Social media and technology best practice guide for nonprofit organizations. Learn how to communicate with today's generation.

1. Volunteer Management
for Today’s Generation
A nonprofit organization’s best practice
guide for technology and social media

3. Demographics Affecting
Volunteer Rates
Peak for adults in their
30’s and 50’s
Education level
Reside with their own
children under 18
Keeping Baby Boomers Volunteering: Corporation for National and Community Service,
Office of Research and Policy Development Authors

4. Reducing Turnover
Type/nature
of activity
Greater time
commitments
Asked by the
Organization
Involved with
multiple
organizations
Keeping Baby Boomers Volunteering: Corporation for National and Community Service,
Office of Research and Policy Development Authors

5. Millennials
75% of the global workforce will be Millennials by
2025
http://www.forbes.com/sites/danschawbel/2013/09/04/why-you-cant-ignore-millennials/

6. http://www.gen-we.com/

7. Thinking Positive
Tech savvy
Diverse
Connected
Activists
Desire to make
difference
Desire to push
business forward
Grown up with: cell phones, Internet, connected devices
18% Hispanic, 14% black, 4% Asian, 3% Other, 59%
White
24 hour news cycle, websites as everyday part of social life
Cause awareness, online activity, conscious consumers
Service hour requirements, Teach for America, AmeriCorps
Social enterprises, crowdfunding, crowdsourcing

8. Negative Stereotypes
Narcissist
Entitled
Lazy
Coddled
Delusional
No attention spans

9. Love of Technology
Sent or received text
messages in the past day
69%
Believe new technologies
make people more efficient
become involved in philanthropic
endeavors via the Internet
2%
51%
33%
find their online philanthropic
involvement satisfying
http://www.forbes.com/sites/larissafaw/2012/10/23/are-millennials-lazy-or-avant-garde-social-activists/

10. Millennials would rather…
Give up sense of
smell
Than give up a
connected device
Have a flexible
work environment
& access to social
media
Than have a higher
pay check
http://www.huffingtonpost.com/russ-warner/millennials-jobs_b_2566734.html

11. Millennials Giving Back
81%
Donated money, goods or services
70%
Educated others about a cause or issue
68%
Participated in volunteer work or service
60%
Signed an online or written petition
56%
Fundraised for a cause
52%
Expressed an opinion on positive social change issue by commenting online
49%
Joined/created a group for a positive social change issue on a social network
45%
Organized or united friends/neighbors to work together for a particular cause
43%
Provided leadership skills to an organization related to positive social change
41%
Wrote to or called a politician
36%
Attended a political rally, speech or protest of any kind
35%
Texted to make donations, voted, or organized a demonstration
http://www.waldenu.edu/~/media/Files/WAL/about/walden-university-social-change-impact-report-summary-report.pdf

12. *
Beliefs for the Future
Due to digital technology, people are getting involved in positive
social change issues faster and more frequently than ever before.
84%
*
Digital technology can turn interest in a cause into a movement
more quickly than anything else
88%
World will continue to be more integrated
Think globally, act locally
http://www.waldenu.edu/~/media/Files/WAL/about/walden-university-social-change-impact-report-summary-report.pdf

13. Volunteer Management Cycle
Assessment
Position
Design
Retention
Recognition
Recruitment
Supervision
and
Feedback
Intake and
Screening
Orientation
and Training

14. Assessment
Changing Workforce
Blurring work and life
Goals achieved vs hours worked
Performance review cycles
Coworking and collaborative workspaces
Working for more than a paycheck
Flexible shifts and after hours
Emphasis on social interaction and shared learning
Place people at the center
No more “top-down”

15. Assessment
Millennial Values
Collaboration
Teamwork
Openness
Transparency

16. Assessment
Organizational Culture
Open &
Transparent
• How do you operate?
• How do you generate
money?
• How do you make
impact?
Release
control
• Be open to others
working on your
behalf
• Create true personal
connections
Requires cross-departmental institutional involvement
Solutioninspired
• Empower volunteers
to create own
solutions and execute
strategies

17. Position
Design
Pathway
To Get Involved
Self-organized group
Event-based
Young professional group
Leadership opportunities

18. Position
Design
Creating Volunteer
Opportunities
* Purpose
* Commitment level
* Date, time, location
* Staff contact
* Job description
* Benefits to the volunteer
* Prerequisites (training)

19. Position
Design
Types of
Volunteer Activities
Micro volunteering / crowdsourcing
One-time event volunteering
Group volunteering
Board/committee / event planning
Using background experience

