The document discusses the skepticism around new technologies throughout history like the telephone and how people doubted their usefulness. It provides quotes from 1865, 1876, and an unknown date that expressed doubt about the practicality of the telephone. The document then discusses various social media and collaboration tools that can be used in the workplace like blogs, microblogging, bookmarking/tagging, SharePoint, and existing social networks. It emphasizes that collaboration has been happening for a long time through language and qualitative processes rather than quantitative ones.

1. Social Software Workplace Productivity & Collaboration Benjamin Ellis @benjaminellis

2. Should I Care?

3. Should I Care? "Well-informed people know it is impossible... Even if it were, it would be of no practical value." "...has too many shortcomings to be seriously considered as a means of communication. ...is inherently of no value to us." "Why would any person want to use this [] ungainly and impractical..."

4. Should I Care? "Well-informed people know it is impossible to transmit the voice over wires. Even if it were, it would be of no practical value." - Boston Post, 1865 "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." Western Union internal memo, 1876 "Why would any person want to use this ungainly and impractical device when he can send a messenger to a local telegraph office and have a clear written message sent to any large city in the United States?" report to the President of Western Union written by the committee charged with investigating potential purchase of Bell's telephone patent for $100,000

6. Collaboration If it's not creating value for the business It's a hobby

7. Evidence... “ We will know it happened because...”

8. The First Action? Think Big Move Fast Act Small

9. Traditional | Digital | Social interruption > engagement > advocacy

10. Putting in the Social

11. Tools and Transport

12. A Taxonomy of Social Media

13. Broadcast

14. Feedback

15. Dialogue

16. Network

17. Sharing...

21. Resources

22. Community?

23. Impact

24. Go out looking... Venue

25. The Tools...

27. #Fail

29. THIS WAS ALL BEFORE SOCIAL MEDIA

30. The Power of Creating Digital Assets Making the invisible visible

31. Blogs

33. Microblogging

34. Bookmarking and tagging Bookmarking and tagging

35. SharePoint

40. Bespoke

42. Mind the Gap What is It? Between user expectations and application delivery

43. Social Software for Workplace Productivity & Collaboration Benjamin Ellis @benjaminellis