This document discusses the challenges facing the mobile landscape in Asia-Pacific. It notes that while mobile penetration has grown rapidly, connectivity remains spotty in many areas due to a lack of infrastructure investment. It also points out that mobile devices and data plans are still unaffordable for many consumers in the region. The fragmentation of licenses and operators has led to gaps in coverage across countries. Addressing these issues will be key to further advancing the mobile ecosystem and realizing its potential.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
Mobile browsing is a relatively new innovation that is set to eclipse desktop browsing by 2014. A myriad of mobile solutions have appeared; some better than others. In this webinar, we will cover the primary types of mobile solutions--mobile directories, mobile subdomains and mobile sub-directories--weigh the pros and cons and offer suggestions for hoteliers and innkeepers.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
Mobile browsing is a relatively new innovation that is set to eclipse desktop browsing by 2014. A myriad of mobile solutions have appeared; some better than others. In this webinar, we will cover the primary types of mobile solutions--mobile directories, mobile subdomains and mobile sub-directories--weigh the pros and cons and offer suggestions for hoteliers and innkeepers.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Learning interactions on mobile slideshareRaptivity
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Mobile Search: The Landscape, testing, & Getting resultsaiCommerce
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Optism Permission Mobile Marketing Who Owns The Customer CommunicAsia 2012Optism
Avtansh Sharma, Commercial Director Media Monetization, Optism, Alcatel-Lucent APAC & AfricaMobile Advertising presentation from Communicasia 2012: Who Owns the Customer? Where Privacy Meets People. Avtansh examines the following questions. Is collecting personal information beneficial for both brand and consumer? Is too much data being held without the consumer being aware? Each player in the ecosystem has a relationship with the consumer - but who really owns the customer? A look best practices for obtaining user consent, preference and privacy management.
MeasureWorks - 5 best practices for every Mobile StrategyMeasureWorks
Mobile commerce raises the stakes for business owners. Recent research from Forrester and OVUM tells us that more than 70% of all consumers expect mobile sites to load as fast as regular websites. Even worse, after a bad experience, over 50% of all consumers will leave your mobile site to never return. This will have impact on your conversion and ultimately your bottom line.
Mobile browsing differentiates itself in 2 crucial ways from the regulare websites. The consumer is expecting speed and simplicity. Not beautiful styled websites with lots of rich content.
This presentation, as part of the MeasureWorks mobile performance meetup, will give you best practices for building a successful mobile strategy.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Learning interactions on mobile slideshareRaptivity
Designing and developing interactive mobile learning content presents device level challenges, such as small and varying screen sizes, limited processing power, variability of input mechanisms (keypad, keyboard, pointer, touch screen etc), variety of operating systems, battery life, and many more. This presentation will help you understand some various technical aspects and challenges to consider while developing mobile learning interactions.
Mobile Search: The Landscape, testing, & Getting resultsaiCommerce
Presented at Charlotte, NC's 2011 Search Exchange, Resolution Media's Jeff Campbell showed attendees why their marketing plans should incude Mobile. From the changing consumer landscape, through planning testing, to comparing results....the time is now.
Optism Permission Mobile Marketing Who Owns The Customer CommunicAsia 2012Optism
Avtansh Sharma, Commercial Director Media Monetization, Optism, Alcatel-Lucent APAC & AfricaMobile Advertising presentation from Communicasia 2012: Who Owns the Customer? Where Privacy Meets People. Avtansh examines the following questions. Is collecting personal information beneficial for both brand and consumer? Is too much data being held without the consumer being aware? Each player in the ecosystem has a relationship with the consumer - but who really owns the customer? A look best practices for obtaining user consent, preference and privacy management.
MeasureWorks - 5 best practices for every Mobile StrategyMeasureWorks
Mobile commerce raises the stakes for business owners. Recent research from Forrester and OVUM tells us that more than 70% of all consumers expect mobile sites to load as fast as regular websites. Even worse, after a bad experience, over 50% of all consumers will leave your mobile site to never return. This will have impact on your conversion and ultimately your bottom line.
Mobile browsing differentiates itself in 2 crucial ways from the regulare websites. The consumer is expecting speed and simplicity. Not beautiful styled websites with lots of rich content.
This presentation, as part of the MeasureWorks mobile performance meetup, will give you best practices for building a successful mobile strategy.
verywhere you turn, “cloud talk” is all the rage – and mobility in the cloud is no exception. In this whitepaper, learn about the advantages of leveraging the Mobile Cloud as the foundation for your mobile strategy.
