As more consumers become more social, brands are increasingly shifting their attention to the social customer experience— the collection of open, transparent, peer-to-peer exchanges that happen in online communities and social networks. Those who are rising to the challenge of social media are building social customer experiences that engage and enlist the power of the crowd to drive real business outcomes.
They’re solving enormous business problems like the cost of scaling support, and creating new opportunities like building demand and influence through social channels. Above all, they’re getting closer to their customers.
Digital technologies have enabled unprecedented levels of self-expression and sharing online. While this presents opportunities for brands to engage, many consumers do not want direct engagement with brands on social media. To be effective online, brands must understand consumer motivations and add value through digital interactions in a way that is invited rather than intrusive. By developing compelling content and participatory campaigns, brands can tap into consumers' desire to connect and share, amplifying their messaging through advocates in an organic way. However, brands also need to acknowledge the power of consumer comments and reviews, both positive and negative, and work to maintain engaged online communities.
WNS provides social media customer service solutions to help companies address customer queries and complaints on social media platforms. The document discusses how customer service has evolved from primarily phone calls and letters to include various online channels like email, chat, and social media. It notes that many customers now first access companies through their websites or social media instead of calling. The document then provides recommendations for how companies can begin using social media for customer service, including monitoring conversations to understand customer needs, setting up social media customer service workflows, and continuously improving the process over time based on analytics.
This document provides an overview of a global marketing and technology agency. In 3 sentences:
The agency has over 5,700 employees across 48 offices worldwide providing services including strategic planning, creative development, media relationships, and data analytics. It has the largest network in the industry and works with over 200 top brands. The document outlines the agency's capabilities, case studies, and details its presence across major regions and countries.
Consumers engage more with retailers and brands that they trust. In this final of four presentations, you will learn what trust features you can add to your Social Commerce experience that inspire genuine, enduring loyalty in your customers, loyalty built on the passions at the core of your brand and your online experience.
This document discusses strategies for public relations to help brands emerge from the crowded communication landscape. It provides the following key points:
1. PR can develop brand conversations for free by engaging product users, potential buyers, complainers, brand evangelists, and employees.
2. PR has more credibility than advertising and can educate customers directly through developing key messages and engineering media content.
3. PR helps brands educate consumers about their products, defend against issues and competitor attacks, develop stakeholder loyalty, and build brand communities.
4. The document outlines various PR tools and infrastructure needed for effective brand communication, such as cyber PR, media management, and message management.
5. The new strategic communication model
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
Survey results, analysis, commentary and analysis from over 1000 participants of the 2009 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Digital technologies have enabled unprecedented levels of self-expression and sharing online. While this presents opportunities for brands to engage, many consumers do not want direct engagement with brands on social media. To be effective online, brands must understand consumer motivations and add value through digital interactions in a way that is invited rather than intrusive. By developing compelling content and participatory campaigns, brands can tap into consumers' desire to connect and share, amplifying their messaging through advocates in an organic way. However, brands also need to acknowledge the power of consumer comments and reviews, both positive and negative, and work to maintain engaged online communities.
WNS provides social media customer service solutions to help companies address customer queries and complaints on social media platforms. The document discusses how customer service has evolved from primarily phone calls and letters to include various online channels like email, chat, and social media. It notes that many customers now first access companies through their websites or social media instead of calling. The document then provides recommendations for how companies can begin using social media for customer service, including monitoring conversations to understand customer needs, setting up social media customer service workflows, and continuously improving the process over time based on analytics.
This document provides an overview of a global marketing and technology agency. In 3 sentences:
The agency has over 5,700 employees across 48 offices worldwide providing services including strategic planning, creative development, media relationships, and data analytics. It has the largest network in the industry and works with over 200 top brands. The document outlines the agency's capabilities, case studies, and details its presence across major regions and countries.
Consumers engage more with retailers and brands that they trust. In this final of four presentations, you will learn what trust features you can add to your Social Commerce experience that inspire genuine, enduring loyalty in your customers, loyalty built on the passions at the core of your brand and your online experience.
This document discusses strategies for public relations to help brands emerge from the crowded communication landscape. It provides the following key points:
1. PR can develop brand conversations for free by engaging product users, potential buyers, complainers, brand evangelists, and employees.
2. PR has more credibility than advertising and can educate customers directly through developing key messages and engineering media content.
3. PR helps brands educate consumers about their products, defend against issues and competitor attacks, develop stakeholder loyalty, and build brand communities.
4. The document outlines various PR tools and infrastructure needed for effective brand communication, such as cyber PR, media management, and message management.
5. The new strategic communication model
Digital Life - Understanding the opportunity for growth onlineTNS
Our goal is to make this complex environment simpler to navigate, cutting through the clutter to develop precise strategies, channels and content that inform your marketing plans, and make digital a key part of your growth strategy.
This report contains just a small snapshot of our findings, but please do get in touch with us to understand more about the opportunity that digital presents in your market or category.
http://www.tnsdigitallife.com
Survey results, analysis, commentary and analysis from over 1000 participants of the 2009 Online Customer Engagement survey. Brought to you by Econsultancy and the cScape Customer Engagement Unit.
Practical advice for making Social Media work for your business HINTS, TIPS A...Typeset
If you're just getting started with social media for your business - and plenty of people still are - this paper was developed to give you some of the basic information you need. Developed in 2009, the paper is still relevant today with lots of practical advice to give business owners and marketers the confidence for a successful start.
Community Management - presented by Gaurav Singh of Squad DigitalSquad_Digital
Gaurav Singh took us through what Squad Digital offers for Community Management as a practice. Another brilliant presentation from Social Media Day Nairobi.
1) The document discusses the three types of marketing media - paid, owned, and earned. It uses the Old Spice Man campaign as an example of a successful brand marketing campaign that blended these three media types.
2) Each media type offers distinct advantages - paid media provides broad reach, owned media allows engagement, and earned media provides insights into brand perception. The best approaches use an integrated strategy across media types.
3) While marketers tend to spend more on paid media, the trend is for online brand-focused ad spending to increase its share of total budgets over time, rising from 35.7% in 2010 to 41.9% in 2014.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life is a study by TNS that identifies opportunities for businesses to grow through understanding online behaviors and attitudes. It is based on interviews with 72,000 people in 60 countries representing 93% of the global internet population. The study addresses key questions about reaching, engaging, activating, and converting digital users, consumers, advocates, and customers. It provides insights into these areas across 34 categories and 60 markets. The study aims to help businesses better understand strategic digital marketing opportunities through metrics like the Digital Growth Index.
