India has a large and growing food and beverage industry due to rising incomes and urbanization. PepsiCo entered India in 1989 and has since invested over $1 billion to establish 38 bottling plants and three food plants. PepsiCo plans to invest an additional $500 million in India over the next few years to triple its revenues in the region through investments in manufacturing, R&D, agriculture, product development and market infrastructure. The company faces competition from other large multinational corporations and the unorganized sector but is adapting to meet growing and changing consumer demand through new product offerings and an emphasis on health trends.
Parle Agro Pvt. Ltd. is a Rs. 5,000 crore family-owned FMCG business started in India in 1929. It enjoys 40% market share of the total biscuit market in India, led by its Parle-G brand which has a 70% market share in glucose biscuits. Parle Agro has 12 biscuit manufacturing units and 75 confectionary units, employing over 2,500 people. The company follows a rural-urban penetration strategy and value-based pricing for its popular Parle-G biscuits. It has grown its Parle brand through advertising, sponsorship, and public relations initiatives over the decades.
ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses including hotels, packaging, agriculture, food, lifestyle retailing, education, and personal care. It launched its popular Sunfeast biscuit brand in 1975 and has expanded the brand to include various biscuit types targeting different segments, such as children, health-conscious consumers, and those seeking an indulgent treat. Some popular Sunfeast biscuit varieties include Milky Magic, Marie Light, Golden Bakery, Dark Fantasy, and Glucose.
This document provides information about Parle Agro Pvt. Ltd., an Indian beverage company. It discusses the company's organizational structure, leadership, teamwork, and human resource development projects. The company aims to motivate its channel members through various programs and works to reduce conflicts between members through cooperation initiatives. Leadership at Parle Agro focuses on understanding operations at all levels and introducing new brands through strategic planning.
This document provides an overview of the food processing industry in India. It discusses key areas of the industry like fruits and vegetables, fisheries, and meat. The food processing industry is significant because it provides employment, helps curb food inflation by reducing waste, and reduces rural to urban migration. The government has taken several initiatives to improve the sector such as allowing more FDI and establishing more food parks. The top challenges include high costs and competition from large multinational companies.
The document analyzes the market for real fruit juices in India. It segments the market geographically, demographically, and by behavior. The target market is urban/suburban youth and adults who are quality oriented. It positions the product as 100% real fruit with quality and hygienic packaging. The document also analyzes competitors like Tropicana and Frooti and suggests new product ideas like kids' juices, juices for pregnant women, fruit soda, and fruit powder sachets.
MY NAME IS MOHAMMAD YASEEN DAR FROM TANGMARG, BARAMULLA, KASHMIR. MBA STUDENT OF LOVELY PROFESSIONAL UNIVERSITY PUNJAB.THIS IS THE INTERNSHIP REPORT OF MINE, WHICH I HAVE DONE DURING MY INTERNSHIP AT KANWAL FOODS AND SPICES PVT. LTD SRINAGAR, KASHMIR. I DID MY INTERNSHIP FROM 01/06/2018 TO 15/07/2018 UNDER THE GUDENCE OF SYED UBAID UL HAQ WHO HAS BEEN WORKING AS HR AT KANWAL FOODS AND SPICES
Parle Agro Pvt. Ltd. is a Rs. 5,000 crore family-owned FMCG business started in India in 1929. It enjoys 40% market share of the total biscuit market in India, led by its Parle-G brand which has a 70% market share in glucose biscuits. Parle Agro has 12 biscuit manufacturing units and 75 confectionary units, employing over 2,500 people. The company follows a rural-urban penetration strategy and value-based pricing for its popular Parle-G biscuits. It has grown its Parle brand through advertising, sponsorship, and public relations initiatives over the decades.
ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses including hotels, packaging, agriculture, food, lifestyle retailing, education, and personal care. It launched its popular Sunfeast biscuit brand in 1975 and has expanded the brand to include various biscuit types targeting different segments, such as children, health-conscious consumers, and those seeking an indulgent treat. Some popular Sunfeast biscuit varieties include Milky Magic, Marie Light, Golden Bakery, Dark Fantasy, and Glucose.
This document provides information about Parle Agro Pvt. Ltd., an Indian beverage company. It discusses the company's organizational structure, leadership, teamwork, and human resource development projects. The company aims to motivate its channel members through various programs and works to reduce conflicts between members through cooperation initiatives. Leadership at Parle Agro focuses on understanding operations at all levels and introducing new brands through strategic planning.
This document provides an overview of the food processing industry in India. It discusses key areas of the industry like fruits and vegetables, fisheries, and meat. The food processing industry is significant because it provides employment, helps curb food inflation by reducing waste, and reduces rural to urban migration. The government has taken several initiatives to improve the sector such as allowing more FDI and establishing more food parks. The top challenges include high costs and competition from large multinational companies.
The document analyzes the market for real fruit juices in India. It segments the market geographically, demographically, and by behavior. The target market is urban/suburban youth and adults who are quality oriented. It positions the product as 100% real fruit with quality and hygienic packaging. The document also analyzes competitors like Tropicana and Frooti and suggests new product ideas like kids' juices, juices for pregnant women, fruit soda, and fruit powder sachets.
MY NAME IS MOHAMMAD YASEEN DAR FROM TANGMARG, BARAMULLA, KASHMIR. MBA STUDENT OF LOVELY PROFESSIONAL UNIVERSITY PUNJAB.THIS IS THE INTERNSHIP REPORT OF MINE, WHICH I HAVE DONE DURING MY INTERNSHIP AT KANWAL FOODS AND SPICES PVT. LTD SRINAGAR, KASHMIR. I DID MY INTERNSHIP FROM 01/06/2018 TO 15/07/2018 UNDER THE GUDENCE OF SYED UBAID UL HAQ WHO HAS BEEN WORKING AS HR AT KANWAL FOODS AND SPICES
Market research of Kitchen Xpress spices for urban and rural consumersRinnie George
This ppt is for a project which i did for MSL India, Ahmedabad. MSL India handed me one of its client Kitchen Xpress to do research on. The sample size was 120 out of which 90 was urban and 30 rural.
The areas which I covered under my research was Ahmedabad. Urban areas like Chandkheda, Sabarmati, Maninagar, Gurukul Road, Bodakdev, Satellite.
Rural areas like Shilaj, Bhadaj, Ghuma, Bopal Gaam
The document provides an overview of the Indian spice industry and marketing of Indian spices. It discusses key facts about Indian spice production, major spices produced and exported from India, and opportunities in the Indian spice export market. It also outlines various government initiatives and incentives to promote spice manufacturing and exports in India. The document highlights the growth in export of organic spices from India between 2008-2014. It provides insights on product offerings, competition, marketing strategies, and financial aspects involved in setting up a spice business in India.
In the next 3-5 years, the Indian retail industry is expected to grow significantly as organized retail expands. Major players from India and abroad plan to invest heavily in retail as the sector is projected to reach $300-500 billion by 2010. Foreign retailers are waiting for regulations to allow more foreign direct investment. Cities like Bangalore are emerging as top destinations for flagship stores due to relatively affordable real estate and a large consumer base. The children's wear market in particular is growing as brands target wealthy parents who are willing to spend on their kids.
