The document proposes a new gaming console called Project X that includes a built-in projector for portable gaming. It would bring a new level of mobility to gaming. The summary outlines key specs of the proposed console, including its CPU, graphics capabilities, memory, storage and input/output ports. It also discusses common challenges faced by the video game industry, such as meeting public company growth demands with two year development cycles for new games. It proposes a marketing and launch strategy for Project X that includes market research, developing a project plan, establishing manufacturing and distribution, and implementing marketing programs.
As a final project in my Principals of Marketing class, we were tasked with developing a marketing plan for an existing company. I chose Nintendo video games.
As a final project in my Principals of Marketing class, we were tasked with developing a marketing plan for an existing company. I chose Nintendo video games.
Dematerialisation affects all segments of the video game industry. It has led to disintermediation in the value chain and raises questions over the role of certain stakeholders downstream. It has afforded new power to developers, who now have the opportunity to speak directly to their gaming customers. 'Online' has ultimately eroded a silo-based industry structure and allowed practices and cross-platform services to emerge that both benefit gamers and boost creativity within the sector.
1. Should we get into the mobile gaming industry? Of the five gaming platforms, mobile games is the fastest growing, siphoning casual gamers away from handheld, PC and console. 70-80% of downloads to mobile devices are games. Mobile games are the least expensive platform to develop on, as the low computing power has kept user expectation at bay.
2. What platform should we build our games on? The two largest retail app stores in the mobile game value chain are Android and Apple. By 2015 they will have 81% of the phone / tablet market combined. Android and Apple control the majority of mobile developer communities worldwide.
3. Is mobile the right platform for edugame genre? The fastest growing genre of mobile games is puzzles. These kinds of games cross culture, language, age and sex. Mobile games-based learning revenues will reach US$263.3 million by 2015 in the US alone. Packaged mobile edugames will account for 90.5% of all revenues by 2015. Packaged mobile edugames are outselling non-mobile (PC and console) edugames.
Riot Games Interview presentation Product launch planEdward Hwang
Though I failed to get the job as a product manager for SEA region after more than 10 interviews and hundreds of e-mails exchanged over a 6 months period, I still would like to share this slide that helped me get to the very last stage of the interview.
I made the slide within a week between interviews based on the request of the hiring manager to come up with a hypothetically scenario to launch a new product for Riot Games. The idea was to basically understand your skill-set and thinking process. And, of course to have something more solid to initiate a better communication during the interview process.
Anyways, I hope this helps if anyone is interviewing for a similar gaming company.
Our Global Games Market Report consists of trends, revenues, and projections for all regions and top countries, market segments, and key countries for the period 2016-2020. Trusted by key players both inside and outside the industry, it provides a clear overview of the current state and future outlook of the global games market.
Market Reports on India presents the latest report on “Projector Market Overview in India”. http://www.marketreportsonindia.com/technology-media-market-research-reports-13672/india-projector.html The education sector is reportedly the biggest segment of digital projector sales in 2014 followed by mid-size and small business segments.
Here's a quick overview on some of the latest and most popular video games out now, along with killer accessories all gamers should have.
Losing is not an option... Play to win!
Dematerialisation affects all segments of the video game industry. It has led to disintermediation in the value chain and raises questions over the role of certain stakeholders downstream. It has afforded new power to developers, who now have the opportunity to speak directly to their gaming customers. 'Online' has ultimately eroded a silo-based industry structure and allowed practices and cross-platform services to emerge that both benefit gamers and boost creativity within the sector.
1. Should we get into the mobile gaming industry? Of the five gaming platforms, mobile games is the fastest growing, siphoning casual gamers away from handheld, PC and console. 70-80% of downloads to mobile devices are games. Mobile games are the least expensive platform to develop on, as the low computing power has kept user expectation at bay.
2. What platform should we build our games on? The two largest retail app stores in the mobile game value chain are Android and Apple. By 2015 they will have 81% of the phone / tablet market combined. Android and Apple control the majority of mobile developer communities worldwide.