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
The document discusses metrics for measuring the effectiveness of online video advertising campaigns. It describes both progress metrics collected from ad servers, like completion rates and time spent viewing, as well as performance metrics from surveys, like brand awareness. While these metrics provide useful data, marketers need to consider many additional factors for context like ad placement, creative quality, and type of video. No single metric provides the full picture of how an ad campaign influences consumer purchasing. The best approach examines metrics in combination with other advertising decisions and seeks to understand how online video affects both online and offline consumer behavior.
The recent Outlook for Australian Social Business 2012 showed there was a perception gap between brands and customers. This goes far beyond "social media" - and becoming a "Social Business" means reaching beyond just Facebook or Twitter. It's about transforming your business, industry and relationships.
Managing the online social consumer: A guide to social media marketing for Ma...Anand Varadarajan
The modern consumer seeks a flawless online experience as well as consistent high quality brand engagement. The consumer of today wields the power of social media that can establish or destroy a brand. Becoming social has become mandatory now rather than being just a marketing experiment. The presentation studies the emerging behavioral traits of an online social consumer and suggests practical tips for online marketers, CEOs and project managers to ace the new social trend.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
The document discusses how brands must evolve in the age of social media. It emphasizes that brands need to develop authentic and credible connections with consumers by understanding their expectations and having two-way conversations. Successful brands will employ principles like education, identifying their audience, providing communication tools, research, and listening. Brands also need to connect with consumers emotionally by delivering on the experiences and values that their brand represents.
Contests2Win is an Indian web portal where users can create their own contests using various formats like images, videos, quizzes, and more. On average, 200 user-created contests are added daily with over 17,000 contests currently live on the site. Creation of contests is encouraged through prizes and rewards for the most active and creative users. A survey found that 2.5% of visitors are active creators, most of whom are male youth aged 19-25 from smaller cities. Cricket and Bollywood are very popular topics for contests. The easy creation of image contests makes them most common, but video contests are gaining popularity as well.
Converged Media Success: Setting the Stage with Content StrategyRebecca Lieb
Content marketing and converged media: setting strategy, gauging maturity and preparing for converged media workflows. Rebecca Lieb's keynote from Spredfast Social Summit 2012
The document discusses trends in advanced mobile marketing. It highlights findings from an IBM study that CMOs plan to increase their use of social media, customer analytics, CRM and mobile technologies in the next 3-5 years. The top priority for many CMOs is enhancing brand loyalty and advocacy through mobile engagement. The document then outlines six key mobile marketing trends: 1) the mobile ad paradox and alternatives to interruptive ads, 2) mobile ads as a service, 3) gamification and rewarding consumer engagement, 4) combining mobile, physical signals and social data, 5) using mobile to reduce pain points in the retail experience, and 6) facilitating mobile social discovery between users.
ClickCious is an interactive advertising and digital consulting firm that proposes developing interactive digital displays and advertisements for clients. They offer services including interactive walls, floors, screens and kiosks that incorporate features like gesture recognition, color recognition, and face recognition. ClickCious works with clients across various industries including hotels, banks, and organizations to enhance brand awareness through non-traditional interactive advertising solutions.
Vondasoft is an Indian startup that provides tools to measure, analyze, and shape a brand's online image using social media monitoring and analytics. It helps customers understand brand associations, influencer sentiment, campaign effectiveness, and how their image compares to competitors. Vondasoft's platform provides reports on key metrics in an easy-to-use interface to inform digital marketing strategies.
The Converged Media Imperative - DMA/IBM WebinarRebecca Lieb
The document discusses converged media, which combines paid, owned, and earned media channels to consistently reach customers across their journey. It provides examples of how brands like Tesco, Glidden Paint, P&G, and Brisk Tea have successfully used various paid, owned and earned media channels together in a coordinated way to increase awareness, engagement, and sales. The key to converged media is using different channels that work together to tell a consistent brand story.
1. The document summarizes research on the social brand experience from both marketer and consumer perspectives, finding that consumers want more engagement, experiences, and rewards from brands on social media than brands currently provide.
2. Consumers are open, engaged, demanding, loyal, and willing advocates for brands they love, but have high expectations that brands often fail to meet, such as fast and helpful support.
3. Brands that provide more engaging experiences, opportunities for consumer connection, and special rewards and status will gain advantage over competitors in attracting consumer loyalty and support through social media.
Factors Associated With Initiation Of Breast Feeding In The Dominican RepublicBiblioteca Virtual
This study analyzed survey data from the Dominican Republic to identify factors associated with mothers initiating breastfeeding of their last live-born child under 5 years of age. The study found that approximately 7% of mothers did not initiate breastfeeding. Mothers who had an illness during pregnancy, gave birth to a low birthweight baby, were primiparous (gave birth for the first time), or had a medium or high income level had a significantly higher risk of not initiating breastfeeding. These groups should be priority targets for breastfeeding promotion programs in the Dominican Republic.
The document provides summaries of popular children's television shows from the late 1990s to mid 2000s. It describes what each show is about and what lessons they aim to teach young viewers. Many shows emphasize problem solving, teamwork, learning basic concepts like math and spelling, encouraging imagination and physical activity.
This document discusses the design and testing of MiCardia's Dynamic Mitral Annuloplasty device. The device aims to address the shortcomings of current treatments for ischemic mitral regurgitation (IMR) by using radiofrequency energy to reshape an implanted annuloplasty ring and reduce recurrent MR. Animal studies and initial human implants demonstrate the device's ability to decrease the mitral annulus diameter and improve leaflet coaptation both during surgery and percutaneously. Future developments discussed include a tricuspid valve version, a transcatheter delivery method, and a magnetic ring that can be adjusted non-invasively.
Community Management - presented by Gaurav Singh of Squad DigitalSquad_Digital
Gaurav Singh took us through what Squad Digital offers for Community Management as a practice. Another brilliant presentation from Social Media Day Nairobi.
1) The document discusses the three types of marketing media - paid, owned, and earned. It uses the Old Spice Man campaign as an example of a successful brand marketing campaign that blended these three media types.
2) Each media type offers distinct advantages - paid media provides broad reach, owned media allows engagement, and earned media provides insights into brand perception. The best approaches use an integrated strategy across media types.
3) While marketers tend to spend more on paid media, the trend is for online brand-focused ad spending to increase its share of total budgets over time, rising from 35.7% in 2010 to 41.9% in 2014.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
TNS Digital Life 2011- Worldwide study on online consumer behaviourKantar TNS
Digital Life is a study by TNS that identifies opportunities for businesses to grow through understanding online behaviors and attitudes. It is based on interviews with 72,000 people in 60 countries representing 93% of the global internet population. The study addresses key questions about reaching, engaging, activating, and converting digital users, consumers, advocates, and customers. It provides insights into these areas across 34 categories and 60 markets. The study aims to help businesses better understand strategic digital marketing opportunities through metrics like the Digital Growth Index.
