The document provides an executive summary and key insights from eMarketer's report on the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Retailers and marketers are shifting focus from driving check-ins to driving checkouts by leveraging location-based services and customer data.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way to engage audiences.
- The amount of online and mobile video is expanding dramatically, and video ads are becoming a larger portion of online ad
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
We have seen changes in technology that we could never have imagined. In this slideshow, I am going to show the various areas that consumers use technology and the impact that this technology has had on our lives as consumers and businesses.
To read more on this subject and watch a video presentation, please follow this link: https://bit.ly/3lKQMIA
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
This document provides a framework for social media analytics including six use cases. It outlines challenges in social media measurement and recommendations. The framework includes aligning social strategy with business objectives, determining metrics, evaluating organizational readiness, and choosing tools based on strategy, metrics and needs. Key use cases covered are brand health, marketing optimization, customer care, product development, recruitment and internal communications. The document provides sample metrics, insights and actions for each use case.
The impact of digital on growth strategies - CMO imperatives for 2012TNS
The document discusses key trends and challenges facing CMOs based on interviews with CMOs from various international organizations. Three main trends emerged: [1] Digital integration is now seen as essential across the entire marketing function and is blurring boundaries between business functions; [2] There is a renewed focus on the central brand idea in digital strategies rather than starting with channels; [3] Analytics are being used to make data work harder and provide more tailored consumer experiences through improved targeting and engagement. CMOs are focusing on deeper consumer engagement through owned, earned and shared media based on the brand idea.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Whitepaper - A Consumer Cloud Solution - White Label or BuildJ.D. Bryant
The momentum continues to build in a technology-rich society where consumers are the drivers. Lifestyle standards are changing at an accelerating speed. Global businesses need to keep up with the pace to remain players in their industry. The personal cloud is predicted to replace PCs for the majority of consumer content storage needs. Only 7 percent of digital content was stored in the personal cloud in 2011 and expected to reach 36 percent as early as 2016. The choice to enter the consumer cloud space is to buy or build. A white label consumer cloud offer is an ideal solution for businesses to enter the cloud market with minimal financial risks. It is designed to increase market share opportunities and help with customer retention. If a company buys or builds, the fact remains that harnessing the cloud is a requirement in order to compete in times ahead.
The document provides an executive summary and key insights about the top digital trends for 2012. Some of the main points include:
- Smartphone, tablet, and e-reader adoption will continue to grow rapidly, fueling increased consumption of digital content.
- Marketers and retailers are focusing more on analyzing vast amounts of consumer data to better target customers and measure campaign effectiveness.
- Content owners are also using more sophisticated data analysis to understand how media is consumed and shared across different platforms.
- Magnetic content that blurs the lines between advertising and content, such as branded videos and apps, is gaining traction as a way for brands to engage audiences.
- The proliferation of devices people use to access
We have seen changes in technology that we could never have imagined. In this slideshow, I am going to show the various areas that consumers use technology and the impact that this technology has had on our lives as consumers and businesses.
To read more on this subject and watch a video presentation, please follow this link: https://bit.ly/3lKQMIA
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
This document provides a framework for social media analytics including six use cases. It outlines challenges in social media measurement and recommendations. The framework includes aligning social strategy with business objectives, determining metrics, evaluating organizational readiness, and choosing tools based on strategy, metrics and needs. Key use cases covered are brand health, marketing optimization, customer care, product development, recruitment and internal communications. The document provides sample metrics, insights and actions for each use case.
The impact of digital on growth strategies - CMO imperatives for 2012TNS
The document discusses key trends and challenges facing CMOs based on interviews with CMOs from various international organizations. Three main trends emerged: [1] Digital integration is now seen as essential across the entire marketing function and is blurring boundaries between business functions; [2] There is a renewed focus on the central brand idea in digital strategies rather than starting with channels; [3] Analytics are being used to make data work harder and provide more tailored consumer experiences through improved targeting and engagement. CMOs are focusing on deeper consumer engagement through owned, earned and shared media based on the brand idea.
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face.