The document discusses the Indian chocolate market and Nestle's position in it. It notes that the Indian chocolate market is valued at Rs. 750 crore and is growing, but penetration is still only 5%. Cadbury dominates with a 70% market share, while Nestle has 24%. The Pune market is valued at Rs. 1.5 crore, with Cadbury having 85% share there. Nestle's chocolate sales are Rs. 346.51 crore with a 24% national market share. Its product range includes brands like Classic, Kit Kat, and Munch. Cadbury's sales are Rs. 514.03 crore with a market share of 70%. Amul has declined to 2-3%
Parle is a private Indian company founded in 1929 that produces biscuits and confectionaries. It has a global reach and its popular products include Parle-G, Monaco, Poppins, and Melody biscuits. The company was founded in Mumbai by the Chauhan family and split into three separate companies owned by different parts of the original family. Parle markets primarily to school-going children and partners with government initiatives. It dominates the Indian biscuit market with 81% share and had annual revenue of Rs. 5010 crore in 2012 from sales of over 100 crore packets per month of its flagship Parle-G biscuits.
The Haldiram story began in 1937 in Bikaner, India and introduced the brand name "Haldiram Bhujiawala" in 1941. It was led by three brothers and expanded operations by establishing manufacturing units for sweets and snacks in Kolkata in 1950 and Nagpur in 1970. Haldiram offers various Indian snacks and sweets and has become a staple brand in Indian households through uncompromising quality. It produces a wide range of products across multiple sections including ready-to-eat meals, snacks, and bakery items.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
ITC Ltd was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses including fast moving consumer goods, hotels, paper, packaging, agriculture, and information technology. Over the decades, ITC has launched many brands across product categories to become a leader in industries like biscuits, confectionery, snacks, and staples. ITC has achieved strong financial performance with non-cigarette businesses now accounting for over half of its revenue and the company's market capitalization growing over 35 times in the last two decades to over Rs. 2 lakh crores, making it one of India's most valuable corporations.
The document discusses the Minute Maid brand of fruit juices owned by Coca-Cola. It provides details on the history and market share of Minute Maid in India. It then focuses on the launch of a new Minute Maid Pulpy Orange juice product, including target markets, production details, marketing strategies, and expansion plans. It ends with an economic analysis and suggestions for the brand.
The document discusses India's food industry. It provides details on the nature and size of the industry in India. India is the world's second largest producer of food after China. The total food production in India is expected to double in the next ten years. Health food and supplements is a rapidly growing segment. Major reasons for the growth of the food industry in India include increased urbanization, higher incomes, improved standards of living, and increased availability of supermarkets and malls. The top three food companies are Nestle, Britannia, and Kwality while the bottom three are Coffee Day, Hindustan Foods, and KGN Enterprises. The document also discusses various strategies adopted by food companies, management personnel of
- Paper Boat is an Indian beverage brand that focuses on traditional drinks. It aims to preserve traditional recipes while making them accessible to urban consumers.
- Paper Boat differentiates itself through products focused on nostalgia and simplicity, unique flavors, beautiful packaging design evoking tradition, and a premium price point.
- The brand has been successful in establishing itself in the premium segment by not directly competing on cost. It focuses on improving the experience for premium target consumers.
- Paper Boat's target segment is 15-35 year olds living in cities. While kids enjoy the taste, the brand evokes memories of childhood and traditions for young professionals and families during festivals.
- The brand's marketing storyboards uniquely focus
Parle-G Biscuits Pvt. Ltd is an Indian company established in 1929 that was the first to manufacture biscuits in India. Parle holds a 40% market share of the total biscuit market in India. The company produces a wide range of biscuits and confectionery including their most popular product, Parle-G biscuits, which are considered the world's largest selling biscuit. The company focuses on quality, health, and taste and has various manufacturing plants across India.
Marketing Strategy in the Indian Potato chips marketPoulamiKarjee
This document provides an overview of the Indian potato chips market. It discusses key details about the fast moving consumer goods sector in India and how the potato chips market falls under this. It then analyzes the potato chips market segment using Porter's 5 Forces model. It identifies Lays, owned by PepsiCo, as the market leader with 40% share. ITC's Bingo is identified as the main market challenger with 16% share. Pringles is identified as a market nicher targeting health conscious consumers. The document then provides further details on the strategies and positioning of Lays and Bingo as the top two brands in the market.
This document is an internship project report submitted by Jayesh Darji to BK School of Business Management in partial fulfillment of an MBA program. The report details Darji's summer internship at Parle Products Private Ltd, where they studied accounting and auditing practices. It includes an acknowledgements section, objectives, data collection methods, an executive summary of key findings, an industry overview of the biscuit sector, an overview of Parle Products, descriptions of accounting and auditing processes, and conclusions.
Asian Paints is India's largest paint company with a turnover of INR 7750 crore. It has 23 manufacturing facilities across 17 countries. The company aims to become one of the top five decorative coatings companies worldwide by leveraging expertise in emerging markets. It has a vision of building long term value in industrial coatings through global partnerships. Asian Paints focuses on margin expansion through input cost control, R&D efficiencies, and improved chemical business realizations.
Kiran Satish Karanjkar presents information on the biscuit brand Unibic. Unibic was originally known as ANZAC Unibic and is located in Australia. It has grown to become one of the fastest growing FMCG brands with high export volume. Unibic faces competition from other leading biscuit brands like Parle G and Britannia in the Indian market. The document discusses Unibic's product range, pricing strategies, distribution channels, sales and promotion activities. It also provides a SWOT analysis and evaluates Unibic's performance through analyses of sales data and consumer preference surveys. The conclusion is that Unibic has the potential to beat competitors like Britannia by addressing some gaps
Parle-G is one of the most popular biscuit brands in India. It was established in 1929 in Mumbai as Parle Products. Parle-G enjoys a 70% market share in the glucose biscuit category in India. Parle has expanded to multiple factories across India and has diversified its product portfolio over the decades while maintaining its focus on quality and taste. It is the largest selling biscuit brand in the world.
The document provides a SWOT analysis of PepsiCo:
- PepsiCo is one of the largest food and beverage companies in the world with many popular brands like Pepsi, Lay's, and Gatorade. However, it faces intense competition from Coca-Cola.
- Strengths include strong brand recognition, global distribution network, and relationship building with customers. Weaknesses include high dependence on U.S. market and relatively low productivity.
- Opportunities exist in growing international markets and new product categories. Threats include projected declines in soft drink sales and potential labor disputes.
This document discusses the potential launch of food channels in India. It provides background on the Indian television industry and increasing popularity of niche channels. It then discusses three networks that have announced plans to launch food channels - Zee's Khana Khazana channel launched in December 2010, Food First by Real Lifestyle Network, and Food Food by celebrity chef Sanjeev Kapoor's company in partnership with Astro. The document analyzes the potential audience and business opportunity for food channels in India, as well as limitations of the study.
This document discusses frozen snacks and their market potential in Uttarakhand, India. It provides background on the frozen food industry and market trends. Common types of frozen snacks include french fries, potato nuggets, and veggie nuggets. Major players in the Indian frozen snacks market are McCain India, Mother Dairy, and Venky's. Frozen foods do not require preservatives as freezing prevents bacterial growth. Advanced freezing technologies and active packaging materials are helping to improve quality and expand shelf life. However, consumers still perceive frozen foods as unhealthy and prefer fresh alternatives.
Market research of Kitchen Xpress spices for urban and rural consumersRinnie George
This ppt is for a project which i did for MSL India, Ahmedabad. MSL India handed me one of its client Kitchen Xpress to do research on. The sample size was 120 out of which 90 was urban and 30 rural.
The areas which I covered under my research was Ahmedabad. Urban areas like Chandkheda, Sabarmati, Maninagar, Gurukul Road, Bodakdev, Satellite.
