Gdata provides you Internet Marketing Services like Search Engine Optimization, Email Marketing, SEM which helps you to increase Online Traffic directly to your websites and generate the revenue by converting clicks to sales. Online Marketing helps to increase productivity and Brand Awareness online.

1. Digital Marketing
by

2. Digital Marketing
Search Engine
Optimization
(SEO)
On-Page SEO
Off-Page SEO
Content Writing
Search Engine
Marketing (SEM)
Google
AdWords
Google Display
Network
Remarketing
Social Media
Optimization
(SMO)
Facebook
Twitter
LinkedIn
Instagram,
YouTube, Etc.
Social Media
Marketing(SMM)
Paid
Campaigns &
Promotions
E-Mail Marketing
Affiliate
Marketing
Analytics

3. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process
of improving a given website’s ability to be read
and indexed by Search Engines like Google &
Bing.
– 93% of online experiences begin with a search engine.
– A site that is Search Engine Optimized typically generates
a minimum of 200% additional Organic Search Traffic
than its non-optimized counterpart.
– 90-95% of Search Engine Traffic comes from Google,
Yahoo & Bing.

4. Search Engine Optimization (SEO)
On-Page SEO
Aim - To optimize the website according to search
engine preferences and increase the number of
organic visits to the website.
Tasks -
• Addition & Optimization of Meta-Data on individual
pages
• Keyword & content optimization
• SEO Related suggestions for both the backend as well as
frontend of the website.
– Webmaster Tools
– CMS Plugins
– Site Load Speed
– Content de-duplication & canonicalization
– Etc.
• User-experience optimization

5. Search Engine Optimization (SEO)
Off-Page SEO
Aim - To build high quality backlinks, thereby increasing
referral traffic as well as leveraging in-bound ‘link
juice’.
Tasks -
• Build quality links by contacting fashion bloggers
and asking them to write something about us on
their website/blog.
• Post the products on fashion/lifestyle related
referral websites
• Classifieds
• Social Bookmarking
• Commenting on related posts

6. Search Engine Optimization (SEO)
Content Writing
Quality & relevance of content is one of the most important search
engine ranking signals.
Aim - To re-write/optimize website content with keyword seeded
content that will drive high quality, relevant visits to the
website as well as improve Search Engine Rankings
Tasks -
• Conduct writing of blog posts + static content on your
behalf
• Provide topics and keywords to you for content that
needs to be written
• Build quality links by contacting relevant subject
authorities and asking them to write something about us
on their website/blog. Paid and unpaid.
• Post write-ups on related referral websites
• Social Bookmarking
• Commenting on related posts

7. Search Engine Marketing (SEM)
Google AdWords
Aim – To conduct highly targeted, objective-driven online
advertising campaigns via the biggest search engine –
Google.
Tasks -
• Conduct keyword research
• Conduct competitor research
• Create landing pages and define calls-to-action
• Define campaigns based on research
• Create Ad Copy
• Perform A/B & multivariate testing, use in-depth
analytics to gain behavioral insights
• Optimize existing campaigns & create new ones

8. Search Engine Marketing (SEM)
Google
AdWords
Google
AdWords

9. Search Engine Marketing (SEM)
Google Display Network
Aim – Generate awareness and conduct branding
exercises by displaying graphical ads on various
websites. Capture potential customers as they
browse and conduct research in your business
category.
Tasks -
• Research which web properties your target
audience (TA) frequents and is associated with
• Create static & dynamic banner ads of various
sizes
• Create display campaigns at brand level, product
category level, product level
• Assign & optimize budgets to get maximum
value from Cost per Click(CPC) and Cost per
Impression(CPM) campaigns

10. Search Engine Marketing (SEM)
Google Display Network
Remarketing
• Remarketing brings down the average cost per
conversion by roughly 15%
• Remarketing is serving ads to your TA after they have
already visited your website
• Remarketing is very important to reach out to indecisive
customers – remarketing ads can be tailored and to
address the specific products or services the visitor
initially exhibited interest in

11. Social Media (SMO & SMM)
Social Media Optimization (SMO)
SMO is the management of your brand’s digital
presence on social networks. SMO efforts need to
be coordinated across platforms to project a
unified voice by the brand while carefully
leveraging the unique characteristics and
strengths of each social media outlet.
Building and managing audience engagement is
the key to an effective Social Media strategy

12. Social Media (SMO & SMM)
Social Media Marketing (SMM)
SMM involves any paid advertisement or promotion on a
social network. SMM is gaining significant traction as
the user bases and user engagement levels of the
largest social networks continue to grow.
Paid advertising on social networks can be very fruitful
because of the degree to which you can segregate and
target your audience. You can define your TA based on
demographics like age, location, interests, job titles,
etc. which drastically affect the performance and goal-
completion-rates of your campaigns.

13. E-Mail Marketing
Bulk mailing or mass mailing allows you to reach a very large
audience – targeted or otherwise - with minimum expenses
to promote your company and products & services.
Email marketing is so effective because it can be used for a
variety of objectives:
• Lead Generation
• Follow Ups
• News Bulletins
• Reminders
• Promotions
• Etc.
Our E-Mail marketing solution allows you to create
customized mailing campaigns according to visitor
profile/behavior and gain analytical insights from the
outcomes of your campaigns.

14. Affiliate Marketing
Affiliate Marketing is the process by which a 3rd party
marketer advertises a seller’s product and collects
commission on any sales that arise out of said
advertising.
An automated affiliate marketing solution tracks
these ‘channel partner’ sales and accordingly credits
the partner with the stipulated commission.
We can help either side of the equation implement
this process. Whether you’re an aggregator or
marketplace of products and solutions or a seller
yourself looking to find new sales channels, we
handle your affiliate marketing strategy.

15. Analytics
Without analytics, you simply don’t get the most out
of your digital marketing efforts. It’s important to
gauge the effectiveness of your campaigns, track
and observe consumer behavior, determine what
works and what doesn’t, and optimize accordingly.
That’s where analytics come in. Social analytics,
your website analytics report, email-marketing
analytics and paid-ad campaign analytics all need to
be studied and drilled into to increase the
effectiveness of your efforts and optimize the
return on your investment.
We actively study analytics reports from all the
above outlets and translate the findings into
actionable insights.

16. Our Process
• Requirement Analysis
• Scope of Work
• Pre-SEO Audit
• Client Brief & Questionnaire
• Begin Digital Marketing

17. About General Data P. Limited
 GDPL was created in 1984 as an Indian company specializing in software development and engineering
analysis. With an extensive repertoire of high-end international projects on advanced platforms, our IT
strategy and infrastructure is firmly aligned with the rapidly changing demands of the software
industry as well as your unique business needs.
 We have developed high-quality IT products for a number of different industries like banking & finance,
education, infrastructure (both physical as well as IT), telecommunications, etc.
 We put a lot of stress on our philosophy of not just forming new relationships, but building upon them
and, given the chance, evolving them. Foreign companies from countries like the US and Germany
started out as our clients, and are today our partners and associates. We hope this serves as testament
to GDPL’s commitment and work ethic.
 We have strong presence in the following fields:
 Web-Based Solutions
 Digital Marketing [SEO/SEM//SMM/E-Mail Marketing/Analytics]
 Customized Software & Application Development
 Document Management Solutions (DMS) & Records Management

18. General Data P. Limited
Service with Integrity
Thank You
E-Mail: info@gdata.in
Phone: +91 9820081337