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The document discusses repositioning the NTV brand in 4 phases: 1. Rebranding with a new logo and brand identity. 2. Repositioning the brand with a new creative positioning statement and communication strategy. 3. Revamping content by surveying viewers and non-viewers and focusing on popular topics. 4. Restructuring marketing activities based on consumer profiles and buying behaviors.
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This document discusses the importance and reasons for rebranding a company. It provides examples of major companies like Pepsi, Google, and Starbucks that have rebranded multiple times. The document outlines some of the top reasons for rebranding, including staying relevant in a changing market, improving consumer loyalty, and attracting new opportunities. It emphasizes that rebranding is essential for business success to keep up with competition and changing consumer preferences. A well-executed rebranding involves careful strategy, stakeholder engagement, and memorable visual elements of the new brand identity.
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This document provides information about the MKT 6301 Marketing Management course offered in Fall 2011 at UT Dallas. It includes details about the professor, textbook, course description, learning objectives, evaluation criteria, grading breakdown, course schedule and group project.
The course will provide an overview of marketing principles and their application. Topics include marketing strategy, consumer behavior, the marketing mix (product, price, place, promotion), and case studies.
Students will complete a group project developing a marketing plan for a proofreading/writing support website for UT Dallas students. They will create two video advertisements and a written report covering market research, segmentation, competitive strategy, revenue model, and financial forecasts.
Bb Marketing
The document discusses the marketing mix for services. It begins by noting that services have unique characteristics compared to products. It then introduces the extended 7Ps marketing mix framework for services, which includes the additional elements of people, physical evidence, and process. The document provides examples of how each of these additional elements applies to continuing education services and provides best practices for their marketing. It emphasizes that people delivering the service greatly influence customer perceptions of quality, and the environment and procedures through which the service is delivered are also important.
oGIP Tier 2 - Attracting the right people
The document provides guidance on attracting the right exchange participants by outlining how to build an attraction strategy through understanding the target audience, developing customized messaging for different channels, and executing a marketing campaign with a clear timeline and allocation of responsibilities across teams. It emphasizes the importance of collaboration between front office and back office functions to co-create program strategies and set unified goals.
study of marketing mix of a restaurant
This document appears to be a project report submitted for a Master's degree program. It discusses a study conducted on the marketing mix of I Enjoy Foods, a food company in Visakhapatnam, India. The report includes chapters on the theoretical framework of marketing, the company's organizational profile, the study's methodology, analysis of findings, and conclusions. It examines the 7 P's of marketing - product, price, promotion, place, people, physical evidence, and process in relation to I Enjoy Foods' operations. The report was submitted by Sana Prudhvi Raj under the guidance of their project supervisor.
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Market presintationQUIZ strategic management concepts &cases 11th edition by ...
Market presintationQUIZ strategic management concepts &cases 11th edition by ...
More from Vinod Ramanandan
Adhithya forestry network
This document outlines the marketing strategy and media plan for Adhithya Forestry Network. It introduces forestry investments in India and their benefits such as attractive returns, capital preservation, and inflation hedging. The target group is young professionals who want sustainable long-term investments. Ads will position 1-acre tree plantation units that offer minimum 65% returns over 10 years along with annual camping access. Social media, websites, videos, and search engine optimization will promote the product for Rs. 6.5 lakhs over 6 months, along with an offline promotion campaign budget of Rs. 4 lakhs.
Lyle Cosmetics
Lyle Cosmetics has engaged Di Mark to develop a brand positioning and marketing campaign to establish itself as a trusted cosmetics brand in India. Di Mark proposes a two-fold strategy of reinvigorating its existing market in Kerala while also expanding online across India. Key elements include redesigning packaging, launching smaller product sizes, implementing seasonal offers, revamping the website, and managing social media. The one-year media plan outlines budgets for photography, design work, videos, social media management and more to build brand awareness and loyalty among Indian women.
Marrybrown
This document compares the digital marketing of Marrybrown, a halal quick service restaurant chain, to its competitors KFC and Texas Chicken in the UAE market. It finds that Marrybrown has much lower social media followings and recommends improving this through market segmentation, targeted creative executions portraying the dining experience, and a media plan across Facebook, YouTube and Instagram including videos, images and hashtags. The proposed monthly cost is AED 6,000 plus additional video production expenses.
Saic MG cars
This document proposes two CSR program options for MG cars during Ramadan in the Gulf Cooperation Council region.
Option 1 involves a social media campaign called "Click Ihsan Ramadan" where users can click to "like" daily posts, with each like counting as a point towards charitable donations such as food aid. The amount of charity is directly related to the number of likes generated.
