This document discusses the importance and reasons for rebranding a company. It provides examples of major companies like Pepsi, Google, and Starbucks that have rebranded multiple times. The document outlines some of the top reasons for rebranding, including staying relevant in a changing market, improving consumer loyalty, and attracting new opportunities. It emphasizes that rebranding is essential for business success to keep up with competition and changing consumer preferences. A well-executed rebranding involves strategic changes to a company's logo, image, marketing and can help a company reach new audiences and avoid becoming outdated.

1. THE IMPORTANCE
OF REBRANDING

2. Pepsi has
rebranded 11 times,
google has done it six,
and Starbucks, four.

4. Some Marketing experts say
there are around 10 major
reasons a brand should rethink
about its brand imagery. Some
encapsulates it into 5. But all
agree it’s inevitable after a
period of successful operation.
As GCP intends to invade the
digitally evolved present market
sphere, a refreshed look takes it
to the edge as a new identity
always triggers a conversation.

5. Let’s trigger the brand conversation
Let’s be more relevant
Let’s be more dynamic and active
Let’s explore more avenues at the market front
Let’s improve consumer loyalty and member performance
Let’s confirm credibility
And attract more potential opportunities.

6. It’s always
challenging to stay
contemporary
and fresh.

7. Even the biggest companies in the world have
evolved their brand identity to keep up with the
changes in their respective markets. Without
rebranding and repositioning, they go
insignificant and competitors would encroach on
their market share. There are en-number of
examples that successful brands moved up in
market position through a calculated and
strategic approach to its rebranding.
Rejuvenating the basic elements - such as colors,
typeface, or logo treatment - can honor your past
and embrace the future.

8. Rebranding
“A process of giving a product or an organization
a new image, in order to make it more attractive
and successful" (Collins English Dictionary).
This involves essential changes in the brands
logo, image, advertising, internal-external
communication and marketing strategies.

9. Is Rebranding
Necessary?
A majority of marketing experts insist that rebranding is essential
for business success; to evolve the brands so as to make sure that it
keeps abreast of the competition, and meet the consumers ever
changing preferences. As this is a very complex process, utmost care
must be taken. The new identity should be launched with much
empathy and care. This involves a methodical process of proper
strategy, personal interactions and memorable visuals.

10. Repositioning
Your Brand.
As a company grows, brands evolve to reach new audiences; the
challenge is to introduce a position that connects with them. As a
company matures, the initial identity can become weak and hold a
company back from reaching its full potential.
OUT WITH THE OLD, IN WITH THE NEW

11. CHANGING MARKETS
The digitalisation of societies and
advent of AI in particular is making it
necessary for certain sectors to
reinvent themselves. Another one of
the most common reasons for
undertaking a corporate rebranding
project is modernisation. Over time
brands come across as old-fashioned if
they have not been updated.

12. Let’s start the ball
rolling.

13. Our
recommendation

14. A purple curvy text formation with 3 enigmatic orange flags on the top. The flags can be
interpreted as the unmistakable symbols of success and signs of pride and go-getter attitude the
brand possesses. Colors are vibrant, meticulously chosen to give a different identity when used
across materials and collateral items.

15. How does it look?

19. Thank you
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