3. Is mobile the right platform for edugame genre? The fastest growing genre of mobile games is puzzles. These kinds of games cross culture, language, age and sex. Mobile games-based learning revenues will reach US$263.3 million by 2015 in the US alone. Packaged mobile edugames will account for 90.5% of all revenues by 2015. Packaged mobile edugames are outselling non-mobile (PC and console) edugames.
Riot Games Interview presentation Product launch planEdward Hwang
Though I failed to get the job as a product manager for SEA region after more than 10 interviews and hundreds of e-mails exchanged over a 6 months period, I still would like to share this slide that helped me get to the very last stage of the interview.
I made the slide within a week between interviews based on the request of the hiring manager to come up with a hypothetically scenario to launch a new product for Riot Games. The idea was to basically understand your skill-set and thinking process. And, of course to have something more solid to initiate a better communication during the interview process.
Anyways, I hope this helps if anyone is interviewing for a similar gaming company.
Our Global Games Market Report consists of trends, revenues, and projections for all regions and top countries, market segments, and key countries for the period 2016-2020. Trusted by key players both inside and outside the industry, it provides a clear overview of the current state and future outlook of the global games market.
Market Reports on India presents the latest report on “Projector Market Overview in India”. http://www.marketreportsonindia.com/technology-media-market-research-reports-13672/india-projector.html The education sector is reportedly the biggest segment of digital projector sales in 2014 followed by mid-size and small business segments.
Here's a quick overview on some of the latest and most popular video games out now, along with killer accessories all gamers should have.
Losing is not an option... Play to win!
Console gaming offers immersive experiences with top-notch graphics and gameplay. Discover the latest trends and tech innovations in the gaming world at https://game2techzone.com/. Explore diverse gaming consoles, titles, and much more to level up your gaming journey.
Game development innovations like virtual reality and a higher level of internet penetration have made gaming more enjoyable and convenient. Further developments in technologies like blockchain eased asset exchanges within games. While gamers are thrilled to try new releases of their favorite games, game developers should continuously evolve their skills.
https://www.tycoonstory.com/business/game-development-trends-of-2021/
A comprehensive strategic analysis on Nintendo's software division in interaction to its hardware business and its competitiveness in the face of disruptive technologies and industry competitors.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
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1. IDEA FOR INNOVATORS: LODHI ROAD 3
PRODUCT NAME: THE PROJECT X
IT’S A GAMING CONSOLE WITH A PROJECTOR INCLUDED IN ITS
HARDWARE TO ENSURE HIGH MOBILITY IN GAMING FOR KIDS AND
TEENAGERS THESE DAYS. WITH THE HIGH RISE DEMAND IN
GAMING AND ENTERTAINMENT THIS DEVICE WOULD BRING OUT A
NEW ERA TO THE WORLD OF GAMING.
2. THE PROJECT X
CPU Single-chip custom processor. Low power x86-64 AMD
"Jaguar" 8 cores.
Graphics 1.84 TFlops, AMD Radeon Graphics Core Next engine
Memory 8GB GDDR5 RAM
Storage Built-in.
Unconfirmed size.
Optical
Drive
Blu-Ray drive 6xCAV.
DVD drive 8xCAV.
Input/Outpu
t
Super-Speed USB (USB 3.0).
AUX.
Comms Ethernet (10BASE-T, 100BASE-TX, 1000-BASE-T).
IEEE 802.11 b/g/n.
Bluetooth 2.1 (EDR).
Audio/Visua
l
HDMI.
Analog-AV out.
Digital output (optical) and projected at 2880 by 1440
CONVERSION
3. The Market for Video Game Consoles is Growing, but
Competition is Fierce
The market for interactive video entertainment is growing; this market grew
four percent over the same period two years ago. However, all players in the
market are facing increased competitive pressures. Substitutes for console
gaming are growing rapidly (such as massive multiplayer online games), and
as the first generation of console players reach maturity, many players will
shift to these substitutes, a problem known as gamer drift.
