Any digital content can be gamified using the M12 Gamification API platform. You will be able to enrich both the user experience such as the user base profiling adding new information and data related to the user social media interactions For a free test contact www.bewe.co.uk or www.bewe.it

1. The time has come for brands to stop worrying about
social media and to start enjoying their benefits.
M12 – Gamification API
BEWE – bewe.co.uk
December 11th 2012

2. Bewe Digital Value Life Cycle – 3P
The social
performance platform
PLAN
PROFILE
Social Intelligence
Social Profiling
• Web monitoring
• Unified Access
• Social competitive analysis
• Engagement Tracker
• Analytics
PERFORM
Social Activation
• Contest: sms, video, photo
• Gamification: web action, video
• Social Adv Tuner
© 2012 BEWE srl 2

3. BEWE Digital Value
• Monitoring Platform
• Social Intelligence
PERFORM Social Media
• Social Reader
Analysis
• BEWE Rank
• BEWE Quadrant
• Digital adv boost
Social Media • Photo e Video Social Contest App
Activation
• Gamification API
Customer • Unified Access Platform
Value
Capitalisation • BEWE KPI
© 2012 BEWE srl 3

4. M12 Gamification API – gamified video experience
An example of a project based on M12 Gamification API
platform is Freaks! (www.freakstheseries.com) one of
the most famous italian webseries.
The second season has been released on September 2012
with the live streaming of new episodes and the
involvement of actors commenting the episodes with
the audience.
The video experience has been “gamified” thanks to the
M12 Gamification API platform contribution with
enriching both the user experience and the user base
profiling, adding new information and data related
with users interactions within the platform and on
social media.
Pageviews and the related exposure to commercial messages (banners, preroll, postroll) have
been exponentially increased (both on time and impression) thanks to the application of
gamification dynamics to the video contents.
M12 Gamification API flexibility allows also to add new games to the same content over time, so
the users are encouraged to frequently and constantly come back to the channel.
© 2012 BEWE srl 4

5. M12 Gamification API - Features
© 2012 BEWE srl 5

6. M12 Gamification API – Tecnologies
The M12 Gamification API platform is developed with Ruby 1.9.3 language on Rails 3.2.3
framework.
Data are stored on Postgres database that uses ActiveRecord to interface with the application.
Database type can be changed based on customer needs using for example MySQL or Oracle.
On the front-end side, the customer can integrate APIs using his preferred language.
Freaks! The Series, for example, uses HTML5 as markup language, jquery 1.7 for interaction
and several libraries to integrate social media (facebook sdk and twitter libraries).
Freaks project, integrates also a cache system in order to reduce to the minimum the server
load (the infrastructure can change based on the different projects: from one server only to the
use of a cdn to serve all the assets).
© 2012 BEWE srl 6

7. M12 Gamification API – Video Player integration
VIDEO Player and “current_time”:
M12 Gamification API can be integrated with any player type, as long as it exposes the
“current_time” variable via API.
How it works:
“Current_time” is checked every second. If it's higher than the game starting time but
lower than the game duration time, the system runs an ajax call to receive the game.
When the user interacts with the game, the system allocates pints to the user (still using an
ajax call). The play (time, points, user, answer) is saved in a dedicated table (shots).
The live streaming is very peculiar as the player may not pass the current_time variable. In
this case games are based on real time: knowing when the live streaming starts, the system
time is checked every second and the “current_time” is obtained subtracting the live
streaming starting time.
© 2012 BEWE srl 7

8. M12 Gamification API – Bundles
GAMIFICATION
API
BUNDLES
Bundle
name
API
Module
API
Descrip?on
get_user
(points)
given
a
userID,
you
get
user’s
total
score
get_chart/points
users
list
sorted
by
user’s
score
(paging
every
X
users)
get_chart/created
users
list
sorted
by
user’s
crea=on
date
(paging
every
X
users)
User
API
get_chart/last_ac=on
users
list
sorted
by
user’s
last
ac=on
(paging
every
X
users)
get_posi=on/points
given
a
userID,
you
get
user’s
chart
posi=on
Gamifica?on
by
Points
get_users_inac=ve
(points)
list
of
users
who
are
not
playing
since
at
least
X
days
get_users_registra=on_only
list
of
users
who
have
received
only
registra=on
points
(à
entry
points)
given
an
itemCODE,
you
get
the
games
(list)
linked
to
that
item
(available
games
type:
get_games
display,
mul=ple
choice,
preference,
share,
link)
Game
API
get_game
Given
a
gameID,
you
get
all
game
parameters
insert_shot
POST
call
to
assign
a
play
(and
rela=ve
points)
to
a
user
© 2012 BEWE srl 8

