Speed up during the slowdown! Presentation slides from the seminar to help small businesses get online, reach new customers and increase revenues, hosted by Hillingdon Council in association with Google, November 2009.
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
Brian Pasch discusses Social Media Advertising with the Google Wildfire in this webinar that was presented in September 2013. Learn how to leverage Facebook advertising and Polk data targeting to sell more cars.
Google Wildfire For Automotive Social Media Advertising Brian Pasch
Learn why social media advertising is a new opportunity for car dealers especially since Google Wildfire presents consumers with device independent landing pages increasing engagement.
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
This document discusses building a scalable SEO solution for automotive dealerships. It emphasizes the importance of having an online presence across multiple platforms where consumers search for information. It then outlines key elements to measure in an SEO campaign, such as organic search performance, keyword rankings, backlinks, and local search. Various tools are presented that can help improve website conversions, track campaign performance, and generate new visitors through location-based messaging.
LotLinx Advertising Helps Car Dealers Sell Cars FasterBrian Pasch
Learn why LotLinx is helping dealers to sell cars faster, increasing turn and profits. LotLinx sends SHOPPERS just not TRAFFIC to dealership websites. Call PCG for a live demo 732-450-8200. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
ROI-BOT Executive Data Dashboard SoftwareBrian Pasch
Manage all your vendor and website data on a single login. Save time and gain mastery of your data today! Call 732.450.8200 for more information or visit http://www.roi-bot.com
Turning Automotive Marketing Ideas Into ActionsBrian Pasch
Brian Pasch leads dealers through marketing strategies and products that can impact sales, increase profits, and grow market share. Brian explains the "WHY" behind his recommendations and the video recording is also available to go along with these slides. Contact Brian Pasch for the video link at: brian@pcgcompanies.com. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
Forget everything you know about conventional valuations.
Valuing internet businesses with a value below $250K can seem a little random when you look at what's currently being sold, but there is some logic to the process.
This presentation, given at the 2012 Internet Investment Summit, delves into site valuations and also gives some practical advice on how to improve the value of an asset you intend to keep for a while.
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
Brian Pasch discusses Social Media Advertising with the Google Wildfire in this webinar that was presented in September 2013. Learn how to leverage Facebook advertising and Polk data targeting to sell more cars.
Google Wildfire For Automotive Social Media Advertising Brian Pasch
Learn why social media advertising is a new opportunity for car dealers especially since Google Wildfire presents consumers with device independent landing pages increasing engagement.
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
This document discusses building a scalable SEO solution for automotive dealerships. It emphasizes the importance of having an online presence across multiple platforms where consumers search for information. It then outlines key elements to measure in an SEO campaign, such as organic search performance, keyword rankings, backlinks, and local search. Various tools are presented that can help improve website conversions, track campaign performance, and generate new visitors through location-based messaging.
LotLinx Advertising Helps Car Dealers Sell Cars FasterBrian Pasch
Learn why LotLinx is helping dealers to sell cars faster, increasing turn and profits. LotLinx sends SHOPPERS just not TRAFFIC to dealership websites. Call PCG for a live demo 732-450-8200. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
ROI-BOT Executive Data Dashboard SoftwareBrian Pasch
Manage all your vendor and website data on a single login. Save time and gain mastery of your data today! Call 732.450.8200 for more information or visit http://www.roi-bot.com
Turning Automotive Marketing Ideas Into ActionsBrian Pasch
Brian Pasch leads dealers through marketing strategies and products that can impact sales, increase profits, and grow market share. Brian explains the "WHY" behind his recommendations and the video recording is also available to go along with these slides. Contact Brian Pasch for the video link at: brian@pcgcompanies.com. PCG is proud to be an authorized reseller for marketing automation tools Lotlinx, which enhances our ability to create effective marketing campaigns for our clients. We receive a commission for LotLinx sales and support.
Forget everything you know about conventional valuations.
Valuing internet businesses with a value below $250K can seem a little random when you look at what's currently being sold, but there is some logic to the process.
This presentation, given at the 2012 Internet Investment Summit, delves into site valuations and also gives some practical advice on how to improve the value of an asset you intend to keep for a while.
Consumer's buying behaviors have changed — the majority of the buyer cycle is now done online. Get in front of the consumer throughout the full cycle and take the initiative to capture your market by providing what they want and are actively searching for. There are many variations of display advertising and it's important to understand the difference between static ads — static display ads delivered dynamically — and truly dynamic ads. Technology is evolving everyday and so is display advertising. There are now so many opportunities available with in-image ads or "native advertising" and the capability to pull live dealership inventory directly into display advertising. In this session you will also learn how display advertising works with SEO and SEM activity and what key metrics to focus on when calculating ROI - like the direct VDP Click.
This document summarizes changes in search engine optimization (SEO) over time. It discusses how SEO strategies have evolved from focusing on on-site factors like keyword density to off-site factors like links and credibility. Content optimization has shifted from keywords to prioritizing user experience through location, media, readability and freshness. Technical code standards have progressed from simplicity to elegance using content management systems and HTML5. Credibility is now driven more by off-site metrics like citations, click-through rates and site traffic rather than just on-site elements. The presentation provides resources for further reading and takes questions.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
This document summarizes strategies for account-based nurturing to turn target accounts into customers. It discusses how marketing funnels are evolving to focus on accounts earlier in the buying process. It then outlines several account-based nurturing strategies like always-on versus campaign-based nurturing, account-based advertising, social and website personalization, and email nurturing. It provides an example of how one company implemented an account-based nurturing campaign and achieved a 44% lift in target accounts. The document concludes with a question and answer session.
