Market scenario of Health Food Drink Industry in India. Major players & brands of Malted Food Drink Industry of India. GSKCH is the leader of Health drink segment & horlicks took first position in Malted food drinks segment.
Market research health drinks in india.Nitesh Bhele
This document summarizes a market research report on health drinks in India. It finds that Bournvita has the largest market share of 40% among the major brands. Complan has the second highest share at 22%. Most respondents are influenced by brand and taste when selecting drinks. While there is no significant gender or education impact, higher-income individuals consume more expensive brands. The market is growing at 4% annually but more awareness campaigns are needed. Expanding rural distribution could further increase consumption.
This is concise comparative analysis of health food drinks in India. The deck contains briefs on health food and Health food drinks followed by analysis of major HFD Brands in India and their marketing approaches. The deck concludes with challenges, opportunities and key success factors in the Indian Health Food drinks Industry.
The following PPT. shows the current status of Malted Health Food (Bourvita, Horlicks etc.) in India and includes the basic raw material, machinery, process etc used in its manufacturing and what can be the future impact of this industry in the Indian Market as per consumer preference, price and choice.
This document provides an agenda and situational analysis for developing a protein supplement product. It begins with identifying the key market problems such as most adults in India being protein deficient and unaware of protein supplement needs. The opportunity identified is addressing general protein deficiency as well as using protein to aid in weight reduction. Primary research through consumer and doctor surveys validate the opportunities and help define target segments. Competitive products are assessed and various distribution options are proposed, including supermarkets, online, chemists, nutrition stores, and institutions. The business case cites increasing health awareness and busy lifestyles as growth drivers for protein supplements.
This document provides an overview of Varun Beverage (International) Ltd and PepsiCo's operations in India. Some key points:
- Varun Beverage Ltd is a franchise of PepsiCo and manufactures Pepsi brands in India.
- PepsiCo entered the Indian market in 1989 and has since grown to become one of the largest food and beverage companies in the country.
- PepsiCo owns and operates 40 bottling plants in India and sells over 200 million cases annually, generating $700 million in retail sales.
- PepsiCo's major brands sold in India include Pepsi, 7UP, Mirinda, Mountain Dew, Lay's, Doritos, Tropic
The document provides an overview of the Indian biscuit industry. It discusses that the industry has grown at 12-14% annually and is estimated to grow 15-17% in the next few years. Britannia has the largest market share followed by Parle and ITC. The industry is price sensitive with most biscuits priced between Rs. 4-6. Distribution channels are crucial with Britannia and Parle having wide coverage across India. The organized sector produces over 1.7 million tons annually while the unorganized sector consists of small bakeries.
Market research on Health drinks in indiaAnimesh Gupta
This document presents the findings of market research on health drinks in India conducted by a group of 5 students. It discusses the major players in the Indian market for health drinks, the research methodology used, and key findings from their analysis. The group analyzed data on consumer demographics, brand preferences, and behavior using chi-square analysis and found no significant relationships between brand and factors like gender, age, education, or income.
Market research health drinks in india.Nitesh Bhele
This document summarizes a market research report on health drinks in India. It finds that Bournvita has the largest market share of 40% among the major brands. Complan has the second highest share at 22%. Most respondents are influenced by brand and taste when selecting drinks. While there is no significant gender or education impact, higher-income individuals consume more expensive brands. The market is growing at 4% annually but more awareness campaigns are needed. Expanding rural distribution could further increase consumption.
This is concise comparative analysis of health food drinks in India. The deck contains briefs on health food and Health food drinks followed by analysis of major HFD Brands in India and their marketing approaches. The deck concludes with challenges, opportunities and key success factors in the Indian Health Food drinks Industry.
The following PPT. shows the current status of Malted Health Food (Bourvita, Horlicks etc.) in India and includes the basic raw material, machinery, process etc used in its manufacturing and what can be the future impact of this industry in the Indian Market as per consumer preference, price and choice.
This document provides an agenda and situational analysis for developing a protein supplement product. It begins with identifying the key market problems such as most adults in India being protein deficient and unaware of protein supplement needs. The opportunity identified is addressing general protein deficiency as well as using protein to aid in weight reduction. Primary research through consumer and doctor surveys validate the opportunities and help define target segments. Competitive products are assessed and various distribution options are proposed, including supermarkets, online, chemists, nutrition stores, and institutions. The business case cites increasing health awareness and busy lifestyles as growth drivers for protein supplements.
This document provides an overview of Varun Beverage (International) Ltd and PepsiCo's operations in India. Some key points:
- Varun Beverage Ltd is a franchise of PepsiCo and manufactures Pepsi brands in India.
- PepsiCo entered the Indian market in 1989 and has since grown to become one of the largest food and beverage companies in the country.
- PepsiCo owns and operates 40 bottling plants in India and sells over 200 million cases annually, generating $700 million in retail sales.
