Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media<br /><ul><li>Wanneroo Business Associat...
Who is aussiehome.com?- est 1999, mainly real estate clients - run www.aussiehome.com- developed 200+ RE web sites- and ot...
1994  Age ofSurf<br />1998   Age ofSearch<br />NOW   Age ofSocial (media)<br />
Fragmentationof all media<br />
SOCIAL MEDIA – definedweb sites that are filled with information from the viewerssuch as blogs, Youtube, Facebook, Twitter...
SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,0...
Power that is SOCIAL MEDIA- free- powerful- scares big media silly- it’s all about making connections- not being used by y...
“Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public swit...
So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy<br />
Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the li...
BLOGS- a “web log”- leave comments, post- Start your own- at blogger.com, wordpress.org<br />
BENEFITS? you’re asking the wrong question, but …<br />Better Traffic & SEO to your site<br />Fun, empowering for you/staf...
Mark Zuckerberg, Founder, Facebook<br />
http://www.facebook.com/gunningham<br />
Your own FACEBOOK Profile Page<br />Build your own profile<br />Maybe keep it separate <br />from biz?<br />Interact<br />...
Set up a FACEBOOK Group/Business Page<br />Invite ‘fans’<br />publish events, goings on<br />interactive shop window<br />...
http://www.facebook.com/aussiehome<br />
FACEBOOK Business Page<br />It’s your company web site<br />WITHIN<br />the Facebook community<br />(with blogs, photo gal...
FACEBOOK Fan Box<br />Have your FB<br />Business page<br />Update your site<br />+ advertise FB page<br />
Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br ...
FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have ...
3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, upda...
http://twitter.com/chazgunningham<br />
http://twitter.com/aussiehome<br />
3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?<br />
3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on inte...
3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ bra...
Chad Hurley, Cofounder, Youtube.com<br />
www.youtube.com/aussiehometv<br />Upload testimonials<br />about us<br />our area..<br />How could you use this?<br />
USED TOGETHER – rinse and recycle          - the power multiplies…                - comment on blogs , link back          ...
SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are g...
THANK YOU! For More: _ phil@aussiehome.com_ facebook.com/aussiehome_ twitter.com/aussiehome _ blog.aussiehome.com_ youtube...
Upcoming SlideShare
Loading in …5
×

Social Media Presentation to Wanneroo Business Association Feb10

608 views

Published on

Phil giving a presentation to Wanneroo Business Association - Feb 2010

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
608
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Presentation to Wanneroo Business Association Feb10

  1. 1. Drive More Business & Reduce Marketing Costs with Facebook, Twitter & Social Media<br /><ul><li>Wanneroo Business Association, 24th Feb 2009</li></ul>Philip Knight<br />
  2. 2. Who is aussiehome.com?- est 1999, mainly real estate clients - run www.aussiehome.com- developed 200+ RE web sites- and other online CRM, systems- independent & WA ownedDESIGN – CODE – ADVICE – PRINT - TRAIN<br />
  3. 3. 1994 Age ofSurf<br />1998 Age ofSearch<br />NOW Age ofSocial (media)<br />
  4. 4. Fragmentationof all media<br />
  5. 5. SOCIAL MEDIA – definedweb sites that are filled with information from the viewerssuch as blogs, Youtube, Facebook, Twitter, Flickr, Slideshare…<br />
  6. 6. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visit social netwks(+29%)_ Twitter the fastest growing <br />
  7. 7. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)<br />
  8. 8. “Markets are conversations”<br />conversations among humans sound human<br />natural, uncontrived, honest<br />public switch quickly<br />tell us something! <br />(then we might speak to you)<br />business is only part of our lives, it’s all of yours<br />The Cluetrain Manifesto: The End of Business as Usual<br />by Christopher Locke, Rick Levine, Doc Searls, David Weinberger<br />Pub 1999 : read it for free at www.cluetrain.com<br />
  9. 9. So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy<br />
  10. 10. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)<br />
  11. 11. BLOGS- a “web log”- leave comments, post- Start your own- at blogger.com, wordpress.org<br />
  12. 12. BENEFITS? you’re asking the wrong question, but …<br />Better Traffic & SEO to your site<br />Fun, empowering for you/staff<br />Listen + Learn from your public<br />Gather interesting content<br />What goes around comes around<br />“Markets are conversations”<br />= the future of marketing?<br />
  13. 13. Mark Zuckerberg, Founder, Facebook<br />
  14. 14. http://www.facebook.com/gunningham<br />
  15. 15. Your own FACEBOOK Profile Page<br />Build your own profile<br />Maybe keep it separate <br />from biz?<br />Interact<br />WIIFT!<br />
  16. 16. Set up a FACEBOOK Group/Business Page<br />Invite ‘fans’<br />publish events, goings on<br />interactive shop window<br />Walls, Photos, discussions<br />Import blog feed, apps<br />
  17. 17. http://www.facebook.com/aussiehome<br />
  18. 18. FACEBOOK Business Page<br />It’s your company web site<br />WITHIN<br />the Facebook community<br />(with blogs, photo galleries, events…) <br />
  19. 19. FACEBOOK Fan Box<br />Have your FB<br />Business page<br />Update your site<br />+ advertise FB page<br />
  20. 20. Post your own FACEBOOK Ads<br />Direct + targetted<br />Set a budget<br />Easy to set up, edit, <br />cancel + monitor<br />21mn+ views ($3400)<br />
  21. 21.
  22. 22.
  23. 23. FACEBOOK Policy<br />Addictive<br />Time Wasting<br />Haven’t got time!<br />You need a policy, and stick to it<br />Have a reason, WIIFT, part of marketing<br />
  24. 24. 3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…<br />
  25. 25. http://twitter.com/chazgunningham<br />
  26. 26. http://twitter.com/aussiehome<br />
  27. 27. 3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?<br />
  28. 28. 3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections<br />
  29. 29. 3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects<br />
  30. 30. Chad Hurley, Cofounder, Youtube.com<br />
  31. 31. www.youtube.com/aussiehometv<br />Upload testimonials<br />about us<br />our area..<br />How could you use this?<br />
  32. 32. USED TOGETHER – rinse and recycle - the power multiplies… - comment on blogs , link back - blog + tweet links to post - link twitter to Facebook- keep the conversation going<br />
  33. 33. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)<br />
  34. 34. THANK YOU! For More: _ phil@aussiehome.com_ facebook.com/aussiehome_ twitter.com/aussiehome _ blog.aussiehome.com_ youtube.com/aussiehometv<br />

×