Executive briefing and Marketing department action with details of campaign results, A/b Testing and adjustments to under preforming portions of the social media presence.
Best Way To Make Money With Affiliate Marketing 2022Azzuree
This document provides an overview of affiliate marketing and discusses some common mistakes made by affiliate marketers. It describes how affiliate marketing works, noting that affiliates earn commissions for generating sales or leads for advertisers. The document outlines some key benefits of affiliate marketing such as low startup costs, flexible income opportunities, and the ability to work affiliate marketing around an existing job. It then discusses three common mistakes: having low-quality websites without promotion, failing to choose products relevant to website content, and not keeping website content fresh. The purpose is to help new affiliate marketers avoid these pitfalls and succeed in the industry.
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
Sitemakers eCommerce Theatre Top Drawer Jan 2010FranRiddolls
This document summarizes key points from a seminar on successful online retailing. It discusses the growth of online shopping and strategies for developing an e-commerce website. These include planning the project, making the shopping experience easy, keeping content updated, and using various marketing techniques to deliver customers through search engine optimization, pay-per-click advertising, newsletters, reviews and more. The importance of an omni-channel approach is also highlighted.
Past present & future of personas in searchMichael King
The document discusses using personas and keyword-level demographics in search marketing. It describes how personas can be developed using social media to understand customer needs and define targeted messaging. Historic examples are provided of how implementing personas improved organic traffic and conversions. The document also discusses a future possibility of using keyword-level demographic data to further refine targeting by understanding the attributes of individuals searching for specific keywords. Code snippets are provided for how this could be implemented by tracking referrers and integrating with Facebook demographic data.
Google My Business Marketing and Management For Car DealersJeffrey Taylor
Car dealers serious about generating more traffic from Google better start marketing their Google My Business - Google Maps listings. The new Google Mobile First search results are putting your GMBs everywhere and 95% of dealers are missing a huge opportunity to generate thousands of Free clicks, phone calls and walk-ins to their Sales, Service, and Parts departments!
AutoNet Media is a team of GMB - Google Maps experts that Fixes, Optimizes, and Markets your Google My business - Google Maps listings turning them in traffic and sales generating machines. We guarantee results and work with individual dealerships, dealer groups, and digital agencies.
Don't trust your most powerful Google marketing tool with untrained or misinformed in-house personnel or agencies. We are the GMB Marketing experts because that's All We Do. Contact us for a Free GMB - Maps Analysis by going to www.AutoNetMedia.com
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
Website Personalization: The Next Level of Online Target MarketingMarketo
This webinar discussed website personalization and real-time targeting. It began with an overview of the evolution of the web and importance of recognizing returning customers. Examples were provided of optimizing websites for user intent, including matching pages to search queries and considering lead sources. Real-time personalization was demonstrated through targeted campaigns using attributes like firmographics and automatically recommending relevant content. The webinar concluded by emphasizing creating continuous conversations through personalization.
New Rules for B2B Website Personalization & PerformanceOptimizely
Key takeaways:
- Best Practices for B2B personalization
- How to build an Account-Based Marketing personalization strategy for your website
- Benchmarks for success from some of today's leading ABM marketers
The document summarizes key points from a presentation on developing an effective online marketing strategy for automotive dealerships. It discusses how customers now spend more time online than with traditional media, the importance of integrating online and offline advertising, and using search engine optimization and paid search. It also covers leveraging third-party leads and implementing an owner marketing program to increase customer retention. Successful dealers were found to make their website the focal point, provide price information promptly to leads, and fine-tune follow-up processes.
IS20G11 - Your Digital Advertising and Reporting is Massively Flawed - Jeremy...Sean Bradley
Jeremy Anspach is the founder and chairman of PureCars, a company that provides marketing automation and business intelligence to auto dealers. In his presentation, he argues that digital advertising reporting is flawed because it lacks context about factors like inventory stocking, vehicle merchandising, and market conditions. He says attribution has become complex and can no longer be viewed as just first or last click. To make reporting more useful, dealers need integrated signals about stocking, merchandising, and how their inventory compares to market shifts. With these insights, dealers can make smarter advertising buys that sync with their inventory to maximize sales.
Autobytel.com is an online automotive marketplace that connects customers with car dealerships. It offers services like building customized vehicles, value-added services, and sending final orders to dealers based on their geographic territories. The company is questioning how to best position itself in the market given its new products and services. It is also considering whether to increase advertising spending, potentially using both traditional and new media. Autobytel was founded in 1995 and operates various automotive websites while providing information to help consumers purchase new and used cars. It connects thousands of dealers nationwide but has been struggling with high spending on marketing, sales, and administration compared to its revenues.
This document discusses how digital marketing has changed the customer journey and key areas businesses need to focus on: awareness, findability, reputation, conversion, and advocacy. It highlights the importance of winning at each stage of the customer journey from generating initial interest to having customers advocate for the business. The document promotes digital marketing services from Dearing Marketing that can help businesses optimize their performance in areas like advertising, search engine optimization, social media, websites, and reviews.
Family councils provide opportunities for families to listen to each other and strengthen their relationships. There are different types of family councils including those with all family members, only parents, parents with one child, and one-on-one councils. The goal of family councils is to invite the Spirit of the Lord and enjoy the blessings that come from open communication.
