The document outlines an advanced digital marketing course offered by Digismurfs, which includes training on various digital marketing aspects and certifications from Google, Bing, and Yahoo. Participants will learn strategic skills in digital marketing, including SEO, Google Ads, social media, email marketing, and more, culminating in a final project. The program emphasizes practical implementation, job assistance, and the provision of tools and resources to support skill development.

1. ADVANCED
DIGITAL MARKETING
COURSE
www.digismurfs.com

2. BECOME A DIGITAL
MARKETER

3. BECOME A BING, YAHOO & GOOGLE
CERTIFIED PROFESSIONAL
One Training Program - 10 Certifications
We focus only skills and not degree that can help you grow. But if you are one of those individuals who believe in
getting certified along with skills then we have got you covered.
After completions of the training not only will you become an expert in digital marketing but you will also be a
BING, YAHOO & GOOGLE certified professional.
Google Analytics Certificate Google Adword Certificate
Analytics Certification
YOUR NAME
is hereby awarded this certificate of achievement for the successful
completion of the Google Aanlytics certification exam.
VALID THROUGH
MM/DD/YY
AdWords Certification
YOUR NAME
is hereby awarded this certificate of achievement for the successful
completion of the Google AdWords certification exams.
VALID THROUGH
MM/DD/YY
Mobile Advertising Certificate Shopping Advertising Certificate
Mobile Advertising
Certification
YOUR NAME
is awarded this certification for passing the Adwords Fundamentals and
Mobile Advertising exams.
VALID THROUGH
MM/DD/YY
AdWords Certification
YOUR NAME
is awarded this certificate for passing the AdWords Fundamentals
and Shopping Advertising exams.
VALID THROUGH
MM/DD/YY
 6 Adwords Certification- To become AdWords Certified, you'll need to pass the AdWords Fundamental exam
and one more AdWords exam. DIGISMURFS will prepare and help you to clear all these exams -
 Adwords Fundamental Video Advertising
Search Advertising Shopping Advertising
Display Advertising Mobile Advertising
 Google Analytics Certification
 BING & YAHOO Certification
 DIGISMURFS Certificate

4. SHARPEN YOUR
MIND
Get tools & softwares worth INR
50624/-absolutely Free

5. THE DIGI SMURFS TRAINING PROGRAM
THE DIGISMURFS - ADMC Programme will provide a strategic
understanding of Digital Marketing. The participants will learn how Digital
Marketing impacts brand & Sales, Best practices in digital marketing, and
tools & techniques. The course will also cover planning, Budgeting,
Analysis and Tracking mechanisms for Digital Marketing. Attendees will
also get to implement one project as they work through the course.
Course Objectives
After the completion of the Advance Digital Marketing course at
DigiSmurfs, you will be able to:
1:-Get strategic understanding of Digital Marketing
2:-Understand how to use it for branding and sales
3:-Understand its advantages & limitations
4:-Become familiar with Best Practices,Tools & Technologies
5:-Plan & manage digital marketing budget
6:-Manage Reporting & Tracking Metrics
7:-Understand future of digital marketing and prepare for it

6. CURRICULAM
Module 1 – Digital Marketing Overview Module 2 – Wordpress
1.What is Marketing 1 .Various blogging platforms – Free & Paid
2.Marketing vs Digital Marketing 2.What is a domain name and different extensions
3.Various Digital Marketing Platforms 3.What is a web hosting
4.Market Analysis 4.Different types of web hosting
5.Scope of Digital Marketing 5.How to purchase a domain name
and a web server
6.What is a website and various 6.What are name servers
types of websites
7.Blog vs Website 7.What is cPanel and its dashboard
8.What is advertising 8.What is wordpress and its installation
9.Offline vs Online Advertising 9.Understanding the wordpress dashboard
10.Text vs Audio vs Video Advertising 10.How to set appearance of your website
11.Various Digital Marketing terminologies 11.How to use editor tool in wordpress
12.Color Psychology in Digital Marketing 12.How to add a Post / Page in wordpress
and how to use them 13.Installing all the necessary plugins in wordpress
14.How to add and optimize images in wordpress
Module 3 – Basics of Blogging Module 4 – Advance Blogging
1.Why to do blogging and its scope 1.How to create an engaging post
2.What is a niche and how to think of one 2.Keyword Research Process
3.Creating a website structure 3.What is keywprd density and how to use it
4.Adding Social Media Channels to your website 4.Applying color psychology in your website
5.Brand building of your website 5.What are sitemaps
6.How to monetize your blog 6.What is schema.org and robots.txt
7.What are SERPs 7.Common mistakes newbies do in
. blogging
8.Basic guidelines of Google for bloggers 8. External and Internal linking in a website
9.Building your website as a business
10.What are social bookmarking
websites and their uses
11.What is Domain Authority and Page Authority
12.What are Google Algorithm Updates
13.How to recover from Google Algorithm updates
14.What is Google Sandbox

