition index, indicating it was especially important for reaching Bud Light drinkers. The document demonstrates how social media allows for brand interaction and analyzing social ad performance at varying levels of granularity.
Larry Grisolano outlines the Obama campaign's strategy for targeting voters in the 2012 election through individual-level targeting using data and probability scores. This allowed them to more efficiently spend their significant financial advantage over Republicans by targeting advertising to specific audience clusters across media. As a result, the Obama campaign was able to outspend Romney in important dayparts and invest more heavily in cable television, helping lead to the President's reelection.
The document provides an overview of L'Oreal's social media strategy for its Redken and Pureology brands. It discusses establishing social media teams to develop content strategies for engaging salon professionals and consumers. The goals are to build brand awareness, loyalty, and drive sales. Challenges included a lack of strategy and customer service. New initiatives included a content calendar, product launches, and campaigns using user generated content and earned media to increase engagement. Metrics showed success in opt-ins, votes, and estimated earned media reach. The presentation concludes by discussing experimenting with new technologies like hypercuration for the beauty industry.
RMG Networks is launching a new in-flight entertainment media platform that will allow for more engaging advertising on airlines. The platform features a new touchscreen interface and supports pre-roll video ads, banners, video-on-demand ads, custom microsites, and interactive brand experiences. It also offers targeting of ads by passenger details like cabin class and flight details, as well as reporting tools. RMG Networks believes this combination of online-style targeting with large viewership of broadcast video provides unique opportunities for advertisers.
Rising stars such as sidekick, portrait, billboard, and filmstrip ad units have become standard for delivering digital advertising content. While these units improve engagement rates and interaction time compared to traditional banners, it remains difficult to capture consumer attention. The next evolution is for brands to leverage premium content in their digital campaigns. Content represents the top priority for digital marketers and is what consumers crave. Success requires combining content and marketing, where content is aligned with the brand message, valuable to the target audience, and easily integrated into high-impact ad units. This approach increases engagement and interaction.
Presentation: The Gathering Wave: Digital, Mobile and Targeted Marketing Tren...MediaPost
This document summarizes key trends in the digital advertising market from 2012 to 2015. It finds that local advertising spending will increase from $41 billion in 2012 to $58 billion in 2015. Within local ad spending, digital ad formats like targeted display, paid search, online video, and email will see large increases, with digital ad spending growing from $35 billion to $83 billion in that period. It also notes that the number of ad-capable mobile devices will grow significantly from 156 million units in 2012 to 245 million in 2017. Finally, mobile device ad spending is projected to overtake static device ad spending by 2017.
Keynote - Facebook for Multinational BrandsMediaPost
Promotions (contests and sweepstakes) have become a proven way to acquire and engage fans on Facebook. The challenge for many large enterprises is how to easily create, launch, manage and administer these campaigns across hundreds of Facebook pages. Starwood Hotels and Resorts Worldwide has over 1,000 separate Facebook pages representing their hotels and resorts in 10 different languages around the world. This presentation will delve into the multinational hotel company's Facebook goals and strategies and the pain points they experienced and overcame along the way.
Presenter
Justin Holmerud, Global Social Media Manager, Starwood Hotels & Resorts
Research Presentation: The Everywhere ShopperMediaPost
GfK FutureBuy 2013 is the latest of several annual tracking studies of shoppers attitudes and behaviors in the US and abroad. Bill Romania, SVP of Gfk, will share some of the most relevant trends for marketers and retailers, with special emphasis on how mobile is revolutionizing shopper expectations and the impact for both brands and retailers. Bill will also share some global best practices and new technology that have the potential to help marketers meet the challenge.
PRESENTER
Bill Romania, SVP, Shopper & Retail Strategy , Gfk
Presentation: The Past, Present and Future of Mobile for CPG MarketersMediaPost
There are a myriad of ways CPG marketers are using mobile to varying degrees of success. Speaking about Hillshire, and other CPGs, we will explore both the evolving role of mobile and the move toward the future state. What is driving the slow adoption of mobile in this category? What is the roadmap for the future of the channel within the context of CPG and Hillshire marketing?
Presenters
David Ervin, Director, Integrated Marketing, Hillshire Farms
Liz Ross, President, BPN North America
The document discusses women's engagement with social media and the web. Some key findings are:
- Women spend 8% more time online than men globally and are more avid online shoppers in the US.
- Women dominate social networks, spending 16.3% of their time on social media compared to 11.7% for men.