Consumer's buying behaviors have changed — the majority of the buyer cycle is now done online. Get in front of the consumer throughout the full cycle and take the initiative to capture your market by providing what they want and are actively searching for. There are many variations of display advertising and it's important to understand the difference between static ads — static display ads delivered dynamically — and truly dynamic ads. Technology is evolving everyday and so is display advertising. There are now so many opportunities available with in-image ads or "native advertising" and the capability to pull live dealership inventory directly into display advertising. In this session you will also learn how display advertising works with SEO and SEM activity and what key metrics to focus on when calculating ROI - like the direct VDP Click.
This document summarizes changes in search engine optimization (SEO) over time. It discusses how SEO strategies have evolved from focusing on on-site factors like keyword density to off-site factors like links and credibility. Content optimization has shifted from keywords to prioritizing user experience through location, media, readability and freshness. Technical code standards have progressed from simplicity to elegance using content management systems and HTML5. Credibility is now driven more by off-site metrics like citations, click-through rates and site traffic rather than just on-site elements. The presentation provides resources for further reading and takes questions.
Account-Based Nurturing: Strategies for Turning Target Accounts into CustomersDemandbase
This document summarizes strategies for account-based nurturing to turn target accounts into customers. It discusses how marketing funnels are evolving to focus on accounts earlier in the buying process. It then outlines several account-based nurturing strategies like always-on versus campaign-based nurturing, account-based advertising, social and website personalization, and email nurturing. It provides an example of how one company implemented an account-based nurturing campaign and achieved a 44% lift in target accounts. The document concludes with a question and answer session.
Executive briefing and Marketing department action with details of campaign results, A/b Testing and adjustments to under preforming portions of the social media presence.
Best Way To Make Money With Affiliate Marketing 2022Azzuree
This document provides an overview of affiliate marketing and discusses some common mistakes made by affiliate marketers. It describes how affiliate marketing works, noting that affiliates earn commissions for generating sales or leads for advertisers. The document outlines some key benefits of affiliate marketing such as low startup costs, flexible income opportunities, and the ability to work affiliate marketing around an existing job. It then discusses three common mistakes: having low-quality websites without promotion, failing to choose products relevant to website content, and not keeping website content fresh. The purpose is to help new affiliate marketers avoid these pitfalls and succeed in the industry.
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
Sitemakers eCommerce Theatre Top Drawer Jan 2010FranRiddolls
This document summarizes key points from a seminar on successful online retailing. It discusses the growth of online shopping and strategies for developing an e-commerce website. These include planning the project, making the shopping experience easy, keeping content updated, and using various marketing techniques to deliver customers through search engine optimization, pay-per-click advertising, newsletters, reviews and more. The importance of an omni-channel approach is also highlighted.
Past present & future of personas in searchMichael King
The document discusses using personas and keyword-level demographics in search marketing. It describes how personas can be developed using social media to understand customer needs and define targeted messaging. Historic examples are provided of how implementing personas improved organic traffic and conversions. The document also discusses a future possibility of using keyword-level demographic data to further refine targeting by understanding the attributes of individuals searching for specific keywords. Code snippets are provided for how this could be implemented by tracking referrers and integrating with Facebook demographic data.
Google My Business Marketing and Management For Car DealersJeffrey Taylor
Car dealers serious about generating more traffic from Google better start marketing their Google My Business - Google Maps listings. The new Google Mobile First search results are putting your GMBs everywhere and 95% of dealers are missing a huge opportunity to generate thousands of Free clicks, phone calls and walk-ins to their Sales, Service, and Parts departments!
AutoNet Media is a team of GMB - Google Maps experts that Fixes, Optimizes, and Markets your Google My business - Google Maps listings turning them in traffic and sales generating machines. We guarantee results and work with individual dealerships, dealer groups, and digital agencies.
Don't trust your most powerful Google marketing tool with untrained or misinformed in-house personnel or agencies. We are the GMB Marketing experts because that's All We Do. Contact us for a Free GMB - Maps Analysis by going to www.AutoNetMedia.com
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
Website Personalization: The Next Level of Online Target MarketingMarketo
This webinar discussed website personalization and real-time targeting. It began with an overview of the evolution of the web and importance of recognizing returning customers. Examples were provided of optimizing websites for user intent, including matching pages to search queries and considering lead sources. Real-time personalization was demonstrated through targeted campaigns using attributes like firmographics and automatically recommending relevant content. The webinar concluded by emphasizing creating continuous conversations through personalization.
New Rules for B2B Website Personalization & PerformanceOptimizely
Key takeaways:
- Best Practices for B2B personalization
- How to build an Account-Based Marketing personalization strategy for your website
- Benchmarks for success from some of today's leading ABM marketers
The document summarizes key points from a presentation on developing an effective online marketing strategy for automotive dealerships. It discusses how customers now spend more time online than with traditional media, the importance of integrating online and offline advertising, and using search engine optimization and paid search. It also covers leveraging third-party leads and implementing an owner marketing program to increase customer retention. Successful dealers were found to make their website the focal point, provide price information promptly to leads, and fine-tune follow-up processes.
IS20G11 - Your Digital Advertising and Reporting is Massively Flawed - Jeremy...Sean Bradley
Jeremy Anspach is the founder and chairman of PureCars, a company that provides marketing automation and business intelligence to auto dealers. In his presentation, he argues that digital advertising reporting is flawed because it lacks context about factors like inventory stocking, vehicle merchandising, and market conditions. He says attribution has become complex and can no longer be viewed as just first or last click. To make reporting more useful, dealers need integrated signals about stocking, merchandising, and how their inventory compares to market shifts. With these insights, dealers can make smarter advertising buys that sync with their inventory to maximize sales.