- PepsiCo's major brands sold in India include Pepsi, 7UP, Mirinda, Mountain Dew, Lay's, Doritos, Tropic
The document provides an overview of the Indian biscuit industry. It discusses that the industry has grown at 12-14% annually and is estimated to grow 15-17% in the next few years. Britannia has the largest market share followed by Parle and ITC. The industry is price sensitive with most biscuits priced between Rs. 4-6. Distribution channels are crucial with Britannia and Parle having wide coverage across India. The organized sector produces over 1.7 million tons annually while the unorganized sector consists of small bakeries.
Market research on Health drinks in indiaAnimesh Gupta
This document presents the findings of market research on health drinks in India conducted by a group of 5 students. It discusses the major players in the Indian market for health drinks, the research methodology used, and key findings from their analysis. The group analyzed data on consumer demographics, brand preferences, and behavior using chi-square analysis and found no significant relationships between brand and factors like gender, age, education, or income.
Horlicks is a 130-year-old brand in India that holds the largest market share in the health food drink category. It offers various products like Horlicks, Junior Horlicks, and Woman's Horlicks targeted at different age groups. As part of its marketing mix, Horlicks uses competitive pricing and promotes its products through various channels like TV, print ads, and events. It has a strong distribution network across India. Horlicks focuses its segmentation strategy on factors like age, gender, and geography to target audiences.
This document provides an overview of Abbott Laboratories and the infant and baby nutrition market. Abbott Laboratories generates revenue from nutritional products, diagnostic products, established pharmaceuticals, and medical devices. Their nutritional segment includes products for infants, children, and adults. The global baby food market was estimated at $53 billion in 2015 and is projected to reach $76 billion by 2018. Leading players include Abbott, Nestle, and Mead Johnson. The Pakistan baby nutrition market was worth $17 billion in 2017 and is estimated to reach $26 billion by 2022, growing at 11% annually.
Organisation Study on Britannia IndustriesAnkeshkumar78
The document provides an overview of the global and Indian food processing industry. It discusses that food processing is a $7 trillion global industry led by companies producing drinks, snacks, and restaurant chains. In India, only 2% of agricultural production is processed compared to 90% in the US and 40% in China. However, India's food processing sector is the 5th largest globally in exports, production and consumption. The Indian market is growing rapidly, valued at $1.3 billion currently and expected to triple its organic food market by 2020. Key players discussed include Nestle, Parle Agro, and Amul. PEST analysis identifies political, economic, social and technological factors influencing the fast food industry globally and in India.
Project report on market share of Health drinkschirag236
This document provides an overview of four popular health drink brands in India - Bournvita, Horlicks, Boost, and Complan. It discusses the history, products, brand values, and key facts for each brand. Bournvita was launched in 1948 and has long been the leading brown health drink brand in India. Horlicks is known as the "great nourisher" and enjoys trust from generations of Indian mothers. Boost was launched in 1975 and is positioned as an "energy fuel" especially for children. Complan is also a popular health drink but provides less detail about its history and brand.
Bournvita is a malted food drink launched by Cadbury in India in 1948. It has maintained its leadership in the brown beverages segment with over 40% market share. Cadbury positions Bournvita as a healthy, nutritious drink for children that provides energy and supports growth. Through promotions targeting mothers, Bournvita emphasizes its balanced nutrition and benefits for intelligence, health, and confidence. Cadbury utilizes advertising, product innovations, and wide distribution to sustain Bournvita's market dominance.
Marketing report on pepsi cola(beverage)Asim Ahmed
Pepsi Cola is a multinational beverage company that operates globally. It focuses on producing convenient foods and beverages to generate financial returns for investors while also providing opportunities for employees, business partners, and local communities. Pepsi targets youth as its main demographic and focuses on the middle/upper classes through social media. Its main competitor is Coca-Cola. Pepsi has strengths in its established brand, sales team, management, and distribution channels. It sees opportunities in expanding availability to capture more of the market.
Britannia Industries is one of the leading food companies in India. It produces biscuits, breads, rusks and dairy products. Britannia has a wide range of popular biscuit brands like Tiger, Good Day, 50-50 and Marie Gold. It also sells dairy products like cheese, butter and ghee. Britannia follows a marketing mix strategy involving its product range, competitive pricing, promotions and wide distribution network. It targets middle and lower middle income customers by keeping prices low while maintaining quality. Britannia has emerged as the market leader in the Indian biscuit industry through effective use of its marketing mix over the decades.
This document summarizes a study on consumer perceptions of health drinks and factors influencing purchase intentions of leading brands in India. The key findings are:
1) The top factors influencing consumer choice are clinical approval, taste, nutritional benefits, and price.
2) Most consumers would continue purchasing their regular brand even with a price rise due to trust in the brand and perceived nutritional benefits.
3) Horlicks has the highest customer satisfaction levels while Complan and Boost compete on taste.
4) Brand image and nutritional benefits have a very strong positive correlation for Horlicks. Taste does not correlate with brand image.
