The document discusses experimenting with new business models for journalism and community-funded reporting. It suggests following an "agile and iterative" approach of failing early and often when trying new ideas. Specifically, it promotes transparency and community participation in the reporting process over simply throwing money over a wall. The document also advocates for sustainability through multiple revenue streams and community sponsorships rather than relying on any single model or source of funding.

1. Hello Editors of
the World!
Innovation around Business Models

3. Why Experiment?
Rule of the Internet: It is cheaper and
easier to try something than to debate.
Stems from “Agile and Iterative”
development. Fail early and fail often.

4. You can steal this idea.
• They already have:
• GoJournalism.ca and YouCommNews.com

5. Community Funded Reporting
• The act of distributing the cost of reporting
across many different people.

6. Required
• Transparency and participation in the
process of journalism.

7. What does it look like?

9. The Theory of Donating
People donate to NPR or nonprofit news
organizations all the time. What’s the big idea?
Throwing money over a wall
vs......

10. Transparency and Control

11. Community-focused sponsorships

12. Multiple Revenue Streams
• Don’t ask:
• How does spot.us sustain itself
• Can I sustain an entire organization with this?
• Can I sustain my entire career of this?
• Instead......
• How can I utilize Spot.Us in conjunction with....
• What other experiments/revenue streams can I try...
• How can I support small bits of multiple careers....

14. The water is fine