Rural areas like Shilaj, Bhadaj, Ghuma, Bopal Gaam
The document provides an overview of the Indian spice industry and marketing of Indian spices. It discusses key facts about Indian spice production, major spices produced and exported from India, and opportunities in the Indian spice export market. It also outlines various government initiatives and incentives to promote spice manufacturing and exports in India. The document highlights the growth in export of organic spices from India between 2008-2014. It provides insights on product offerings, competition, marketing strategies, and financial aspects involved in setting up a spice business in India.
In the next 3-5 years, the Indian retail industry is expected to grow significantly as organized retail expands. Major players from India and abroad plan to invest heavily in retail as the sector is projected to reach $300-500 billion by 2010. Foreign retailers are waiting for regulations to allow more foreign direct investment. Cities like Bangalore are emerging as top destinations for flagship stores due to relatively affordable real estate and a large consumer base. The children's wear market in particular is growing as brands target wealthy parents who are willing to spend on their kids.
The document discusses the Indian chocolate market and Nestle's position in it. It notes that the Indian chocolate market is valued at Rs. 750 crore and is growing, but penetration is still only 5%. Cadbury dominates with a 70% market share, while Nestle has 24%. The Pune market is valued at Rs. 1.5 crore, with Cadbury having 85% share there. Nestle's chocolate sales are Rs. 346.51 crore with a 24% national market share. Its product range includes brands like Classic, Kit Kat, and Munch. Cadbury's sales are Rs. 514.03 crore with a market share of 70%. Amul has declined to 2-3%
Parle is a private Indian company founded in 1929 that produces biscuits and confectionaries. It has a global reach and its popular products include Parle-G, Monaco, Poppins, and Melody biscuits. The company was founded in Mumbai by the Chauhan family and split into three separate companies owned by different parts of the original family. Parle markets primarily to school-going children and partners with government initiatives. It dominates the Indian biscuit market with 81% share and had annual revenue of Rs. 5010 crore in 2012 from sales of over 100 crore packets per month of its flagship Parle-G biscuits.
The Haldiram story began in 1937 in Bikaner, India and introduced the brand name "Haldiram Bhujiawala" in 1941. It was led by three brothers and expanded operations by establishing manufacturing units for sweets and snacks in Kolkata in 1950 and Nagpur in 1970. Haldiram offers various Indian snacks and sweets and has become a staple brand in Indian households through uncompromising quality. It produces a wide range of products across multiple sections including ready-to-eat meals, snacks, and bakery items.
The document provides information about the FMCG sector in India. It discusses that the FMCG sector accounts for 50% of the overall market and includes products like oral care, hair care, skin care, etc. It also mentions that the food and beverages segment accounts for 31% of the sector and includes products like snacks, beverages and dairy. Finally, it provides a detailed overview of Haldiram, one of the major players in the Indian snacks market, including its history, product portfolio, marketing strategies and SWOT analysis.
ITC Ltd was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses including fast moving consumer goods, hotels, paper, packaging, agriculture, and information technology. Over the decades, ITC has launched many brands across product categories to become a leader in industries like biscuits, confectionery, snacks, and staples. ITC has achieved strong financial performance with non-cigarette businesses now accounting for over half of its revenue and the company's market capitalization growing over 35 times in the last two decades to over Rs. 2 lakh crores, making it one of India's most valuable corporations.
The document discusses the Minute Maid brand of fruit juices owned by Coca-Cola. It provides details on the history and market share of Minute Maid in India. It then focuses on the launch of a new Minute Maid Pulpy Orange juice product, including target markets, production details, marketing strategies, and expansion plans. It ends with an economic analysis and suggestions for the brand.
The document discusses India's food industry. It provides details on the nature and size of the industry in India. India is the world's second largest producer of food after China. The total food production in India is expected to double in the next ten years. Health food and supplements is a rapidly growing segment. Major reasons for the growth of the food industry in India include increased urbanization, higher incomes, improved standards of living, and increased availability of supermarkets and malls. The top three food companies are Nestle, Britannia, and Kwality while the bottom three are Coffee Day, Hindustan Foods, and KGN Enterprises. The document also discusses various strategies adopted by food companies, management personnel of
- Paper Boat is an Indian beverage brand that focuses on traditional drinks. It aims to preserve traditional recipes while making them accessible to urban consumers.
- Paper Boat differentiates itself through products focused on nostalgia and simplicity, unique flavors, beautiful packaging design evoking tradition, and a premium price point.
- The brand has been successful in establishing itself in the premium segment by not directly competing on cost. It focuses on improving the experience for premium target consumers.
- Paper Boat's target segment is 15-35 year olds living in cities. While kids enjoy the taste, the brand evokes memories of childhood and traditions for young professionals and families during festivals.
- The brand's marketing storyboards uniquely focus
Parle-G Biscuits Pvt. Ltd is an Indian company established in 1929 that was the first to manufacture biscuits in India. Parle holds a 40% market share of the total biscuit market in India. The company produces a wide range of biscuits and confectionery including their most popular product, Parle-G biscuits, which are considered the world's largest selling biscuit. The company focuses on quality, health, and taste and has various manufacturing plants across India.
Marketing Strategy in the Indian Potato chips marketPoulamiKarjee
This document provides an overview of the Indian potato chips market. It discusses key details about the fast moving consumer goods sector in India and how the potato chips market falls under this. It then analyzes the potato chips market segment using Porter's 5 Forces model. It identifies Lays, owned by PepsiCo, as the market leader with 40% share. ITC's Bingo is identified as the main market challenger with 16% share. Pringles is identified as a market nicher targeting health conscious consumers. The document then provides further details on the strategies and positioning of Lays and Bingo as the top two brands in the market.
This document is an internship project report submitted by Jayesh Darji to BK School of Business Management in partial fulfillment of an MBA program. The report details Darji's summer internship at Parle Products Private Ltd, where they studied accounting and auditing practices. It includes an acknowledgements section, objectives, data collection methods, an executive summary of key findings, an industry overview of the biscuit sector, an overview of Parle Products, descriptions of accounting and auditing processes, and conclusions.
Asian Paints is India's largest paint company with a turnover of INR 7750 crore. It has 23 manufacturing facilities across 17 countries. The company aims to become one of the top five decorative coatings companies worldwide by leveraging expertise in emerging markets. It has a vision of building long term value in industrial coatings through global partnerships. Asian Paints focuses on margin expansion through input cost control, R&D efficiencies, and improved chemical business realizations.
Kiran Satish Karanjkar presents information on the biscuit brand Unibic. Unibic was originally known as ANZAC Unibic and is located in Australia. It has grown to become one of the fastest growing FMCG brands with high export volume. Unibic faces competition from other leading biscuit brands like Parle G and Britannia in the Indian market. The document discusses Unibic's product range, pricing strategies, distribution channels, sales and promotion activities. It also provides a SWOT analysis and evaluates Unibic's performance through analyses of sales data and consumer preference surveys. The conclusion is that Unibic has the potential to beat competitors like Britannia by addressing some gaps
Parle-G is one of the most popular biscuit brands in India. It was established in 1929 in Mumbai as Parle Products. Parle-G enjoys a 70% market share in the glucose biscuit category in India. Parle has expanded to multiple factories across India and has diversified its product portfolio over the decades while maintaining its focus on quality and taste. It is the largest selling biscuit brand in the world.
The document provides a SWOT analysis of PepsiCo:
- PepsiCo is one of the largest food and beverage companies in the world with many popular brands like Pepsi, Lay's, and Gatorade. However, it faces intense competition from Coca-Cola.