- Mothers are heavy users of social media and overrepresented on sites like blogs and Facebook in the US. Their social media usage is growing while other forms of digital connection are declining.
1350 omma metrics sponsored lunch clear saleinbgMediaPost
ClearSaleing is an advertising analytics company that provides attribution technology and services. Their proprietary attribution model, ClearSaleing Altitude, attributes digital sales and media across multiple touchpoints, unlike the common "last-click attribution" methodology. Their analysis of 13 advertisers found that 36% of revenue was at risk using last-click attribution alone, and that upper-funnel channels like display advertising contributed significantly to multi-step consumer paths that generated 42% more revenue than single-step paths. They recommend advertisers and agencies evolve beyond last-click attribution to more accurately measure marketing performance and identify opportunities.
1) IBM's Watson computer defeated human champions on the game show Jeopardy, demonstrating its ability to answer open-domain questions with natural language.
2) Watson uses techniques like evidence-based scoring, parallel processing, and confidence-based responses to analyze questions, generate candidate answers, evaluate evidence, and determine a response.
3) Its success shows that question answering can advance through "grand challenges" that push technological limits, and suggests areas like open-domain search that could benefit from these techniques.
The document discusses smartphone and tablet adoption and usage trends. It notes that smartphone penetration is increasing and will likely be a majority of subscribers by late 2011. It also discusses which operating systems and apps are most popular, willingness to pay for apps, and how tablet usage differs from smartphones in being more sedentary and benefiting from larger screens.
Word of Mouth Measurement – Calm down Dear, it‘s only a Blog!BSI
Online word of mouth has the potential to be very important, especially when problems emerge, though it currently plays a relatively small role compared to offline word of mouth. Key steps include continually monitoring online conversations about the brand, researching how talkative the category and brand are, testing creative content for its word of mouth potential, and tracking the impact of word of mouth promotion efforts. While an emerging factor, personal contacts and recommendations remain more influential sources than online word of mouth for most brands and categories.
Cockroaches, the Value of Co-creation, & Reflection in #NewMR by Nacho Racca ...InsightInnovation
1. The document discusses using multiple data sources and touchpoints to understand consumer behavior and brand communication in the context of changing media landscapes.
2. It emphasizes the importance of understanding how owned, paid, and earned media contribute to key performance indicators for brands in different markets and consumer targets.
3. The value of research is in providing a 360-degree view of touchpoint effectiveness, media impacts, and how different elements work together to tell a brand's story and drive outcomes.
The Connected Economy: Insights from the networkBazaarvoice
As marketers, we’re used to speaking in the millions and billions. We’re excited by these magnitudes — not frightened by them. Big Data has conditioned us to dig through mountains of noise until we strike signal, until we recognize patterns that tell us what we want to know.
Big numbers make it tempting to speak in abstractions, but it has never been more important to recognize that behind each data point is a person. Those signals are human signals, and those patterns tell us about how real consumers live their lives. The responsibility as marketers possessed of this data is to use it to serve those that supply it, the end consumers that buy our products and tell us how to make them better.
We’ve created this booklet to share some of what we’ve learned about consumers around the world — their attitudes and beliefs, preferences, behaviors, and more — from the billions of conversations that flow through our system every year.
inTV - How to harness the power of conversations - full presentationBelinda Barker
It is widely accepted that brands which harness the power of conversations exponentially increase the value of their paid media with earned media. However, it is a common misconception that social media is the golden bullet when it comes to generating buzz - only 10% of conversations about brands are online and this research shows that less than 5% are in social media. The vast majority of brand conversations are actually in the real world among real people. So what gets the conversation started in the first place? And what influences the tone of voice used and ultimately what impact does that have on brand consideration and sales?
In November 2012 the inTV group commissioned InSites Consulting, which is an award winning specialist agency in the field of WOM research, to help answer these questions. InSites conducted a large scale survey of over 1,600 online interviews across 5 European countries (UK, France, Germany, Italy and Spain) among matched samples of inTV viewers and non-viewers. The research focused on 6 key product categories and maps conversations at a brand level in the following sectors - banking & finance, automotive, travel destinations, mobile/tablets, airlines and watches.
This document provides an overview of Brand ScorecardTM, a monthly brand tracking study that measures brand performance in categories. It analyzes brands on metrics like brand momentum, visibility, consideration, sustenance, persuasion, pull, and loyalty. The study methodology involves an online survey of over 1,000 consumers each month. It provides brand share data, perceptual maps, and reasons for preferences to help brands evaluate their competitive positioning. Pricing for an annual subscription to 12 monthly reports is Rs. 360,000 with a one-time report costing Rs. 75,000.