It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of technology specialists with those of consumer experts, they must understand the related technologies that will determine a new launch’s success, and they must predict the moves and motivations of all of the players behind those technologies.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Whitepaper - A Consumer Cloud Solution - White Label or BuildJ.D. Bryant
The momentum continues to build in a technology-rich society where consumers are the drivers. Lifestyle standards are changing at an accelerating speed. Global businesses need to keep up with the pace to remain players in their industry. The personal cloud is predicted to replace PCs for the majority of consumer content storage needs. Only 7 percent of digital content was stored in the personal cloud in 2011 and expected to reach 36 percent as early as 2016. The choice to enter the consumer cloud space is to buy or build. A white label consumer cloud offer is an ideal solution for businesses to enter the cloud market with minimal financial risks. It is designed to increase market share opportunities and help with customer retention. If a company buys or builds, the fact remains that harnessing the cloud is a requirement in order to compete in times ahead.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
This document discusses big data and how it presents both challenges and opportunities for businesses. It defines big data as the massive amounts of both structured and unstructured data being created every day through various digital channels. The three key facets of big data are volume, velocity and variety. The document provides examples of how social media, mobile, and cloud computing are contributing to the big data phenomenon. It also outlines some potential applications of big data for marketing functions like customer service, lead generation, product development, and influencer outreach. Finally, it discusses key principles for strategically leveraging big data such as engaging customers across channels and creating usable insights to act upon.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
13 emerging trends and issues that will define how we do marketing in 2013.
Check out johnblaskett.com to leave a comment or check out other posts on marketing and advertising.
This document discusses the digital media value chain and how it consists of three key aspects: digital content management, digital media business management, and digital content experiences. It explains that digital content management involves managing digital content through its lifecycle from creation to delivery. Digital media business management involves rights management, customer relationship management, and content monetization. Digital content experiences involve attracting, engaging, and retaining audiences across devices. The document argues that an integrated technology platform that brings these three aspects together allows media companies to gain the best advantage from their digital assets and meet customer needs in today's media landscape.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Messaging apps : the new face of social media and what it means for brands - ...Romain Fonnier
Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans.
After extensive research and first-hand experience launching a One Direction campaign on Kik, we have produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, we’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
Prepping for the New Age of Information Services, Media and EntertainmentCognizant
As digital media begins to dominate all segments of the IME industry, organizations will need to restructure their revenue and distribution methods, as well as their global strategies and organizational models.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Mission d’expertise sur la fiscalité de l’économie numériqueShamir Ramjan
Rapport au Ministre de l’économie et des finances, au Ministre du redressement productif, au Ministre délégué chargé du budget et à la Ministre déléguée chargée des petites et moyennes entreprises, de l’innovation et de l’économie numérique
Reuben is a 19-year-old singer-songwriter from Bristol who writes his own laid back, hippy-style pop songs. He aims to cultivate a heartthrob image like Michael Buble by appearing on reality shows to showcase his natural personality. His marketing strategy involves using social media like Facebook, Twitter, and MySpace for fans to listen to his music and interact with him. He will also have an official website with information, photos, videos and links to his social profiles and upcoming live performances. The goal is to promote Reuben as a young, innocent, and dateable pop star to attract female fans aged 13 to 30.
This document contains 45 lessons about life. Some of the key lessons are: don't waste time hating others, save for retirement starting with your first paycheck, today is special so don't save nice things just for special occasions, and how growing old is better than the alternative of dying young. It encourages taking the next small step when in doubt, crying with others is more healing than alone, and that whatever situation you're in will change. Overall the document provides brief life lessons about relationships, finances, outlook, and making the most of every day.
Online Engagement - how to achieve results on the webSam Saltis
http://www.bwired.com.au/presentations/ Online engagement and why it will underpin everything you do on the web. “It’s about taking the right visitor through a journey of discovery to your predetermined outcomes”. Get the tools you need to develop the digital strategies for success.
The documentary "Secret And Lies" explores the impact of secrecy and deception on families and relationships. It tells the story of several families who have experienced lies and hidden truths being revealed, often with devastating consequences. Through interviews with those affected, the film examines how concealment of information can fracture trust and damage emotional bonds between people.