Option 2 aims to provide travel opportunities for underprivileged employees/servants to visit their home countries or families for Eid celebrations by filling out an online form suggesting candidates for return air tickets.
Both options would require managing social media pages, partnering with social organizations for local distribution, and extensive promotional support
Al Abbas Travels - AAT
This document provides a digital marketing strategy and media plan for AAT Holidays over a 6 month period. It begins with an understanding of the brand and outlines challenges specific to AAT such as less brand awareness, competition, and tight marketing budgets. The solution is to go digital with platforms like Facebook, YouTube, Instagram and Pinterest. An initial awareness campaign is proposed called "Millions of thrilling moments" to establish the brand. A diagnosis of the current technical, SEO and social media performance identifies areas for improvement. A media plan is then outlined including Google PPC, email, social media posts and videos. The monthly costs are estimated to be AED 6,100 with agency fees of AED 5,000
Suzuki gixxxer sf - presentation
The document outlines a proposed 2-month digital marketing strategy and media plan for Suzuki Gixxer ABS in Bangalore from October to November 2018. The campaign aims to boost online engagement and sales conversions for the motorcycle, which is underperforming currently. Key elements include a microsite, search ads, social media posts, videos and contests to promote the "Not For Everyone" theme and target 18-30 year olds. The total estimated cost is Rs. 10 lakhs.
What is digital marketing by DiMark
Digital marketing is any form of marketing that exists online using electronic devices and the internet. It encompasses various marketing efforts including search engine optimization, social media marketing, paid search advertising, content marketing, email marketing, mobile marketing, and more. Digital marketing allows for effective measurement of results and easy adjustment of campaigns for better performance.
Shoexpress presentation
- Shoexpress, a footwear retail chain, wants to rebrand its entire product range including ladies, gents, kids footwear and accessories with separate brand identities.
- The agency provided recommendations including new brand names, logos, and positioning thoughts for the ladies/gents segment and kids segment.
- For ladies/gents, brand name options included "Xpress", "Mesmerize", "FNE", and positioning lines like "Express yourself, Express and mesmerize, The finest way to express, Express and shine". For kids, brand name options included "sweet expressions" and logos of colorful drops.
GCP logo presentation
The document presents 6 logo design options for GCP brand identity. Each option uses different visual elements like fonts, shapes, colors and imagery to make the brand look more contemporary, reliable, energetic, pleasing and vibrant. The options range from retaining elements of the existing logo to more abstract expressions incorporating symbols, Arabic calligraphy, and nature imagery like a kite or globe. The goal is to select a new logo design that best represents the updated brand identity attributes while still connecting to GCP's roots.
Aasa logo presentation
This document presents 4 options for a brand identity presentation and 4 corresponding brand positioning statements for an organization.
Option 1 features bold, curvy text and stylized greater than signs in a deep royal blue color. Option 2 has a more poised and elegant design that imparts the organization's core values. Option 3 uses a graphical element derived from the letter A to represent a high-rise tower. Option 4 is described as sassy, curvy, thin yet powerful, with the letters CP establishing a parent company relationship.
The 4 brand positioning statements are: 1) Togetherness among members, leading forward futuristically. 2) We build with passion, emphasizing construction sector and attitude. 3) Committed to
Net Yatra -Final deck
The document describes Intel's Net Yatra initiative in India to promote internet connectivity. The key points are:
- Net Yatra aims to spread awareness of the internet and the importance of connectivity to a billion Indians through a countrywide tour of vehicles visiting schools, colleges and public places.
- The tour will last from October through December visiting over 70 cities and is projected to reach over 200,000 people. Onboard demonstrations will showcase internet applications and allow participants to sign up for connectivity.
- Detailed plans cover the cities and sites to visit, promotional materials like posters, flyers and banners, and activities at each stop including presentations, demonstrations and offline signups.
- The goal is to promote
Intel Yuvamanch Presentation
The document discusses plans for the Intel Yuva Manch event in Pune. The event will have two phases and feature several activities to engage youth. Phase 1 in May-June will include gaming competitions, showcasing new technologies, and information on the Intel Youth program. Phase 2 in June-July will include tech talks, a tech quiz, and seminars on technology adoption. The event aims to provide a platform for youth to interact with Intel and explore new mobile and PC technologies.