- Strengths include strong brand recognition, global distribution network, and relationship building with customers. Weaknesses include high dependence on U.S. market and relatively low productivity.
- Opportunities exist in growing international markets and new product categories. Threats include projected declines in soft drink sales and potential labor disputes.
This document discusses the potential launch of food channels in India. It provides background on the Indian television industry and increasing popularity of niche channels. It then discusses three networks that have announced plans to launch food channels - Zee's Khana Khazana channel launched in December 2010, Food First by Real Lifestyle Network, and Food Food by celebrity chef Sanjeev Kapoor's company in partnership with Astro. The document analyzes the potential audience and business opportunity for food channels in India, as well as limitations of the study.
This document discusses frozen snacks and their market potential in Uttarakhand, India. It provides background on the frozen food industry and market trends. Common types of frozen snacks include french fries, potato nuggets, and veggie nuggets. Major players in the Indian frozen snacks market are McCain India, Mother Dairy, and Venky's. Frozen foods do not require preservatives as freezing prevents bacterial growth. Advanced freezing technologies and active packaging materials are helping to improve quality and expand shelf life. However, consumers still perceive frozen foods as unhealthy and prefer fresh alternatives.
The frozen foods and snacks market in India is growing due to changing lifestyles and preferences. Frozen vegetables and snacks currently make up over 65% of the market. While the market has grown at 15-20% annually, penetration is still low compared to other countries. Key players are focusing on education and awareness programs to increase consumer understanding and trial of products. Innovation in offerings catering to Indian tastes and smaller pack sizes are also important for success. Despite challenges, the frozen snacks market is projected to double in the next five years with increased availability nationwide.
The document provides an overview of small scale industries in India. It discusses how small scale industries are important for employment generation and economic growth. It outlines the process for starting a small scale industry, including selecting an industry, site selection, preparing a scheme, and the various approvals required. Key agencies that provide support and financing for small scale industries at the national and state level in India are also highlighted. Overall, the document presents the background and procedures related to small scale industries in India in order to help entrepreneurs start such businesses.
http://renub.com/report/india-frozen-food-poultry-fishseafood-red-meat-dessert-snacks-and-vegetable-market-volume-forecast-to-2017-92
Renub Research has announced the addition of the "India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) Market, Volume & Forecast to 2017" report to its offering
Renub Research study titled “India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) Market, Volume & Forecast to 2017” provides a comprehensive assessment of the fast-evolving, high-growth India frozen food Market. This 99 page report with 44 Figures and 26 Tables provides information on frozen food market and market share by value & volume, frozen food products segmentation by value and volume, frozen food products segmentations by packet value and volume; with key companies’ strategies in India frozen food market. This report also identifies the key growth drivers and challenges of the industry. Primary research on consumer preferences of various packet sizes of frozen food products captured in this report.
India Frozen Food covered in this report has been studied from following view points:
• Primary Research - Consumer Survey on Preferences of Packet Sizes of Frozen Foods in Indian Market
• India Frozen Food Market Value (2010 – 2012) and Forecast (2013 – 2017)
• India Frozen Food Market Value Share (2010 – 2012) and Forecast (2013 – 2017)
• India Frozen Food Market Volume (2010 – 2012) and Forecast (2013 – 2017)
• India Frozen Food Market Volume Share (2010 – 2012) and Forecast (2013 – 2017)
• By Value - India Frozen Food Product Market Segmentation (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)
• India Frozen Food Market Analysis by Packet Size (0-300 Gram, 301-500 Gram, 500 Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast (2013 – 2017)
• India Frozen Food Market Segmentation Analysis by Packet Size (0-300 Gram, 301-500 Gram, 500 Gram-1 Kg, More than 1 Kg) for Year (2010 – 2012) and Forecast (2013 – 2017)
• By Packet Size Market Value - India Frozen Food Product Segmentation (Meat, Dessert, Fish/Seafood, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)
• By Volume - India Frozen Food Product Market Segmentation (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)
• By Packet Size Volume - India Frozen Food Product Market Segmentation (Meat, Fish/Seafood, Dessert, Snacks and Vegetable) for Year (2010 – 2012) and Forecast (2013 – 2017)
Contact Us
Andy Hill
Sr. Manager - Publisher Relation
Relationship Manager
Sales & Marketing Div
Renub Research
Email: info@renub.com
Phone: +1-678-302-0700 (USA) +91-120-254-5750, +91-120-4219-822(India)
Web: http://www.renub.com
India Frozen Food (Poultry, Fish/Seafood, Red Meat, Dessert, Snacks and Vege...Renub Research
The document provides an overview and analysis of the frozen food market in India from 2010 to 2017. Some key points:
- The Indian frozen food market is growing at a double-digit compound annual growth rate and is expected to double in value and more than double in volume by 2017 from 2012 levels.
- Frozen vegetables and snacks make up over 65% of the market share in 2012 and this is expected to increase to around 75% by 2017.
- Packet sizes between 301-500 grams are the most popular across different frozen food segments.
Rijal Food Products is a company which produces all snacks with brand name Rijal's and produces
spices and other different packable snacks too. Today, Rijal's Namkeen is a well-known company
that manufactures popular snack food products. These products reach taste-lovers in every nook
and corner of Nepal. They are also exported to few countries on a successful level.
Rijal's Namkeen is a leading snack food brand in Nepal that aims to increase its market share over the next five years. It currently holds 30-35% of the market. The document outlines Rijal's marketing strategies and objectives. It analyzes competitors and segments the market geographically, behaviorally, and by income and gender. The target market is middle-class Nepalis earning 15,000-80,000 NPR per month. Rijal's uses promotional activities including social media, CSR events, and dealer incentives. Its financial objectives are to increase annual sales by 15% and reduce production costs by 10%.
The document provides an overview of the food and beverage sector in India. It states that the sector is growing annually at 23-24% and is projected to reach $380 billion by 2017. The Indian food and grocery market is the sixth largest in the world and is expected to grow to $482 billion by 2020. The dairy sector in India is the largest producer of milk globally and is still growing. Key players in the dairy industry like Amul and Mother Dairy are expanding operations across India. The poultry industry is the fifth largest egg producer and ninth largest meat producer globally. Major poultry companies include Venky's, Godrej Tyson Foods, and Republic of Chicken.
ITC is one of India's largest conglomerates with diversified businesses including FMCG, hotels, paperboards, packaging, agri-business, and IT. It is a market leader in traditional businesses like hotels, paperboards, packaging, agri-exports, and cigarettes. The document provides an overview of ITC's vision, mission, products, revenues, employees, and eChoupal initiative to connect with rural farmers.
This document provides an overview of Nirala Sweets, a Pakistani company that produces sweets and other food products. It discusses the company's history, vision, core values, organizational structure, and business portfolio. Nirala Sweets was founded over 50 years ago in Lahore and has since expanded to include multiple business divisions such as a dairy processing plant, snack foods company, and restaurants. The company aims to become a global brand recognized for its unique, high-quality ethnic foods.
The document discusses the fast moving consumer goods (FMCG) industry in India. It analyzes the industry using Porter's Five Forces model. The FMCG industry is characterized by high volume and low cost products with short shelf lives that are sold through extensive distribution networks. The industry faces high rivalry among existing players who compete on price, promotions, distribution, and new products. Potential entrants face barriers like requirements for strong distribution networks and brands. Buyers have low bargaining power due to many alternatives. Suppliers also have low bargaining power. Substitutes pose varying levels of threat depending on utility and switching costs.
