The beverage market in Saudi Arabia and the GCC has experienced rapid growth in recent years. Carbonated soft drinks and bottled water remain the most popular beverages in the region in terms of volume. Energy drinks and fruit/vegetable juices have seen some of the strongest growth rates. Health concerns are driving increased consumption of bottled water, juices, and low-calorie drinks. Major players in the Saudi beverage market include both international brands like Pepsi and Coca-Cola as well as large local companies. Off-trade sales in supermarkets are much higher than on-trade sales.