So in summary, the document analyzes consumer preferences for health drink brands in
PediaSure is a nutritional supplement drink for children aged 2-10 formulated with 37 vital nutrients. It is positioned as providing complete balanced nutrition, especially for children with fussy eating habits. PediaSure contains more disclosed nutrients than competitors and helps increase height, weight, and strengthen immunity. It is available in various flavors and package sizes through multiple retail channels including modern trade outlets, general stores, and e-commerce websites. Abbott promotes PediaSure through TV advertisements targeting mothers and social media engagement.
This document provides an overview of the Parle company and its products. Parle was established in 1929 in India and initially produced sweets and toffees. It later expanded into biscuit production. The company was divided into three subsidiaries focused on specific product lines - Parle Products (biscuits, sweets, snacks), Parle Agro (beverages, water), and Parle Bisleri (bottled water). Parle Products is the largest division and known for popular biscuits like Parle-G, glucose biscuits, and its wide variety of biscuits, sweets, and snacks.
PepsiCo has invested over $1 billion in India since 1989 and provides direct or indirect employment to 200,000 people. The company's chairperson announced plans to double manufacturing capacity in India by 2020. PepsiCo entered India in 1989 and has since built 62 plants across the country. It has a strong brand portfolio in food and beverages but faces threats from aggressive competition and changing consumer tastes.
This document provides a market analysis for Britannia biscuits in India. It includes an overview of the company history and products. SWOT, Porter's 5 Forces, and BCG matrix analyses are presented. The major competitors are identified along with Britannia's market share. Segmentation, targeting, positioning, and the marketing mix are described. Retailer and consumer survey results are summarized. Recommendations include associating with government initiatives, improving packaging and margins for retailers, and introducing new flavors.
This document analyzes the market for Horlicks, a health drink produced by GSK. It conducts a SWOT analysis of Horlicks and its competitors. A survey of 120 individuals found that Horlicks has the highest market share overall, though it is losing some ground among younger consumers. The document recommends that GSK enhance Horlicks' sales through promotions and build its brand among children to maintain its leadership position amid increasing competition.
Colgate Palmolive: The precision ToothbrushSai Nikesh
The document discusses Colgate-Palmolive's launch of a new toothbrush called Precision in the United States. It provides background on Colgate-Palmolive and analyzes the oral care market and consumer behavior. Research found the Precision toothbrush was more effective at plaque removal than competitors' brushes. The case examines different positioning and branding strategies for Precision and reviews test marketing and concept testing to refine the product and messaging.
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
New Marketing plan for Cadbury TemptationsHetanshi Desai
This document outlines plans for Cadbury's new Temptations chocolate brand in India. It includes a list of group members working on the project and sections on Cadbury's company profile, the Indian chocolate market analysis, the marketing mix or 4Ps for Temptations, segmentation, targeting, positioning, consumer behavior analysis using the 6 Os framework, and Cadbury's MNC growth model. The conclusion re-emphasizes the goal of positioning Temptations as a chocolate for people of all ages to enjoy on all occasions, not just for kids.
Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years, known for popular brands like Parle-G biscuits. It started in 1929 in Mumbai and has since expanded to multiple factories across India. Parle has a 40% share of the Indian biscuit market and 15% of the confectionery market. The company aims to provide tasty and nutritious snacks to people all over India while fulfilling its mission of being the strength of India.
This document provides an analysis of Britannia Industries Ltd, a leading Indian food company. It discusses Britannia's origin, products, performance, opportunities, challenges, and strategies. An external analysis using PESTEL and Porter's Five Forces models examines factors impacting the bakery and dairy industries in India. Britannia faces competition but has achieved growth and market share through quality, trust, and innovation. The company aims to further expand its business and capture market opportunities both domestically and abroad.
Britannia Industries Limited is an Indian food products corporation based in Kolkata, India that sells Britannia and Tiger brand biscuits throughout India. It was established in 1892 and has grown to have an estimated 38% market share in India. The company's principal activities are manufacturing and selling biscuits, bread, rusk, cakes, and dairy products. Britannia has faced legal battles with former joint venture partner Groupe Danone but continues to grow its market share and product portfolio.
The document lists various weight loss supplements recommended by Dr. Oz and sold on a website, including their names, prices, and the website and store contact information. Key supplements mentioned are 7-keto DHEA for $39.99, African Mango for $17.99, Garcinia Cambogia for $17.99, and Green Coffee Bean for $19.99. The website and store location is provided to purchase these recommended weight loss products.
This document presents a marketing campaign to increase market share for LUNA nutrition bars among women ages 18-24. The campaign aims to make LUNA the top of mind brand and reinforce its positioning as a female-focused bar. New advertising objectives include capturing top of mind awareness, reinforcing LUNA as a female bar, and diversifying LUNA's media mix. The campaign will analyze LUNA's product, competitors like Kind and Lara bars, and target consumers who value health, wellness and active lifestyles.