ITC was incorporated in 1910 as Imperial Tobacco Company of India Limited. Over the decades, it diversified into various businesses including packaging, hotels, paperboards, agriculture, lifestyle retailing, and information technology. ITC aims to be one of India's most valuable corporations through world-class performance and creating growing value for stakeholders. It has various strategic business units operating across multiple industries. A SWOT analysis found ITC's diversification and market leadership in cigarettes as strengths, but also noted risks from heavy reliance on tobacco and changing government policies. Porter's five forces analysis found threat of new entrants and substitute products to be low, but rivalry among competitors in the tobacco industry to be high. ITC's various businesses were analyzed
This document analyzes Coca-Cola using Porter's 5 Forces model, which examines the competitive landscape by looking at the threat of new entrants, intensity of competitive rivalry, threat of substitutes, bargaining power of customers, and bargaining power of suppliers. Specifically for Coca-Cola, it discusses factors that influence each of these forces, such as customer loyalty and brand image preventing new entrants, differentiation decreasing competitive rivalry, and convenience stores and fast food having bargaining power as customers.
ITC Limited is one of India's most valuable corporations, founded in 1910 in Kolkata. It operates in four key industries: FMCG, hotels and IT, agriculture, and paper. Some notable events include it becoming a public limited company in 1954 and changing its name in 1970. ITC is ranked highly among Indian companies for its market capitalization and CSR practices. It has a diverse portfolio of brands across its business segments that it targets and positions using various segmentation and targeting strategies such as demographic, geographic, psychographic, and product segmentation to appeal to different customer groups.
Coca-Cola faces competition from other soda brands like Pepsi and Dr Pepper. It uses various strategies to maintain its competitive advantage such as keeping its recipe secret, investing in marketing, sponsoring major events, and offering a wide range of branded beverages. While new entrants pose a threat, customer loyalty and brand recognition help Coca-Cola maintain its position. Buyers have power through substitutes like water, tea, and juice. Suppliers are numerous but smaller in size, allowing Coca-Cola to negotiate favorably. Government regulations impact Coca-Cola's operations through standards, certifications, and intellectual property laws.
This document provides an overview and analysis of Coca-Cola. It discusses the company's history beginning in 1886, products, vision, mission, objectives, PEST analysis, Porter's 5 forces, SWOT analysis, corporate strategy, business strategy, life cycle, and BCG matrix. Recommendations are made to focus on product differentiation, avoid negative health effects, expand into non-carbonated drinks and snacks, pursue vertical integration, and broaden distribution channels.
Project report on market share of Health drinkschirag236
This document provides an overview of four popular health drink brands in India - Bournvita, Horlicks, Boost, and Complan. It discusses the history, products, brand values, and key facts for each brand. Bournvita was launched in 1948 and has long been the leading brown health drink brand in India. Horlicks is known as the "great nourisher" and enjoys trust from generations of Indian mothers. Boost was launched in 1975 and is positioned as an "energy fuel" especially for children. Complan is also a popular health drink but provides less detail about its history and brand.
The Indian food and beverage industry is growing annually at 23-24% and is expected to reach $380 billion by 2017. The food processing industry contributes 7% to India's GDP and employs 13 million workers. The government has initiatives to improve infrastructure for food processing and has approved setting up five Mega Food Parks to link farmers to markets. Foreign investment up to 100% is allowed in most food sectors, and major foreign investors in India include Nestle, Pepsi, and Coca-Cola.
This document discusses PepsiCo, a multinational food and beverage corporation. It was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay, and has since grown through acquisitions of other brands. PepsiCo now captures markets in over 200 countries. The document discusses PepsiCo's product diversification beyond soft drinks into snacks and other beverages. It also analyzes PepsiCo's pricing, distribution, promotion strategies as well as its competitors and strengths.
Undertook a Business Research project in the second year of my undergraduate degree on the topic- Comparative Analysis between Pepsi and Coca Cola on the basis of various physical and chemical aspects.
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Coca Cola and Pepsi have faced challenges competing in India. Both companies initially struggled due to unexpected problems that demonstrated cultural differences between India and other markets. In the 1990s, Coca Cola withdrew from India for over a decade after a dispute with the government. Upon returning, both Coca Cola and Pepsi faced issues such as complaints about water depletion and contamination from their bottling plants, as well as concerns about pesticides in their drinks and having different product standards between India and other countries. Pepsi has strengths in its diverse product portfolio and strong brand recognition, but relies too heavily on markets in North and South America. Political, economic, social, technological, legal and environmental factors all impact the companies'
The document discusses the food and beverages industry in India. It notes that India is one of the largest producers of milk, fruits and vegetables, livestock, and food grains in the world. It also discusses key players in the industry, trends, growth drivers and challenges. The organized food and beverage sector in India is growing at a fast pace and projected to reach $580 billion by 2013. The industry faces issues like rising food prices, climate change, and health concerns.
Coffee Day may buy logistics company Gati for Rs 630 crore to support distribution of its coffee powder brand Fresh 'n Honest to international markets like the US, Europe and Japan. PepsiCo is launching low-cost snack brands and energy beverages in India under Project Asha through innovations headed by Geetu Verma. Motilal Oswal Private Equity acquired a 20% stake in Mrs. Bector's, a bakery company valued at Rs. 500 crore in 2006. ADF Foods acquired US-based Elena's Food Specialties, which has a turnover of $9 million, to expand its product portfolio and distribution network in the US. Major FMCG companies are
Organisation Study on Britannia IndustriesAnkeshkumar78
The document provides an overview of the global and Indian food processing industry. It discusses that food processing is a $7 trillion global industry led by companies producing drinks, snacks, and restaurant chains. In India, only 2% of agricultural production is processed compared to 90% in the US and 40% in China. However, India's food processing sector is the 5th largest globally in exports, production and consumption. The Indian market is growing rapidly, valued at $1.3 billion currently and expected to triple its organic food market by 2020. Key players discussed include Nestle, Parle Agro, and Amul. PEST analysis identifies political, economic, social and technological factors influencing the fast food industry globally and in India.
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
The food processing industry in India has experienced significant growth and is expected to continue growing at a CAGR of 11%. Some of the largest companies in the industry include Britannia, Nestle, and KRBL. The industry faces challenges such as infrastructure issues but has a promising future given the large market size and growing demand for processed foods. The government is also supporting industry growth through favorable policies.
PepsiCo believes that business performance is connected to its commitment to communities. It aims to continually improve the world through its operations. PepsiCo was founded in 1898 and sells convenient foods and beverages worldwide. It has a large market share in carbonated drinks and snacks. PepsiCo focuses on financial returns, employee growth, and acting with integrity. It uses strategies like acquisitions, R&D investments, and expanding in emerging markets to drive growth.
This document provides an overview of PepsiCo, including its history, leadership, financial performance, competitors, and marketing strategies. Some key points:
- PepsiCo was formed in 1965 through the merger of Pepsi-Cola and Frito-Lay and has since expanded its portfolio through acquisitions of brands like Tropicana and Gatorade.
- It is the second largest food and beverage company globally and generates over $43 billion in annual revenue.
- Indra Nooyi has served as CEO since 2006 and has led the company's expansion beyond soft drinks into snacks and other foods.
- The document discusses PepsiCo's marketing environment and strategies, including a SWOT
FUTURE OF PACKAGED FOOD INDUSTRY IN INDIAUflex Ltd.
