The document outlines the evolving landscape of mobile technology in education and publishing, highlighting the significant shift towards mobile device usage and application development. It discusses the author's experience in digital product development and the impact of multimedia on content consumption. Key trends indicate that mobile internet usage will surpass desktops, with a projected revenue boom in app development, necessitating innovative approaches for content delivery.

1. Going mobile
the next digital gold rush

2. me:
helped prepare the framework for Technology in
Education for an Apple partner in Asia-Pacific.
Implemented projects on both educational and
enterprise sectors.
Multimedia practitioner for more than 10 years.
Has vast experience in print, web, video and
e-learning production, workflow and distribution.
A faculty of DLS-CSB for almost 10 years.

3. my company
Parent company
University of Cambridge
Status
Active
Founded
1534 The oldest publishing house and the
oldest university press in the world.
Country of origin
England
Headquarters location
Cambridge, England
Distribution
Worldwide
Nonfiction topics Academic and educational publisher,
with a regional structure operating in
Science; technology; medicine;
humanities; social sciences; English
language teaching; education
Revenue
213.3 million GBP Europe, the Middle East and Africa
(EMEA), the Americas, and Asia-
Official website
www.cambridge.org
Pacific

4. my job:
develop a wide range of innovative digital products
and work with editors to develop product concepts
oversee every aspect of product development
through to publication.
project managing mobile and tablet app
development
learn from current trends, apply them in our
products.

5. Talk Outline:
1 Why mobile
&a/v in 1
Web print 2
A different
three
skill set

6. Why mobile?

7. Why mobile?
mobile device shipments
have reached the billionth
mark, almost ready to
surpass desktops and
portables.
Worldwide mobile
application store
downloads are forecast
to reach 17.7 billion
downloads in 2011, a
117 percent increase
from last year.
http://www.readwriteweb.com/mobile/2011/01/2011-mobile-trends-a-look-ahead.php

8. Why mobile?
by 2014, mobile internet should
take over the desktop internet
usage.
App development project
revenue will reach $100
billion in 2015.
Over 200 million dollars
have been paid out by
Apple to their developers.
http://boagworld.com/business-strategy/why-mobile-matters/
http://www.readwriteweb.com/mobile/2011/07/app-development-services-market-to-reach-100-billion-by-2015.php
http://www.research2guidance.com/shop/index.php/application-developer-market-2010-2015
Apple Keynote WWDC 2010

9. Workstations Laptop Tablet Smartphone
Robust Programs Same as workstation Bigger screen size than
Portable computing
Full web experience except it is much more phones.
Mobile apps.
Best computing portable. Mobile apps.
Hand held device.
performance Early concept of mobile Can be synced
Requires constant power
Battery driven. App functions are not as
source. Small screen real estate.
sometimes heavy. robust as full program
Limited to work area
Content creation and Content consumption Portable content
Portable workstation
development tool tool consumption tool
desktops mobile

10. Android was
announced Google
during the announced the Chinese
announcement Android Market counterfeiters
of the Open on 28 August have beaten
handset 2008, and made it Google to
Alliance available to users producing an
on 22 October Android tablet
2008
2007 2008 2010 2011
A total of 101 million
smart phones were
shipped out quarter 1
in 2011. Of them 37.3
million were Android
The App store is Apple launches phones while there
iPod Touch launched. iPhone 4, iBook Store was nearly half that
and iPhone and the iPad amount 18.65 million
iOS is made
were
open for app Announces
that numbered the
introduced
development 7,000,000,000 iPhones sold in the
App downloads. same quarter.
images courtesy of stock exchange http://sxc.hu

11. NYP2002110704 - NEW YORK, Nov. 7 (UPI) -- Microsoft Chairman and Chief Software Architect
Bill Gates unveils on Nov. 7, 2002, in New York City, the company's new Tablet PC product line
Y can't just ask customers what they want
ou
and then try to give that to them. By the time you
get it built, they'll want something new.
Steve Jobs

12. Web print
audio and
video in 1

13. W Web Content
Mobile web Content
Native App
Web App
W NA WA
Create content
on a computer.
Mobile web Content
Native App
Web App
Hybrid App
W NA WA
A small seed that
has grown fast.
images courtesy of stock exchange http://sxc.hu

14. tablet apps
mobile websites
ACTION PLAN
IELTS
for
Listening Reading Writing
A
?
Help Speaking Practical Test
Progress Notes Resources Settings
smartphone apps
Digital products:

15. ...it‘s simply
about
enhancing the
experience by
merging text
with audio,visual
and interactive
elements.
http://blogs.forbes.com/jenniferhicks/2011/07/11/papercut-shows-us-the-future-of-publishing/
http://pushpoppress.com/ourchoice/

