The document discusses the concepts of layout and design in newspapers. It defines layout as the arrangement of texts and graphics on a page, including the selection of font styles, sizes, and colors. Good layout establishes an overall appearance, allows for a smooth flow of information, and makes the content easy to read. Key aspects of layout mentioned include page margins, image and figure sizes and positions. Design is described as a plan that shows how a newspaper will look and function. The document emphasizes that good layout and design are important for readers to easily understand content, and for organizations to effectively communicate their message. It notes several principles of good design, such as using minimalism, good color schemes, consistent fonts, and alignment of elements.

1. Instructor: Mr. Ali Haider
Collaborators: Talha Sattar, Mohammad
Talha
Layout & Design

2. Layout
 The process of setting out material on
a page
 The layout is the make-up of a page.
It consists, the arrangement of , texts,
and graphics on a page ,selection of
font styles, sizes, and colors.

3. Purpose Of Layout
It establishes the overall appearance
Smooth flow of information
Easy to read

4. Editing In Layout
Size of page margins
Size and position of images and figures

5. Design
A plan or drawing produced to show the look and
function of the newspaper
A plan or something created, often in art or
fashion.

6. How important is good layout
and design
For reader
Manage the free space properly
Make it easily readable
For the organization
To sell the news
Set the tone of the news

7. How much does layout and
design matter to the reader
It makes content more accessible.
If the size is big readers will read it early.
Color in photo attracts the eyes
A survey by the Institute of Media Studies
Reader’s process photographs 75 percent of the time
Reader’s process headlines 56 percent of the time.

8. Recognize a good design
Newspaper
Minimalist design
Don’t make your newspaper look crowded or too busy. Use lots of white space
where you can. Newspapers have always looked crowded in the past, but modern design
tends to use more white space
Have good color schemes
Don't use too many colors. Know what colors go well together and which ones clash. In a
newspaper, colors will always print darker than what is on your computer screen so it is
important to lighten up your colors.

9. Cont…
Flat look
Try not to use 3D effects, , or too many shadows
Stay consistent in your font sizes
Different sized fonts can be used, but stay
consistent.

10. Cont…
Alignment is essential
Columns — make sure your columns are the same width and either
aligned at the top or the bottom and evenly spaced between them.
Pictures — Align pictures to each other where you can and to the text
where appropriate. Always try to show straight lines.
Titles — Align titles vertically or horizontally where obvious. Centering
titles over columns will also look good

11. The Mechanism Of Page
Layout
Know the page
Know the size
Number of stories
Placement of stories

12.  THANK YOU