The document discusses the future of the packaged food industry in India. It identifies several key drivers that will shape growth in India's packaged food industry: 1) agricultural strength providing expansion opportunities, 2) demographic shifts leading to rising domestic demand, 3) interventions by market players, and 4) favorable government policy. The packaged food market in India has seen strong annual growth of over 13% in recent years due to rising incomes, changing lifestyles, and favorable demographics. However, lack of infrastructure, difficulties conducting business, and profitability challenges may hinder anticipated growth if not addressed.
This document is a project report submitted for a Master's in Business Administration program. It provides an overview of market research, retailer surveys, and sales promotions conducted for Gits Food Products Pvt. Ltd. The report includes an executive summary, introduction to the food processing industry and company profile, research methodology, data analysis and findings from retailer and consumer surveys, limitations, conclusions, and recommendations.
Report on Pepsico India Market Research AnalysisAshish Pandey
This document provides a market analysis report on PepsiCo India Limited submitted by a group of students. It summarizes PepsiCo's market share and positioning in India, describing its product portfolio, pricing strategies, distribution network, promotional activities, and competition in the market. Porter's five forces analysis indicates PepsiCo faces strong competition and threat of substitutes but has bargaining power over suppliers. The company targets youth through segmentation and campaigns.
The project is about "the study of the acceptance of Brand Tropicana Slice Alphonso in Banglore market", the report includes the industry profile, PepsiCo world, PepsiCo India, business model, financial statements, problem centered study, customers of pepsico, business segments, distribution channel and so on........
The global Aquafeed Market was projected at US$ 69.72 billion in 2014. The scope of the market is projected to touch US$ 133.1 billion by the completion of the year 2022.
PepsiCo Situation Analysis
Team: C10
Table of Contents
Executive Summary…………………………………………………………………………….1
Company Description…………………………………………………………………………..2
Mission and Goals…………………………………………………………………....2-3
PepsiCo SWOT Analysis………………………………………………………………………3
PepsiCo’s Strengths……………………………………………………………………4
PepsiCo’s Weaknesses………………………………………………………………..5
PepsiCo’s Opportunities……………………………………………………………….5
PepsiCo’s Threats……………………………………………………………………...6 Coca Cola SWOT Analysis…………………………………………………………………….
Coca Cola’s Strengths…………………………………………………………………..
Coca Cola’s Weakness………………………………………………………………...
Coca Cola’s Opportunities……………………………………………………………..
Coca Cola’s Threats……………………………………………………………………. Dr Pepper Snapple GroupSWOT Analysis……………………………………………………..
Competitor’s Strengths………………………………………………………………….
Competitor’s Weakness………………………………………………………………...
Competitor’s Opportunities…………………………………………………………….
Competitor’s Threats…………………………………………………………………...
Customer Analysis………………………………………………………………………………. Market & Product Objectives…………………………………………………………………...
New Product……………………………………………………………………………..
Perceptual Map…………………………………………………………………………..
Appendix…………………………………………………………………………………………..
Works Cited……………………………………………………………………………………….
EXECUTIVE SUMMARY
Company Description
PepsiCo has been around about 85 years. The merger of two companies, Pepsi-Cola and Frito-Lay, created PepsiCo. This allowed PepsiCo to expand outside of the beverage market and into snack brands with chips like the original Frito-lays and additions like the Cheetos brand in 1948. As well, as the creation of the Doritos brand in 1966 which was estimated to become the most popular snack chip in the United States (PepsiCo, Our History 2016). In later years PepsiCo continued expanding by acquiring different chip and snack manufacturers as well as merging or partnering with other beverage companies to help expand both nationally and globally. PepsiCo is now a multi-billion dollar company listed on the stock exchange.
Mission and Goals
PepsiCo mission statement :
“As one of the largest food and beverage companies in the world, our mission is to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth” (PepsiCo,Our Goals 2016).
PepsiCo has redefined their mission over the years as they expect to continue to grow and expand to different markets. They reinforce their mission statement with their goals. Their goals are to create a healthier relationship with food while conti.
The document summarizes information about the food and beverage industry in Canada and Ontario. It discusses family day in Ontario and its impact on small businesses. It also discusses the billion dollar food and beverage cluster in Ontario, with Toronto generating over $17 billion annually. Hamilton is described as a key player in the industry. Occupations and wages in the food service industry are also summarized.
Similar to Food and beverage industry in india (20)
1. FOODANDBEVERAGEINDUSTRYIN INDIA
India is one of the largest producers of food and dairy products. But when it comes to processed
packaged food and beverages, the market is largely unorganized with huge growth potentials.
Continuous urbanization and changing consumer habits, has resulted in greater reliance of people
on packaged foods and beverages. With the influx of major international players like Coca-Cola
and PepsiCo, and efforts by large domestic players like Dabur and Parle Agro, the industry is
getting more organized. As a result, the industry is generating more opportunities in sectors like
marketing, supply chain, storing, warehousing, manufacturing, packaging and R&D.
One of the major players, in Indian subcontinent is PepsiCo, Inc. It entered in India in 1989 and
established PepsiCo India Pvt. Ltd. The liberalization of Indian economy in 1992 helped PepsiCo
expand its business in India. Currently PepsiCo India Pvt. Ltd. has its headquarters in Gurgaon,
Haryana. It has facilities for 38 bottling plants and three food plants in India to satisfy the Indian
consumer demand.
The company has recently faced some decline in profits and increase in the debts but these can
be attributed its recent INVESTMENTS in growing Indian market but, overall the financial
position of the company is robust and sturdy. The company has got strong laws governing the
Intellectual Property and use of company's resources, and is taking initiatives to improve the
R&D. PepsiCo believes that R&D plays a crucial role for the growth of the business and to
develops new products and technologies to meet consumer requirements in near future.
The major threat to PepsiCo is from the unorganized sector and the large multinational
corporations like Coco-Cola Corporation, Parle Agro etc. PepsiCo is offering substantial product
differential by increasingly giving emphasis to health conscious trend, with increasing flavors
and verities.
PepsiCo plans toINVEST $500 million in Indian market over the next few years in order to
triple its revenues in the region. The investment will spread over half a dozen business areas such
as manufacturing, R&D, agriculture, product development and market infrastructure.
It has taken many steps aimed at tapping the growing market by introducing new products,
INVESTING in development plans and Capital expenditure plans. Thus, overall, the company's
profile looks promising and ready to strengthen its roots.
2. PEPSICO
FoodandBeverageIndustry inIndia
India is one the largest fastest growing economies in the world with an average growth rate of
7%. With a population size of 1.21 billion it is one of most lucrative markets consumer products.
Due to the increase in purchasing power of the people and urbanization of small cities the
demand of processed food and beverages has grown manifolds in last few years. Currently the
estimated size of the industry is $360 billion. The Ministry of Food Processing has divided the
industry into the following areas: Dairy processing, Grain processing, Fish, Fruits & Vegetable
processing, meat & poultry processing and lastly, Packaged goods such as beverages, snacks,
processed/ready-to-cook foods. Out of these, packaged and processed food industry is estimated
at a smaller US$70 billion. The domestic consumption of non-alcoholic beverages, which
include tea and coffee, carbonated drinks and fruit-based drinks account for a little more than
US$1.2 billion and, with current CAGR of 20% it's likely to touch US$2.3 billion by the year
2015. (Chibber, 2011)
At present, carbonated or aerated drinks valued at US$370 million contributed to 30% non-
alcoholic beverages. Fruit based drinks and energy drinks valued at US $250 million and
US$125 million makes for other 30%
STRUCTURE OF THE INDUSTRY
Until 1992 reforms and liberalization of Indian economy, the industry was largely unorganized
consisting of many small scale firms catering only to domestic market. In packaged food
industry size only few organized firms existed with limited product like ketchup, flavors, jam
and processed noodles etc. Post liberalization, with the influx of international brands and
considerable change in food procurement chain, transportation, storing and warehousing the
growth of the industry has been robust and steady. The evolution of innovative food processing
capacity and the emergence of organized retail, changing consumption patterns with fast
changing demographics and habits has fuelling the next growth trajectory for the food industry in
India. With the proposed policy changes in Foreign DirectINVESTMENTS (FDI) by
Government of India for retail sector further accelerated growth is expected in the industry.