Key insights how mobile raises the bar for brand communicationsTNS
This document discusses how mobile phones are raising the bar for brand communications by providing an intimate platform for brands to influence consumer behavior. It notes that understanding consumers' relationship with their mobile phones is essential for brands to succeed on this ubiquitous platform. The document then provides insights into global mobile trends, how consumer needs and behaviors are evolving with smartphones, and opportunities for brands to engage consumers by delivering experiences, independence, convenience, relevance and reassurance through their mobile devices. Specific brand examples are also discussed that successfully meet these consumer needs.
The document discusses metrics for measuring the effectiveness of online video advertising campaigns. It describes both progress metrics collected from ad servers, like completion rates and time spent viewing, as well as performance metrics from surveys, like brand awareness. While these metrics provide useful data, marketers need to consider many additional factors for context like ad placement, creative quality, and type of video. No single metric provides the full picture of how an ad campaign influences consumer purchasing. The best approach examines metrics in combination with other advertising decisions and seeks to understand how online video affects both online and offline consumer behavior.
The recent Outlook for Australian Social Business 2012 showed there was a perception gap between brands and customers. This goes far beyond "social media" - and becoming a "Social Business" means reaching beyond just Facebook or Twitter. It's about transforming your business, industry and relationships.
Managing the online social consumer: A guide to social media marketing for Ma...Anand Varadarajan
The modern consumer seeks a flawless online experience as well as consistent high quality brand engagement. The consumer of today wields the power of social media that can establish or destroy a brand. Becoming social has become mandatory now rather than being just a marketing experiment. The presentation studies the emerging behavioral traits of an online social consumer and suggests practical tips for online marketers, CEOs and project managers to ace the new social trend.
As businesses increasingly look to mobile as a key element of their business model rather than simply another marketing channel, we examine the response of CMOs worldwide to the challenges and opportunities that mobile represents.
http://www.tnsglobal.com/mobilelife
The document discusses how brands must evolve in the age of social media. It emphasizes that brands need to develop authentic and credible connections with consumers by understanding their expectations and having two-way conversations. Successful brands will employ principles like education, identifying their audience, providing communication tools, research, and listening. Brands also need to connect with consumers emotionally by delivering on the experiences and values that their brand represents.
Contests2Win is an Indian web portal where users can create their own contests using various formats like images, videos, quizzes, and more. On average, 200 user-created contests are added daily with over 17,000 contests currently live on the site. Creation of contests is encouraged through prizes and rewards for the most active and creative users. A survey found that 2.5% of visitors are active creators, most of whom are male youth aged 19-25 from smaller cities. Cricket and Bollywood are very popular topics for contests. The easy creation of image contests makes them most common, but video contests are gaining popularity as well.
Converged Media Success: Setting the Stage with Content StrategyRebecca Lieb
Content marketing and converged media: setting strategy, gauging maturity and preparing for converged media workflows. Rebecca Lieb's keynote from Spredfast Social Summit 2012
The document discusses trends in advanced mobile marketing. It highlights findings from an IBM study that CMOs plan to increase their use of social media, customer analytics, CRM and mobile technologies in the next 3-5 years. The top priority for many CMOs is enhancing brand loyalty and advocacy through mobile engagement. The document then outlines six key mobile marketing trends: 1) the mobile ad paradox and alternatives to interruptive ads, 2) mobile ads as a service, 3) gamification and rewarding consumer engagement, 4) combining mobile, physical signals and social data, 5) using mobile to reduce pain points in the retail experience, and 6) facilitating mobile social discovery between users.
ClickCious is an interactive advertising and digital consulting firm that proposes developing interactive digital displays and advertisements for clients. They offer services including interactive walls, floors, screens and kiosks that incorporate features like gesture recognition, color recognition, and face recognition. ClickCious works with clients across various industries including hotels, banks, and organizations to enhance brand awareness through non-traditional interactive advertising solutions.
Vondasoft is an Indian startup that provides tools to measure, analyze, and shape a brand's online image using social media monitoring and analytics. It helps customers understand brand associations, influencer sentiment, campaign effectiveness, and how their image compares to competitors. Vondasoft's platform provides reports on key metrics in an easy-to-use interface to inform digital marketing strategies.
The Converged Media Imperative - DMA/IBM WebinarRebecca Lieb
The document discusses converged media, which combines paid, owned, and earned media channels to consistently reach customers across their journey. It provides examples of how brands like Tesco, Glidden Paint, P&G, and Brisk Tea have successfully used various paid, owned and earned media channels together in a coordinated way to increase awareness, engagement, and sales. The key to converged media is using different channels that work together to tell a consistent brand story.
1. The document summarizes research on the social brand experience from both marketer and consumer perspectives, finding that consumers want more engagement, experiences, and rewards from brands on social media than brands currently provide.
2. Consumers are open, engaged, demanding, loyal, and willing advocates for brands they love, but have high expectations that brands often fail to meet, such as fast and helpful support.
3. Brands that provide more engaging experiences, opportunities for consumer connection, and special rewards and status will gain advantage over competitors in attracting consumer loyalty and support through social media.
Factors Associated With Initiation Of Breast Feeding In The Dominican RepublicBiblioteca Virtual
This study analyzed survey data from the Dominican Republic to identify factors associated with mothers initiating breastfeeding of their last live-born child under 5 years of age. The study found that approximately 7% of mothers did not initiate breastfeeding. Mothers who had an illness during pregnancy, gave birth to a low birthweight baby, were primiparous (gave birth for the first time), or had a medium or high income level had a significantly higher risk of not initiating breastfeeding. These groups should be priority targets for breastfeeding promotion programs in the Dominican Republic.
The document provides summaries of popular children's television shows from the late 1990s to mid 2000s. It describes what each show is about and what lessons they aim to teach young viewers. Many shows emphasize problem solving, teamwork, learning basic concepts like math and spelling, encouraging imagination and physical activity.
This document discusses the design and testing of MiCardia's Dynamic Mitral Annuloplasty device. The device aims to address the shortcomings of current treatments for ischemic mitral regurgitation (IMR) by using radiofrequency energy to reshape an implanted annuloplasty ring and reduce recurrent MR. Animal studies and initial human implants demonstrate the device's ability to decrease the mitral annulus diameter and improve leaflet coaptation both during surgery and percutaneously. Future developments discussed include a tricuspid valve version, a transcatheter delivery method, and a magnetic ring that can be adjusted non-invasively.
Mosaic provides outsourced advertising operations solutions including media trafficking, campaign management, reporting, and more. They manage clients' entire ad operations using a transparent process. Clients praise Mosaic for their expertise, reliable and efficient services, and for allowing clients to focus on core competencies.
