The first rule in digital marketing is that content needs a purpose: to stimulate, engage, convert and build a buzz around a brand. It’s got to be useful, visible, desirable, engaging and provide a platform to position the hotel as a socially-connected brand.
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Proposal for Web Advertising Solutions for the Bangladeshi Market in Google A...Grameen Solutions
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- Facts about Web Advertising in the Social Media with Rich Content Ads.
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- The important factors to consider when evaluating your digital presence.
- Looking at industry benchmarks, including organic, local, paid, and social.
- Where should hotels be spending their Internet marketing dollars
- Tips and tricks for boosting effectiveness of your marketing spend – some quick/easy-to-implement ideas for little wins.
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2. Summary
About Gramercy
Gramercy Global Media Inc.
Projects & References
Certifications
Services
Search Engine Marketing (SEM)
Social Media Marketing
Other Online Marketing
Search Engine Optimization (SEO)
Website Design
Case Studies
Contact
4. SEARCH ENGINE MARKETING
High return on
investment(ROI)
Target customers who are
searching for your
services and products.
Google and Bing Ads
on desktop, tablet and
mobile devices.
5. REMARKETING
Ad is shown max. 10 times in order to
avoid over-penetration
People who previously visited your
website are addressed again with a
banner ad on websites they visit.
7. SOCIAL MEDIA MARKETING
Desktop Ad Right Column
Desktop Ad in News Feed
Targeting fans of your
Facebook page and
similar pages.
Demographic
and geographic targeting.
Facebook allows targeting
according to custom and
lookalike audiences.
8. SOCIAL MEDIA MARKETING
Bekanntheit steigern von Unternehmen,
Produkten, Apps oder Dienstleistungen
durch große Reichweite und Frequenz.
Instagram ermöglicht ein Targeting
nach Custom- und Lookalike
Audiences, demografischen Daten und
mehr.
Zielgruppe definieren anhand
deren Verhaltensweise und
Aktivitäten.
9. SOCIAL MEDIA MARKETING
Jede Kampagne ist auf einen
bestimmten Interaktionstyp abgestimmt
und soll eine bestimmte Aktion der
Nutzer forcieren.
Targeting nach
geografischer Region,
Geschlecht, Sprachen, Interessen
uvm. möglich.
Twitter ermöglicht die Bekanntheit zu
steigern, mehr Follower zu sammeln
und Besucher auf eine bestimmte
Webseite zu lenken.
Twitter Anzeige im News Feed
10. SOCIAL MEDIA MARKETING
Kosten entstehen nur dann, wenn
Nutzer eine Anzeige mindestens 30
Sekunden ansehen oder auf diese
klicken.
Ausrichtung nach demografischen
Merkmalen und Interessen.
Verschiedene Ad Placements möglich:
• YouTube Videos
• YouTube Kanäle
• Webseiten und Apps im Google
Displaynetzwerk.
Youtube Anzeige in den Suchergebnissen
12. GOOGLE SHOPPING
Products will be shown in Google
Shopping results after a relevant
search.
Shopping campaigns help you promote your
products by giving users detailed information
about your products before clicking on your ad.
13. Give your business location greater
exposure and find new clients through a
free Google Business Listing
GOOGLE MY BUSINESS
15. EMAIL NEWSLETTER
Newsletter creation with dynamic
content: recipients receive customized
content based on their user profiles.
Optimization of the newsletter
through analysis of the click
data and user behavior.
User profile set up to
capture individual interests and
preferences.
20. WEBSITE MAINTENANCE
Update of: CMS, php version,
Themes, Plugins etc.
Content updates and additions
Periodic scans against Malware
Limit Log in attempts (prevent
hacker attacks)
Backup of your website (allowing
restoration website within minutes)
Notification should your website be
offline for more than a minute
21. Web usability testing based on:
WEB-USABILITY OPTIMIZATION
Ease of Navigation
Content
Call-to-actions - Engagement
User guidance
Registration Process
Purchase Completion
22. A/B Testing
Click Paths + Heat Maps
Abandonment Funnels (for example for
shopping carts)
Marketing Tracking (ROI Research of
Marketing activities)
WEB DATA ANALYTICS
Our analysis contain valuable information to
improve your website performance to increase
engagement and sales:
23. GOOGLE ANALYTICS SET UP AND TRAINING
After a professional set up, our Google Analytics training teaches you how to work
with this tool. The training includes :
Introduction to dashboards, reports, custom &
automated email reports, creation of remarketing
lists, links, segments, locations, etc.