Autobytel.com is an online automotive marketplace that connects customers with car dealerships. It offers services like building customized vehicles, value-added services, and sending final orders to dealers based on their geographic territories. The company is questioning how to best position itself in the market given its new products and services. It is also considering whether to increase advertising spending, potentially using both traditional and new media. Autobytel was founded in 1995 and operates various automotive websites while providing information to help consumers purchase new and used cars. It connects thousands of dealers nationwide but has been struggling with high spending on marketing, sales, and administration compared to its revenues.
This document discusses how digital marketing has changed the customer journey and key areas businesses need to focus on: awareness, findability, reputation, conversion, and advocacy. It highlights the importance of winning at each stage of the customer journey from generating initial interest to having customers advocate for the business. The document promotes digital marketing services from Dearing Marketing that can help businesses optimize their performance in areas like advertising, search engine optimization, social media, websites, and reviews.
Family councils provide opportunities for families to listen to each other and strengthen their relationships. There are different types of family councils including those with all family members, only parents, parents with one child, and one-on-one councils. The goal of family councils is to invite the Spirit of the Lord and enjoy the blessings that come from open communication.
Succession Planning: Ensure the Future of Your Family BusinessManta
This document provides an overview of ensuring the future of a family business through succession planning. It discusses key issues that families often face, such as communication, compensation, leadership succession, and authority. Common hurdles are also outlined, like determining what is fair and avoiding difficult conversations. The document recommends tools for a smooth transition, including buy-sell agreements, family business trusts, entrance requirements for family members, and establishing a family council.
Family Business Management : THE SIX MAIN EXIT STYLES Snqobile Ndebele
Discuss the Monarch, General & Ambassador CEO exit styles characteristics, roles, advantages & disadvantages of having such a leader.
Monarch, General, Ambassador, Governor, Inventor and the Transition Czar.
Every business founder will be faced with the same decision at some point – “How do I exit this business I have created (or inherited)?” Nearly half of all business failures are precipitated by the owner’s death. Regardless of what stage your business or practice is at, thoughtful planning and communication with your family and business are critical components in a smooth business succession. Understanding how business, ownership and family are often interwoven is one pathway to success in any business transition process.
The document discusses the challenges facing family businesses, using the example of Reardon Supply, a $100 million manufacturing company owned equally by 8 siblings. The president and CEO, Bob Reardon, has significantly grown the business but now faces slowing growth from larger competitors. Bob wants to make acquisitions to stay competitive, but his siblings voted for dividends instead. With another family meeting upcoming, Bob must address the differing views and priorities between himself and his siblings to ensure the continued success and growth of the family business.
The document discusses succession and the transfer of power in family businesses. It notes that when the founder leaves, different roles can emerge. It emphasizes that the CEO must focus on institutionalizing the business to ensure its continuity across generations. The transfer of power involves not just management succession but also passing family leadership and ownership control. Different exit styles for CEOs are discussed, including "The Monarch" who rules for life without planning for retirement or succession. Overall, the document stresses the importance of succession planning for family businesses.
The document discusses the structural dimensions of family businesses. It identifies six main dimensions: institutionalization, family-business differentiation, management practices, communication, succession, and structural risk. Each dimension contains several sections that provide more details on key aspects. For example, the institutionalization dimension includes the existence of institutions, family council effectiveness, and board of directors effectiveness. The document provides definitions and explanations for evaluating each dimension and section.
Family businesses often require family office services to manage wealth and plan for succession. Setting up a Labuan Foundation provides benefits for both the business and family, including asset protection, governance structures, succession planning, and tax benefits. The document discusses how a Labuan Foundation works, the key personnel and structures involved, and provides an example of how one could be set up to restructure a family-owned business with ownership spread across multiple family groups.
This document discusses school governance and the role of the School Governing Council (SGC). It states that the SGC provides an opportunity for partnership between the school and community to improve student learning and well-being. The SGC assists in planning through developing the School Improvement Plan and setting the school's direction, while the school head provides day-to-day management. Clear understanding of membership, roles, and procedures of the SGC are important. The SGC must work for student welfare while not overstepping its financial or contractual authority without proper authorization.
The document discusses strategies for developing a successful digital marketing strategy for automotive dealerships. It notes that consumers are increasingly researching vehicles online, so dealerships need to shift their advertising spending to digital channels. Topics covered include allocating more of the budget to internet marketing, leveraging search engine marketing, and using third-party leads and customer relationship marketing to drive more sales.
This document provides an overview of a digital marketing presentation by Ken Jurina and Adriel Michaud of Top Draw Inc. The presentation covers digital marketing topics like content management systems, mobile marketing, search engine optimization, local search optimization, search engine marketing, social media, measurement, and case studies. It also introduces Top Draw as a full-service digital marketing agency with experience helping businesses leverage the internet and their websites to generate new leads and sales.
This document provides an overview of an online marketing presentation by Ken Jurina and Adriel Michaud of Top Draw Inc. The presentation covers topics such as content management systems like WordPress, search engine optimization, paid search advertising, social media marketing, and case studies of how Top Draw helped clients improve online marketing efforts and results. Examples of measurable results for clients included increased website leads, sales, and revenue.