This document provides usage statistics for a digital service. It shows that 87% of users access the service through web platforms, while 13% use mobile. It also breaks down usage times by platform, with talktime on web platforms averaging 2.45 hours and 1.64 hours on mobile. The document includes contact information for further questions.
Octopod Mobile Development Platform for rapid cross-platform Enterprise IT Mo...Michael Kozloff
Octopod is a mobile application development platform for independent software developers and enterprise IT departments striving to find a flexible, yet powerful way of «IT Mobilization» with fast time to market and low cost of ownership.
Pluto is now classified as a dwarf planet rather than a full planet. It is smaller than 7 moons in the solar system and was reclassified in 2006. Pluto has an elliptical orbit around the sun that takes 90,465 days to complete and rotates on its axis every 6 days and 9 hours.
The speaker feels they have not heard from the person they love in a long time. They worry they have done something wrong. The speaker wishes to be the angel or prince from the fairytale stories that the person loves. They want to protect the person with wings and have a happy ending like in the stories. The speaker hopes the person will believe they can have a relationship like in the fairytales.
A Systematic Review Of Maternal Obesity And Breastfeeding Intention, Initiati...Biblioteca Virtual
This document summarizes a systematic review examining the relationship between maternal overweight/obesity and breastfeeding intention, initiation and duration. The review identified 27 studies on this topic. The studies generally found that obese women had shorter intended and actual breastfeeding duration compared to normal weight women. Specifically, obese women were less likely to intend to or initiate breastfeeding, and breastfed for shorter durations even after adjusting for confounding factors. The relationship between maternal obesity and delayed onset of lactation was also observed. However, the reasons for these relationships are not fully understood and require further qualitative research.
The document introduces PowerPoint toolbars and other essential concepts. It discusses the four main toolbars - Standard, Formatting, Drawing, and Common Tasks. It describes how to move, dock, add, and remove toolbars. Key terms like slide, presentation, object, and transition are defined. The document recommends teaching PowerPoint basics like toolbars and vocabulary to students in a systematic way before introducing more advanced features.
The document provides information on paintings by Henry Bismuth that are part of his Sea Series, including "The Sphinx" oil painting from 2004 priced at $13,200, and three mixed media on paper studies for "The Sphinx" from 2004 each priced at $6,600. Contact information is given for the Chisholm Gallery.
Friends of the Earth Europe and health groups have launched a report revealing that traces of 300 man-made chemicals have been found in breast milk. While this indicates widespread exposure to chemicals, breastfeeding remains the optimal food for babies and has protective health effects. The groups called for stronger EU chemical regulations to reduce chemical residues in breast milk and address the threat of a "toxic inheritance". Speakers at a Brussels meeting emphasized the benefits of breastfeeding and urged protecting it from impacts of chemical pollution.
This document provides information on nipple pain which is a common reason for mothers to stop breastfeeding prematurely. It discusses the most common causes of nipple pain including incorrect positioning and attachment of the baby to the breast. Effective attachment is described as having the baby's chin in contact with the breast and mouth open wide. Signs of candidiasis, a possible cause of nipple pain, and its treatment with antifungal creams or tablets are also outlined. The document concludes with a summary of managing sore nipples which includes addressing positioning problems, treating potential infections, and considering referral for continued issues.
Antenatal Peer Support Workers And Initiation Of Breast Feeding Cluster Rando...Biblioteca Virtual
This study assessed the effectiveness of an antenatal peer support worker service on the initiation of breastfeeding. The study involved a cluster randomized controlled trial of 66 antenatal clinics and 2511 pregnant women in a deprived, multiethnic population in Birmingham, UK. Clinics were randomly assigned to receive the peer support worker intervention (n=1140) or standard antenatal care (n=1371). The primary outcome of breastfeeding initiation did not differ significantly between the intervention (69.0%) and control (68.1%) groups after adjusting for clustering. Ethnicity, parity and mode of delivery predicted initiation, but the peer support worker intervention did not increase initiation rates.
Вводный доклад на конференции «ИКТ в финансовом секторе 2014», 6 сентября 2014 г., Москва, CNews Conferences
http://events.cnews.ru/events/ikt_v_finansovom_sektore_2014.shtml
The document discusses common mistakes in test-driven development (TDD). It presents the results of a survey of programmers that identified the most common deviations from TDD practices. The top deviations included writing complex tests, forgetting to refactor, refactoring other code while working on a test, and not implementing the simplest code to pass a test. The document concludes that while TDD is not always followed perfectly, its principles still provide benefits if applied conscientiously.
Testwise provides testing equipment rental and professional services to reduce costs and risks for clients. Rental makes sense when clients have short-term needs, tight budgets, or want to avoid large capital expenses. While rental has costs, it eliminates expenses associated with equipment ownership like depreciation, maintenance, storage, and disposal. Rental also ensures clients always have the latest equipment without technology becoming obsolete.
Digital for Customer Engagement - Biju BhaskarThoughtworks
This document discusses the importance of digital customer engagement. It notes that customers now have more choices than ever before due to new digital channels like mobile and social media. To engage customers, companies must deliver personalized, social, mobile, and multi-channel experiences. Personalization is key, as 77% of customers make additional purchases based on recommendations. Similarly, 40% factor in social media recommendations and 77% use mobile phones to research products. Finally, 78% of customers use multiple channels during purchases, so companies must provide consistent experiences across online and offline channels.
Keynote Microsoft Dynamics CRM | David Brown, MicrosoftExploreDynCRM
Nét voor Explore Dynamics CRM vond Convergence 2013 plaats. Tijdens dit Amerikaanse Microsoft Dynamics klantenevenement werden de meest recente ontwikkelingen van Microsoft CRM bekend gemaakt. Het evenement in Ede had de Europese primeur van deze ontwikkelingen, gepresenteerd door David Brown. Hij is verantwoordelijk voor de Europese CRM-markt binnen Microsoft.
Digital Life - Understanding the opportunity for growth onlineTNS
Digital Life provides insights into how consumers engage with brands online through content sharing and social connections. The report finds that over half of consumers globally comment about brands online to share content with their networks, driving advocacy. However, many consumers do not want direct engagement with brands on social media. Brands can better enable consumer self-expression and social interaction by focusing on how their brand idea can deliver useful and participatory digital experiences. Understanding consumer motivations for sharing content is key to amplifying a brand's opportunities through advocates online.
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
Learn about the current state social for tech and why social customer enlistment is a game-changer. Learn how to get social customers to co-create value with you with
gamification—done right. Get sustainable social strategies from Lithium.
Joe Cothrel, Vice President and Chief Community Officer at Lithium, discussed “social support” and its impact on today’s organizations during his presentation at the 2015 Customer Care Leadership Forum in Toronto on March 25. In his presentation, Cothrel pointed out that social support occurs both via social media and through an organization’s website.