Intel various promotions combined
Client: Intel
Project: Co-marketing campaign with HCL and Staples
The brief is to create a demand generation campaign for Intel's Centrino and Core 2 Quad processors focusing on the small office/home office market. HCL will bundle some SKUs of C2Q and Centrino laptops and desktops with routers, e-pens, netbooks and other items to make them more appealing. Three creative designs are proposed including an idea to "Jazz up your office for the price of a computer" by upgrading winners' workspaces.
Intel Various Collaterals
The document contains a collection of marketing collaterals from Intel and its partners promoting various technology products and initiatives. This includes posters, flyers, banners, brochures, and other materials advertising campaigns focused on connected learning, computer education programs, netbooks, and more. The collaterals involve co-marketing partnerships between Intel and companies like NIIT, Tata Indicom, Acer, and others to spread awareness about technologies and their social impact in India.
Virgin Atlantic
This document proposes demand generation campaigns and media recommendations for Virgin Atlantic for 2017 by Sharaf Travels, their General Sales Agent in the UAE and Oman. It analyzes Virgin Atlantic's business model, customers, products, and competition. Two campaign ideas are presented: an incentive program called "Fun to Earn" for travel agency staff and a "Fly Fresh" campaign positioning the airline as a refreshing experience through interactive advertising. The agency seeks to partner with Sharaf Travels to execute a two-pronged B2B and B2C marketing strategy using various online, print, outdoor, and event-based media.
Shriram Life
The document discusses the challenges faced by life insurance companies in India. It notes that insurance still needs to be actively sold rather than bought. Regulations limit incentivization of sales and agents can only show limited returns. There is also a low proportion of contributing agents and lack of training. While LIC dominates the brand, private players face challenges. Customers now demand meaningful engagement and need-based products. The document then analyzes distribution channels and target customer profiles for mass affluent and low affluent groups. It proposes positioning and communications strategies tailored for each group's mindset and aspirations.
Shoe express Positioning
This document discusses two potential positioning strategies for a product: 1) "Follow your heart" which encourages customers to listen to their inner feelings and desires and forget their routines, and 2) "Say it loud" which promotes speaking and acting with confidence and distinction to stand out from others. Both strategies aim to appeal to customers emotionally rather than rationally. The document also suggests visual treatments for each strategy, including romantic, humorous, and attitude-based imagery.
Saic MG cars
The document proposes demand generation campaigns for two new SUV models, the RX5 and ZS, in the Gulf Cooperation Council region. It identifies target customer groups for each vehicle and recommends advertising media that include digital platforms, print media, television commercials, outdoor signage, and industry event sponsorships. The goal is to position the RX5 as appealing to large-hearted, family-oriented men and the ZS as fitting for fun-loving, active millennials. Both campaigns would utilize an integrated marketing mix of above-the-line, below-the-line, and new media strategies.
Nova Medical Centre
Nova Medical Centre is a chain of daycare surgical centres established in 2009 with its first centre in Koromangala, Bangalore. It has since expanded to other cities like Chennai, Delhi, and Mumbai. Each centre partners with 35-40 renowned surgeons. Nova provides over 700 surgical procedures including gynecology, urology, plastic surgery, and more in a minimally invasive and cost effective manner. Patients are typically discharged within a day. The document recommends developing a strong brand identity and effective communication strategy to increase patient enrollment by 30% and establish Nova as a preferred brand over competitors in the healthcare market.
GCP Re-branding
This document discusses the importance and reasons for rebranding a company. It provides examples of major companies like Pepsi, Google, and Starbucks that have rebranded multiple times. The document outlines some of the top reasons for rebranding, including staying relevant in a changing market, improving consumer loyalty, and attracting new opportunities. It emphasizes that rebranding is essential for business success to keep up with competition and changing consumer preferences. A well-executed rebranding involves strategic changes to a company's logo, image, marketing and can help a company reach new audiences and avoid becoming outdated.
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A document explaining the elements that will be used for Kevin's lyrics video
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Snapshot of Consumer Behaviors of May 2024-EOLiSurvey (EN).pdf
PARTⅠ: Intension of cooking or dining out under the influence of food safety issues
PARTⅡ: New consuming behavior following up
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Digital Marketing Company in India - DIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
What is Digital Marketing: A Comprehensive Guide
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Advertising and Promotion of whisper by Sakthi Sundar
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Compitive analysis on Noise pvt Ltd.pptx
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Viapulsa - Content Strategist Assignment
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandCustomer relationship management notes for Bcom students
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Ntv
- 2. Understanding the brand NTV operates among UAE expatriate population as a local Malayalam channel The channel was functioning for several years The soft-content of the channel is a mix of films and film oriented programs, music, news related programs, yoga, humor, kids’ programs, employment news etc. Channel has featured 25th in E-Vision viewership ratings The transmission equipment of the channel has been refurbished, now equipped with HD transmission capabilities Appointed couple of creative recently at the helm as a part of the process of giving channel a new face
- 3. Strength of the channel Possess the best facilities to provide live programs across UAE.