The Impact and Role of Cybermediaries in Retailing: Implications for Global C...madhurykhatun
The document discusses the impact and role of cybermediaries in global retailing and the implications for competition. It examines how cybermediaries integrate markets at national and global levels, creating both opportunities and threats for firms and stakeholders. The research aims to analyze the roles of cybermediaries and how they influence industry restructuring, consumers' buying behaviors, and global competition in the retail sector.
The Impact and Role of Cybermediaries in Retailing:madhurykhatun
This document outlines a proposed research study on the impact and role of cybermediaries in global retailing and the implications for competition. The study will examine how cybermediaries integrate retail markets at national and global levels, creating opportunities and threats for firms and stakeholders. It will analyze how cybermediaries influence industry restructuring, intermediation-disintermediation-reintermediation cycles, and consumer buying behaviors. The purpose is to identify the roles of cyber and traditional intermediaries and understand the effects on organizations and stakeholders. Research questions focus on costs of intermediation and threats/opportunities for retail firms. Literature review and methodology sections are included.
Brand Management, how valuable in the Digital Age?
Presentation at ESCP Europe campus Madrid.
An open discussion about the role of Brand and Brand Management in the Digital Age.
Share of voice of Target is more than 50% among top US Retail BrandsSimplify360
Trying to understand what people are talking about retail brands, Simplify360 picked top 5 Retail brands and went deep into their conversation.
The report tries to understand what people talk about these Retail Brands.
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
- Smartphone, tablet, and e-reader adoption continuing to grow rapidly in the US.
- Marketers and retailers focusing more on analyzing vast amounts of consumer data to drive outcomes rather than just collecting data.
- A shift from location-based check-ins to helping consumers complete purchases and transactions.
- Growing emphasis on measuring the real-world impact and ROI of digital marketing campaigns across various channels.
- Political campaigns expected to make even greater use of digital platforms and social media in the 2012 US presidential election.
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
This document discusses top digital trends for 2012. It predicts that in 2012 companies will focus more on analyzing collected consumer data to drive business outcomes rather than just collecting data. Retailers will synthesize vast data streams to inform inventory, pricing, and merchandising decisions. Marketers will take a similar approach to social media data. Content owners will also use data-driven methods to understand media consumption and sharing. The document also discusses the growth of smartphone and tablet usage, video advertising, mobile marketing shifting from check-ins to transactions, the rise of cloud-based music streaming services, and how digital content will be consumed across multiple devices and platforms in increasingly fluid ways.
15111 e marketer_top_digital_trends_2012onlinekash
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
1) Marketers, retailers, and technology firms are focusing more on measuring returns from digital marketing investments and using vast data streams to inform decisions.
2) Smartphone, tablet, and e-reader adoption is increasing rapidly, fueling demand for digital content consumption.
3) Companies are moving from a "check-in" mindset to a "checkout" approach in mobile marketing, focusing on leading customers to transactions.
4) Magnetic content that blurs the line between advertising and content is gaining steam as marketers look to attract rather than distract
El estudio ofrece argumentos sobre las ventajas de invertir en video online, señala la manera de medir más allá de los “me gustas” y destaca las tendencias del momento en el ecosistema digital.
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
- Smartphone, tablet, and e-reader adoption continuing to grow rapidly in the US.
- Marketers and retailers focusing more on analyzing vast amounts of consumer data to drive outcomes rather than just collecting data.
- A shift from location-based check-ins to helping consumers complete purchases and transactions.
- Growing emphasis on measuring the real impact and ROI of digital marketing campaigns across various channels.
- Political campaigns expected to make novel uses of social media and digital platforms during the 2012 US presidential election.
Marketers, retailers, content owners and technology firms are more focused than ever on obtaining
results from investments in digital marketing. If past years were about amassing data from the touchpoints between
companies and consumers, 2012 will be about curating, filtering and measuring that information to drive outcomes.
The document provides an executive summary and key insights from eMarketer's report on the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Retailers and marketers are shifting focus from driving check-ins to driving checkouts by leveraging location-based services and customer data.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way to engage audiences.
- The amount of online and mobile video is expanding dramatically, and video ads are becoming a larger portion of online ad
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
1) Marketers, retailers, and technology firms are focusing more on measuring the results from digital marketing investments rather than just collecting data.