Social Media Best Practices For Luxury Brands.
This research and best practices explains how luxury brands can best accomplish these goals in social media and offers solutions for particular challenges. Additionally, this guide presents case studies of luxury brands to illustrate the industry best (and worst) practices.
Research / Case Studies:
BLACKSTONE Digital Agency
http://www.BlackstoneIndonesia.com
The biggest obstacles companies face in unlocking digital opportunities are:
1) Treating digital platforms as one-way communication instead of engaging with consumers.
2) Not using customer data to personalize offers and build loyalty.
3) Fragmentation across different digital channels and lack of collaboration.
4) The complexity of emerging technologies and need for holistic measurement across campaigns.
10 Native Customer Behaviors And Your Social Business StrategyGerry Moran
Native customer behaviors can help social business strategies. Understanding customer goals, behaviors, and how they use social media can help businesses leverage social platforms to engage customers. Behaviors like searching online for information, watching videos, voicing opinions, helping others, consuming content, socializing and networking, and buying behaviors can all be co-opted by businesses through their social strategies. By understanding these behaviors, businesses can connect with customers on their terms through social channels simply and in ways that accelerate information sharing and customer engagement.
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????Browne & Mohan
This presentation will give you a deeper insight about the Current B2B Social media trends/Challenges in the Middle East. And also provide a sturdy process framework to overcome these challenges.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document summarizes IBM's use of social selling as a B2B prospecting tool. It discusses how social networks have changed how clients buy and how IBM has transformed its inside sales model to engage clients through social media. It outlines IBM's social selling strategy, which includes social listening, participating in conversations, identifying influencers, and focusing on high-value content. The results shown include over 900 sellers in 170 countries using social effectively to build awareness, extend reach, and drive leads.
In today's digital age, Social Media Engagement is the way of life. From status
updates on Facebook to tweeting about your new pair of jeans to connecting
with professionals on LinkedIn – We almost live in a 'One button
economy'. Businesses across the globe are leveraging on the C2C Era,
however one prominent question that almost troubles all is - “I will
invest in Social Media, but how do I calculate ROI?”
this documents sheds the much needed light on gauging Social Media ROI.
Social Business Transformation - How customers change your enterprise DNARick Mans
Rapid changes in consumer behavior, fuelled by the ever increasing popularity of social media and the adoption of consumer technologies in the workplace, urge companies worldwide to rethink their positions. People spend more and more time online to connect and interact with friends, to publish opinions, and to purchase goods and services. Employees share their views online, strengthening or weakening the corporate brand.
Social Media is human interaction in a virtual world. Social Media is strongly related to topics such as social networking, social collaboration, micro blogging, co creation, crowd sourcing, content sharing and reputation management.
The essence of social media is human interaction. Transforming your company to benefit from new ways of human interaction, is not about a technology push, lead by new tools, new architectures and new platforms. It is a true transformation of the way you conduct business, how you relate and interact with your customers, your stakeholders and your employees. It is about being part of a huge ecosystem, where your clients, employees, and business partners are all visibly and actively interconnected.
These changes offer exciting opportunities to all enterprises. Opportunities to increase revenue, strengthen brand, reduce costs, attract the right employees, and deliver products and services according to the wishes of their customers.
The document discusses how marketing needs to change to adapt to today's digital customer. It notes that customers now expect rapid responses on social media and have less trust in traditional advertising. As a result, brands need to shift from one-way communication to two-way engagement and personalization by using social networks and owned communities. This represents a disruption requiring companies to reallocate funds from traditional areas like advertising to digital customer engagement and service. The key is for brands to cultivate trusted people and content to build advocacy at each stage of the customer lifecycle.
Social media - How it fits into your customer marketing and retention strategyNick White
This document summarizes a webinar on how social media fits into customer marketing and retention strategies. It was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. The webinar covered defining social media and its importance, engaging the right forms of word-of-mouth marketing at the right times and places, dos and don'ts of social media communications, and successfully organizing a customer-centric social media plan.
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
This document summarizes a webinar on using social media for customer marketing and retention strategies. The webinar was presented by Geoff Nelson and Nick White of Ivy Worldwide and hosted by Mary Naylor, CEO of VIPdesk. It covered topics such as defining social media, engaging influencers, using the right social media tools, and principles for interacting in online communities. The webinar provided strategies for leveraging word-of-mouth marketing and influencers at different stages of the customer journey.
Our Perspective on the challenges and opportunities that digital marketing presents marketers and how to leverage those to create competitive advantage and extraordinary business and brand value for your company
1. The document discusses how social media and digital technology have revolutionized customer interactions by making them more social and participatory. It emphasizes that digital experiences will become the primary way customers engage with brands.
2. It provides five ideas for companies to consider in adapting to this new environment: 1) leverage user-generated content and advocacy, 2) harness influencer relationships, 3) make brands more human by adopting singular or multiple voices, 4) create new businesses from hidden assets, and 5) develop mobile and context-based digital experiences.
3. The key message is that digital is transforming customer relationships and companies must use it to get closer to their customers rather than just as an advertising channel. Personalized and
From Social Media to Social Business - Marketing in the 'Social Age'Stefan Pfeiffer
Presentation on how Marketing needs to change in the 'Social Age' from Mass Marketing to 1:1 Marketing taking in particular Social Channels and behaviors into consideration. A bit of a focus on Healthcare due to the fact, that this was presented for one of our Healthcare customers.
Similar to Social Customer Experience Why it Matters, What it Means for your Brand (20)
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
Technology management in the age of the customerLithium
Don’t look now, but your company is losing control. Customers are now in the driver’s seat. Learn more by reading this Forrester Report on "Technology Management
In The Age Of The Customer."
Financial Services Firms Claim the CX Advantage Lithium
- The document discusses trends around customer engagement through social channels based on surveys of over 1,386 consumers. Customer experience is found to significantly impact brand loyalty, repeat business, and word-of-mouth recommendations.
- While industries like retail and hotels score high on customer experience, financial services firms like banks and credit card companies show a large gap between leaders and laggards, indicating room for improvement.
- Younger consumers increasingly want brands to provide customer support and listen/respond through social media, suggesting financial companies should focus on improving social customer interactions.
The document lists various industries and the percentage of customers in those industries that report having positive customer experiences. Industries like technology, consumer electronics manufacturing, and automotive reported the highest percentages of customers having positive experiences, between 73-66%. Other industries like media, banks, and chemicals reported lower percentages, between 50-51%. The document emphasizes that positive customer experiences correlate strongly with customer loyalty, willingness to purchase again, recommend to others, and not switch to competitors.
Users were more likely to purchase items or consider making purchases after visiting Lithium's community forums compared to other social media sites like Facebook, Twitter, and YouTube. The study found that 6% of Lithium community users went on to make purchases during the same browsing session, versus 1.3-1.4% for other sites, indicating that participation in online communities can significantly increase purchase awareness and consideration.