Horlicks is a 130-year-old brand in India that holds the largest market share in the health food drink category. It offers various products like Horlicks, Junior Horlicks, and Woman's Horlicks targeted at different age groups. As part of its marketing mix, Horlicks uses competitive pricing and promotes its products through various channels like TV, print ads, and events. It has a strong distribution network across India. Horlicks focuses its segmentation strategy on factors like age, gender, and geography to target audiences.
This document provides an overview of Abbott Laboratories and the infant and baby nutrition market. Abbott Laboratories generates revenue from nutritional products, diagnostic products, established pharmaceuticals, and medical devices. Their nutritional segment includes products for infants, children, and adults. The global baby food market was estimated at $53 billion in 2015 and is projected to reach $76 billion by 2018. Leading players include Abbott, Nestle, and Mead Johnson. The Pakistan baby nutrition market was worth $17 billion in 2017 and is estimated to reach $26 billion by 2022, growing at 11% annually.
Organisation Study on Britannia IndustriesAnkeshkumar78
The document provides an overview of the global and Indian food processing industry. It discusses that food processing is a $7 trillion global industry led by companies producing drinks, snacks, and restaurant chains. In India, only 2% of agricultural production is processed compared to 90% in the US and 40% in China. However, India's food processing sector is the 5th largest globally in exports, production and consumption. The Indian market is growing rapidly, valued at $1.3 billion currently and expected to triple its organic food market by 2020. Key players discussed include Nestle, Parle Agro, and Amul. PEST analysis identifies political, economic, social and technological factors influencing the fast food industry globally and in India.
Project report on market share of Health drinkschirag236
This document provides an overview of four popular health drink brands in India - Bournvita, Horlicks, Boost, and Complan. It discusses the history, products, brand values, and key facts for each brand. Bournvita was launched in 1948 and has long been the leading brown health drink brand in India. Horlicks is known as the "great nourisher" and enjoys trust from generations of Indian mothers. Boost was launched in 1975 and is positioned as an "energy fuel" especially for children. Complan is also a popular health drink but provides less detail about its history and brand.
Bournvita is a malted food drink launched by Cadbury in India in 1948. It has maintained its leadership in the brown beverages segment with over 40% market share. Cadbury positions Bournvita as a healthy, nutritious drink for children that provides energy and supports growth. Through promotions targeting mothers, Bournvita emphasizes its balanced nutrition and benefits for intelligence, health, and confidence. Cadbury utilizes advertising, product innovations, and wide distribution to sustain Bournvita's market dominance.
Marketing report on pepsi cola(beverage)Asim Ahmed
Pepsi Cola is a multinational beverage company that operates globally. It focuses on producing convenient foods and beverages to generate financial returns for investors while also providing opportunities for employees, business partners, and local communities. Pepsi targets youth as its main demographic and focuses on the middle/upper classes through social media. Its main competitor is Coca-Cola. Pepsi has strengths in its established brand, sales team, management, and distribution channels. It sees opportunities in expanding availability to capture more of the market.
Britannia Industries is one of the leading food companies in India. It produces biscuits, breads, rusks and dairy products. Britannia has a wide range of popular biscuit brands like Tiger, Good Day, 50-50 and Marie Gold. It also sells dairy products like cheese, butter and ghee. Britannia follows a marketing mix strategy involving its product range, competitive pricing, promotions and wide distribution network. It targets middle and lower middle income customers by keeping prices low while maintaining quality. Britannia has emerged as the market leader in the Indian biscuit industry through effective use of its marketing mix over the decades.
This document summarizes a study on consumer perceptions of health drinks and factors influencing purchase intentions of leading brands in India. The key findings are:
1) The top factors influencing consumer choice are clinical approval, taste, nutritional benefits, and price.
2) Most consumers would continue purchasing their regular brand even with a price rise due to trust in the brand and perceived nutritional benefits.
3) Horlicks has the highest customer satisfaction levels while Complan and Boost compete on taste.
4) Brand image and nutritional benefits have a very strong positive correlation for Horlicks. Taste does not correlate with brand image.
So in summary, the document analyzes consumer preferences for health drink brands in
PediaSure is a nutritional supplement drink for children aged 2-10 formulated with 37 vital nutrients. It is positioned as providing complete balanced nutrition, especially for children with fussy eating habits. PediaSure contains more disclosed nutrients than competitors and helps increase height, weight, and strengthen immunity. It is available in various flavors and package sizes through multiple retail channels including modern trade outlets, general stores, and e-commerce websites. Abbott promotes PediaSure through TV advertisements targeting mothers and social media engagement.
This document provides an overview of the Parle company and its products. Parle was established in 1929 in India and initially produced sweets and toffees. It later expanded into biscuit production. The company was divided into three subsidiaries focused on specific product lines - Parle Products (biscuits, sweets, snacks), Parle Agro (beverages, water), and Parle Bisleri (bottled water). Parle Products is the largest division and known for popular biscuits like Parle-G, glucose biscuits, and its wide variety of biscuits, sweets, and snacks.