2) Retailers are synthesizing vast data streams to inform inventory, pricing, and merchandising decisions. Marketers are taking a similar approach to social media data.
3) Content owners are also using data-centric methods to analyze how people consume and share media. Companies want to understand the real value of social interactions beyond just numbers of likes and followers.
4) Many marketers are experimenting with
Visible Wireless: Grass Roots Branding and Media PlanningMediaPost
Visible Wireless, a retail brand of Verizon, doubled down on social channels to find and cultivate communities that wanted an alternative telecom model. And in turn those communities have informed everything about how the brand grew – from product development even to media planning. What does a grass roots media strategy look like?
MediaPost Data & Programmatic Insider Summit - Survey ResultsMediaPost
This document lists sponsors for an event including a title sponsor and presenting sponsors but provides no other context or information about the sponsors, event, or what is being sponsored. It repeats lists of "TITLE SPONSOR", "PRESENTING SPONSORS", and "SPONSORS" but with no distinguishing details between the lists.
Looking back on the migration to real-time programmatic from traditional media direct sales and ad network models, one can see parallels in the evolution of connected tv media buys today. However, there are powerful voices and a complicit media machine swimming against the current of change in how television content is valued, bought and sold. Are recurring programmatic inventory buying & selling patterns that preceded CTV likely to repeat themselves?
First-Party Data Takes The Cake In A Post-Cookie WorldMediaPost
Shopper behavior has been disrupted and now, more than ever, consumers are in the driver’s seat. As third-party cookies go away and data privacy regulations increase, consumer trust is paramount and should be earned through value exchange. Discover how the power of Kroger Precision Marketing’s first party data and advanced targeting capabilities has changed the media advertising ecosystem by holding media accountable for driving real business outcomes.
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...MediaPost
Be memorable in the streaming space and learn how to best leverage real-time events on Live OTT with highly engaged, leaned forward audiences no matter your budget. Hear from one of the largest vMVPDs the value of executing live events programmatically and bring your strategy to the next level.
The Right Audience for the Job: Cadillac’s First Party Data Engine MediaPost
The Cadillac brand has been designing a new model (for consumer data, that is), which is aerodynamically suited to the next generation of information highway. It is powered by a single point of truth first party data engine that makes the company’s use of third party data more accurate and efficient and even finds new affinity audiences that work within a people-based marketing framework. Let’s take a test drive with Cadillac CRM, Audience and Personalization Manager Kate Wonsul.
Sustained Innovation Through Creativity, Technology & DataMediaPost
Avocados From Mexico has built one of the most successful digital practices in the industry in terms of both creativity and performance. Ivonne Kinser, AFM's head of digital marketing & ecommerce, will share the brand's approach to combine creativity, technology and data to develop stronger customer relationships that significantly increased the performance of their campaigns.
Search and Performance Insider Summit - Survey ResultsMediaPost
This document lists different levels of sponsorship for an event, including premier sponsor, title sponsor, sponsors, and presenting sponsor. It repeats these sponsorship levels multiple times.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
There's a lot of uncertainty and concern around the upcoming changes restricting 3rd party cookie based targeting. Marketers are scurrying to pivot against these changes with very little concrete guidance on what parameters will be in place.
The acceleration of streaming this past year has made video even more critical to a brand's growth strategy. Lexmark’s director of marketing operations, Mike Dattilo, shares how he’s successfully targeting SMB users to expand their audience, brand awareness and increase conversions through performance video.
This document lists the title sponsor and sponsors of an event four separate times without providing any other context or information. It repeats the title of "Title Sponsor" and "Sponsors" on each new line but does not include the names of any sponsors or other details about the event.
When Less is More: Building a Successful Advertising Business from a Subscrip...MediaPost
Lisa Ryan Howard is the Senior Vice President of Advertising at The New York Times. She discusses how the elimination of third-party cookies will impact digital advertising and outlines the key areas advertisers should focus on going forward, including understanding audience context, motivation, and propensity through analyzing topics, sections, emotions, objectives and history with the New York Times rather than relying on third-party data. She concludes by thanking the audience and looking forward to partnering with advertisers in 2022 and beyond.
What Do First Party Data and Golf Have In Common? MediaPost
As it turns out, two major strategies. Join Omeda leaders Tony Napoleone, VP Client Experience, and James Capo, COO, to discuss market changes and the two winning strategies you need with your audience data.