7. Module 5 – On Page & Off Page SEO On Page SEO Module 6 – Google Adwords
1.Installation of necessary SEO plugins 1.What is Google Adwords
2.Title, Content and description character information 2.How to create Google Adwords account
3.Optimizing a title, content and description 3. Know about Google Adwords Fundamentals
4.Various heading tags in blogging 4.What is Quality Score
5.SEO checklist to follow while writing a post 5.What is Ad Rand
6.Keyword Placement vs Keyword Stuffing 6 How to calculate Ad Rank
7.How to make website structure SEO friendly 7.What is CTR and how to improve it
8.How to avoid basic SEO mistakes 8.Understanding Adwords Structure
9.Using Internal linking for doing SEO 9.Manual vs Auto Bidding
10.What are primary and secondary keywords 10.Know about different ad types
11.What are long tail keywords 11.What are Ad Extensions
12.Why to use LTK instead of using 12.Know about all ad extensions
STK Off Page SEO
1.Competition Analysis 13.Understanding ad position in Google Search
2.What are backlinks 14.Understanding character limit of Google Ad
3.Various types of backlinks 15.How to write engaging Ad Title, Description
4.What is and how to do link building 16.Know about CPC, CPM and CPA
5.Link building strategies 17.Using Ad extensions in your Google ad
6.White Hat SEO vs Black Hat SEO 18.Advanced Keyword Research
7.Social Media Marketing, Fan Page Posting, Twitter Handle 19.Broad, Phrase, Exact match and Negative keywords
8.What is content marketing 20.Examples of various ad copies
21.What is conversion tracking
Module 7 – Google Analytics 22.Adding tracking code to website
1.Overview of Google Analytics 23.Optimization of Ad campaigns
2.Understanding Google Analytics dashboard 24.Improving quality score of a website
3.Understanding Google Analytics structure 25.How to do keyword optimization
4.Setting up a Google Analytics account 26.Understanding fraud clicks
5.What is bounce rate, pageviews and sessions 27.Know about My Client Centre
6.How to decrease bounce rate 28.How to create an MCC account
7.Funnel setup in Google Analytics
7.Funnel setup in Google Analytics 29.Adding different adwords account to MCC
8.Hybrid Google Analytics reports 30.Know about Ad scheduling
9.Integrating Google Adwords and Google Analytics 31.Creating a display ad
10.Performance Analysis 32.Getting the remarketing pixel
11.Applying filters and segments 33.Search vs Display ad campaigns
12.Google Analytics Exam 34.Know about CPM bidding – Advanced
35.Best and Worst examples of Display Ads

8. Module 10 – Facebook Marketing
1.What are social media platforms
2.How social media works and its psychology
3.Social Media Marketing vs Other internet
marketing forms
4.Social Media Marketing on Facebook
5.What are Facebook ads
6.What are Facebook fan
pagesand groups
7.How to setup Facebook fan
pages
8.Call to action and other tabs of
facebook fan page
9.Increasing facebook fans
10.How to engage with
fans on facebook
11.How facebook ads
works
12.Different types
offacebook ads
13.Understanding each facebook ad
type in details
14.Understanding interests of your
niche
15.How to create
a facebook ad
16.Facebook ad
policies
17.How to
createfacebook ad
image
18.How to write
engaging facebook ad
19.Facebook ad
character limit
20.Split testing with
facebook ads
Module 9 – Email
Marketing
1.What is Email Marketing
2.How Email Marketing
works
3.What are
autoresponders
4.How to send bulk emails
5.How to join various autoresponders
6.Paid vs Free Email Marketing tools
7.Email Marketing of
ecommercewebsites
8.Setting up lists and templates
9.How to appeModar in inbox of
aclient
10.How to write engaging email copy
11.What are email swipes
12.What are solo ads
13.Email frequency
techniques
14.A/B testing
Module 8 – Google Search
Console
1.Google Search Console
Overview
2.Google Webmasters
structure
3.Understanding Google Webmasters
dashboard
4.Adding properties to Google
Webmasters
5.Error tracking in Google Webmasters
6.How to index your website
7.What are sitemaps and
how to create them
8.Notification centre in
Google Webmasters
9.HTML improvements in
Google Webmaster