20. Recruitment
How Millennials Find
Opportunities To Serve

21. Recruitment
Reaching Millennials
Use social media with strong call to action:
Facebook, Twitter, Instagram, Pinterest, Youtube
Have a good website
mobile friendly, search engine optimized, well designed

22. Recruitment
Reaching Millennials
Send e-mail campaigns with clear call to action
optimized for mobile
ConstantContact, Mailchimp
List opportunities online
VolunteerMatch.org, Idealist.org, Networkforgood.org
catchafire.org, christianvolunteering.org, meetup.com
sparked.com/content/nonprofit, craiglist.org,
createthegood.org, Eventbrite.com

23. Recruitment
How to Use Social Media
• Discu
ss
issue
s you
are
deali
ng
with
as an
orga
nizat
ion
• Ask
ques
tions
,
ideas
, and
ways
to
impr
ove
wee
kly
1
2
• Post
video
blogs
,
stori
es,
and
phot
os of
peopl
e you
serve
• Provi
de
direc
t
conta
ct
info
(pho
ne,
email
,
socia
l
medi
a) for
all
key
peopl
e
3
• Creat
e at
least
one
share
able
actio
n on
each
page
of
your
websi
te
• For
exam
ple,
“If
you
like
this
articl
e,
pleas
e
share
with
your
frien
ds on
Faceb
ook”
4
• Searc
h
social
medi
a
conte
nt
(posts
/
tweet
s)
and
com
ment
/
provi
de
feedb
ack
on
relev
ant
conve
rsatio
ns to
your
cause
or
issue

24. Recruitment
Social Media Tips
Make a complete Profile
• Photos, information about your programs, links to your website and blog
• Introduce people managing the account
Listen
• Get to know your followers
• Learn from what others are doing
Chat
• Build relationships
• Don’t lead with an ask or promoting
• Offer to help, share links, retweet others, and engage in conversation
Identify influencers
• Engage the people who have trusted relationships
Call to Action
• Build relationships, engage with people, be a good resource, connect others, and then ask
your network to support your cause

25. Technology Tools
Making a website/blog
• Tumblr, Wordpress, Drupal, Joomla, Weebly, Squarespace
Listen
• Get to know your followers
• Learn from what others are doing
Receiving Online Donations
• Paypal integration, donation widgets, VolunteerMark
Volunteer Management Software
• VolunteerMark! Signupgenius.com, volunteerspot.org, etc.
Project Management Tools
• Asana, Google Apps, AgileZen

26. Intake and
Screening
Volunteer Onboarding
Simplify the process
Be responsive (within 24 hours)
Give frequent updates
Make sure the volunteer is the right fit
Preferred communication Method (txt msg, Facebook)
Value volunteer’s time

27. Intake and
Screening
Clear Process
From Start To Finish
ols
e To
Onlin
Volunteer Management Software
Your Website

28. Orientation
and Training
Organization Overview
Micro
volunteer
1 time
volunteers
Group
volunteering
Leadership
roles
Tell your story
Behind the scenes, open, honest
Engage Millennials to solve specific challenges
Relationship building

29. Supervision
and
Feedback
Value Feedback
Welcome all types of feedback
Ask what you can do to be better
Invest in tools and resources to position volunteers for success
Provide contact information everywhere
Be open, transparent, and accessible and always listen
Do not take down negative social media posts, try to resolve the concern
Encourage reviews on GreatNonprofits.org

30. Recognition
Recognizing Volunteers
Create a spotlight/blog post for highest impact volunteer
Recognize collaborative efforts
Recognize individuals for being team players
Show the impact of their work
Assess volunteers’ strengths and make deliberate connections
Say “Thank You” and “Happy Birthday”
Build personal relationship and ask about their interests/life
Volunteer Appreciation parties and social events

31. Retention
Retaining Millennials
Maintain regular communication through varied channels
Have a skills bank that maps the competencies of your volunteers
Know and understand who they are and how they are contributing
Provide opportunities for Millennials to involve their friends and family
Provide career-building opportunities – develop a new skills set

32. Key Takeaways
Social
experience
Skills-based
volunteering
Solutioninspired
Call to
Action

33. Thank You!
Andrew Stanley
(913) 735-7520
andrew@volunteermark.com
VolunteerMark – Maximizing The Volunteer Experience
www.volunteermark.com
www.facebook.com/volunteermark
@volunteermark
5250 W. 116th Place, Suite 200
Leawood, KS 66211