Hey, Financial Services - Get Serious About Social, or Get Spanked!Lithium
1) The document discusses a presentation given by Katy Keim, CMO of Lithium, and Deanna Oppenheimer, CEO of CameoWorks, about the challenges facing the financial services industry and how social media can help address them.
2) Major challenges mentioned include low trust in the industry, high costs, and changing customer expectations and behaviors, especially the rise of digital interactions.
3) The presentation argues that financial institutions need to transform their customer experience by embracing social media and communities to engage customers, gain insights, and improve relationships. This could help increase loyalty and trust over time.
Introducing Dr. Michael Wu’s The Science of Social 2 an in depth overview into how social media has revolutionized customer communication, the customer journey, and customer relationship management (CRM). As Lithium Technology’s Chief Scientist, Dr. Wu with his extensive knowledge has created a solution for our communication strategy by motivating customers and managing customer relationships for the long run. In this modern era where consumers demand convenience and quality, traditional business methods will no longer cut it. Dr. Wu along with Geoffrey Moore and his Four Gears, The Science of Social 2 presents a solution to help your business adapt and survive in this changing climate. To ensure a lasting competitive advantage, four gears are needed for success: acquisition, engagement, enlistment, and monetization.
Lithium Get Serious About Online CommunitiesLithium
This document summarizes key findings from a 2013 study on online brand communities. It finds that experimentation among brands increased while cohesive strategies decreased. Top performers from 2012 saw lower scores, and new industries like telecommunications emerged. Best practices around user reviews, tools/widgets, and community managers saw higher adoption. Mobile integration with communities remains low despite some examples. The presentation encourages brands to view communities as content and engagement hubs across devices and social networks.
Social media usage continues to grow globally with more people spending time on platforms like Facebook, Instagram, LinkedIn, and Twitter. In 2022, the number of social media users is projected to reach over 4.41 billion worldwide representing over half of the total global population. Growth has been driven by increased smartphone adoption along with more free time as people stay connected while commuting, waiting, or relaxing at home.
Forrester Case Study: Giffgaff uses co-creation to build a differentiated mob...Lithium
In an empowered report by Forrester analyst, Doug Williams, giffgaff is highlighted for their vibrant community, run entirely by giffgaff customers using the Lithium community platform
Learn about social customer care told by Kate Leggett Principal Analyst at Forrester Research, Inc and Katy Keim Chief Marketing Officer at Lithium Tech
Dig into the dynamics of online reputation and learn about the available tools for managing it. Find out how to find, engage and empower your superfnas to drive real business outcomes with social customers.
1) The document discusses best practices for companies to engage customers in ideation through social media channels to increase competitive advantage. It outlines strategies for setting goals, evaluating ideas, communicating with customers, enlisting staff, and maintaining a positive environment to encourage participation.
2) Successful ideation can reduce business costs, improve customer loyalty and satisfaction by demonstrating the company listens, and drive sales by offering products customers indicate interest in.
3) Maintaining responsiveness to customers' ideas, recognizing contributions, and implementing suggestions are keys to an effective ideation process.
Gold in Them Hills: Computing ROI for Support CommunitiesLithium
Learn the approaches used successfully by Lithium Technologies' customers to compute a realistic ROI (Return on Investment) for their support community initiatives
In January of 2013, we benchmarked the telecom social customer experience in order to better guide today's service providers toward strategies that make sense.
We surveyed 40+ global telecoms on their social customer experience investments and returns and found that more socially mature telecoms enjoy serious benefits:
greater reduction in call center volume
greater reduction in support costs
more confidence in the customer experiences they deliver
The document announces an annual customer conference from April 23-25, 2013 at the Westin St. Francis hotel in San Francisco. The conference will include pre-conference workshops and certification, keynotes from thought leaders and customer strategists, breakout sessions on community management and the product roadmap, and an awards ceremony. The goal is to provide 3 days of valuable content and networking for customers.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
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Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
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Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdfflufftailshop
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
3. customer
experience is top
of mind
The Internet has so disrupted the nature of commerce today
that brands are increasingly duking it out for leadership
over the one battle ground they have left—the customer
experience. We can no longer expect our pricing, distribution
or promotional strategies to catapult us toward market
leadership when our goods are available at a dizzying array of
prices across dozens of websites. Indeed, only 14% of social
customers say special promotions and discounts earn their
loyalty, while 47% of social customers say an overall positive customer
experience with the brand keeps them coming back. In fact,
54% of social customers say that 25% or more of the value
experience
they feel from consumer experiences is due to the overall matters
experience they have with a company. i
In today’s world, it’s the overall experience our customers
have with our brand that matters, and it’s in exceptional 47%
say a company can earn their loyalty
customer experiences that top brands see the greatest
most quickly based on the entire
opportunity for competitive advantage. Fully 90% of experience from beginning to end.
companies declare customer experience is a top strategic
goal and 75% aim to make it a point of differentiation.ii
54%
of social customers say that 25% or more of the value
they feel from consumer experiences is due to the
overall experience they have with a company.
1
4. the challenges
of the digital
experience
77%
Ask any seasoned customer experience professional today
and they’ll likely fess up to the fact that a differentiated digital
experience is no easy feat. Today’s customer experiences of brands today claim
that improving the online
are more complicated and happen in a greater number of
customer experience is a
channels than ever before. The complexity of the digital realm top priority.
has given businesses a new sense of urgency to deliver
positive customer experiences, yet they struggle to unify
the multitude of technologies and touch points consumers
now use to connect with brands. If we don’t keep our eye on From search engine optimization, to digital advertising, to
the customer experience ball, we force our customers to wade ecommerce, to CRM, we have our work cut out for us creating
through disjointed, fractured and frustrating online experiences. cohesive online experiences that both acquire new customers
and keep them loyal. In all of its challenges and complexities,
When our customers move from our product pages to the Internet has put the online customer experience front and
customer forums, from our Facebook pages to our helpdesk, center in the attention span for most brands—and there it
they don’t care that they are interfacing with four different remains. 77% of brands today claim that improving the online
business units. In fact, they very much prefer not to notice. customer experience is a top priority.ii
They wonder why they need to rehash their issues to different
employees in different channels and they can (and do) easily But just when we think we’ve got it all figured out, just when
share their frustrations to wide audiences with a few simple we’ve optimized customer experience across the complex
keystrokes—#[brand]fail. digital landscape, it all changes once again.