9. M12 Gamification API – Bundles
GAMIFICATION
API
BUNDLES
Bundle
name
API
Module
API
Descrip?on
get_user
(badges)
given
a
userID,
you
get
the
number
of
user’s
unlocked
badges
get_chart/badges
users
list
sorted
by
user’s
unlocked
badges
number
(paging
every
X
users)
get_chart/created
users
list
sorted
by
user’s
crea=on
date
(paging
every
X
users)
User
API
get_chart/last_ac=on
users
list
sorted
by
user’s
last
ac=on
(paging
every
X
users)
get_posi=on/badges
given
a
userID,
you
get
user’s
chart
posi=on
Gamifica?on
by
Badges
get_users_inac=ve
(badges)
list
of
users
who
have
unlocked
less
than
X
badges
get_badges/user_id
given
a
userID,
you
get
the
list
of
unlocked
and
“to
be
unlock”
badges
get_badges
full
badges
list
Badge
API
given
a
badgeID,
you
get
the
list
of
users
who
have
unlocked
that
badge
(sorted
by
unlock
get_users_badge
date)
unlock_badge
POST
call
to
unlock
a
badge
(bade
type:
“custom
event”)
User
API
Points
+
Badges
Bundle
Game
API
Badge
API
© 2012 BEWE srl 9

10. M12 Gamification API – Add-ons
ADD-­‐ON
MODULES
&
SERVICES
get_uread_no=fica=ons
given
a
userID,
you
get
user’s
unread
no=fica=ons
list
get_all_no=fica=ons
given
a
userID,
you
all
the
no=fica=ons
received
by
the
user
No?fica?on
API
read_no=fica=on
POST
call
to
register
a
no=fica=on
reading
read_all_no=fica=ons
POST
call
to
register
all
no=fica=ons
reading
Analy?cs
backend
feature
Assistance
&
Consul?ng
professional
service
(prepaid)
Custom
API
Dev
es=mate
on
demand
© 2012 BEWE srl 10

11. M12 Gamification API – Included services
ANNUAL
FEE:
INCLUDED
SERVICES
License
Install
&
Use
Gamifica=on
API
on
your
own
server
(#
domains)
Code
update
+
bug
fixing
App
code
update
to
the
last
Rails
stable
version
Based
on
product
road-­‐map,
all
updates
on
purchased
modules
are
Modules
upgrade
included:
new
game
types,
new
badge
unlock
dynamics,…
Documenta?on
update
Every
product
upgrade
comes
with
an
updated
documenta=on.
© 2012 BEWE srl 11

12. M12 Gamification API – Pricing
ADDITIONAL
ITEM
COST
**
DOMAIN
Setup
&
training
€
4.000,00
-­‐
BUNDLE:
Gamifica8on
by
points
€
12.000,00
*
€
1.400,00
*
BUNDLE:
Gamifica8on
by
badges
€
12.000,00
*
€
1.400,00
*
BUNDLE:
Gamifica8on
Full
(points+badges)
€
19.200,00
*
€
2.300,00
*
ADD-­‐ON:
Analy8cs
€
1.500,00
*
-­‐
ADD-­‐ON:
No8fica8ons
API
€
1.500,00
*
-­‐
HELP
(Assistance
&
Consul8ng)
40h
€
3.200,00
-­‐
HELP
(Assistance
&
Consul8ng)
80h
€
6.000,00
-­‐
* Annual license fee ** VAT 21% exluded
© 2012 BEWE srl 12

13. Some social media projects
© 2012 BEWE srl 13