Turning Customers Into Fans: Church’s New Social Media PlaybookMediaPost
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
Restaurant Customer Engagement: The Path to PersonalizationMediaPost
Driven by necessity and rising customer expectations, the digital transformation of restaurants is well underway. Your customers now engage with you through multiple channels across various devices, yet still expect you to seamlessly deliver highly personalized experiences. Join us to learn how restaurants can orchestrate these personalized customer journeys at scale.
Delivery & Streaming, the Ultimate Experience with RokuMediaPost
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
Three Tips to Maximize Creative Asset EfficiencyMediaPost
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the NumbersMediaPost
The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Fueling AI with Great Data with Airbyte WebinarZilliz
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Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
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Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
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Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
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AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
Ogsf mon 0845 robert passikoff
1. OMMA Conference: Digital Moneyball
How Brands Get On Base With Customers
Connecting Digital Technology
with Brand Strategy
2. Where we are:
Usage reports...
Demographic data on the usage reports...
Attitudinal data on the demographic data on the usage reports...
CMO: No more data dumps!
2
3. Brands really know how to target their demographic
That’s not the issue!
3
4. Similar to where we were when first measuring TV...
...we know a lot about who is using
digital communication platforms
4
5. Need to break down the wall between digital technology
and brand strategy
5
6. Brands need to know how digital works in their category
What digital platforms Where in the category = Digital Platform GPS -
(e.g. social networks,
+ (e.g. which engagement The intersection of
blogs, brand websites) driver is most influenced)? platform and brand
are being used to interact
with the category?
6
7. Brands in the Digital Space: Not “Whether,” But “What?
Brands need to know:
How digital platforms connect with drivers of category engagement
and
How to harness the power of their category consumers engaged with digital
7
8. Brand Keys Customer Loyalty and Engagement Index (CLEI)
Annual Survey (2012 is the 16th year) Male/Female
83 categories (598 brands) 18-65 years old
49,000 consumer interviews 75% phone interviews; 20% in-person for
cell phone only, 5% online
Drawn from the 9 US Census regions
Self-classify for category and brand
8
9. February 28, 2012: Reported by 24/7 Wall St., a global equity
analysis firm
Using Brand Keys 2012 CLEI data, 24/7 Wall St. ran a financial equity analysis
against 598 brands
They identified the 11 brands that received the highest score relative to their category
Ideals in the Brand Keys study
10 of these 11 brands are the market leaders in their category
9 9
10. Digital Communication Platforms Assessed
1. Blogs
2. Brand’s own website
3. Browsing portals (like Yahoo or MSN)
4. Classified
5. Digital magazine
6. Digital newspaper
7. Email
8. Gaming
9. Mobile apps
10. Music
11. Online video
12. Search
13. Shopping portals (like Amazon.com)
14. Social networks (like Facebook or Twitter)
10
11. Brand Keys Digital Platform Engagement Index (DPEI)
Category-specific identification of ranges of digital involvement
Percent-contribution the digital communication platforms make to engagement and loyalty
Exactly how those digital communication platforms connect with the emotional and rational drivers of
consumer decision making in category
How consumers with high-digital involvement see the category, versus the general population
Identification of electronic devices providing the “best” interaction with each of the digital platforms for
each category
11
12. Findings across categories gives information but not category-
specific insight
.5%
2% 2% 1%
Search
2% .5%
3% Brand's Own Website
18% Shopping Portals
5% Browsing Portals
Email
Social Networks
11%
Mobile Apps
16% Blogs
Online Video
12% Digital Magazines
Digital Newspapers
14%
Classified
13%
Music
Gaming
12
14. OTC Pain Reliever Ideal (General Population)
150
140 134
Customer Expectation Levels
130
125
130
120
120
110
100
Trusted Brand for Value Safe to Use =24% Strong Relief =23% Family Friendly =21%
=32%
Highest Loyalty Drivers – Order of Importance Lowest
14
15. OTC Pain Reliever Attributes, Benefits, and Values (General Population)
A Trusted Brand for
Value (32%) – Driver 1
A brand I trust 28%
Safe to Use (24%) –
Good value for the
money 25% Driver 2
A trusted name in Is safe to use 28% Strong Relief (23%) –
pain relief 20% Driver 3
Specializes in pain relief 25%
Widely available Provides strong relief 25% Family Friendly (21%) –
15%
Has been extensively Has a range of
Driver 4
Recommended by 17%
12% researched products for all pain Good for all family
friends and family 24%
types members 38%
Is FDA approved? 15%
Eases pain quickly Comes in different
Has been clinically 22% formulations, i.e. low 32%
tested 15% dose, regular, flavored
Reduces
inflammation 16%
Comes in tablets, gels,
and caplet forms 30%
Reduces swelling 13%
15
16. General Population vs. Higitals
The Higitals (highly digitally engaged) represent the top 20% of the general population in
terms of digital involvement in the category: i.e., time spent weekly on any/all of the set of
digital platforms identified by the category consumers themselves.
