Eis tue 0815 sponsored breakfast yes mail
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The document provides three case studies on improving email marketing campaigns through creative makeovers that thank subscribers, intrigue them, or amuse them. The thank you case study details how switching a reactivation campaign to a positive message thanking inactive subscribers significantly increased click-through rates and revenue. The intrigue case study shows how making an eBay deal mysterious boosted click-through rates and average order sizes. The amusement case study outlines how adding humorous editorial content to a boring antivirus newsletter doubled open rates and increased click-through rates six-fold.
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![3 CREATIVE MAKEOVERS Thanks, Amusement & Intrigue Matthew Caldwell Sr. Creative Director Yesmail Interactive email: [email_address] twitter: @matty_caldwell](https://image.slidesharecdn.com/eistue0815sponsoredbreakfastyesmail-111212134516-phpapp01/85/Eis-tue-0815-sponsored-breakfast-yes-mail-1-320.jpg)
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NYAMA Presentation
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Symmetrix Presentation
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2 9-2015 art-top10of2014
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Eis tue 0815 sponsored breakfast yes mail
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