The consumer market is segmented mainly by age. The casual gamer,
consumers who do not treat gaming as their main source of entertainment,
represents 36 percent of the market. This group tends to be between the age
of 18 and 24.
Because the video game console market is sufficiently saturated, there are no
realistic possible entrants, except in related markets such as portable gaming.
There are many formidable barriers to entry. With the intense price
competition, large economies of scale involved, and entrenched companies
spanning the Hoteling line of quality versus price, entering the market would
most likely not produce a favorable return on investment. A potential entrant
would need to have experience with video games and consumer electronics,
significant access to capital, and significant name recognition or a marketing
campaign sufficient to earn such recognition.
They compete with other publishers of PC and video game console
interactive entertainment software and peripherals. Those competitors vary
in size from small companies with limited resources to very large
corporations with significantly greater financial, marketing, and product
development resources than we have. For example, integrated video game
console hardware and software companies such as Sony, Nintendo, and
Microsoft compete directly with us in the development of software titles for
their respective platforms. Certain of these competitors may spend more
money and time on developing and testing products, undertake more
extensive marketing campaigns, adopt more aggressive pricing policies, pay
higher fees to licensors for desirable motion picture, television, sports, music
and character properties, and pay more to third-party software developers
than we do.
They also compete with other forms of entertainment and leisure
4. activities. For example, the overall growth in the use of the Internet and
online services by consumers may pose a competitive threat if customers and
potential customers spend less of their available time using interactive
entertainment software and more using the Internet and online services. A
number of software publishers who compete with us have developed and
commercialized or are currently developing online games for use by
consumers over the Internet. Future increased consumer acceptance and
increases in the availability of online games or technological advances in
online game software or the Internet could result in a decline in platform-
based software and negatively impact sales of our console and handheld
products. Newer technological advances in online game software may also
render products such as World of Warcraft obsolete. Direct sales of software
over the Internet by competitors could materially adversely affect our
distribution business as well.
Competition in the interactive entertainment industry is intense and we
expect new competitors to continue to emerge.
Porter Forces in the game console market
Customers
The customers in this market are almost all individuals or families who
purchase consoles. Customers tend to buy only one console at a time. Since
console manufacturers suggest retail prices over entire countries or regions,
individual customers have no bargaining power. Software purchased for one
console cannot be played on other consoles so switching costs are high; if an
individual wants to play a particular game, he or she is usually locked into
the console that plays it.
There is a tendency for console games to be increasingly complicated.
Becoming involved in a game required a significant time investment to learn
how to play. Game companies aimed mainly at servicing the "hard-core"
demographic, which enjoyed this kind of game. Relatively few games were
produced for the larger demographic of "casual gamers".
Suppliers
Suppliers are companies which make hardware and games for the consoles.
5. Nintendo designs some of the hardware components for its consoles, but
manufacturing and assembly are often outsourced, and many components
are purchased "off the shelf" from large companies. This keeps costs higher
than competitors like Sony and creates a threat of forward integration by
parts suppliers, who could potentially manufacture their own consoles.
Switching costs are also high, as Nintendo software is made to be
compatible with technologies supplied by the outside companies.
Threat of new entrants
The console market has a strong threat of new entry. There is very little
patentable technology in game consoles, and most consoles tend to have
similar features and functionality. The greatest barrier to new entry is the
economy of scale; producing consoles is prohibitively expensive unless done
on a very large scale. In addition, a potential entrant would have to develop
games to sell alongside the console. An exceptionally strong marketing
campaign would be required since Nintendo, Microsoft, and Sony are
already household names in many countries, which gives them a strong
advantage in this sort of competition.
Substitutes
Though they have negligible bargaining power, customers have a wide range
of available substitutes, spanning over all sorts of possible forms of
entertainment. In addition to competitors' products available to them, they
may choose television, movies, PC games, board games, literature, sports,
etc., in their leisure time. Thus, game consoles have to make an effort to be
wanted since they are not needed.
