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Jaymes. Premium. A Personal Brand Plan


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Jaymes. Premium. A Personal Brand Plan

  1. 2. <ul><li>Graduate from the </li></ul><ul><li>University of Toronto </li></ul><ul><li>Majored in </li></ul><ul><li>Sociology and </li></ul><ul><li>Law, Crime & Deviance </li></ul><ul><li>Currently studying </li></ul><ul><li>Public Relations at Humber </li></ul><ul><li>Developing his mix of interests and PR </li></ul><ul><li>Drawn to: </li></ul><ul><li>Current Events </li></ul><ul><li>Social Commentary </li></ul><ul><li>Humour </li></ul><ul><li>Facts and Tid-Bits </li></ul><ul><li>Sports and Fitness </li></ul><ul><li>PR </li></ul><ul><li>Fashion </li></ul><ul><li>Music </li></ul><ul><li>Trends </li></ul><ul><li>Conspiracies </li></ul><ul><li>Autos </li></ul><ul><li>Politics </li></ul><ul><li>The Bigger Questions in Life </li></ul>Recon:
  2. 3. <ul><li>Key Messages </li></ul><ul><li>Always a student, learning. </li></ul><ul><li>Sharing what I learn, what I find. </li></ul><ul><li>Hard working and ambitious PR student </li></ul><ul><li>Highly observant to the goings-on of the world: social, economic, political </li></ul><ul><li>Also the lighter side of life… humour and wit  meme generator and perpetuator </li></ul><ul><li>Believe social media can network “me” and help develop my mix / niche / presence online </li></ul><ul><li>An effective communicator, with a passion for social commentary and PR </li></ul>Informed, Intuitive, Insightful : My Brand
  3. 4. <ul><li>Goals </li></ul><ul><li>Use social media effectively as an aspiring PR practitioner to show WHAT I BRING TO THE TABLE </li></ul><ul><li>Portray my social lens; showing I’m ready to contribute and connect </li></ul><ul><li>Develop and Share “me”, my brand, online </li></ul><ul><li>Connect w/ PR Pros </li></ul><ul><li>Volunteer </li></ul><ul><li>Increase my Social Capital </li></ul>
  4. 5. <ul><li>Objectives </li></ul><ul><li>TO create an established online presence by September 2010 </li></ul><ul><li>TO Connect w/ PR Pros : people of interest/leaders </li></ul><ul><li>TO Find my mix / niche online </li></ul><ul><li>TO Solidify and Unify my online footprint </li></ul><ul><li>TO Volunteer as much as I can </li></ul><ul><li>TO join CPRS Toronto and/or IABC </li></ul><ul><li>TO be at the front of your mind when you wanna hear another opinion </li></ul>
  5. 6. <ul><li>Weaknesses </li></ul><ul><li>Openness </li></ul><ul><li>Blunt / BOLD </li></ul><ul><li>Heart on my Sleeve </li></ul><ul><li>Disjointed Online presence </li></ul><ul><li>Straightforward </li></ul><ul><li>Brutal at discrete math… but I don’t mind </li></ul>One of a million, but of a million, ONE
  6. 7. <ul><li>Opportunities </li></ul><ul><li>Use social media to transfer “me” online </li></ul><ul><li>Tell my story </li></ul><ul><li>Increase social capital </li></ul><ul><li>Bring awareness to my people about the goings-on of the world </li></ul><ul><li>Meet potential employers and Influencers </li></ul><ul><li>Threats </li></ul><ul><li>YOU </li></ul><ul><li>PR competition </li></ul><ul><li>Social media savvy PR pros </li></ul>
  7. 8. <ul><li>Strategies </li></ul><ul><li>Leverage/Utilize social media to my advantage </li></ul><ul><li>Develop myself and my positioning thru social media </li></ul><ul><li>Take social media connections to personal level </li></ul><ul><li>Networking - joining CPRS Toronto / IABC </li></ul><ul><li>Communicating w/ PR Pros </li></ul><ul><li>Paint a picture of my brand “me” </li></ul>
  8. 9. <ul><li>Tactics </li></ul><ul><li>Facebook – share my brand w/ existing and new networks / friends </li></ul><ul><li>Blog – about life and interests : “social commentary with a PR spin” Insights into world happenings. Comment on blogs interesting to me. </li></ul><ul><li>Twitter – generate useful, valued, humourous, insightful links, content, and comments in areas of personal and professional interests. Connect with others in the PR industry and those whom I admire. Tag like crazy. </li></ul><ul><li>YouTube – Videos that moved me: meme perpetuation “Things I Gotta Show YOU” </li></ul><ul><li>Networking throughout, building followers, discovering volunteer opportunities and showcasing the many sides of me AND unifying social media to create a concise Jaymes H. Beatty </li></ul><ul><li>Join CPRS Toronto / IABC </li></ul>
  9. 10. <ul><li>Blogging – minimum one/week </li></ul><ul><li>Tweeting – minimum 2/day </li></ul><ul><li>YouTubeing - 3-5 choice videos/week </li></ul><ul><li>Networking - Connect w/ 2 PR Pros/month </li></ul><ul><li>Volunteering - As much as possible </li></ul>
  10. 11. Twitter: @JaymesBeatty Facebook me Follow my blog: “I’m Not Saying… I’m Just Saying” Watch my YouTube channel: JaymesBeatty LinkedIn: Jaymes H. Beatty Connect with me… all of me: http:/