Alexander Calder was an American sculptor born in 1898 and died in 1976. He is known for inventing mobiles, which are sculptures that move through kinetic energy. Calder suspended lightweight materials from wires or rods and set them in motion using air currents or motorized systems, creating his signature mobiles that incorporated movement and sculpture.
Wind power can be harnessed and converted into electrical energy through the use of wind turbines located offshore in wind farms. Offshore winds tend to flow at higher speeds, allowing turbines to produce more electricity near population centers where energy costs are high and land for wind development is limited. Some advantages of offshore wind farms include access to stronger winds and less interference with human activities on land, while disadvantages include increased construction difficulties and potential navigation hazards for boats.
The document discusses value chains and compares them to supply chains. It defines value chains as networks of independent businesses that work together by sharing strategic objectives, information, risks and benefits to add value at each stage of production. Companies need value chains to innovate and compete as they are no longer self-contained. Value chains contribute to sustainability through profitability, productivity, innovation/differentiation and risk reduction. Managing value chains requires more collaboration and trust compared to supply chains.
The document provides an overview of consumer preferences related to drinking water services. It discusses research showing that consumers' top expectation is that water suppliers provide safe, clean drinking water. Additional key priorities and expectations identified in studies include reliable water supply and service, water quality in terms of taste and odor, affordable pricing and metering, environmental protection, and information about water quality. The document also examines what levels of service issues consumers are willing to accept and pay for. It reviews models for understanding consumer preferences and risk perception.
Proponents of open source talk about the infinite capabilities of worldwide development, while advocates for closed source expound that their code bases are secure, and thus less vulnerable to hacks. We’ve moved on from this debate, its nuances and preferences and users’ biases – what we should be focusing on is SaaS.
Social media has grown rapidly in recent decades and is now integral to daily life for many. Two key drivers of its continued growth are the proliferation of mobile devices and increasing time spent on social media via smartphones and tablets. As social media usage evolves, consumers are using it to research products, share opinions, and get customer support, transforming experiences like television viewing and customer service. Marketers now have both challenges and opportunities to engage with consumers on social media.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
This document discusses big data and how it presents both challenges and opportunities for businesses. It defines big data as the massive amounts of both structured and unstructured data being created every day through various digital channels. The three key facets of big data are volume, velocity and variety. The document provides examples of how social media, mobile, and cloud computing are contributing to the big data phenomenon. It also outlines some potential applications of big data for marketing functions like customer service, lead generation, product development, and influencer outreach. Finally, it discusses key principles for strategically leveraging big data such as engaging customers across channels and creating usable insights to act upon.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
13 emerging trends and issues that will define how we do marketing in 2013.
Check out johnblaskett.com to leave a comment or check out other posts on marketing and advertising.
This document discusses the digital media value chain and how it consists of three key aspects: digital content management, digital media business management, and digital content experiences. It explains that digital content management involves managing digital content through its lifecycle from creation to delivery. Digital media business management involves rights management, customer relationship management, and content monetization. Digital content experiences involve attracting, engaging, and retaining audiences across devices. The document argues that an integrated technology platform that brings these three aspects together allows media companies to gain the best advantage from their digital assets and meet customer needs in today's media landscape.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Messaging apps : the new face of social media and what it means for brands - ...Romain Fonnier
Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text, you’re missing their potential: they’re content portals enabling 1:1 interaction with friends and fans.
After extensive research and first-hand experience launching a One Direction campaign on Kik, we have produced a comprehensive white paper to help marketers navigate the evolving messaging space. In this report, we’ll explore how the battle for messaging app dominance is likely to unfold, and take a closer look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
Prepping for the New Age of Information Services, Media and EntertainmentCognizant
As digital media begins to dominate all segments of the IME industry, organizations will need to restructure their revenue and distribution methods, as well as their global strategies and organizational models.