(http://pepsicoindia.co.in/Download)
The major players in the industry are Dabur, Hindustan Unilever Limited, Coca-Cola, PepsiCo,
ITC Ltd, Parle Agro Products, Britannia India, Nestle India, Haldirams, Amul, Godrej Industries,
Cadbury Schweppes, Future Group, RPG Enterprise etc. (http://www.ibef.org, 2012)
3. MARKETINGSTRATEGIES OF THECOMPANY
Indian consumer market is mainly segmented on the basis of geography and demographic. Also
the market is highly seasonal and predominantly urban. The products are relatively low cost with
low margin but are sold in huge volumes. The marketing strategies are mostly product driven
focusing on the masses. Also, innovative products to catering to regional tastes and the needs of
niche consumers are been promoted, benefiting in growth of the industry. Most of promotions
are done to increase the visibility of the brand. One of the most common practices is to offer the
product in wide range package sizes and prices suiting the needs of diverse consumer segments.
The promotions and advertisements done by the companies are often large with huge financial
costs. The promotions are usually frequent and during popular TV shows, sports event at the
peak hour with many celebrity endorsements. Other media like print, digital, banner and
hoarding and event sponsorship are also used. (Vora)
COMPANY HISTORY:
Pepsico Inc., a multinational company, formed in 1965 with the merger of the Pepsi-Cola Company
and Fruit-Lay, Inc. Pepsico Inc., since then has expanded from Pepsi to a broader range of food and
beverages brands with the largest of which include acquisition of Tropicana in 1998 and a merger
with Quaker Oats in 2001, which added the Gatorade brand to its portfolio.
(http://en.wikipedia.org/wik)
Pepsico Inc. entered India in 1989 and established Pepsico India Pvt. Ltd. It entered India as an
industry for food and agro-based products. Since its entry into India, it had alreadyINVESTED INR
18 billion by the year 2000.
In 1990, Indian government liberalized economy on account of severeFOREIGN EXCHANGE
crises, which helped Pepsico to expand its business in India. In 2002, Pepsico Inc. joined hands
with Punjab Agro Export Corporation to process citrus fruits for its Tropicana project. By 2003,
Pepsi's soft drinks, snacks, fruit juices, mineral water business had established itself firmly in India.
It is one of the largest food and beverage industry in India with anINVESTMENT of over $1 billion.
COMPANY SIZE:
Pepsico Inc., an American multinational food and beverage corporation headquartered in New York,
United States, with interests in the manufacturing, marketing and distribution of grain-based snack
foods, beverages, and other products.
As of January 2012, twenty-two of the PepsiCo's product lines generated retail sales of more than $1
billion each and the company's products were distributed across more than 200 countries, resulting
in annual net revenues of $43.3 billion. Based on net revenue, Pepsico is the second largest food
and beverage business in the world. (http://en.wikipedia.org/wik)
4. Currently Pepsico India Pvt. Ltd. has its headquarters in Gurgaon, Haryana. It has facilities for 38
bottling plants and three food plants in India to satisfy the Indian consumer demand. It presently
employs 6400 people and provides indirect employment to almost 200,000 people through its
production and distribution activities. (http://pepsicoindia.co.in/media)
GROWTH ANALYSIS:
Pepsico Inc., between 1970's and 1990's has expanded via acquisition of businesses outside of its
core focus of packaged food and beverage brands. It concluded its disinvestments by 2007 and was
followed by multiple large scale acquisitions, as Pepsico continued its expansion beyond snack food
and beverage lines. In August 2009, Pepsico made a $7 billion offer to acquire the two largest
bottlers of its products in North America: Pepsi Bottling Group and PepsiAmericas.
(http://en.wikipedia.org/wik)
Growth for 2013 is expected to improve to sales growth of 4.5% and profit of 8.3% to $4.44 per
share. (Fuhrmann, 2012)
Pepsico in India in a short period, it has grown to be one of the India's largest and fastest growing
food and beverage industry in the country. PepsiCo's India's growth has been guided by PepsiCo's
global vision of "Performance with Purpose". This means, while businesses maximize shareholder
value, they have a responsibility to all the stakeholders, including the communities in which they
operate, the consumers they serve and the environment whose resources they use.
(http://pepsicoindia.co.in/company)
Changes in the Environment of Industry:
With the growing GDP, the purchasing power of the people is also growing. People nowadays
demand convenience and are willing to pay extra for it. As their work habits and lifestyles have
changed, it's now all about time, and the consumer would rather buy time than prepare food. With
busier lifestyle of the people, smaller and more frequent meals are becoming common, resulting in
higher demand for the packaged food and drinks. The people have become health conscious, so,
nutrition is becoming an important consideration when purchasing food and drinks.
In 2003, allegations were made against the major player in the soft drinks industry for using harmful
insecticides and pesticides in the soft drink. This lead to drop in sales of the soft drinks for some
time, till the time the confidence in the minds of people was restored. The major players are
diversifying its product portfolios both in the food, health and soft drinks segment in order to cater
different customer segment. Celebrity endorsement has become a differentiating factor in the highly
competitive industry.
Future Outlook:
The per capita consumption of the packaged food and drinks in India is expected to rise with the
increase in the disposable incomes of the people. In India, tea is the only product which has a
5. mature market. Other beverages such as carbonated drinks and functional drinks have been
experiencing a consistent high growth rate.
With the women increasingly joining the work force and households becoming smaller, packaged
food products and beverages will be in higher demand. With the increasing urbanization, there is
increased acceptance and greater demand for packaged food and beverages product in India.
Company's Operational Analysis
Marketing and Operation:
PepsiCo spends high amount on advertisement to reinforce its product by promotion and quickly
make the customer aware about their new products. To enter in the different segments of
consumers, it created different verticals in the functions like sales, marketing, operations and
distribution. PepsiCo constantly looks for acquisition in emerging markets. It has created the point of
difference from their competitors by providing unique taste to its product to suit Indian market needs
and also provides the product in lower price compared to its competitors. Pepsi has segmented the
market based on income level and tried focus on level 1 and level 2 (Exhibit 1) customers and
focused on the age group of 15-30.
Pepsi mainly sends out the goods from its plants to retailers directly, from where, they are distributed
to small retailers to generate its sales volume. It also helps them to reduce the long journey in poor
roads. The increase in use of vending machine helps to decrease the number of refilling. The
increase in sales is due to the expansion of super/hyper markets in India.
Financial Analysis:
Based on the financial statement of the year 2011 of PepsiCo India the operating revenue increased
by 23.63%. That is 3,360.85 tens of millions to INR 4,155.14 tens of million. There is 1.62 % change
in operating income, it was increased to INR 246.81 tens of million from INR 242.88 tens of million.