PepsiCo has invested over $1 billion in India since 1989 and provides direct or indirect employment to 200,000 people. The company's chairperson announced plans to double manufacturing capacity in India by 2020. PepsiCo entered India in 1989 and has since built 62 plants across the country. It has a strong brand portfolio in food and beverages but faces threats from aggressive competition and changing consumer tastes.
This document provides a market analysis for Britannia biscuits in India. It includes an overview of the company history and products. SWOT, Porter's 5 Forces, and BCG matrix analyses are presented. The major competitors are identified along with Britannia's market share. Segmentation, targeting, positioning, and the marketing mix are described. Retailer and consumer survey results are summarized. Recommendations include associating with government initiatives, improving packaging and margins for retailers, and introducing new flavors.
This document analyzes the market for Horlicks, a health drink produced by GSK. It conducts a SWOT analysis of Horlicks and its competitors. A survey of 120 individuals found that Horlicks has the highest market share overall, though it is losing some ground among younger consumers. The document recommends that GSK enhance Horlicks' sales through promotions and build its brand among children to maintain its leadership position amid increasing competition.
Colgate Palmolive: The precision ToothbrushSai Nikesh
The document discusses Colgate-Palmolive's launch of a new toothbrush called Precision in the United States. It provides background on Colgate-Palmolive and analyzes the oral care market and consumer behavior. Research found the Precision toothbrush was more effective at plaque removal than competitors' brushes. The case examines different positioning and branding strategies for Precision and reviews test marketing and concept testing to refine the product and messaging.
This document provides an overview of Cadbury India and its leading chocolate brand Cadbury Dairy Milk. Some key points:
- Cadbury India controls over 67% of the Indian chocolate market and Dairy Milk is considered the "gold standard" chocolate brand.
- Cadbury began operations in India in 1948 and today has six manufacturing facilities and four sales offices. Its signature purple logo and packaging are highly recognizable.
- The Indian chocolate market is growing rapidly at 15-23% annually and is projected to reach 341,609 tons by 2018. However, per capita consumption remains low at 165 grams compared to other countries.
- Cadbury dominates various chocolate segments in India such as bars, count
New Marketing plan for Cadbury TemptationsHetanshi Desai
This document outlines plans for Cadbury's new Temptations chocolate brand in India. It includes a list of group members working on the project and sections on Cadbury's company profile, the Indian chocolate market analysis, the marketing mix or 4Ps for Temptations, segmentation, targeting, positioning, consumer behavior analysis using the 6 Os framework, and Cadbury's MNC growth model. The conclusion re-emphasizes the goal of positioning Temptations as a chocolate for people of all ages to enjoy on all occasions, not just for kids.
Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years, known for popular brands like Parle-G biscuits. It started in 1929 in Mumbai and has since expanded to multiple factories across India. Parle has a 40% share of the Indian biscuit market and 15% of the confectionery market. The company aims to provide tasty and nutritious snacks to people all over India while fulfilling its mission of being the strength of India.
This document provides an analysis of Britannia Industries Ltd, a leading Indian food company. It discusses Britannia's origin, products, performance, opportunities, challenges, and strategies. An external analysis using PESTEL and Porter's Five Forces models examines factors impacting the bakery and dairy industries in India. Britannia faces competition but has achieved growth and market share through quality, trust, and innovation. The company aims to further expand its business and capture market opportunities both domestically and abroad.
Britannia Industries Limited is an Indian food products corporation based in Kolkata, India that sells Britannia and Tiger brand biscuits throughout India. It was established in 1892 and has grown to have an estimated 38% market share in India. The company's principal activities are manufacturing and selling biscuits, bread, rusk, cakes, and dairy products. Britannia has faced legal battles with former joint venture partner Groupe Danone but continues to grow its market share and product portfolio.
The document lists various weight loss supplements recommended by Dr. Oz and sold on a website, including their names, prices, and the website and store contact information. Key supplements mentioned are 7-keto DHEA for $39.99, African Mango for $17.99, Garcinia Cambogia for $17.99, and Green Coffee Bean for $19.99. The website and store location is provided to purchase these recommended weight loss products.
This document presents a marketing campaign to increase market share for LUNA nutrition bars among women ages 18-24. The campaign aims to make LUNA the top of mind brand and reinforce its positioning as a female-focused bar. New advertising objectives include capturing top of mind awareness, reinforcing LUNA as a female bar, and diversifying LUNA's media mix. The campaign will analyze LUNA's product, competitors like Kind and Lara bars, and target consumers who value health, wellness and active lifestyles.
The document outlines a group presentation on the health drink market in India. It introduces the group members and outlines the presentation flow, including an industry overview, product description of Nutri-UP, major competitors like Horlicks and Complan, a market analysis with SWOT and marketing mix, and a financial strategy. The industry is growing rapidly but still nascent, with rising health concerns fueling demand. Nutri-UP contains 27 nutrients for energy and is positioned as the future of the market.