The Customer-First Imperative: Five Steps for Applying Social Media to Genera...NM Incite
This white paper outlines 5 steps for applying social media insights to transform global marketing and brand strategies:
1. Measure your social performance relative to ‘expected’ outcomes
2. Link your segmentation approach to online discussions
3. Overinvest in data hygiene
4. Cast a wide net
5. Maintain measurement consistency across brands and markets
Mission d’expertise sur la fiscalité de l’économie numériqueShamir Ramjan
Rapport au Ministre de l’économie et des finances, au Ministre du redressement productif, au Ministre délégué chargé du budget et à la Ministre déléguée chargée des petites et moyennes entreprises, de l’innovation et de l’économie numérique
Reuben is a 19-year-old singer-songwriter from Bristol who writes his own laid back, hippy-style pop songs. He aims to cultivate a heartthrob image like Michael Buble by appearing on reality shows to showcase his natural personality. His marketing strategy involves using social media like Facebook, Twitter, and MySpace for fans to listen to his music and interact with him. He will also have an official website with information, photos, videos and links to his social profiles and upcoming live performances. The goal is to promote Reuben as a young, innocent, and dateable pop star to attract female fans aged 13 to 30.
This document contains 45 lessons about life. Some of the key lessons are: don't waste time hating others, save for retirement starting with your first paycheck, today is special so don't save nice things just for special occasions, and how growing old is better than the alternative of dying young. It encourages taking the next small step when in doubt, crying with others is more healing than alone, and that whatever situation you're in will change. Overall the document provides brief life lessons about relationships, finances, outlook, and making the most of every day.
Online Engagement - how to achieve results on the webSam Saltis
http://www.bwired.com.au/presentations/ Online engagement and why it will underpin everything you do on the web. “It’s about taking the right visitor through a journey of discovery to your predetermined outcomes”. Get the tools you need to develop the digital strategies for success.
The documentary "Secret And Lies" explores the impact of secrecy and deception on families and relationships. It tells the story of several families who have experienced lies and hidden truths being revealed, often with devastating consequences. Through interviews with those affected, the film examines how concealment of information can fracture trust and damage emotional bonds between people.
Alexander Calder was an American sculptor born in 1898 and died in 1976. He is known for inventing mobiles, which are sculptures that move through kinetic energy. Calder suspended lightweight materials from wires or rods and set them in motion using air currents or motorized systems, creating his signature mobiles that incorporated movement and sculpture.
Wind power can be harnessed and converted into electrical energy through the use of wind turbines located offshore in wind farms. Offshore winds tend to flow at higher speeds, allowing turbines to produce more electricity near population centers where energy costs are high and land for wind development is limited. Some advantages of offshore wind farms include access to stronger winds and less interference with human activities on land, while disadvantages include increased construction difficulties and potential navigation hazards for boats.
The document discusses value chains and compares them to supply chains. It defines value chains as networks of independent businesses that work together by sharing strategic objectives, information, risks and benefits to add value at each stage of production. Companies need value chains to innovate and compete as they are no longer self-contained. Value chains contribute to sustainability through profitability, productivity, innovation/differentiation and risk reduction. Managing value chains requires more collaboration and trust compared to supply chains.
The document provides an overview of consumer preferences related to drinking water services. It discusses research showing that consumers' top expectation is that water suppliers provide safe, clean drinking water. Additional key priorities and expectations identified in studies include reliable water supply and service, water quality in terms of taste and odor, affordable pricing and metering, environmental protection, and information about water quality. The document also examines what levels of service issues consumers are willing to accept and pay for. It reviews models for understanding consumer preferences and risk perception.
Proponents of open source talk about the infinite capabilities of worldwide development, while advocates for closed source expound that their code bases are secure, and thus less vulnerable to hacks. We’ve moved on from this debate, its nuances and preferences and users’ biases – what we should be focusing on is SaaS.
Social media has grown rapidly in recent decades and is now integral to daily life for many. Two key drivers of its continued growth are the proliferation of mobile devices and increasing time spent on social media via smartphones and tablets. As social media usage evolves, consumers are using it to research products, share opinions, and get customer support, transforming experiences like television viewing and customer service. Marketers now have both challenges and opportunities to engage with consumers on social media.