Charity event slideshare version final pdfJessica Lepore
The document discusses key aspects of implementing a citizen-centric approach to comply with GDPR regulations. It emphasizes putting citizens at the heart of data protection strategies by focusing on principles like transparency, accountability, empowerment, and distributing risks and responsibilities across organizations. It discusses how organizations can rebalance control of personal data through consent management platforms like Consentric that support rights like access, erasure, and portability. Taking a citizen-centric approach can help inspire trust and enable data sharing and growth if benefits and privacy controls are clear.
Charity event slideshare version final pdfequimedia
The document summarizes key points from a presentation on getting data protection right under the GDPR. Some key points:
1. GDPR is not just about fundraising but applies across charity operations involving personal data.
2. MyLife Digital empowers individuals and organizations to realize the meaning, value and power of consented data. Their consent management platform helps balance control of personal data.
3. GDPR is centered around principles of transparency, accountability and empowering individuals. A new perspective involves engaging individuals and giving them meaningful control over their data through informed consent.
The document summarizes an agenda for a Google Partners Digital Bites event. It includes:
- Welcome and introductions starting at 8:30am
- A presentation on micro-moments and how they are the new battleground for businesses
- A panel discussion and Q&A session
- 1:1 consultations and closing remarks
It also provides details on sessions about the latest mobile search trends, the state of search, display, and YouTube, and the benefits of working with a Premier Partner agency.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
This document discusses cross-device marketing and personalization. It begins by explaining how customer journeys have become more fragmented across devices. It then discusses the challenges of understanding cross-device behavior and obtaining a single customer view. Several industry solutions for cross-device tracking and attribution are presented. The document emphasizes that moving to cross-device solutions provides more accurate performance insights. It also provides examples of companies that improved marketing results by implementing cross-device analytics and personalization.
This document discusses cross-device marketing and personalization. It begins by explaining how customer journeys have become more fragmented across devices. It then discusses the challenges of understanding cross-device behavior and having a single customer view. Several industry solutions for cross-device tracking and attribution are presented. The document emphasizes that moving to cross-device solutions provides more accurate performance insights. It also provides examples of companies that improved marketing results by implementing cross-device analytics and personalization.
3. Josh Colbeck, Head of Biddable - BlueclawBlueclaw
This document summarizes best practices for using paid search in the travel industry. It discusses data available from Google, trends in the UK travel market, defining key performance indicators, attribution modeling, channel crossover opportunities, retargeting audiences, bid model testing, and call tracking. The document provides tactical recommendations in these areas and notes future developments like monetized search results, image search ads, and AI optimization.
Analytics for Customer Acquisition - Presentation at Nasscom Product Conclave...Arun Agrawal
Don't jump into Google Analytics without defining your KPIs first. Set your targets and analyse with this guide.
Includes strategies and tactics to solve the low traffic and low web site conversion problems. Apply these ideas to improve your sales and leads by a huge margin at a low cost.
The document discusses trends in online display advertising between 2001-2009. It notes that click-through rates for display ads have declined significantly over time. Several analyses are presented on how different industries, companies, and types of ads performed during this period. The document advocates measuring advertising effectiveness in new ways beyond just impressions, and focusing on creative quality and actual business outcomes.
Building A Successful Campaign with Google AdwordsclickTRUE
This document provides an overview of building a successful advertising campaign with Google AdWords. It discusses why search engine marketing is effective, how AdWords works, and features like targeting and reporting. Success stories are shared about companies in Singapore that increased website traffic, leads and sales using AdWords. The document aims to demonstrate how AdWords can help marketers connect with customers and drive business objectives.
This document contains an agenda for a marketing meeting that includes discussions on paid search, display advertising, user-generated content, search engine optimization, and social media marketing. Some key topics include new innovations in Google AdWords, best practices for Facebook advertising, leveraging user data to improve customer loyalty and advocacy, and conducting an SEO audit to improve organic traffic. The document provides examples and case studies to illustrate strategies across different channels.
- Why personalisation matters when considering your website as a sales channel
- Why your website visitor’s customer journey needs to be accounted for the best results
- What actions you can start taking immediately
Microsoft Advertising Growth Solutions Bootcamp - Afternoon SessionMSFTAdvertising
This document discusses using growth solutions like Dynamic Search Ads (DSAs), syndication, and broad match modifiers (BMM) to increase volume when return on investment (ROI) is positive. It provides tips for implementing DSAs, including setting up campaigns and ad groups, using automated bidding and bid modifiers, considering page feeds, and monitoring reports. It also addresses concerns with syndicated search partners and provides best practices for implementation including analyzing domain performance and excluding underperforming sites. Finally, it discusses taking a balanced approach to broad match by carefully managing controls instead of using it unrestrained or avoiding it completely.
Digital Fundraising Forum
Barry Cahill – Industry Analyst Google AdWords, Cultural Lead
The document provides an agenda and overview for a digital fundraising forum presented by Barry Cahill. The summary includes:
1) An overview of Google Grants and how to optimize campaigns for search and mobile. Key points covered include AdWords basics, quality score, and maximizing performance on mobile.
2) A discussion of the Google Display Network and how to do contextual and behavioral targeting using tools like remarketing and category targeting.
3) Details on YouTube programs for non-profits and how to create engaging content, drive actions through calls-to-action, and measure video performance.
Measurement for Impact: Google Analytics501 Commons
Google Analytics allows non-profits to measure the impact of their digital efforts by understanding who visits their websites, how often they visit, what pages they view, and what actions they take. This data can help non-profits answer important questions about which programs and partnerships are most effective at driving traffic, how visitors engage with the site, and whether the site is meeting its goals. The document provides an overview of key metrics that can be tracked in Google Analytics, such as visitor trends over time, visitor demographics, traffic sources, popular content, and goals and conversions. It also includes setup and implementation tips for using Google Analytics most effectively.