But the Return on Assets (ROA) went down by 0.02% from 2.79% and Return on equity also went
down by 0.04%. Compare to the last year the net profit margin fell by 0.01% from 1.89%. The Debt
to Equity ratio was 169.96% compared to 156.98% of last year but the current ratio went up to 2.07
from 1.97 compared to the previous year. (Refer Exhibit 2 for details)
(http://www.securities.com/Public)
Legal Operations:
Using Trademarks and Intellectual Property: The intellectual property of the company is an
invaluable asset and must be used properly. No one is allowed to use the trademarks or intellectual
property of the company without proper authorization and license agreement that has been
approved by Law Department.
6. Email, Internet and other Information System: The PepsiCo's information technology must be used
only for the business operations of the company and must comply with the Information Security
Policy and Acceptable Use Standards. It is not a usual practice to monitor the employee's use of
company's information systems. (http://pepsicoindia.co.in/Download)
R&D Analysis:
PepsiCo has taken many initiatives to improve its R&D capabilities and recently opened a R&D
department in Germany and Co. Cork, which will support both Europe and other markets where
PepsiCo operates. PepsiCo knows that R&D plays a crucial role for the growth of the business and
to develop new products and technologies to meet consumer requirements in near future. PepsiCo
always focused on the outcomes which will help them to get more good ideas and create more good
jobs. (http://www.idaireland.com/news-media, 2012)
Industry Analysis and Growth plans
Worldwide, in the year 2010, top ten soft drink companies, including, PepsiCo, Nestle, Coca-Cola
and Suntory Holdings, accounted for 52.3% of overall sales with PepsiCo holding 11.5% share.
(Exhibit 3)
In India, however, it holds 24.2% market share. (Exhibit4)
(Eleanore Alexander, 2011)
The Indian beverage and food industry is estimated to grow at a CAGR of about 7.5% during 2009 -
2013. Introduction of organized retail, innovative food processing methods, changes in consumer
consumption patterns and fast changing demographics; has ensured exponential growth.
Specifically, the Indian non-alcoholic drinks market is expected to grow at CAGR of 15% during this
period. (Anonymous, 2011)
PepsiCo plans to invest $500 million in Indian market over the next few years in order to triple its
revenues in the region. TheINVESTMENT will spread over half a dozen business areas such as
manufacturing, R&D, agriculture, product development and market infrastructure. (Pande, 2010)
It has taken many steps aimed at tapping the growing market by introducing new
products,INVESTING in development plans and Capital expenditure plans.
(*Source: Bloomberg, IMAP)
PepsiCo introduced following products as per their expansion plans:
It launched PureVia (a zero-calorie sweetener) using Setvia, a natural herbal, to cater to health
conscious customers.
PepsiCo recently acquired Brazilian coconut-water manufacturer Amacoco Nordeste Ltd. to cater to
increasing customer inclination towards it.
7. Pushing hard in healthy snack options by expanding baked snack brand Aliva from four variants to
six new variants.
Eliminating almost all trans fats from their U.S. product portfolio and any of their global products. In
India, they have 40Â percent reduction in saturated fat in leading products (by using blended rice
bran oil) such as Kurkure namkeen snacks and Lay's potato chips.
Pepsi introduced their latest drink aimed at health conscious customers. Pepsi Next is a "right mix of
cola flavor and a blend of sweeteners to closely mimic the taste curve is a regular cola." (Morefield,
2012)
They have developed a plan to introduce fortified biscuits and snacks at affordable rates to address
iron deficiency anemia. Last year they expanded their Sangareddy and Mahul production facilities in
India, creating 5,000 direct and indirect jobs. (IMAP, 2010)
As per company's annual report, "We increased ourINVESTMENT in emerging markets' selling
and delivery systems by putting more coolers in the market and adding route and distribution
capacity ahead of growth in India, China, Russia and other countries. Notably, our India business
grew at about 2.5 times India's real GDP growth rate." (Author, 2010)
The company recently took another major step in order to expand in terms of volume as part of
promotional offers. It cut the price of 600 ml PET bottles to INR 25 from INR 28. However, its rival
Coca-Cola has decided not to follow this strategy. (Bhushan, 2012)
PORTER'SFIVEFORCESANALYSIS
As shown in Exhibit, Porter's five forces help to analyze an industry taking care of various
influencers. The five forces are: (Exhibit 5)
Threat of substitutes: Soft drink industry offers substantial product differentiation. However,
substitutes like bottled water, sports drinks, tea etc. are increasingly getting popular with health
conscious trend. With increasing flavors and varieties, these products pose a strong threat to the
industry.
Threat of new entrants: Coca-Cola and Pepsi Co dominate the soft drink industry. In addition,
the industry is fully saturated and minimal chances of growth making it extremely difficult for
new players to start competing. Moreover, huge fixed costs are needed and thus new entrants
cannot compete without economies of scale. Therefore new entrants do not create significant
threat.
Bargaining power of suppliers: Suppliers of bottling equipment and packaging hold no power.
Companies mostly own the majority of the bottling and hence suppliers do not hold much
bargaining power. For sugar and additives suppliers, since there are a lot of them, soft drink
manufacturer can shift supplier leaving almost no bargaining power with suppliers.
Bargaining power of buyers: The buyers mainly include large grocers, restaurants and stores.
The soft drink companies distribute products to these stores, who later resale to the consumers.
8. Different levels of bargaining power exist with discount stores having a lot of it due to large
demand whereas restaurants ordering low volume fail to have any bargaining power.
Intensity of existing rivalry: Carbonated software industry is a huge industry. Currently few
competitors exist and hence it allows multiple firms and producers to prosper.
Overall analysis from the point of view my
experienced in PepsiCo:
The compounded annual growth of more than 7% and the population size of more than 1.21 billion,
India is one of the most promising markets for the food and beverage industry. With the current
trend, the industry is estimated to grow to $360 billion by 2015. The industry at large is still
unorganized with huge opportunities in retailing, supply chain, marketing and R&D sides. With the
proposed FDI and influx of international players, the sector will be witnessing exponential growth in
its organized sector. This will also allow the expansion of the sector in the rural area which is largely
untapped. Currently the organized market employes more than 2 million people and this sector has
been given high priority by govt. of India. The major players like Dabur, Coca cola, PepsiCo, and
Parle are alreadyINVESTING huge amount in both infrastructure and intellectual talent to capitalize
the increasing market share.
PepsiCo is one of the largest players in the food and beverage industry with its presence in more
than 200 countries. Within its 20 years of operation in India the company has grown by many folds.
With the new relaxes norms in FMCG industry, PepsiCo is aggressivelyINVESTING in the Indian
markets. Sensing the chances of increasing market share and performing better by catering to new
niche markets, it plans to invest more than $500 million in coming years. The company is also
looking forward to diversify its product portfolio either by starting newer products or by acquisitions
along with initiatives at improving its supply chain and other manufacturing services.
Financial data also looks promising with 23.63% revenue growth and 1.62% operating profit
increment. Though, other financial ratios like ROA, ROE and margins have fallen compared to
previous year, it is actually infected by the hugeINVESTMENT company is making into Indian
market. As per CEO Indira Nooyi, the company plans earned highest profit worldwide from Indian
sector in Q3 of 2010.
Thus, it is quite evident that PepsiCo India is a market leader. Gradually but steadily, it is closing the
gap with rank one player, Coca-Cola. The company looks very promising for learning and developing
market understanding. As an intern, this offer would help me apply my ideas backed with the
theoretical knowledge gained at my MBA program. With company paying specific attention to
various business fields like supply chain, infrastructure and sales, this job will help me learn all these
aspects and not limit my learning a particular domain. I look forward to this offer as a chance to
ensure a final placement in PepsiCo India to give a kick start to my professional carrier.