Higitals
(20%)
OTC Digital Usage Range =
64-84 hrs/wk
General Population
(80%)
OTC Digital Usage Range =
1-64 hrs/wk
16
17. OTC Pain Reliever Ideals (General Population vs. Higitals)
150
141
140 134
131
Customer Expectation Levels
130
128
125
130
120 120
120
110
100
Trusted Brand for Safe to Use Strong Relief Family Friendly
Value
General Population Higitals
Highest Loyalty Drivers – Order of Importance Lowest
17
18. OTC Pain Reliever (General Population vs. Higitals)
The order of the drivers is the same for General Population and Higitals with similar
percent-contribution but different expectations.
A Trusted Brand for Value – Driver 1 Safe to Use – Driver 2
General General
Higitals Higitals
Population Population
A brand I trust 28% 29% Is safe to use 28% 27%
Good value for the Specializes in pain
money 25% 22% relief 25% 30%
A trusted name in Has been extensively
pain relief 20% 17% researched 17% 15%
Widely available 15% 12% Is FDA approved? 15% 13%
Recommended by Has been clinically
friends and family 12% 20% tested 15% 15%
18
19. OTC Pain Reliever (General Population vs. Higitals)
Strong Relief – Driver 3 Family Friendly – Driver 4
General General
Higitals Higitals
Population Population
Provides strong relief Good for all family
25% 25% members 38% 36%
Has a range of
Comes in different
products for all pain 24% 24% formulations, i.e. low 32% 32%
types
dose, regular, flavored
Eases pain quickly 22% 27% Comes in tablets, gels,
and caplet forms 30% 32%
Reduces inflammation 16% 12%
Reduces swelling 13% 12%
19
20. OTC Pain Reliever (General Population vs. Higitals)
A Trusted Brand for Value – Driver 1
General
Higitals
Population
A brand I trust 28% 29%
Good value for the
money 25% 22%
A trusted name in
pain relief 20% 17%
Widely available 15% 12%
Recommended by
friends and family 12% 20%
What digital platforms might fit for Higitals?
20
21. OTC Pain Reliever Ideals and Digital Platforms
(General Population vs. Higitals)
150
141
140 134
130 131
Customer Expectation Levels
128
125
130
120 120
120
110
100
Trusted Brand for Safe to Use Strong Relief Family Friendly
Value
General Population Higitals
Highest Loyalty Drivers – Order of Importance Lowest
21
22. OTC Pain Reliever Ideals and Digital Platforms
(General Population vs. Higitals)
Higitals:
-Social Networks
150 -Blogs
141
General Population:
140 134 Blogs
130 131
Customer Expectation Levels
128
125 General Population:
130
Social Networks
120 120
120 “Recommended by friends and family”
(Gen Pop =12%, Higitals =20%)
110
“Specializes in pain relief”
(Gen Pop =25%, Higitals =30%)
100
Trusted Brand for Safe to Use Strong Relief Family Friendly
Value
General Population Higitals
Highest Loyalty Drivers – Order of Importance Lowest
22
23. Real Digital Transformation for Brands
Provides the connective tissue between digital platforms and the drivers of category brand
loyalty and engagement,
Thus allowing for strategic maneuverability in digital space,
Can be shaped for category and device-specificity,
So it informs as to where to best allocate resources,
Allowing for the customization of digital strategy and content for different audiences –
Gen Pop and Higitals – delivering against what has real meaning to those audiences.
23
24. Brands At Their Digital Best
Blogs Brand’s Own Website Browsing Portals
MLB/Netflix Macy’s Samsung Flat-Screen TV
Classified Digital Magazine Digital Newspaper
Hyundai/Ford Home Depot Expedia
Email Gaming Mobile Apps
Costco/AT&T Wireless Patron Tequila/Coor’s Apple iPhone
Music Online Video Search
Coke Kindle/Call of Duty Hilton Hotels
Shopping Portals Social Networks
Skechers Coke/McDonald’s
24