Dokumen tersebut berisi prediksi soal untuk Ujian Akhir Nasional SMP tahun pelajaran 2008/2009 mata pelajaran Bahasa Indonesia. Terdapat soal-soal pilihan ganda dan esai berdasarkan berbagai teks bacaan dan informasi seperti tentang HIV/AIDS, Program Lingkungan Berbasis Komunitas, berita-berita, grafik, tabel, dan penjelasan tentang Peraturan Pemerintah Pengganti Undang-Undang.
This document summarizes key trends in internet and mobile usage from a presentation given on May 30, 2012. It finds that while internet and mobile adoption continues to grow rapidly globally, mobile monetization faces challenges. Specifically, mobile advertising rates and revenues per user are significantly lower than desktop levels, constraining revenue growth even as user numbers increase. This gap represents a major opportunity if mobile advertising and apps can become more effective at generating revenue.
Ziggy is a 25-year-old hip hop artist from Hackney, London known for his unique flow and trendsetting style. His new album is being released physically and digitally, including hit singles "King of the Scene" and "Swagger Don". To promote the album, posters will be displayed across London and MTV will advertise the album and air an interview and live performance. Ziggy will also embark on a 4-month European tour hitting major cities.
Este documento es el informe anual 2014-2015 de la empresa venezolana inelectra, líder en ingeniería y construcción en Venezuela y Latinoamérica. Resume la historia de 46 años de la empresa ejecutando proyectos en los sectores energético, de infraestructura y transporte. Destaca su experiencia en más de 2.900 proyectos por $9.300 millones, con enfoque en proyectos estratégicos de energía en Venezuela y una internacionalización selectiva en Latinoamérica.
The document provides guidance on preparing for and participating in interviews. It discusses the objectives and types of interviews, as well as employer expectations and factors for success or failure. Tips are provided for preparing, the interview process, answering questions, and following up. Telephone interviews are also addressed. The conclusion emphasizes that interviews allow you to market yourself and showcase your strengths through evaluation.
The document discusses emerging technology trends and their potential impacts on Thai industries. It covers trends like mobile computing, cloud computing, social technologies, intelligent devices, and mobile applications. Specific technologies mentioned include smartphones, tablets, location-based services, mobile payments, and e-commerce applications. The presentation argues that businesses need to adapt to this changing landscape by embracing mobile and cloud technologies, and developing applications and services for multiple device types. Overall, it outlines several major IT trends and encourages the audience to leverage new opportunities from digital transformation.
Mobile devices are proliferating globally, with over 1 billion smartphones and tablets expected by 2016. This rapid adoption of mobile represents a shift to new systems of engagement that empower customers, partners and employees through context-aware apps and services. For CIOs, developing a formal mobile strategy including designating a chief mobility officer is critical to coordinating investments to build these new systems of engagement across the enterprise through a "design for mobile first" approach.
This document provides an overview of engagement marketing strategies using Web 2.0 technologies. It discusses several emerging trends in digital marketing, including digital downloading of music/movies/TV, mobile marketing/advertising, mobile message marketing, internet video advertising, podcast advertising, and social network marketing. The document aims to help marketers understand these new technologies and how to effectively utilize them to build loyalty and engage with consumers. It provides case studies and resources for marketers looking to stay ahead of trends in the changing digital landscape.
This year, the team at Activate Consulting has identified the 12 most important insights for technology and media in 2021 and the years ahead. Key topics include:
*$375 Billion Global Technology and Media Growth Dollars up for Grabs
*Consumer Technology and Media Time and Attention
*Super Users, Super Consumers
*Gaming: The New Technology Paradigm
*Esports: The Mainstream Sport of the Future
*Video: The Fight for Battleground Households
*AR/VR: On the Verge of Widespread Adoption
*Connectivity: Intensifying the Need for Speed
*eCommerce: Accelerating Five Years in Five Months
*Sports & Sports Tech: Revolutionizing the Fan Experience
*Sports Betting: $25 Billion for Technology and Media Companies
*Advertising: Technology’s Identity Crisis
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with a need for more sophisticated data integration and insights.
Millward Brown's Top 10 Digital Predictions for 2010guest931b64
The document provides Millward Brown's top 10 digital predictions for 2010. It summarizes trends in online display advertising, viral video, gaming, mobile marketing, location-based services, search, online video, social media, privacy concerns, and data integration. The predictions focus on how digital and traditional media will continue to converge, with an emphasis on privacy, social graphs, and using data to understand marketing across platforms.
