Gramercy is a full-service international online marketing agency specializing in search engine marketing (SEM), social media marketing, and search engine optimization (SEO). They provide tailored marketing solutions that include targeted advertising on platforms like Google and Facebook, alongside web design and analytics services. Established in 2009 with offices in multiple global cities, Gramercy has successfully managed over 100 websites and numerous projects for diverse clients.

1. EFFECTIVE
ONLINE
MARKETING
SOLUTIONS

2. Summary
About Gramercy
Projects & References
Certifications
Services
Search Engine Marketing (SEM)
Social Media Marketing
Online Marketing
Search Engine Optimization (SEO)
Website Design
Case Studies
Contact

3. SEARCH
ENGINE
MARKETING

4. SEARCH ENGINE MARKETING
High return on
investment (ROI).
Target customers who are
searching for your services
and products.
Google and Bing Ads
on desktop, tablet and
mobile devices.

5. REMARKETING
Impressions are limited to avoid
over-penetration.
People who previously visited your
website are addressed again with a
banner ad on websites they visit.

6. SOCIAL
MEDIA
MARKETING

7. SOCIAL MEDIA MARKETING
Desktop Ad Right ColumnDesktop Ad in News Feed
Targeting fans of your
Facebook page and
similar pages.
Demographic
and geographic targeting.
Facebook allows targeting
according to custom and
lookalike audiences.

8. SOCIAL MEDIA MARKETING
Increase awareness of companies,
products, apps and services through long
reach and frequency.
Instagram enables targeting based on
similar interests and customizing
audiences, demographics, and more.
Define a target group based on
their behavior and activities.

9. SOCIAL MEDIA MARKETING
Each campaign is tailored to a specific
type of interaction and is designed to
encourage a specific action by users.
Targeting customers by geographic
region, gender, languages,
interests, and possibly more.
Twitter promotes awareness, collects
more followers, and directs visitors to a
specific website.
Twitter Ad in the News Feed

10. SOCIAL MEDIA MARKETING
Costs only arise when users view or
click on an ad for at least 30 seconds.
Target by demographics and interests.
Various ad placements
• YouTube Videos
• YouTube channels
• Website and apps on the Google Display
Network
YouTube display in search results

11. OTHER
ONLINE
MARKETING

12. GOOGLE SHOPPING
Products will be shown in Google
Shopping results after a relevant
search.
Shopping campaigns help you promote your
products by giving users detailed information
about your products before clicking on your ad.

13. Give your business location greater
exposure and find new clients through a
free Google Business Listing.
GOOGLE MY BUSINESS

14. DISPLAY ADVERTISMENTS
Banner Ads
Text Ads
Video Pre-rolls and Overlays
Rich Media Banner Ads

15. EMAIL NEWSLETTER
Newsletter creation with dynamic
content: recipients receive customized
content based on their user profiles.
Optimization of the newsletter
through analysis of the click
data and user behavior.
User profile set up to
capture individual interests and
preferences.

16. SEARCH
ENGINE
OPTIMIZATION
(SEO)

17. SEARCH ENGINE OPTIMIZATION
Loadtime Optimization
META Tags
Website Copy
Image Annotations
Canonical “speaking” URLs

18. WEBSITE
DESIGN

19. WEBSITE CREATION AND DESIGN

20. WEBSITE MAINTENANCE
Update of: CMS, php version,
Themes, Plugins etc.
Content updates and additions
Periodic scans against Malware
Limit Log in attempts (prevent
hacker attacks)
Backup of your website (allowing
website restoration within minutes)
Notification should your website be
offline for more than a minute

21. WEB-USABILITY OPTIMIZATION
Ease of Navigation
Content
Call-to-actions - Engagement
User guidance
Registration Process
Purchase Completion
Web usability testing based on:

22. A/B Testing
Click Paths + Heat Maps
Abandonment Funnels (for
example for shopping carts)
Marketing Tracking (ROI Research of
Marketing activities)
WEB DATA ANALYTICS
Our analysis contain valuable information to
improve your website performance to increase
engagement and sales:
Set up of individual dashboards

23. GOOGLE ANALYTICS SET UP AND TRAINING
After a professional set up, our Google Analytics training teaches you how to work
with this tool. The training includes :
Introduction to dashboards, reports, custom &
automated email reports, creation of remarketing
lists, links, segments, locations, etc.
Set up and evaluation of
Google Analytics
Reports.
Introduction to
Google Analytics
Account Structure.

24. INTERNATIONALIZATION
SEM campaigns in foreign target markets
Translation of the websites into
relevant languages
SEO for foreign countries

25. CASE STUDIES
Merchandise
(SEM + Social Media)
E-Commerce Shop
Duration: 1 Year
Average cost per order: $ 2.70
Total Expenses: approx. $ 108,000.00
Revenue generated through ads:
approx. $ 3,718,000
01
E-Commerce
E-Commerce Shop
Duration: 1 Year
Average cost per order: $ 2.90
Total Expenses: approx. $ 42,000.00
Revenue generated through ads:
approx. $1,352,000
03
Ticket Shop
(SEM + Social Media)
Ticket Sale
Duration: 6 Months
Average cost per order: $ 1.80
Total Expenses: approx. $ 13,000.00
Revenue generated through ads:
approx. $ 798,000.00
02
E-Commerce Shop + Tickets
Description goes here
Duration: 1 Year
Average cost per order: $ 3.20
Total Expenses: approx. $ 22,300.00
Revenue generated through ads:
approx. $ 609,000.00
04

26. ABOUT US

27. WHO IS GRAMERCY?
We are a full service international online marketing agency:
Approx. 20 Employees
In business since 2009
Offices in: New York, Berlin, London, Singapore, Bulgaria
100+ Websites created
150+ clients globally

28. PROJECTS & REFERENCES

29. CERTIFICATIONS AND PARTNERS

30. TROY PUGMIRE
MANAGING DIRECTOR
Troy is the Managing Director of
Gramercy and also a very
experienced Project Manager. He
aligns business goals with strategic
imagination and innovative design
and has successfully led brands and
marketing projects through website
launches and marketing initiatives.
JANINA RARISCH
PROJECT MANAGER
Janina is an expert in the social area,
but she also likes to cover other
services such as AdWords, Bing Ads
and Analytics thanks to her
certifications and experience. She has
studied sports journalism and sports
management. In addition to clients
from the sports industry, she also looks
after numerous projects from other
areas.
OUR TEAM
MIKE PAVLOV
DIGITAL PROJECT MANAGER
Mike has a demonstrated history of
working in the IT industry as a project
manager. He is also very skilled in
programming languages such as
JavaScript, CSS, PHP and C# as well
as technologies such as WordPress.
Recently, Mike has successfully
delivered 10+ projects including E-
commerce Systems.

31. Gramercy Global Media Inc.
167 Madison Ave., Suite 405
New York City, NY 10016
USA
Tel: +1 212 686 1636
NEW YORK
Gramercy Global Media Ltd.
86 – 90 Paul Street
London EC2A 4NE
United Kingdom
Tel: +44 (0) 20 3389 5567
LONDON
Gramercy Global Media GmbH
Jessnerstrasse 20
10247 Berlin
Germany
Tel: +49 (0) 30 6891 79 88
BERLIN
Gramercy Global Media Pvt. Ltd.
229 Mountbatten Road #02-41
Mountbatten Square
398007 Singapore
Tel: +65 6224 9252
SINGAPORE PLOVDIV
Gramercy Ltd.
Naiden Gerov 6, Floor 1
Plovdiv 4000
Bulgaria
Tel: +1 212 686 1636