2. We suggest a 360 degree campaign across UAE comprising of PR,
Print, Digital, In-showroom, TV and Radio with a 4 stage action plan.
At the first stage, plan a PR initiative with a Press Meet/ release to
ensure wide editorial support.
At the second stage, have a print ad blast declaring the unadulterated
purity of the product with the support of clearance certificates
issued by different government agencies.
Following to this, release print and online ads with a stamp of
reassurance. Have an extensive media plan to ensure that the
message has been conveyed properly.
Finally commence popular TV commercials, Radio and Print
communication to regain loyalty and generate more demand.
A
B
C
D
Advertising Campaign
3. Advertising Campaign
Press Meet/Release
Invite Both Print and Visual media representatives from English,
Malayalam and Hindi media.
Entrust an official to speak to the press, let them know the reality of
the issue.
Distribute the food and health agency reports.
Ensure the PR activity functions well- the message has been conveyed
well through editorial contents.
A
4. Curtain Raiser Ad
Based on lab results.
Straight forward, talking about the results and approvals.
Along with statements of commitment.
In all leading publications.
Advertising Campaign
B
6. Advertising Campaign
Campaign with purity stamp
Through Print, Digital, In-showroom , Radio platforms.
Keep the existing ad format as people identify it easily.
Devise a separate plan for digital including extensive social media
and blogs.
Ran the campaign for 20-30 days to spread the message
effectively.
C
11. D
Advertising Campaign
Start Commercials
Re-start the popular TV commercials and Radio spots.
Generate the feel that the brand has been mistaken.
Use a fair amount of print and digital as well.
Re-establish the loyalty and trust.