#[brand]fail
2
5. enter:
social media
the economy is increasingly social
If we thought Internet adoption was impressive, social media
72% 51%
adoption has been nothing short of breathtaking—65% of of consumers use social media use social media to share
Internet users today use social networking sites,iii half of to stay engaged with brands product experience and advice
consumers now claim they are fluent or expert in social
mediai and a staggering 1.43 billion people are predicted to be
social-network users in 2012.iv For more and more consumers And business is onboard. Our adoption of social media has
today, being online is now synonymous with being social— been rapid and impressive. Not so long ago, most business
participating daily in social networks like Facebook, Twitter, conversations around social media were about whether or not
FourSquare and Pinterest. to jump in at all. In just two short years, social media adoption
among business has nearly doubled. Today, 86% of brands
And our customers are bringing their consumer behavior maintain a Facebook pagevi and social media is a staple in the
with them to the social web. 72% report they use social media marketing mix. Moreover, the social media conversation is
to stay connected with brands and 51% say they use social shifting decidedly from presence to value—from whether or
media to share product experience and advice.v not to show up at all, to how to create meaningful engagement
with social customers, how to measure social media marketing
As more consumers become more social, brands are increasingly
ROI, and how to connect it with the bottom line.
shifting their attention to the social customer experience—
the collection of open, transparent, peer-to-peer exchanges As much as the Internet has disrupted the economy, social
that happen in online communities and social networks. media has disrupted the Internet. What started as an
information hub is now a relationship hub. What started as a
place to find information has become a place to connect with
people like ourselves for that information. The most substantial
consumers are increasingly social and important change all that disruption has brought about
has been to put control of the conversation squarely in the
65% of Internet consumers’ corner—just where they like it. Today’s consumers
users today are more vocal and empowered than ever and they don’t
use social shy away from using their newly minted social media
networking sites ½ of consumers claim megaphones. Many brands are finding out the hard way that
they are fluent or expert those megaphones can mean trouble for service experiences
1.43 billion in social media that fall short of expectations.
will use social networks in 2012
3
6. the social
media challenge/
opportunity
great customer experience pays dividends
The hard truth is that social media delivers a painful
ultimatum to business: Shape up, or die. Greater than 40% 47%
of consumers say they are likely to
of social customers say that after a negative online social spend more with brands after they
customer experience with a brand, they are likely to steer have positive experiences.
others away in any number of ways—in person, through
email, through their own social networks, and on branded of consumers are likely to recommend a
communities. 57% report that after a negative online social 50% company through their online social networks
after a good experience.
customer experience with a
bad customer experience is costly brand, they are not likely to
spend any more money on
But the door swings both ways. When brands deliver
its products or services.i
57%
positive experiences, they invest in an annuity that just
In fact, no matter where keeps on giving. 50% of social customers say they are likely
of consumers are to share positive customer experiences through online social
not likely to spend more money
customer experiences
with a brand after a negative experience occur—in the store, in a networks and 47% say they are more likely to spend more after
call center or online, it’s positive experiences.i
40% of consumers say they are
likely to steer others away
increasingly likely they’ll
be shared through social
With social media firmly entrenched in our culture, those
after a negative brand experience
brands still approaching social media marketing as an
networks—and thus
afterthought can count on continued struggles ahead. As social
become a social customer
networking continues to grow into one of the most important
experience. Each month consumers share over 30 billion
realms of customer experience, it’s the social customer
pieces of content on Facebook and 5 billion Tweets—25% of
experience that becomes an opportunity for differentiation
it including links.vii
for the most forward-thinking brands. The social customer
Social media makes it unbelievably easy for consumers experience is the new frontier of competitive advantage.
to share their experiences. With the full power of sharing
technology at their fingertips, today’s consumers have
made social media strategy top of mind for most brands,
and rightly so.
4
7. you can't take
the social out of
the customer i love my
airline!
Consumers today routinely make multi-channel journeys We have always socialized around our consumptive habits and
across multiple touch points to educate themselves, wielded enormous influence over one another’s consumer
comparison shop, make purchases, seek help, rave and behavior in the process. Consumers have always trusted
complain. Despite our best efforts to corral customers into each other more than anything a brand could possibly have
the most efficient channel for the task at hand, our head- to say. For all its complexity, influence moves through today’s
strong friends move about as they see fit, deciding when and economy much as it always has. 71% of consumers today say
how to interact with brands and in which channels. And they friends and family are among the top 3 ways they become
rely heavily on each other for tips and advice as they navigate aware of new brands and products.viii
their consumer journeys.
The only thing different about today’s economy is that
So, what else is new? Before the Internet, before television increasingly, consumers are influencing and being influenced
and radio, before telephones, we regularly asked our friends by friends and family through online social networks. Social
which cleaning service to use and told them to stay away from media allows consumers to do what they’ve always done,
the Chinese place on 3rd Street. We’ve always been brand what their social habits drive them to do. Online social
advocates for the things we love. We raved about the new skin networks just let them do it faster, more easily, and with
cream we just discovered and told anyone who’d listen about greater volume and reach.
the horrific experience we just had with our tailor. We learned
Simply put: We can take the customer out of social, but we
from our neighbors that soda water gets out stains and that
can’t take the social out of the customer. We can plug our
old bananas make good bread.
ears, refuse to consider the social context of consumer
The products we use may have changed, but our behavior behavior, force them to play by our rules and continue our
hasn’t. Consumption has always been a social act. Today, one-sided conversations with them (read: us blasting out our
it’s our love for electronics, our airlines mishaps and cable marketing messages, them ignoring us). Or, we can lean into
company tribulations we talk about. It’s all over our blogs, on the fact that our customers are social beasts and come out
Facebook pages and in our Tweets, but it’s basically the same way ahead of the pack.
behavior. We’re just gabbing about how we use things in the
world. We like peer-to-peer experiences.
my new
cellphone
rocks!
i hate
my cable
company! 5
8. solving business
problems with
social customer
experience
47% 80%
Top brands today are proving that a focus on the social of consumers expect service of consumers say they'll take
customer experience helps them to solve some of the biggest within 24 hours their business elsewhere if their
service expectations aren't met
challenges they face, namely:
1. Today’s consumers are increasingly demanding. When 4. Keeping up with the pace of innovation is difficult. The
consumers seek support online, they expect it to be fast traditional cycle of market research, product innovation,
and great. 47% expect service within 24 hours.v And if it focus group testing and product release is too clumsy
isn’t terrific, watch out—according to Jupiter Research, and slow for today’s consumers. Brands that can’t
80% say they’ll take their money elsewhere if their innovate quickly are feeling it at the cash register.
service expectations aren’t met.
Today’s top brands are meeting each of these challenges
2. Consumers don’t trust brands. No matter what brands head-on by investing in more and better social customer
do, we can never achieve the credibility of a peer. 90% of
experiences—building, facilitating and cultivating open,
consumers trust peer recommendations, but only 15%
90% trust what brands have to say.ix transparent peer-to-peer exchanges in social networks.