Similar to Hillingdon Council business initiative, launched in association with Google (20)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Hillingdon Council business initiative, launched in association with Google
1. Speeding up in the slowdown seminar Civic Centre, 10th November
2. Agenda Closing remarks and Q&A 7.15pm Refreshments and networking 7.25pm Success story: grow your business using AdWords Steve Cross, E-Communications Manager, Hillingdon Council 7.05pm Get your business online in 45 minutes Gilli Goodman and Satyan Joshi, Product Specialists, Google 6.20pm Survival of the fastest Andrew Barke, Industry Head, Google 5.50pm Opening Remarks Councillor Douglas Mills, Cabinet Member for Improvement, Partnerships and Community Safety, Hillingdon Council. 5.45pm
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5. Survival of the Fastest Andrew Barke Industry Head, Google UK
6. Andy Barke Industry Head Survival of the fastest Satyan Joshi Product Specialist Gilli Goodman Product Specialist
8. This time, we’re digital 17p spent online You tube / iTunes 70% BB at home In every pound is spent online 17p Hours online Hours online Must have broadband within a month 90% People are online in the UK 41m Consumers post a comment online in a typical week 1 in 3 Of YT videos uploaded to every minute 20 hours Internet users compare prices and options 80%
9. Our ambition is to see Digital Britain as the leading major economy for innovation, investment and quality in the digital and communications industries Stuart Small Industry Leader , Google UK 21 st May 2009 “ Universal access to high quality, public service content through appropriate mechanisms for a converged digital age.” “ Empowered and informed consumers and citizens” “ Media Literacy and IT skills ” “ Broadband development”
16. Online shopping is growing… Source: Insights for Search. Nielsen Jan 09 * IMRG Capgemini E-retail sales index Apr 09. Online retail sales grew 14% over the last year*
17. Comparing prices is a high priority Here we can see that searches for ‘compare’ within the shopping category have sharply risen above the category average in 09. Consumers are willing to put in extra effort in order to get the best deal available. Search Volume for Compare Category Average Source: Google Insights for Search.
18. Vouchers are now ‘hotter’ than Britney Spears! 08 into 09 sees search volumes for vouchers overtake volumes for Britney Spears Source: Google Insights for Search
19. Insight – Who is watching my videos Insights for video Demographics Discovery Geography Hot spots www.youtube.com/my_videos_insight
24. Agility – Iterate messaging / positioning fast 2009 Fuel Efficient Cars Reviews & Ratings on Most Fuel Efficient Cars, Trucks, and SUV’s. Fuel Efficient Driving Lower Gas Mileage w/your Next Car or Truck -- Get Price Quote. Fuel Efficient Cars Reviews & Ratings on all Makes Get Your Internet Price Quote Now. 1.9%CTR 5.2% CTR 3.1%CTR
56. How to set up a Campaign: Step 1 Choose countries where you want your ads to show
57. How to set up a Campaign: Step 2 Choose specific regions where you want your ads to show
58. How to set up a Campaign: Step 3 Use the line by line template to write your ad text
59. How to set up a Campaign: Step 4 Choose the keywords users will search on to trigger your ad Specific keywords such as ‘ruislip plumber’ are more targeted and cost effective than generic keywords such as ‘london’ or ‘plumber’
60. How to set up a Campaign: Step 5 Set your cost settings The budget controls how often your ad shows With relevance, CPC bid determines position on Google
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62. Mass Targeted Reach – and many channels Sources: Media Metrix / NetRatings Google #1 UK search engine, including: Search partners, including: Thousands of Content partners, including: % of Search Page Views Google is the #1 search engine in the U.K. Google hosts 17 out of 20 Search Page Views Other 15% 85%
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66. Website Optimisation: How it works? Test variations of the same page Customers Visit your Website 1/3 visitors 14% Make Purchase 20% Make Purchase 2% Make Purchase Customers Convert Original Combo 1 Combo 2 Winning Combination 1/3 visitors 1/3 visitors
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68. Thank you Gilli Goodman & Satyan Joshi Product Specialists Google UK
69. Case Study: AdWords in Action Stephen Cross E-Communications Manager, London Borough of Hillingdon
Who here has a website? Who’s website allows people to buy from it? Does it contribute to more than 25% of your total business? Has it had more than 25% growth yr on yr growth? Digital is more main stream and is developing quickly. Story - guilty pleasures! Eastenders – iPlayer when we’re travelling & lunchtimes catching up on the football clips on the BBC and YouTube from the night before.
No denying – tough House prices are fluctuating GDP (gross domestic product) is down and expected to drop further. Unemployment is up and expected to carry on rises. Lost: Zavvi, MFI, Waterford Crystal, Empire Direct, Woolworths Others: battening down hatches We are in uncharted waters First global financial crisis First slowdown in a digital economy
This time – consumer is digital, changes everything 90% home movers need broadband in month 70% of pop online Guess .... 17p in £ spent online – highest in world
DIGITAL BRITAIN REPORT So all of this kind of data, plus the announcement earlier in the year that Britain will become totally digital by 2012 means that moving forward there is ever more opportunity for consumer change towards digital.