Complements
Strong complements are an important part of getting customers to choose
game consoles. The greatest complement to consoles is games, without
which a console is useless. Controllers and memory cards are also
complements, as is the Internet, which allows players to network with each
other and play video games with their friends.
Rivalry
Overall, there is strong rivalry in the console market.
6. Challenges Faced By The Video Game Industry
1. Growth demands of a public company It is one thing to lead a company
past $10MM; it is another to lead it past $100MM; it is a whole different
ballgame leading it past $1B. And this is what the management of the big
video game companies are now learning. Stockholders of public companies
demand steady double digit growth. That means a $1B company must grow
revenues by at least $100MM. Challenges 2 and 3 make this a tough
requirement for this industry.
2. The structure of the video game industry Steady revenue growth is
generally based on building on the previous year's revenue. This rule does
not apply to the video game industry because most of the video games that
form these companies' revenue bases have development times of 18 - 24
months. That means the sequels to games that delivered the bulk of revenues
in year 1 won't be released in the year 2. This means that the games that will
support this year's revenues targets will be a whole new group of games than
those that supported last years $1B in revenues. That's alot of hit games!
3. Insufficient infrastructure to support growth needs So those two
7. annual cycles of games that are needed to fuel the video game company's
growth demand - they require game concepts, producers, project managers,
developers and artists. Analysts and reporters like to harp on the cost of
developing blockbuster games ($15-25MM); big video game companies
have plenty of cash - what they lack are the people to develop the games.
Remember, video games is a young industry. Their processes to develop and
manage studios are immature. This creates a big capability gap to be able to
build the games needed to deliver consistent revenue growth. For those of
you pointing out that video game companies have recently closed studios, I
suggest that the quality of the studios is the real reason. Studios that are able
to consistently put out top quality games are fine, the studios that are closing
are those that struggle to meet deadlines or produce sub-standard products. If
you don't have the people to build the products, you will never meet your
growth targets.
4. Failure to recognized need to address, smaller, faster growing
segments Finally, it is hard for video game makers to not stay focused on
blockbuster titles because the hardcore gamer market is still growing strong
(although slowing) and it is what they know how to do. However, these
companies are ignoring other faster growing customer segments such as
casual gamers, online gamer, and social gamers. The problem is that from
the perspective of the large video game developer these markets are still
relatively small to the core gamer market, today - therefore not a
dependable, significant source of revenue growth in the short term.
However, in a few years these markets have the potential to be a substantial
source of growth. The other problem is that these new segments present new
customers and new business models for big video game companies. To
tackle these segments they will need to set up independent groups who are
focused solely on these markets in order to learn about the market and build
capabilities to develop those types of games (different from core gamer
games). Of the big video game companies, only EA is attempting to address
this market.
So to sum it up, big companies require big money growth, the video
game industry demands two cycles of games, and they are not developing
the infrastructure to support these demands. Lastly, they are ignoring the
new emerging gaming markets because it is not a reliable immediate source
of big revenue which will haunt them in a few years when one or more of
those markets become huge.
8. DIFFUSION
Like any other startup, our main barrier would be "capital" , on how to
get it for the idea to shape and how to make more money selling the
idea. Since this is a promising product (and we assume that the market
survey reinstates this) , getting money from the angel investors , would
not be much of the problem once we are able to project the future
income out of this. On the other hand selling this idea requires a lot of
effort and capital, since this is in a nascent stage and the need for the
product is not active , heavy marketing needs to be done to put this
product on ground and sell it well in the market.
Given our capital we will
Create a Planning and Product Launch Strategy
9. In virtually all cases, however, a successful new product launch will result
from the planning and execution of an integrated planning, product
development, and marketing process that is focused on identifying and
solving for potential obstacles up front. While you will need to make dozens
of decisions and coordinate a hundred or more activities around your new
product introduction, let's review a number high level areas related to
effectively launching a new product.
1.) Market Research is Critical: Many entrepreneurs and companies
justifiably get excited about their ideas – after all that is how innovations
happen… But without making even a small investment in market research
you may end up wasting time and valuable capital. Market research around
your product launch it provides critical information about consumer needs
and the needs of potential distribution partners. It helps to define your
feature set and pricing strategy and, potentially most critically, helps you to
understand the competitive landscape.