Set up and evaluation of
Google Analytics
Reports
Introduction to Google
Analytics Account
Structure.
25. CASE STUDIES
Merchandise
(SEM + Social Media)
E-Commerce Shop
Duration: 1 Year
Average cost per order: $ 2.70
Total Expenses: approx. $ 108,000.00
Revenue generated through ads:
approx. $ 3,718,000
01
E-Commerce
E-Commerce Shop
Duration: 1 Year
Average cost per order: $ 2.90
Total Expenses: approx. $ 42,000.00
Revenue generated through ads:
approx. $1,352,000
03
Ticket Shop
(SEM + Social Media)
Ticket Sale
Duration: 6 Months
Average cost per order: $ 1.80
Total Expenses: approx. $ 13,000.00
Revenue generated through ads:
approx. $ 798,000.00
02
E-Commerce + Tickets
Description goes here
Duration: 1 Year
Average cost per order: $ 3.20
Total Expenses: approx. $ 22,300.00
Revenue generated through ads:
approx. $ 609,000.00
04
27. WHO IS GRAMERCY?
We are a full service international online marketing agency:
Approx. 20 Employees
In business since 2009
Offices in: New York, Berlin, London, Singapore, Bulgaria
100+ Websites created
150+ clients globally
30. T R O Y P U G M I R E
M A N A G I N G
D I R E C T O R
Troy is the Managing Director of
Gramercy and also a very
experienced Project Manager. He
aligns business goals with strategic
imagination and innovative design
and has successfully led brands and
marketing projects through website
launches and marketing initiatives.
OUR TEAM
M I K E P A V L O V
D I G I T A L P R O J E C T
M A N A G E R
Mike has demonstrated history of
working in IT industry as a project
manager. He is also very skilled in
programming languages such as
JavaScript, CSS, PHP and C# as well
as technologies such as WordPress.
Recently, Mike has successfully
delivered 10+ projects including E-
commerce Systems.
J A N I N A R A R I S C H
P R O J E C T M A N A G E R
Janina is an expert in the social area,
but she also likes to cover other
services such as AdWords, Bing Ads
and Analytics thanks to her
certifications and experience. She has
studied sports journalism and sports
management. In addition to clients
from the sports industry, she also looks
after numerous projects from other
areas.
31. Gramercy global media Inc.
167 Madison Ave. / Suite 405
New York City / NY 10016
USA
Tel: +1 800 991 0309
NEW YORK
Gramercy global media ltd.
86 – 90 Paul Street
London EC2A 4NE
United Kingdom
Tel: +44 (0) 20 3389 5567
LONDON
Gramercy global media GmbH
Jessnerstrasse 20
10247 Berlin
Germany
Tel: +49 (0) 30 6891 79 88
BERLIN
Gramercy global media pvt. ltd.
229 Mountbatten Road #02-41
Mountbatten Square
Singapore 398007
Tel: +65 6224 9252
SINGAPORE
Contact us
Gramercy Global Media Inc.
167 Madison Ave., Suite 405
New York City, NY 10016
USA
Tel: +1 212 686 1636
NEW YORK
Gramercy Global Media Ltd.
86 – 90 Paul Street
London EC2A 4NE,
United Kingdom
Tel: +44 (0) 20 3389 5567
LONDON
Gramercy Global Media GmbH
Jessnerstrasse 20
10247 Berlin
Germany
Tel: +49 (0) 30 6891 79 88
BERLIN
Gramercy Global Media Pvt. ltd.
229 Mountbatten Road #02-41
Mountbatten Square
398007 Singapore
Tel: +65 6224 9252
SINGAPORE PLOVDIV
Gramercy Ltd.
Naiden Gerov 6, Floor 1
Plovdiv 4000
Bulgaria
Tel: +1 212 686 1636