They’re launching branded online communities where
of consumers
trust peer Consumers prefer social channels. Even if our
recommendations customers can interact with each other around anything
service were top notch, our customers would still from technical advice to product information to ideas for
turn to peers for advice first. 63% of consumers
improvement. They’re making it fun and exciting with the
search online to connect with others with similar
issues when they need help.v introduction of gaming dynamics (or, gamification) into social
customer experiences to motivate participation. And they’re
15% making these engaging customer experiences available to
3. Servicing customers is costly. Traditional contact
trust what brands
have to say solutions cost millions to set up, more to maintain and social customers wherever they are—on Facebook, Twitter or
often suffer from high attrition and low productivity rates. their smart phones.
Scaling the service end of the business remains deeply
problematic for many industries.
The Autodesk peer- Since Sky extended their HP Experts—less than 100% of giffgaff customer
to-peer support help forums to Facebook of community membership— service is handled by
community deflected and Twitter, customers report 90- solve more than 50% of problems the community which
$6.8 mm in support costs in 100% satisfaction and resolution. across 7 HP communities. provides answers in an
the first 6 months. average of 90 seconds.
6
9. creating business
opportunities with
social customer
experience
70% 33% 3. Creating demand. 74% of consumers use social media
to recommend products to friends and 80% are more
of consumers report that Internet of consumers say that great
search is among the top 3 ways online customer support keeps likely try to new things friends suggest because of social
they most often become aware of them loyal media. v Content that flows through social media is
new brands or products largely user generated and it wields enormous influence.
Social media is an amazingly powerful word of mouth
A focus on the social customer experience not only solves
marketing engine.
business problems, it creates opportunities for new ways
of doing business that drive even more bottom line change. 4. Improving go-to-market effectiveness. Brands that
Things like: enlist their social customers in the innovation process
and reward them with more status and privilege
1. Building awareness. 70% of consumers report that Internet
when they contribute are raising the pace of business
search is among the top 3 ways they most often become
evolution. They draw from a larger idea pool and bring
aware of new brands or products XIII. Online customer
better products to market faster.
communities are not only places where we can deliver
satisfying social customer experiences. Because they ‘re full The social media revolution has made not just the customer
of user generated content, they boost search results. experience, not just the online customer experience, but the
social customer experience singularly critical for success
2. Driving loyalty. 33% of consumers say that great
with today’s consumer. Brands that understand how new
online customer support keeps them loyal.v Social
and unique business opportunities and real lasting market
support communities have shown time and again to
influence is most successfully propagated through online
improve the support experience, giving many brands
social networks are gaining competitive advantage.
significant increases in their Net Promoter Score (NPS)
shortly after launch.
Community URLs drive 39% of Sephora Beauty Talk The Best Buy community 85% of Verizon’ IMG 1.9 software is
search traffic for Fico. community members spend generates millions annually from community suggested.
2.5x more than average— sales advocacy.
Superfans spend 10x more.
85%
2.5x community user
super fan 10x 7
10. social customer
experience
must haves
As the social media landscape continues to emerge, (will An online community is a central, flexible social customer
Pinterest be the next Friendster?), it’s important to remain experience solution that integrates easily with off-domain
responsive and adaptive. It’s also important not to let social networks. Importantly, we own all the user-generated content
fads dictate our social media marketing strategy. Remember it produces. We can harvest it, analyze it, and use it to inform
Faceboook Discussions? Facebook decided simply to retire the business. And we can continue to deliver the right social
them, and many brands were suddenly left without a way to customer experiences for our brand no matter how the social
engage millions of fans. media environment changes.
Yes, we should absolutely show up in the places where our Peer-to-peer engagement.
customers congregate. But a winning social media strategy Being social means a preference for companionship,
is a lot more than just showing up at the right party. It means interpersonal interaction, and communal activities. If our
engaging with the other guests and enlisting them customers can find us on Facebook, but can’t find or talk to
in your cause. others with shared interests once they get there, we might
be giving them a customer experience, but we’re certainly
It takes more than technology to win in today’s social
not giving them a social customer experience. And we’re
marketplace. Driving real business outcomes from our social
falling short of their expectations. 65% of customers expect
customers means getting several key things right. Here are
to be able to engage with their peers on branded Facebook
the foundation ingredients for the proper mix:
pages.v Peer-to-peer engagement puts the social into
Owned, on-domain media. social customer experiences. We absolutely cannot master
Unlike Facebook pages, online communities are customer the realm of social media—or tap the power of the crowd—
networks we own. They can be fully branded and the way without enabling our customers to interact with each other.
social customers experience them is entirely up to us. We’ll
always be severely limited when we engage with customers
through public social networks. Since we have little control
over the way the way our customers experience our brand
on sites like Facebook, differentiating ourselves becomes
problematic. That’s the problem with social media that we
Peer-to-peer engagement puts the
don’t own—its value is constantly at risk.
social into social customer experiences.
We absolutely cannot master the realm
of social media—or tap the power of the
crowd—without enabling our customers
to interact with each other. 8
11. 9% of consumers
report they've heard
back from a company
after tweeting
about them
58% of consumers
report that "liking" a brand
on Facebook resulted in “Outside-in” culture
no response Pulling social customers into the function, not just as another
cell in the matrix, but as an organizing principle makes great
things happen for brands. Top brands are thinking “outside-
in”, making social the way they do business and inviting
customers to play a totally new role in the company. They are
engaging and enlisting their social customers as problem
solvers, as brand champions, as harbingers of the kind of
Enlistment and engagement strategies.
disruptive change that lands their brand right at the doorstep
Only 9% of consumers report they’ve heard back from a
of competitive advantage.
company after tweeting about them and 58% say that “liking”
a brand on FB resulted in precisely nothing.viii Connecting
An outside-in culture knits together the policies, processes
with customers through social networks gives brands exactly
and technologies needed to make social customers and
that—a connection. And a very tenuous and fleeting one at
their experiences the beating heart of the business. They
that. Just 2% of people who like a brand on Facebook ever
share social customer data, insights and decision making
return to the page.x
across all parts of the organization, fully optimizing the
critical business asset that is the social customer. When
What keeps social customers coming back are engaging
all corners of the business align around the customer, the
experiences. Smart brands are motivating customers to
frustrating challenges of the complex digital environment
come back and keep participating with gamification—chances
melt away. Social customer experiences become more
to level-up, increase in rank, and acquire more status and
cohesive, predictable, trust-worthy, satisfying, successful, and
privilege by contributing more. They’re coming out ahead
ultimately more aligned with the brand.
because they’re motivating a full range of beneficial behaviors
that impact the bottom line–from voting on product ideas to
blogging about a technical solution.
9