The document outlines a group presentation on the health drink market in India. It introduces the group members and outlines the presentation flow, including an industry overview, product description of Nutri-UP, major competitors like Horlicks and Complan, a market analysis with SWOT and marketing mix, and a financial strategy. The industry is growing rapidly but still nascent, with rising health concerns fueling demand. Nutri-UP contains 27 nutrients for energy and is positioned as the future of the market.

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2. GROUP MEMBERS
 Aniket Patil 11
 Khushboo Patel 50
 Clayton Collacco 26
 Camelo dabre 23
 Conrad Rodrigues 27
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3. FLOW OF PRESENTATION
 Industry overview
 Organization and product description.
 Major competitors.
 Market analysis
 SWOT analysis.
 Marketing mix of Nutri UP.
 SPT
 Financial strategy and budget allocation.
 Conclusion.
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4. INDUSTRY OVERVIEW
 Indian health drinks market is still in its infancy due
to the lack of awareness among the population.
 GlaxoSmithkline (GSK) with four brands - Horlicks,
Boost, Viva and Maltova - is the leader in Indian
health drink market. Complan, GluconD from Heinz
India and Cadbury India's Bournvita are also
popular among the Indian health drink brands
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5. MARKET ANALYSIS
 Health and Wellness Foods market estimated at
10000 crores in 2012 and expected to grow to
55000 crores by 2015 at a CAGR of 33%
 India’s Health-drinks market pegged at around
4000 crores (90000 tonnes) and expected to reach
approximately 8000 crores by 2016
 India is world’s largest malt-based drinks market
with a share of almost 22% in the world’s total retail
volume(Malt is germinated cereal grains that have
been dried in a process known as malting)
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6.  Rising concerns among consumers about
efficacy of traditional foods
 Two faced nutritional problems – one due
to excess and other from deficiency
 Health drink powders consumed as milk
substitute & nutrient boosters
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7. PRODUCT DESCRIPTION
 Nutri-UP
27 vital nutrients – Proteins, Multi-vitamins and
DHA
‘Nutrisorb’ technology – Makes nutrients easily
absorbable(& more effective)
 Power Vitamins – Vitamin B1, B2 , B6 and Niacin
(Vitamin B3) (Energy releasers to keep aperson
charged up
 Natural goodness of milk and malted barley
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8. MAJOR PLAYERS AND BRANDS
 GlaxoSmithKline
 Horlicks
 Boost
 Maltova
 Viva
 Kraft-Cadbury (Mondelez International)
 Bournivita
 Heinz
 Complan
 Amul
 Nutramul
 Pro

9. Major Players In The Indian Market

10. MARKET-SHARE OF MAJOR BRANDS
Horlicks – 51 %
Bournvita – 16.2%
Complan – 13.9%
Boost – 12 %
Brand Trust
Ratings by Trust
Research Advisory

11. SRENGTHS:
WEAKNESS:
 Health Product
 Taste
 Product Differentiation
 Range.
 Lack of Awareness.
 New brand.

12. OPPURTUNITIES
THREATS
 Health conscious societies
 Growing the market
 Established Competitors
 Lack of trust in health
claims
 Local Events

13. PROSPECTS OF INDIAN HFD MARKET
 Indian HFD market is a growth market with
tremendous opportunities (Check graph)
 India has one of the youngest population in
the world making it a long-term HFD market (TG)
 Still considered as one of the growth markets in
terms of rising income reinforcing the long-term
prospects
 Rising awareness among consumers due to
exposure to developed markets (More people
than ever travelling abroad, foreign TV channels,
global offerings) adds to TG everyday
 Due to foreign origin of most of the HFD
products(mostly developed markets) which have
stricter laws related to food safety, the products
don’t need much tweaking(& expenses) in that
aspect
0
2000
4000
6000
8000
Market Size in crores
2006 2013 2016*

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16.  CONCLUSION
 Nutri UP can serve as an excellent
vehicle for your Breakfast
 Thus, NutriUP is the future of the
Health Drink market in India.

17. BIBLOGRAPHY
 http://www.socialsamosa.com/2014/02/social-media-strategy-
review-bournvita/
 http://www.in-beverage.org/pfndai.pdf
 http://marketingpractice.blogspot.in/2011/07/acti-life-daily-
nutrition-for-adults.html
 Schiffman & Kanauk , Consumer Behaviour -Prenticehall of
India Private Limited (3rd edition)
 ww.expresshealthcaremgmt.com/20030815/ events6.shtml
 www.fao.org/es/ESN/nutrition/ind-e.stm
 www.expresshealthcaremgmt.com/20030430/convers.shtml
 http://www.cadburyindia.com/brands/bev1.asp
 http://en.wikipedia.org/wiki/Horlicks
 http://www.complanfoods.com/complan_overview.php
 http://en.wikipedia.org/wiki/Milo_(drink)
 h t t p : / / w w w . b o o s t . c o m / P r o d u c t s
/ourproducts_boostdrink.asp
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