Kelly, a marketing manager at Mindgrub, presented on how businesses can use social media to grow and connect with their audience. She discussed the main reasons for using social media like brand awareness, lead generation, and promoting events. Popular social media channels for businesses include Facebook, LinkedIn, Twitter, and others depending on the business's goals. Kelly also provided tips on determining the target audience and developing buyer personas. She wrapped up by offering best practices for social media marketing strategies and taking messages to the intended markets.