And people are changing behaviour faster. As the slowdown has hit, we’ve seen a range of shifts in what UK consumers are looking for: Dec08 to Jan09 changes (insights for search UK) ‘ restaurant vouchers’ +70%, ‘cheap holiday’ +60%, ‘food processor’ +60%, ‘popcorn maker’ +50% Oct08 to Jan09 (insights for search UK) ‘ digital tv recorder’ +120%, ‘Stew’ +80%, ‘iplayer’ +60%, ‘soup recipies’ +50% Staying in is the new going out Dominos Sales up 9%, Sky added more net customers (117,000) in the Christmas quarter last year than in 2007. (Sky earnings release) Shoppers are walking away from the chiller and heading for the frozen food cabinets as they look to save money and cut waste. After a decade in decline, frozen food sales have bounced (Guardian 8 Jan) And everyone’s a value shopper, with Lidl and Aldi giving Tesco concerns. We talked about YouTube, iPlayer is also growing in popularity and people are getting more and more used to the ‘on demand’ world where they choose when where and how they do things
In tough trading conditions, it is a battle for survival on the high street, with big names disappearing – Woolworths (to be reborn online) Zavvi, MFI, Waterford Crystal UK Christmas Trading: Online sales +31%, Store change in sales -1.3%. (OC&C Christmas Trading Index 2008, Retail Week 30 Jan 08) GAME - +17% overall [6 weeks ended 10 Jan, Group], Argos - -3.6% overall, online now 30% of the business, £500m; two thirds of this is online check and reserve which was up 30% YoY [18 weeks to 3 Jan 09. HRG 3 rd Qtr statement] Amazon – Q4 +18% worldwide HMV – overall +5.8% , online +25% Q4, driven by gaming and technology Play.com - +24% 13 weeks to end of 2008 [Retail Week: ‘Christmas wrapped up’ Jan 30 09] Tesco online sales up 18% 7 weeks ended Jan 10 Debenhams Direct, the online business, year-to-date visitor numbers and sales up 39% and 37% respectively. [18 weeks to 3 Jan ( http:// www.debenhamsplc.com/deb/media/pressreleases / )]
Competition is tougher as companies fight for survival Consumers are using Digital technology - meaning they are better informed – and they’re changing behaviours faster Digital tools can also help businesses Technology is the way to get or stay ahead The fastest adopters will be the ones who thrive and survive
it is our belief, that real-time consumer planning & engagement is essential and that digital insights and tools can offer any business real assistance. 4 themes Insight - : providing up-to-date views on the behavior of your consumers & competitors Agility - Improve in real time – adapt fast and being agile, allowing your business to test and learn rapidly & cheaply. Efficiency – combining insight and agility when integration across platforms These will help you move at pace to stay ahead – which is where Satyan and Gilli will come in and do their live demo.
Consumers have tools for their insights: 81% of web users enter the web via a search engine. Search engine barometer of what’s going as customers look for: Shopping search – offers and price points How to wear it though blogs Whats on the catwalk And who’s wearing it
Insight: actionable information Key trends Opportunities Internet has transformed access to this info Great tools – easy to use and free
Insight for Search illustrates search query volumes on Google Nielsen Top 10 Sites Apr 09 eBay Amazon Tesco Argos Play.com Littlewoods ASDA MoneySupermarket.com Nectar Shopping.com Network
If you compare the relative growth of the expression ‘Compare’ with the shopping category average since the beginning of the year, search volume for ‘Compare’ has risen dramatically. The Insight is that consumers are willing to put in extra effort now in order to get the best deal available.
Searches for discount vouchers are up dramatically – making them ‘hotter’ than Britney. Sat and Gilli will demonstrate this tool in more detail later.
You tube – Ronaldino Insight for video Geography of viewers Demorpahics Sources of traffic Which bits of the video get the engagement
Agility Insights are worthless unless you can act on them Even if you don’t sell online, the internet can be a huge, rapid and low-cost focus group.
Agility-means being prepared to try a different shopfront for every visitor... Ever been to Amazon? They use this to the max. They might be running 10,20,30...50 such tests at a time Imagine that in a real store This is responding to real-time data on what people actually do
Tool – WSO – Free Schuh Web Developer Patrick Timmons Test page layout Which site lead to the highest ‘add to basket’ action??
Option B! Few days showed + 10% Always in Beta
How do you decide your marketing messages? Focus groups, MD making the final call? Ages on copy research or an A/B split DM or press ad You could Put options up on a search engine for a day - take results into offline Subaru knew fuel efficency was is andid this with new Outback launch and
Purely Gadgets Alan Lim – 2004 bed sit Cameras cheaper in summer than xmas Now pricing by the hour – mirroring on site and advertising Now top 10 consumer electronics and growing fast
Digital drives efficiency Cost effective Targeted – time and geo Measurable 60% of shopping trolleys are abandoned – hidden charges, long registration process, no clear delivery details – leads to poor perception offline. By using free tools like Website optimiser on your site you can help improve these levels of abandonment. Start with cloud
All using cloud already faster and faster speeds of access, more and more digital content production at low cost and the ever lower cost of storage. Things used to be on desktop or server, now its all on the net Constant updates Infinite storage Universal access Scalable Fully compatible Driven by access, storage, production
Q: Better personal or work email? At work, users spend 25% of their time finding information Google apps – 600 + people dedicated to improvements 1,000,000 + businesses using Google Aps Focus on your biz, not IT And save money
And now for something completely different. Great results online – no cost First material since 1983 Placed 23 3-minute-long clips Amazon click to buy The Complete Monty Python’s Flying Circus 16-Ton Mega set climbed 740 places and went to no at No. 5 in Amazon’s Movies & TV.
