Reaching your ideal customers takes knowing who they are, where they are, and meeting them at the right time on the social channels of their choice. Just as they’re moving through life, your content must resonate and evolve with them to capture their attention. Think of it like getting together with close friends. You know what they like to do, where they want to go, what days and times work for their schedule, and whether text or email is the best way to make plans with them. Understanding all this is what it takes to create and nurture a healthy friendship or client-customer relationship. Let’s get together on this live webinar with our panel. To help you get to know your audience, we’ll talk about: · Challenges and best practices to researching your buyer personas · Tools and techniques to attract the right customers · Transforming your ideal visitors to leads · Converting leads to customers · Nurturing lasting customers

1. Capture Your Audience: Fill Your
Funnel with Engaged Social
Leads
#SMTLive

3. #SMTLive
Join the Conversation…

4. Jahvita Rastafari. As the Social Media Manager at Act-On Software, Jahvita engages with customers
and influencers on a daily basis through all social channels. Jahvita is a resourceful marketer,
previously working at a non- profit she has a way of constantly coming up with creative ways to
engage with audiences. Jahvita spends her free time indulging in as many carbs as possible (a true
foodie at heart). @JRastafari
Daniel Kushner is a marketing expert and social media guru. As the former VP of Marketing at
innovative high-tech company Nolio, Daniel doubled sales growth year over year. Daniel has been in
the field for more than a decade and has successfully led the online marketing departments of
various global organizations. @danielkushner
#SMTLive
Our Speakers
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in
generating demand and creating buzz for leading technology, consumer products, financial services
and professional services organizations. Paul is the author of five “Dummies” books including
Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition
(Wiley 2012). @PaulDunay

10. Expanding Your Social Network

11. Expanding Your Social Network
Employee
Followers
Company
Followers
Group Members
708 followers
36 employees
Over 18,000 connections

12. Expanding Your Social Network

13. Expanding Your Social Network

14. Expanding Your Social Network

15. Expanding Your Social Network

16. Conclusion

17. Jahvita Rastafari. As the Social Media Manager at Act-On Software, Jahvita engages with customers
and influencers on a daily basis through all social channels. Jahvita is a resourceful marketer,
previously working at a non- profit she has a way of constantly coming up with creative ways to
engage with audiences. Jahvita spends her free time indulging in as many carbs as possible (a true
foodie at heart). @JRastafari
Daniel Kushner is a marketing expert and social media guru. As the former VP of Marketing at
innovative high-tech company Nolio, Daniel doubled sales growth year over year. Daniel has been in
the field for more than a decade and has successfully led the online marketing departments of
various global organizations. @danielkushner
#SMTLive
Our Speakers
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in
generating demand and creating buzz for leading technology, consumer products, financial services
and professional services organizations. Paul is the author of five “Dummies” books including
Facebook Advertising for Dummies (Wiley 2010), and Facebook Marketing for Dummies 3rd Edition
(Wiley 2012). @PaulDunay

19. #SMTLive
Upcoming Webinar
November 18th
How to Prepare Employee Advocates for Social
Selling Success
Panelists: Kurt Shaver, Jill Rowley
Moderator: Paul Dunay