This document defines and describes features in media. A feature is a creative, subjective article designed to entertain and inform readers about events, situations, or aspects of life. Features place emphasis on facts with human interest and make readers think and care through the use of dialogue and voice. Features follow the process of selecting a topic, conducting research, grabbing attention, and leaving an impression. They are longer forms of writing that penetrate deeper into subjects compared to standard news articles.

1. Instructor
• MR. ALI HAIDER
Collaborators
• KIRAN MALIK
• SAIMA SAJJAL
• ANAM
FATIMA
• FATIMA
ASHFAQ

2. DEFINITION
A special article in a newspaper,
magazine, or a part of television,
radio broadcast that deal with a
particular subject

3. What is Feature
 A feature is a creative, sometimes a subjective article,
designed primarily to entertain, to inform readers
about an event, situation or any aspect of life.

4. ELEMETS
 Creativity
 Subjectivity
 Entertainment
 Informative
 Imperishable

5. So Features stories are…
Feature stories are popular content
elements of newspaper, magazines,
blogs, websites, newsletters, TV
broadcast and other media.

6. COUNTINUE..
Feature stories are journalistic
researched, description, colorful
thoughtful reflective through about
original ideas.

7. Feature Evoke more emotion than
news
 Feature stories place a greater emphasis on facts that
have human interest.
 Features put people in the story, they make a reader
think and care.
 You can write a feature story about anyone if you find
an unusual angle that captures the interest of your
readers.

8. CHARACTERISTICS OF A
FEATURE STORY

9.  Are factual and require reporting
 May or may not be timely.
 The form and style must be according to the
contents and purpose.
 Have novelty leads.

10.  Mention keynotes in the opening sentences.
 Feature story covers topic in depth.
 Doesn't ,mean reporting of recent news.
 Features are generally longer
 Penetrate deeper in the subject.

11. FEATURE WRITING
 Doesn’t have to be written in inverted
pyramid style.
 Written to hook the reader and draw them
into the story.

13. GENERAL TYPES
 Generally feature are of two types
1. News feature, which are usually written as follow-up
or as a side-bar story that is linked to a breaking
news event.
2. Timeliness story, which does not have to be used
immediately. The information in this story will be
just as relevant if saved for a future issue.

14.  Human interest
 Personal experience
 Service feature or “how to”
 Historical feature
 Profile feature

15.  Features are not restricted to print media
 They are also found audio and video feature.

16. Sources of Feature
 Personalities
 Commemorations

17.  Social and cultural
 Science and technology

18.  History
 Psychological factor
 Policies
 Electronic
 Social subjects

19. Things to be consider while
writing a good feature….

20.  Efficiently composed information
 Fact based
 Keen observation and interest
 Consider the demand of reader
 Entertain and inform as well
 Written off-the-cuff
 Divergence
 Human interest

21.  Lead must be impressive
 Positive approach
 Critical view of topic
 Literary touch
 Style
 Be visual
 Content must be suitable to topic

22. Steps of Feature
 Brainstorm idea
 What’s the purpose?
 Research the topic
 Grab the reader attention
 Keep that attention
 Leave an impression

23. Process of Feature Writing
 Topic
 Who are your readers?
 What your reader already know?
 What your reader need to know?
 Write a theme for your story

24. Choosing the theme
 Has the story been done before?
 Is the story of interest to the audience?
 Does the story have holding power (emotional
support)?
 What makes the story worthy of being reported?
 The theme answers the question, “So What?”

25.  The “ So What” paragraph usually in the third or
fourth paragraph
 Explains the reason the story is being written.

26. Writing the Lead
 A summary may not be the best lead
 A lead block of one or two paragraph often begins a
feature
 Rather than put the news elements of the story in the
lead, the feature writer uses the first two or three
paragraph to set a mood, to arouse readers, to invite
them inside.

27. Body of the Feature
 Provides vital information while it educates,
entertains, and emotionally ties an audience to the
subject
 Important components include:
 Background information
 The “thread” of the story
 Dialogue
 voice

28. Background Information
 A paragraph or two of background should be placed
high in the story to bring the audience up to date.

29. The “thread” of the story
 Connect the beginning, body and conclusion of the
story
 Because a feature generally runs longer than a news
story, it is effective to weave a thread throughout the
story, which connects the lead to the body and to the
conclusion
 This thread can be a single person, an event or a thing,
and it usually highlights the theme.

30. Dialogue
 May be used to keep a story moving
 In feature reporting, it must be accurate
 Can give readers strong mental images and keep the,
attached to the writing and to the story’s key players.

31. Establish A Voice
 The “signature” or personal style of each writer
 Voice is the personality of the writer and can be used
to inject color, tone, and subtle emotional commentary
into the story.
 Voice should be used subtly

32. Wrapping it Up
 The ending will wrap up the story and come back to
the lead, often with a quotation or a surprising climax.
 Often, a feature ends where the lead started, with a
single person or event.
 END YOUR STORY ON THE SECOND BEST QUOTE
YOU HAVE, TO LEAVE YOUR READER WITH
SOMETHING TO THINK ABOUT.

33.  Writing is a process
 Writing requires discipline
 Writing is building
 Finally…sit down and write……….. 😊😊😊

34.  That’s all we have………
 Any question???