- 4. Scenarios to be addressed Not able to compete with regular channels from Kerala who have extensive facilities and muscle of high investments As a result of this, viewership rates are low Soft content is not competent enough, need to look take a fresh look Brand awareness and loyalty is fairly less
- 5. The issue is….. All these directly influence revenue and reach. And both are not showing impressive rates.
- 6. What, Where, How… Is the solution..
- 7. REPOSTION THE BRAND..!!! Reposition brand NTV with fresh energy and added vigor to create new vibes among consumers and advertisers.
- 8. 4 phases of action. A. Rebranding B. Repositioning C. Revamping of the content D. Restructuring marketing activities
- 9. REBRANDING A
- 10. “Rebranding is the creation of a new look and feel for an established product in order to differentiate the product from its competitors. Rebranding efforts may include a name change, new logo or packaging and updated marketing materials that includes the latest industry buzzwords. The goal of rebranding is to influence a customer's perception about a product or service by revitalizing the brand and making it seem more modern and relevant to the customer's needs”. What is Rebranding
- 11. Recommendations NEW BRAND IDENTITY (Brand identity prism)
- 12. LOGO OPTION -1
- 13. LOGO OPTION -2
- 14. LOGO OPTION -3
- 15. LOGO OPTION -4
- 16. LOGO OPTION -5
- 17. New brand usage manual New uniforms/ID cards New signage/look for office New set of stationary New showreel New communication collaterals Activities: Launch ceremony of the new logo Press meets/roadshows Other suggestions
- 18. REPOSITIONING B
- 19. “Repositioning is placing a brand's status in comparison or above to that of the competing brands. Repositioning is initiated usually through changing the marketing and communication mix in response to the changes in the market place, or due to a setback to reach the brand's marketing objectives”. What is Repositioning
- 20. Process: Come up with a new ‘creative positioning’ thought (The ‘rational positioning’ need not be changed this time- which will remain “Local Malayalam channel in the UAE”), and frame thought in to a ‘SINGLE LINE PROPOSITION’. Come up with a communication strategy and media plan to establish the new positioning among the viewers and market Come up with a marketing strategy to reap the benefits of new positioning
- 21. New positioning thought for NTV Emotional translation of the Proposition: UAE’s local Malayalam channel Rationale Proposition:
- 24. Media Vehicles for communication: A detailed media plan can be submitted later. Properties on Radio Print – harp on major programs Mall-outdoor activities Activities among students Activities for homemakers Sponsoring events Website and Search Engine Optimizations Online presence thru popular sites Blogs and social media Active presence on Youtube
- 25. REVAMPING OF THE CONTENT C
- 26. Course of action suggested: A dipstick survey among the viewers and non-viewers: Approach viewers to suggest modifications and improvements in the content. Non viewers are to be approaches to suggest what they expect from such a channel. 1
- 27. Segregate the viewers and address each segment’s needs and wants separately. The divisions can be as follows, the effort should be towards creating maximum number of properties addressing each segment: General public Students Working women Housewives Senior citizens Youth of both genders 2
- 28. To give an edge: Focus on any of the popular subjects. This will easily give the channel a positioning and make to appealing to the segment who loves those topics. Some examples are: Lifestyle Finance Music Fashion Kerala ethnic Soft spiritual Soap opera (Serials) Sports Cookery Reality show oriented 3
- 29. The power of word of mouth Make use of every occasion, that can make an interaction with the prospective viewer. Be open towards criticisms, ENTERTAIN DIALOGUES around the brand and products, the underlying principle is ‘any publicity is good publicity’, till we reach a particular stage. Regular Surveys- Monthly basis, about each single program- Regular monitoring and corrective measures on flaws. Seek assistance from resource people from each sector; flaunt the relationship on every single possible occasion. 4
- 31. “If you look at how customers are buying, three-fifths of the buying cycle occurs before the prospect is even contacted,” Jim Bindon
- 32. Consumer profile : Technology savvy – always tempted to move towards internet for everything Spoilt for choices Pro-active and demanding Not loyal Hungry of variety and peer recognition Wants to participate Willing to play for innovative experiences that provides instant gratification Marketing activities are to be planned internally in light of revamped positioning strategy.
- 33. thanks