16. interactive infographics print-like visuals
audio videos
essentials:
All assets are from “Our Choice” Press Kit http://pushpoppress.com/ourchoice/
Case study 1:
OUR CHOICE APP

17. Defining interactions for the developer
Beautiful
hand-drawn
Artworks
same tools,
designer using photoshop to polish artwork.
new medium.
http://rhymesapp.com/bonus.html
NURSERY RHYMES APP
Case study 2:

18. Production transforms book into highly
interactive,highly informative learning tool.
Book and iPad format is almost
identical...
http://touchpress.com/
new medium,
new heights. Case study 3:
ELEMENTS APP

19. # 1 Paid App in US # 1 Paid App in Estonia
# 1 Paid App in UK # 1 Paid App in Nicaragua
# 1 Paid App in Canada # 1 Paid App in Kazakhstan
# 1 Paid App in Italy # 1 Paid App in Argentina
# 1 Paid App in Germany # 1 Paid App in Bulgaria
# 1 Paid App in Russia # 1 Paid App in Slovakia
# 1 Paid App in Sweden # 1 Paid App in Slovenia
# 1 Paid App in Denmark # 1 Paid App in Mauritius
# 1 Paid App in Finland # 1 Paid App in Chile
# 1 Paid App in Singapore # 1 Paid App in Hong Kong
# 1 Paid App in Poland # 1 Paid App in Pakistan
# 1 Paid App in France # 1 Paid App in Taiwan
# 1 Paid App in The Netherlands # 1 Paid App in Colombia
# 1 Paid App in Malta # 1 Paid App in Indonesia
# 1 Paid App in Greece # 1 Paid App in Thailand
# 1 Paid App in Austria # 1 Paid App in India
# 1 Paid App in Australia # 1 Paid App in Kenya
# 1 Paid App in Turkey # 1 Paid App in Macedonia
# 1 Paid App in UAE # 1 Paid App in Croatia
# 1 Paid App in Saudi Arabia # 1 Paid App in Macau
# 1 Paid App in Israel # 1 Paid App in Paraguay
# 1 Paid App in Belgium # 1 Paid App in Peru
# 1 Paid App in Norway # 1 Paid App in Armenia
# 1 Paid App in Hungary # 1 Paid App in Philippines
# 1 Paid App in Malaysia # 1 Paid App in Vietnam
# 1 Paid App in Luxembourg # 1 Paid App in Jordan
# 1 Paid App in Portugal # 1 Paid App in Sri Lanka
# 1 Paid App in Czech Republic # 1 Paid App in Panama
# 1 Paid App in Spain # 1 Paid App in Mexico
# 1 Paid App in Ireland # 1 Paid App in Niger
# 1 Paid App in Romania # 1 Paid App in Moldova
# 1 Paid App in New Zealand # 1 Paid App in Honduras
by leaps
# 1 Paid App in Latvia # 1 Paid App in Kuwait
# 1 Paid App in Lithuania
and bounds ANGRY BIRDS APP
Case study 3:

20. PC Originally developed for
these platforms
http://www.ea.com/dead-space-iphone-ipad
in App purchase model integrated.
pushing the limits. DEADSPACE APP Case study 4:

21. SAMARITAN Video game Teaser
Created using the UDK kit

22. A different skill set

24. General Workflow:
PRE-PRODUCTION PRODUCTION POST PRODUCTION
Introduce new assets to
Effort to transform Ensure app is approved in the
the content to produce
existing content to digital market, and conforms to
a richer,more engaging
fit mobile devices. standards.
user experience.
Author- Content Extensive
Manager-Developer Develop content to fit the user testing
relationship new medium. Prepare and quality
established. content for mobile digital control is
consumption. enforced.

25. Mobile Folks:
Mobile Developer
UI/UX Designer
Project Manager
Content Manager
QA Specialist
images courtesy of stock exchange http://sxc.hu

26. Minimum Requirements:
• Creative (designers)
• Organized (developers)
• Experience in multiple platforms is preferred
• Information design skills
• Web design and development skills
• solid understanding of UI and UX
• Management skills
images courtesy of stock exchange http://sxc.hu

27. http://pushpoppress.com
http://www.ustwo.co.uk/
http://touchpress.com/
http://www.rovio.com/
http://www.ea.com/
Profiles:

28. Resources:
Unreal Development Kit http://www.udk.com/download
Apple Developer Portal http://developer.apple.com
GL Basic http://www.glbasic.com/main.php?lang=en&site=order#free
Game Editor http://game-editor.com/Games
Sparrow Framework http://sparrow-framework.org/
Cocos2d Framework http://www.cocos2d-iphone.org
Flixel http://flixel.org/

29. http://www.cambridgemobileapps.com/
http://www.cambridge.org

30. Credits
Going Mobile by Nicolas V. Servino Jr. is licensed under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License.