2.) Developing a Product Launch Project Plan: Capital – both human
and financial are scarce resources. But you can spend less and earn more by
developing a detailed project plan that outlines the timing coordination
required for each aspect of your new product introduction. This includes:
branding, packaging, prototyping, testing, manufacture, shipping, promotion
and more. Many products need to be timed to critical points in the business
cycle, and if you miss those milestones you will invite failure, lose
credibility, and lose sales!
3.) Manufacturing Capacity and Product Sourcing: Your strategy
with regard to product sourcing could very well determine whether you can
produce your product on your own or whether you will need to license it to
another company. If you have limited resources, the former may require you
to have a “go-slow” approach to distribution so that you do not have
challenges with fulfilling orders. A licensed approach can get you to market
faster and more broadly, but your income will be restricted to a small royalty
and you will lose control of your new product line.
4.) Establishing Your Distribution Plan: Have you thought about who
is going to sell the product? While large companies may already have
10. existing distribution and sales departments, many entrepreneurs, inventors,
or small companies do not have these resources. Additionally, they may be
great at inventing product, but not good at selling them. Finally, they need to
make sure they are able to put their products into the right sales channels –
retail, web, direct-to-consumer, etc. at the right time and in the right amount.
There are many companies that can assist you with your product sales plan.
5.) Marketing and Promotion Programs: Finally, you need the product
marketing program to support the introduction of your product. This
includes things like advertising, trade shows, promotional literature,
technical literature, samples, incentives, market development funds, web site
development, seminars, and press releases/public relations. This needs to be
coordinated with your production, shipments, marketing, and training
programs. Without an effective marketing plan your new product will simply
sit in your warehouse or you will be forced to take returns from distribution
partners.
6.) Managing the Product Lifecycle: Do you have one new product or
a complete product line? Most distribution partners including major retailers
and distributors will want more than one item, so you will need to consider
creating line extensions. Plus, since your competitors are not standing still,
you will need to consider what next season’s product line looks like. You
will also need to think about how you will handle things like product returns
and warranties.
Common marketing techniques which we will use to have an advantage to
enter the competitive market:
1. Limited editions: Many if not all of the games console manufacturer
offer limited editions of their consoles. Nintendo Wii has introduced a
black edition, while PlayStation introduced slim editions of their
products.
2. Bundle deals: Another common strategy is the use of bundle deals in
an attempt to attract customers. Manufacturers may offer more
additional controllers, remote controls or games in order to tempt
them away from competitors.
3. Captive deals: As price of games consoles fall, console manufacturer
release much hyped games that can only be played on their platform.
Games console manufacturers usually make most of their money on
11. software sales. They get the console into the household by selling it
cheaply then they capture the customer on the premium price for new
game releases.
4. Optional strategies: Game console manufacturers are now adding
optional extras giving consumers a choice of increasing the benefit
they gain from their console. Nintendo with their Wii console are very
good at this strategy. They have successfully marketed the Wii Fit
Board as an optional extra and now also with the Wii Motion Plus.
Xbox are doing the same with their Wii rival add on the Xbox Kinect
5. Pricing Strategies: Another common strategy used by the games
console industry is the clever use of pricing during the life cycle of the
product. Our diagram below looks at this common strategy. When a
new games console is introduced into the market the manufacture
charges a premium price, the innovators within the market rush out to
buy the product, because they want to be the first to own it. As the
games console moves through the life cycle, the price is lowered, until
eventually after a number of years the games console is at its lowest
price point. At this lowest price point, laggards are most likely to buy
the product, they have waited for a while and purchase at the point
where the manufacturer will probably launch the replacement for their
fading games console.
PRICING STRATEGY PLANNED
12. CONCLUSION
Launching this product as the epitome of innovation will bring out
an era of new gaming experience in the whole world and increase
mobility and joy for gamers around the globe.