This document provides guidance on event planning by outlining key steps and considerations. It discusses defining objectives and goals, identifying the target audience and key publics, tips for working with a group, important logistical factors like location and budget, the importance of evaluation, and ensuring attention to detail. The overall message is that event planning requires thorough preparation while also keeping a fun and creative approach.

1. HOW TO GUIDE FOREVENT PLANNING BY BYRON MILLER

2. Objectives, Goals, Tactics Objective Figure out one specific objective Objectives must attainable and measurable Goals Find goals to reach your objective Goals must be specific Tactics Find out the best steps that should be taken to reach your goals and objectives.

3. Target Audience and Key Publics Target Audience It is important to find the best target audience to reach your goals and objectives. It is not Key Public Key Publics are the publics that must be met to reach your objective. It is great to reach as many publics as possible, but effective event planners must have a specific public that they deem necessary to reach.

4. Working With A Group It is important to make sure your group has a common goal, and work together! Make sure no groupthink occurs, and that all decisions are made understanding the risks behind them. If the group is larger than five to ten individuals, it may be important to have sub committees as well. Find a leader and make sure the team is supportive of them as well. With a strong group, anything can happen!

5. Information that Is important to think about…. Location Budget Contracts Transportation Guest Arrival Venue & Their Requirements Promotion Food & Beverage Entertainment Media

6. Evaluation Leave room for evaluation at the end of the event. It is important to demonstrate whether you reached your objectives. It is also important to evaluate your event to understand what you can do in the future to make less mistakes.

7. DETAIL! Detail is one of the most important factors of event planning. Make sure everything is planned out correctly and in a timely manner so that you have the option to go back and make sure things run smoothly. You want to be prepared for last minute changes and issues.

8. HAVE FUN!!!! Event Planning is FUNN!!! Think outside of the box, enjoy yourself, and have a ball! The event will come together in no time!

9. FOR MORE INFORMATION… Check out Judy Allen’s Second Edition of “Event Planning: The Ultimate Guide to successful meetings, corporate events, fundraising galas, conferences and conventions, incentives and other, and special events.”