9. Module 11 – Final Project
1.Project Brainstorming
2.Finding the right niche for project
3.Domain Name and Web Server Purchase
4.Keyword Research
5.Building a website for your project
6.Designing the website
7.Running Facebook ads for Brand Building and Sales
8.Running Adwords Campaigns for lead generation
9.Campaigns Optimization
10.Brand Building of Facebook Fan Pages, Twitter Account
Module 12 – Online Reputation Management
1.What is Online Reputation Management
2.Why is ORM really important for your business
3.Building your business as an online brand
4.How to start-off with ORM
5.Various social platforms for ORM
6.Importance of individual social platform in brand building
7.How to handle criticism online
8.How to overcome negative brand image online
Module 13 – Twitter, LinkedIn and Instagram Marketing Module 14 – Video Marketing
1.Overview of Video Marketing
2.How to create video campaigns
3.Understanding video campaigns dashboard
4.Importance of video marketing
5.Know about various video marketing platforms
6.Creating video marketing strategy
7.Tools to create your own strategy
8.Bid strategies for video marketing
9.Targeting options for video marketing

10. Module 15 – Mobile & App Marketing
1.Overview of Mobile Marketing
2.Different mobile devices and OS
3.Device specific mobile marketing
4.How to create mobile friendly websites
5.How to create mobile apps
6.Understanding a mobile marketplace
7.App ranking in a marketplace
8.Incentive vs Non-Incentive mobile app marketing
9.SMS & Whatsapp marketing
10.Mobile App search optimization
Module 16 - Affiliate Marketing
1.Overview of affiliate marketing
2.CPA vs affiliate marketing
3.Know about marketplaces
4.Current trends of affiliate marketing
5.Creating a marketing funnel
6.Different ways of doing affiliate marketing
7.Free vs Paid affiliate marketing
8.Niche Site creation and affiliate marketing
9.How to get approved in various affiliate networks
10.Indian Affiliate Marketing industry and Indian
affiliate networks
11.Using Email Marketing for affiliate marketing
12.Launch Jacking
13.Competition analysis in affiliate marketing
14.Keyword Research tools for AM
15.Case studies of best affiliate marketing results BONUS – Top 50 affiliate networks around the
world BONUS – How to find the niche you wish to promote
Module17 – CPA Marketing
1.What is CPA Marketing
2.Different traffic sources to run CPA offers
3.Different affiliate networks to search CPA offers
4.Landing Page creation for CPA marketing
5.Using Facebook to run CPA offers
6.How to get approved to various CPA affiliate networks
7.A/B testing CPA offers

11. Module 18 – Product Creation and Promotion
1.How to find a perfect niche to create offer for
2.Know the audience in your niche
3.Problem finding in your niche
4.Digital Product creation
5.Branding of your digital product
6.How to start promoting your digital product
7.Product creation vs affiliate marketing
8.Creation your promotional funnel
Module 19 – Freelancing in Digital World
Module 20 – Google Adsense
1.What is Google Adsense
2.Google Adsense vs Google Adwords
3.Understanding Google Adsense Dashboard
4.Google Adsense for Youtube Videos
5.Google Adsense PIN verification
6.General Google Adsense Policies
7.Things to do before applying for Google Adsense
8.How to place Google Ads on your website
Module 21 – Kindle ebook promotion
1.Kindle Overview
2.Picking your niche for writing kindle ebook
3.Brainstorming and Research process
4.Writing your Kindle ebook (outsourcing tips included)
5.Formatting kindle ebook
6.Kindle ebook Publication
7.Kindle ebook promotional techniques

12. OTHER SERVICES
Back up Classes
Back up classes, in case you miss few classes
Batch Flexibilities
Batches as per your availability- Weekdays, weekends, or online.
Doubt Clearing Session
2 hours doubt session every month after completion of training at no charges
Job Assistance
Job assistance and interview scheduling
INR 50,624/- Free Tools & Softwares
Lead capture plugin, WP Theme, E-commerce tools, Content builder tool,
SEO Software, Push notification tool, website conversion app
1 Training Program 10 Certifications
DIGISMURFS Certification, 7 google certifications & Bing & Yahoo certification
Own Websites
Build your own website
Theory to Practical
Implement your theoretical learning practically on your own website
Make Money Online
Learn the art of making money online known to very few experts worldwide
In-Class & Online Classes
2 comprehensive platforms to choose from: Live interactive online training &
In-class training

13. START
WITH DEMO

14. IT IS
TIME
TO BE
DIGITAL
www.digismurfs.com +919999896297
Weekdays, Weekend,
online Batches