Comparative study of health drinks with venky’s protiyum in punepriyagopalghosh
The document describes a summer training project conducted by Priya Gopal Ghosh at B.V.Bio-Corp Pvt. Ltd. for a Masters in Business Administration degree. The project involved a comparative study of health drinks with Venky's Protiyum in Pune, India. Various certificates and acknowledgements are included regarding the original work and guidance provided for the project.
Consumer Trends in Weight Management in Asia Pacific: Challenges and Opportun...Euromonitor International
This document discusses consumer trends in weight management in Asia Pacific. It notes that while Asia Pacific currently only accounts for 12% of the global weight management market, it achieved 57% value growth between 2008-2013. Key factors driving growth in the region include rising incomes, changing lifestyles, health education campaigns, and social influence. The weight management market in Asia is led by Japan and shows strong overall growth prospects, with developing countries like India having high potential. Product developments reflect demand for functional ingredients, balanced nutrition, and naturally healthy options. Governments in countries like Hong Kong, Thailand, and Singapore are also taking initiatives to promote healthy eating.
How well do your favorite health drinks fare on the nutritional chart? Which one seems to the best of the lot? Get all your questions answered here....
Market survey: Milk based products (Packaging)Moksha Chib
This presentation is a market survey conducted based on the Indian scenario on milk based products. The two products that have been taken are Cheese and Flavored Milk. The presentation emphasizes on the different products available in different & innovative packaging. This is a survey on the varied options for food packaging available in the market. This presentation definitely gives a wide insight into the diverse world of food packaging!
This document contains information about PowerBar's current marketing problem, campaign objectives, target audience, competitors, and proposed advertising approach. The marketing problem is that consumers perceive PowerBar as only for serious athletes and gym users. The campaign aims to show PowerBar can be consumed in any situation by broadening the target to "spectator athletes" and those seeking snacks or supplements. The proposed ad shows a group enjoying a sports event while eating PowerBars to demonstrate its flexibility.
Academic Project Summarized Below:
• Concept of Energy Drinks
• Profile of Red Bull as a pioneer in energy drinks
• Energy Drink market in India
• Created and conducted an online survey and captured responses of 100 respondents and conducted Secondary research to determine the following objectives:
- To understand and identify the energy drink market in India
- To understand consumer preference and their consuming habits
- To analyze the market opportunities and drawbacks
• Analysis & Recommendations
Horlicks is a 137-year old nutritional drink brand that was founded in 1873 by James and William Horlick. It has been through several ownership changes over the years, ultimately being acquired by GlaxoSmithKline in 2000. Horlicks remains very popular in India, where it holds a dominant market share and sells over 1 million packs per day. It has been successfully repositioned from a nutritional supplement to a pleasurable drink through line extensions and flavor innovations. Horlicks utilizes various promotional strategies including celebrity endorsements, educational programs, and philanthropic activities to market its products across India.
The document summarizes the various product lines offered by a company across different categories like nutrition and wellness, beauty, home care, etc. It provides details of the sub-products available under each main product line. The company aims to have a wide product portfolio with multiple product lines and depth in each line to gain more market share and increase profits by catering to diverse customer needs and limiting risk.
INDIA - BREAKFAST SEGMENT ANALYSIS MARCH 2015Havas Worldwide
This document provides an overview of breakfast trends and options in India. It discusses traditional Indian breakfast foods like idli and dosa as well as western options like cereals and oats. Cereal and oat consumption is increasing in India due to health and convenience factors. Key players like Saffola are promoting oats and muesli with flavors appealing to Indian palates and communication focusing on women's health. Breakfast habits and nutrition remain areas for improvement in India.
The document discusses the merger between GSK and HUL, and the implications for competition in the health food drinks market in India. Some key points:
- GSK and HUL merged in 2020, making HUL the largest listed foods company in India and giving it popular brands like Horlicks and Boost.
- Nestle will now face stiffer competition from HUL in the market, and preemptively relaunched its Milo drink in anticipation of this.
- The health food drinks market is valued at Rs. 7870 crore and is dominated by Horlicks. HUL now gains access to GSK's large distribution network, which can help expand the reach of Horlicks.
The document provides an overview of the fast moving consumer goods (FMCG) sector in India. It defines FMCG as non-durable goods that are sold quickly and at relatively low costs, in large quantities. The FMCG sector in India includes personal care, food and beverages, and household products. It is the 4th largest sector in the Indian economy, with a market size of $13.1 billion that is expected to grow significantly over time. The top FMCG companies in India include Hindustan Unilever, ITC, Nestle India, Amul, Dabur India, and others.
1. The document discusses Fast Moving Consumer Goods (FMCG) sector in India. It touches on key aspects like top companies, market size, opportunities and challenges.
2. FMCG refers to daily necessity products like food, beverages, personal care items that have high turnover. India's FMCG market is the 4th largest and growing.