Now 1.2Bn people online – your market Reach through the net Google is in >100 languages Google’s machine translation service supports 35 languages Pound low – products cheap CPCs low – marketing cheap Info available in traffic estimator (vols, CPC, CTR) If product shippable, your market is massive
Economic environment Declining pound makes exporting more attractive for UK businesses Growing import trend in Europe – fuelled by economic downturn Marketing costs / opportunity Marketing your products and services online in other European regions can be very cost efficient Government agenda UK Trade and Investment is incentivising local businesses to export and has formed strategic alliances with companies like Google to help UK business export Export advisor http:// www.google.co.uk/intl/en/exportadviser / Consumer trends As internet penetration grows, E-commerce activity accelerates in Europe
If you put together this insight, real time agility that acts on the insight to improve what you offer, follow consumers and get ahead of competitors, if you use technology to deliver efficiency you can move at pace. Not just online but using online to raise the pace of change across your business – In uncertain times, nobody knows what the future holds, but its a fair bet that the businesses which act with insight, agility, efficiency and pace will be more successful. Now, Satyan and Gilli will take you thought some examples to demonstrate this.
Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link. Offer a sitemap to your users with links that point to the important parts of your site. If the sitemap is larger than 100 or so links, you may want to break the sitemap into separate pages. Create a useful, information-rich site and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages and make sure that your site actually includes those words within it. Try to use text instead of images to display important names, content or links. The Google crawler doesn't recognise text contained in images. If you must use images for textual content, consider using the &quot;ALT&quot; attribute to include a few words of descriptive text. Make sure that your <title> elements and ALT attributes are descriptive and accurate. Check for broken links and correct HTML. If you decide to use dynamic pages (i.e. the URL contains a &quot;?&quot; character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and few in number. Keep the links on a given page to a reasonable number (fewer than 100). Review our image guidelines for best practices on publishing images.
The first step is to visit the AdWords site and click ‘Try AdWords now’ Visit: http://www.google.co.uk/adwords
Hands up if you use Google Mail? – You already have an account!
Hands up if you use Google Mail? – You already have an account!
Set your Time Zone & Currency
As mentioned, you can target your ads so that they show to users in all countries, in a few countries, in one country, or just in particular regions e.g. London, or the South East.
As mentioned, you can target your ads so that they show to users in all countries, in a few countries, in one country, or just in particular regions e.g. London, or the South East.
As mentioned, you can target your ads so that they show to users in all countries, in a few countries, in one country, or just in particular regions e.g. Manchester or the North West.
Now we get to the exciting bit! You choose the ad text that you want to show to users. Just fill in this easy template line by line. You also include the URL or web address to which you want a user to be taken when they click on your ad.
You also want to choose the keywords or search terms that will trigger your ad when a user searches on Google. The more closely these relate to your specific service or offering the better. In this case, we’ve chosen keywords like ‘plumber london’ and ‘plumbing service london’ – meaning our ad will show on Google when these terms are typed in by a user.
Mention the provision of the AdWords voucher here… The final step we’re going to talk about here allows you to choose your cost and payment settings. Pay either before or after you gain clicks on Google. You can use methods such as bank transfer or credit card payment. Your CPC is your cost-per-click. It’s the maximum amount you’d be willing to pay for a click to your ad. Your CPC bid, along with the relevance of your keywords and ad text determines your position on Google. Finally, your budget is the most you want to pay per day on advertising clicks. If your budget runs out on a given day, your ad simply stops showing. So you never pay more for clicks than your overall budget allows.
Quality Score is vital. We’ll look at some sample ads. First of all, higher positions usually gain more clicks. If your ad is at the top of the first page of search results, you’re likely to be more visible, and gain more clicks, than if you’re on the fifth page of search results! Ranking is determined, not only by your cost-per-click bid, but also by your Quality Score. A strong Quality Score will result in low minimum bids for you. Hence, the stronger your Quality Score, the more clicks you can gain for less. In this example, the top ad has bid £3.00 as the cost-per-click. Multiplied by the Quality Score, this gives it its position. The bottom ad has a lower CPC of £0.35, which again, multiplied by its Quality Score has ranked it thus. But what happens when users start to interact with these ads? Supposing a user comes along, searches on ‘plumber london’, sees these ads and clicks on the ‘Weareplumbers.co.uk’ ad at the bottom. If this trend continues, and users click on the bottom ad, not the top one, because they find it more relevant, the bottom ad’s Quality Score will rise. Over time, it could end up in top position, even though it has a lower CPC than some of the other ads.
The Dashboard is the first report you’ll see upon logging into GA. It’s customizable, so you can select which metrics and reports are most important for you. Simply drag and drop report modules, and click on any blue hyperlink to delve into greater detail.
In previous economic slowdowns, the gap between winning companies in a sector and their peers widens by more than in periods of growth. Winners get ahead by investing selectively in growth areas, by targeting to drive the most profitable parts of their business and by managing costs tightly. This downturn is not only likely to be the most severe for a generation, it is also different because for the first time, consumers and companies are digital. Consumer and competitive behaviour is changing faster than ever; the slowdown will accelerate the adoption of digital . We believe that the businesses which are most successful in the slowdown will be those who embrace digital tools and technologies to find insights, to become more agile – responding in real time to consumers and to the market, to improve efficiency and to raise the pace of the entire business. In this presentation we’ll look at how businesses are doing this and what you can do to speed up in the slowdown, to be one of the fastest, to survive and thrive.
So: The slowdown is severe and uncertain. What is certain is that winners will get ahead What is certain is that consumers will use online more in deciding on purchases