Marketing quotes from: Seth Godin Howard Schultz David Packard David Ogilvy Leo Burnett Jef I. Richards Dave Ramsey Sue Naegle Peter Drucker Keith Kakadia

1. Top 10 Marketing Quotes
By Influential Industry Leaders

2. “Marketing is a contest
for people's attention.”
Seth Godin
Marketing/Thought Leader

3. “Starbucks is not an advertiser; people
think we are a great marketing company,
but in fact we spend very little money on
marketing and more money on training
our people than advertising.”
Howard Schultz
CEO - Starbucks

4. “Marketing is too
important to be
left to the
marketing
department.”
David Packard

5. “I notice increasing reluctance on the
part of marketing executives to use
judgment; they are coming to rely too
much on research, and they use it as a
drunkard uses a lamp post for support,
rather than for illumination.”
David Ogilvy
Advertising Executive

6. “Good advertising
does not just
circulate
information. It
penetrates the
public mind with
desires and belief.”
Leo Burnett
Advertising Executive

7. “Creative without strategy is called 'art.'
Creative with strategy is called
‘advertising.’ "
Jef I. Richards

8. “People are in such a hurry to launch
their product or business that they
seldom look at marketing from a bird's
eye view and they don't create a
systematic plan.”
Dave Ramsey
Financial Talk Show

9. “Marketing is designed to
bring people into something.”
Sue Naegle
President of HBO

10. “The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells
itself.”
Peter Drucker
Management Consultant

11. “Advertising has to be data driven, in
order to achieve results that are optimal,
firms cannot go off of what they think is
correct!”
Keith Kakadia
Agency CEO

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MARKETING TIPS & QUOTES
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