3. Top companies include Hindustan Unilever, ITC, Nestle, Amul, Dabur etc. The sector sees growth opportunities in rural India and with rising incomes while threats include regulatory changes.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, with a heritage of over 75 years in India. HUL markets over 35 brands across 20 categories such as soaps, detergents, shampoos, skin care products, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. HUL is a subsidiary of Unilever, one of the world's largest suppliers of fast moving consumer goods. The water purifier market in India is growing rapidly due to increasing awareness of water safety issues. HUL's water purifier brand Pure It uses advanced Germ Kill battery technology to
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company with a portfolio of over 35 brands spanning 20 categories. HUL employs over 16,000 people, had an annual turnover of around Rs. 19,401 crores in 2010-2011, and is a subsidiary of Unilever, one of the world's largest suppliers of fast moving consumer goods. HUL's purpose is to make a positive impact through its brands, operations, contributions to society, and engagement with communities while conducting business with integrity and respect.
This document provides information on the product lines and market share of three major consumer goods companies in India: HUL, Marico, and Nestle. It discusses HUL's leading toothpaste brand Pepsodent and its competitors. It outlines Marico's dominant position in coconut and refined edible oils in India under its Parachute and Saffola brands. Finally, it notes that Nestle commands 85% of the Indian baby food market with its Cerelac and Nestum brands and describes the competitive landscape and outlook for the baby food industry.
The document summarizes information about Hindustan Unilever Limited (HUL), the largest FMCG company in India. It details that HUL has a majority market share in various product categories like soaps, detergents, personal care products and food items. The document also provides information on HUL's financial performance, acquisitions, rural initiatives and awards received.
The document analyzes the financial ratios of HUL and its competitor Dabur India. It includes the balance sheets of both companies for the past few years. The analysis aims to understand the strengths and weaknesses of each company by comparing their current ratio, debt equity ratio, and price earning ratio. The purpose is to help investors understand the financial position and future prospects of HUL and Dabur India. Recommendations will be provided based on the findings of the financial ratio analysis.
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians with brands in home and personal care. As the market leader in India, HUL owns brands like Lux, Lifebuoy, Surf Excel, and Brooke Bond tea. While facing competition from companies like ITC and Procter & Gamble, HUL aims to strengthen its rural distribution network through projects like Project Shakti and expand its product portfolio from soaps to food and beverages.
Hindustan Unilever Limited (HUL) is India's largest FMCG company. It has over 20 categories of home, personal care, and food products brands. HUL is a subsidiary of Unilever, one of the world's largest suppliers of FMCG. HUL has over 15,000 employees, 71 factories, and distribution reaching over 1 million outlets directly. HUL aims to sustain market leadership and grow its market positions across brands and categories through innovation, quality products, an effective distribution system, and cost leadership. Its goal is to achieve sustainable, competitive, and profitable growth across its portfolio.
We have done research on FMCG industry in India. Main companies are Patanjali and Dabur. Cost leader and Revenue and Percentages all are calculated accordingly.
The document discusses the Indian FMCG sector, noting that it is the fourth largest sector in the Indian economy, generating over $50 billion in revenues by 2017. It provides an overview of key FMCG companies like Hindustan Unilever, ITC, and Nestle, as well as market segments like household and personal care which account for 50% of the market. The growth of the FMCG sector is expected to continue, driven by increasing incomes, awareness, and changing lifestyles in India.
Hindustan Unilever Limited (HUL) - Company AnalysisShailendra Singh
Hindustan Unilever Limited (HUL) is India's largest FMCG company. It has a portfolio of brands in home and personal care such as Lux, Lifebuoy, Surf Excel, Fair & Lovely, and Dove. The FMCG sector in India is estimated to reach $103.7 billion by 2020, growing at 16.5% annually. HUL generates over 45% of its revenue from rural India. It has a strong distribution network of over 6.4 million retail outlets across the country. HUL faces competition from other FMCG giants like ITC, P&G, Nestle and Dabur. Its future growth prospects lie in expanding its rural footprint and product portfolio
This document provides an overview of Fast Moving Consumer Goods (FMCG) and the Indian FMCG company Marico Limited. It defines FMCG as non-durable household goods that are in high demand and have short shelf lives. India's FMCG sector is highly competitive and among the largest, with global brands competing for market share. Marico Limited is one of India's leading FMCG companies operating in beauty and wellness products. It has over 25 brands across hair care, skin care, edible oils, and other categories. During the COVID-19 pandemic, Marico saw growth in e-commerce sales and demand for its edible oils. It also launched new hygiene products like hand sanitizers and surface dis
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with a heritage of over 80 years in India. It has about 18,000 employees and net sales of INR 33895 crores. HUL is a subsidiary of Unilever, one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with annual sales of $52.7 billion in 2016. Unilever has over 67% shareholding in HUL. With over 35 brands spanning 20 categories, HUL is a part of the everyday life of millions of consumers across India.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company, touching the lives of two out of three Indians. HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It has a long history in India dating back over 100 years and a mission to add vitality to life. HUL has experienced significant growth and acquired many companies over the decades to become the leader it is today.