The potential of digital publishing in an emerging market : John WheelerFootnote Summit
The document discusses trends in mobile device and internet usage. It notes that mobile internet traffic now accounts for 3% of all internet traffic, up from 1% just two years ago. In India, 60% of internet traffic now comes from mobile devices, surpassing desktop traffic. The number of mobile devices is also growing rapidly, with over 1.7 billion smartphone and tablet units expected to be sold in 2015, compared to less than 400 million PC and laptop units. Mobile data usage is also doubling annually in many regions. Africa and South America represent large potential growth areas due to rising penetration rates in developing areas.
See PDF for our Q4 2014 Digital Media and Internet market update - an overview on M&A transactions, relevant public equities, and key investments in the space through the Horizon Partners lens.
We take a long-term approach to building relationships. If you'd like to discuss your business or the industry with our team, please reach us at contact@horizonpartners.com"
This document summarizes key digital trends for 2009, including:
- Growth of online advertising despite economic downturn
- Major players integrating across online/mobile/TV platforms
- Rise of social media, mobile applications, and open platforms
- Shift to more user-generated and social content online
- Importance of conversation and reputation management for brands
One of the biggest casualties of this New Normal is brand loyalty, as evidenced by the fall from grace of many well-known brands. Learn more on how to avoid this with content marketing for your business through this presentation.
Full blog here - https://digitalmarketingphilippines.com/content-marketing-trends-2021-mid-year-report-infographic/
This document discusses digital transformation and how businesses can reshape their customer value propositions and operating models to succeed in today's digital world. It covers the forces driving digital transformation like mobility, social media, and "hyper-digitization". Businesses can take one of three paths to transformation: 1) focus on digitizing operations first before the customer value proposition, 2) enhance the customer value proposition with digital offerings before transforming operations, or 3) transform the customer value proposition and operating model simultaneously. The document provides examples of how companies can enhance, extend, or redefine their customer value propositions to better meet customer expectations in the digital age.
1) The amount of digital data in the world will increase dramatically from 1.2 zetabytes to 35 zetabytes in the coming years as more devices and objects become connected to the internet.
2) This data explosion will allow marketers to target audiences with unprecedented precision by analyzing individual online behaviors and attributes across multiple databases and devices.
3) However, with great data comes great responsibility, and marketers must proactively address privacy and data protection to avoid a consumer backlash over improper use and sharing of personal information.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Dreamforce Debrief - Next generation cloud adoptionCapgemini
This document discusses how digital technologies are transforming customer experiences and challenges for organizations to leverage social media and manage multiple channels, and proposes Capgemini's Immediate solution based on Salesforce technology to enable digital transformation through a structured methodology providing customer insights, analysis, influence, and action. The document is titled "Next-Generation Cloud Adoption" and is authored by lex.de.grijs@capgemini.com and dated 29 September 2011.
The document summarizes key trends from a mid-year 2008 review. It identifies trends that are accelerating, emerging, or holding steady. Accelerating trends include social media, gaming, mobile technologies, and video consumption. Emerging trends involve location-based services, virtual environments, and open source solutions. Steady trends relate to social responsibility and traditional media segments.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
CAKE: Sharing Slices of Confidential Data on BlockchainClaudio Di Ciccio
Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
Synopsis: Cooperative information systems typically involve various entities in a collaborative process within a distributed environment. Blockchain technology offers a mechanism for automating such processes, even when only partial trust exists among participants. The data stored on the blockchain is replicated across all nodes in the network, ensuring accessibility to all participants. While this aspect facilitates traceability, integrity, and persistence, it poses challenges for adopting public blockchains in enterprise settings due to confidentiality issues. In this paper, we present a software tool named Control Access via Key Encryption (CAKE), designed to ensure data confidentiality in scenarios involving public blockchains. After outlining its core components and functionalities, we showcase the application of CAKE in the context of a real-world cyber-security project within the logistics domain.
Paper: https://doi.org/10.1007/978-3-031-61000-4_16
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.