An illustration of student-teacher collaboration in the subject of News Writing and Reporting, Students engaged in the discussion on News Terminologies.

1. {
INSTRUCTOR: MR. ALI HAIDER
COLLABORATORS: MAHNOOR,
HAMMAD, ALI
NEWS TERMINOLOGIES

2.  HANDOUT:
Publication material issued by any individual or organization.
 INVERTED PYRAMID:
It is the style of news writing, in which the most important news
written I the beginning
NEWS TERMINOLOGIES

3.  I.S.P.R:
Inter Services Public Relations: It is a military information department that
works for the promotion of image of armed forces. It is the mouthpiece of
forces.
 KILL:
When a news item is finally drop or excluded form going on air and news
being published.
 LEAD:
The main story of a newspaper, the most important story is called lead.

4.  LEADER:
The first editorial on editorial page is called leader.
 MASS COMMUNICATION:
A mass communication is process in which message convey to the
people through communication tools at mass level.
 MAST HEAD:
Such place where the name of newspaper and logo is written.
 NEWS HOLE:
Available space or time for a news story is called news hole.
 NOISE:
Something that interrupted the communication process.

5.  OPINION LEADER
Those individuals who influence thinking on particular subject.
 OFF THE RECORD:
Such information which can’t be publishes or printed without the
permission of that person who shares the information.
 ON THE RECORD:
Someone says anything with full authority.
 P.F.U.J: (PAKISTAN FEDERAL UNION OF JOURNALIST)
It is a country wide association working for the journalists and their
rights.
 I.F.J: (INTERNATIONAL FEDERATION FOR JOURNALIST)
It is a world wide association working for the journalists and their
rights.

6.  PRINT LINE:
The name of publisher and place where newspaper publishes it is in the
bottom of the page.
 LEADERSHIP SURVEY:
Detail analysis of a newspaper audience on specific issue.

7.  SCOOP:
Extra ordinary exclusive story that is not available on other newspaper.
 SLANT:
To make a story based on particular view point.
 SLUG:
A brief hint in one or two words about story written by writer for the
attention of editor. It contains two or three words.

8.  BEAT:
A specific area or subject that is looked after and covered by a
reporter.
 BLIND INTERVIEW:
It is such interview in which the identity of the interviewee kept
confidential.
 BOX:
Any news item in a newspaper that is encircles. It may be the
important story.
 BREAK:
When a story is divided into two parts and the remaining news on
next page. Story must be continued on next page.
 BULL DOG:
The early edition of a newspaper is called bull dog.

9.  BULLETIN:
Bulletin is specific news item that is finally selected and going to be
broad cast.
 BY LINE:
Name of the reporter that appears on the top of the story.

10.  CAPTION:
The brief description of a photograph written under the photo in
newspaper.
 STRINGER:
Any correspondent who works on story bases, working of a newspaper
or any organization. It is also called free lancer.
 YELLOW JOURNALISM:
Such stories contain that to defame someone or under mind his
integrity for person game.

11.  DEAD LINE:
A specific time in newspaper after this news can’t be
publishing.
 DATE LINE:
The place or the location and the city or from where a story
originates.
 EAR:
Small box on the front or back on the newspaper which carry
advertisement.

12.  EMBARGO:
This word used in media, politics and military, but the meaning
is different.
A specific time restriction given by some one or a dead line
before which a story can’t be telecast.
 BREAKING NEWS:
Special news of important event that is happening.

13.  SKY LINE:
A banner come above the name plate on page number.
 SPLASH:
The main news story on the front page of a news paper.
 STEAMER:
A multi column head line on the top of a page.
 CROSS LINE:
A single line heading placed on the top of the story.

14.  BANNER:
The main heading or headline right across the top of the paper.
 FEED BACK:
Reaction of a receiver to a message from a sender.
 GATE KEEPER:
The individuals or groups of persons who govern
(manage/control) the travels of news items in the communication
channel.
 ABC:
Audit Bureau Circulation
 ADVERTISING
Persuasive messages used to sell products or ideas. Also used to
inform consumers about new products. Advertising is the
commercial basis of most media.

15. THANK YOU !