This document outlines the design process for a content discovery system for TV viewers. It describes conducting literature reviews and user observations to understand the problem. Experts then brainstormed ideas and created low-fidelity prototypes. Requirements were developed based on these studies. The next steps would be further prototyping, validation, and specifications. The goal is to design a visual structure for recommending hard to find content across different sources in an appealing and serendipitous manner.