Horlicks has avoided becoming dated by successfully launching variants over time to address new consumer needs and strengthen its core brand values. It defied aging by repositioning itself as a drink for children in 2003. Major product innovations like Women's Horlicks in 2008 were blockbuster successes. While some extensions like food products failed, Horlicks has established growth through adjacent brand variants that complement its portfolio. Currently, Horlicks remains the dominant brand in the health food drink category in India.
This document provides an overview of the Indian FMCG sector and Hindustan Unilever Limited (HUL). It discusses that the Indian FMCG sector is the 4th largest sector in India with an estimated size of Rs. 1,300 billion. It then lists the top 10 companies in the FMCG sector. The rest of the document focuses on providing details about HUL, including its mission, vision, portfolio of brands, strategies and financial performance.
role of hul in economic development oF india and it’s financial condition in...Maty Khurana
Hindustan Unilever Limited (HUL) is an Indian consumer goods company that is 52% owned by Unilever. It produces foods, beverages, cleaning agents, and personal care products. HUL was established in 1933 and employs over 16,500 workers in India. It aims to improve health, enhance livelihoods, and reduce its environmental impact through its Unilever Sustainable Living Plan. In recent years, HUL exported products through its subsidiary Unilever India Exports Limited and saw steady sales and moderate growth in its home, personal care, and food and beverage segments.
1) Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai and owned by Unilever.
2) HUL has a presence in over 20 consumer categories with over 35 brands and a distribution network of over 6 million outlets.
3) The company was originally formed in 1933 and underwent name changes before being renamed Hindustan Unilever Limited in 2007.
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This document provides an overview of the book "Alibaba's World" by Porter Erisman, which details the story of Alibaba founder Jack Ma and lessons learned from his experience building Alibaba. It summarizes Ma's background as a former English teacher who was inspired to start an online business to serve Chinese enterprises. The document also outlines 40 lessons for business and life that are explored in the book, such as focusing on customers, embracing challenges, and allowing people to have dreams.
This document summarizes the key aspects of the Indian paper industry. It discusses that India accounts for 1.6% of global paper production. The industry has an estimated turnover of Rs. 35,000 crore and produces over 13.5 million tonnes annually. It is growing at 6.5-7% CAGR. The industry faces challenges of high input costs, increasing internet use, and low recycling rates. Strategies to overcome constraints include large investments to modernize mills and improve raw material supply through plantations and waste paper collection. Overall the industry provides opportunities for growth through increased production and exports.
This document provides summaries of two businesses - Bhatia's Mobile and Zota Healthcare Pvt. Ltd. For Bhatia's Mobile, it describes how the business started as a small STD/PCO booth in 1990 and has grown to 85 stores with annual revenue of 170 crore rupees by focusing on customer satisfaction, quality, and adapting to technology changes. For Zota Healthcare, it outlines how the business began as a small medical retail store and wholesaling business, and has expanded across India with over 650 products, 2800 brands, and annual revenue of 85 crore rupees through a dedicated family team, technology use, and constant learning.
if you are searching for marketing on youtube! here you will get some tools through which you can do marketing of your companies products and services on youtube
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W.H. Bender & Associates
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2. Mastermind Credo
For Nation
We Will Always Follow Formal Practice Of Business Pay All Our
Taxes And Fulfill All Legal Liabilities & Our Responsibilities
Towards Our Nation. The Amount Left After Fulfilling All Our
National And Citizen Responsibility Would Be The Actual Profit For
Us & Only That Is What We Deserve.
3. Objective
• To share my understanding on HFD Industry & major
market players in India.
4. Health Food Drinks Market in India
• Divided into two categories: White Powders[Horlicks,Complan
etc], Brown Powders[ Bournvita,Boost etc]
• Health Drink powders consumed as milk substitute & nutrient
booster
• India’s Health drink market pegged around 4000 crores [90000
tonnes] and expected to reach approximately 8000 crores by
2016
• India’s worlds largest malt based drinks market with share of
almost 22% in the worlds total retail volume
7. GSKCH
GSK Consumer Healthcare Continues to lead in the health
drink segment , with 57.5% [value share] and 65.1% [volume
share] till 2014.
The HFD category contributes 77 per cent to GSKCH's
revenues of Rs 3,079 crore for calendar 2012.
Between 2009 and 2014 GSKCH has launched more than 12
products including Foodles, Horlicks Gold, Sensodyne,
Horlicks Oats, and Horlicks Nutribic, among others. This is
over and above other brand relaunches that GSKCH does from
time to time to stay relevant to its young consumer profile
9. Horlicks
Horlicks is 140 years old brand.
Founded by British brothers James and William Horlicks in 1873.
It is now manufactured by GSKCH
Horlicks was first invented to substitute milk as baby food