Presentation to Local Government GIS Officers on the Potential for Open Source in GIS. Its a huge one.. grasp it with open arms.. think about standards... standards... standards..
Key Findings of the Study:
More than 3-fold increase in subscribers since 2008
64.4% of the current subscribers are urban
Total wireless segment accounts for 933.7mn
Wireline accounts for a 3.2% of the overall market
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GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
I presented at a recent sales conference for a large security / IT solution provider on the evolution of the telco industry and the role security and protection plays in that evolution.
In summary: customer data, trust, security and protection are critical for operators to get right in this emerging environment.
Operators need an integrated security and protection layer, not point solutions for each service as is the case today. Protection from malware across all network services e.g. IP, SMS, MMS, WAP push, widgets, apps, etc. Protection in the network, in devices and in services.
SDP vendors need integrated security solution across network, services and end-points, which means a partnership with security / IT providers is key. Its a rapidly growing problem as its a highly profitable and more importantly safe criminal business compared to drugs smuggling or prostitution; hence a specialist security/protection partner is essential.
Is your business NBN ready? – Developing a Digital Business Strategy: VELG Na...Vanguard Visions
The Australian Government is investing $43 billion over 8 years in fibre, wireless and satellite broadband infrastructure as part of the National Broadband Network (NBN). There is strong evidence that the NBN will be a key enabler of many economic, social, technological and environmental developments (Bowles, 2011). This new digital economy will have an impact on all Australian industries and will require every Australian to improve their information and communication technology (ICT) skills. Participants will take away tools and processes to develop a digital business strategy which will enable them to capitalise on the training and business opportunities being made possible through the roll out of the NBN.
WiFi Offload Strategy for Telcos-OperatorsGreen Packet
Given the increase in the number of permutations of device and content available out there, a move towards web-based cloud solutions will inevitably form the need for more mobility and efficiency in delivery. This paper will discuss the implications of the emergence of multifunction, multi-radio systems and multiplatform application and services that are driving forward seamless mobility in the pretext of “now” that allows users to transparently access network connections and ensure session persistence across varied connections for consistent experience together.
Mobile is forcing enterprises to make information assets available to app developers in a consistent, easily consumable, mobile-optimized manner. However, mobile also introduces special security and management challenges that complicate app development and app governance in BYOD scenarios. These slides are from a Webinar, featuring Forrester Research Mobile Analyst Jeff Hammond, Eli Lilly Mobile Architect Tom Nienhaus and Layer 7 VP of Products Phil Walston, will examine some of these challenges and introduce how specialized backend mobile middleware can be used to make enterprise apps mobile-ready in a way that is secure and manageable.
Leveraging Owned Media to Manage Marketing Complexities by Hiroto Ebata of Co...iMediaIndia
First keynote speaker at iMedia Brand Summit 2012 – Hiroto Ebata, Vice President, iMarketing & System Innovation, Marketing & New Businesses, Coca-Cola Japan. With a legendary brand like Coca-Cola, Hiroto showcased how this drink connected with consumers through various initiatives, their ‘Open Happiness’ tagline which stays standard in all markets, usage of a mobile campaign in Japan, etc. View this video to know how this brand created a powerful impact & continue the legacy of Coca-Cola around the globe.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
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Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
2. We’re a Mobile Ad Network
London
Seoul
Berlin
Chicago
Paris
Shanghai
San
Francisco
New
York
Mumbai
Tokyo
Bangalore
Nairobi
Singapore
Johannesburg
Sydney
• 47 Billion Impressions per month • 314 Million Monthly Unique Users
• Mobile Dedicated • 350 Employees
• 12,000+ Partners • 165 countries; 15 Offices; 12 Countries
5. Mobile dwarfs every medium
GLOBALLY
480 mn newspapers
1.0 bn active PCs
1.6 bn TV sets
4.2 bn mobile phones
Source:
Gartner,
IDC,
BSN
Source:
KPCB
2011
9/27/11 5
6. Impact of the medium
SPEED REACH CAPABILITY
Grown faster than
print, TV and radio
> 70% penetration
in India
Smartest advertising
medium
• Most personal
• Always on
• Most interactive
• CPU, Touchscreen, Sensors,
GPS, NFC…
9/27/11 6
12. Many promises
Source:
RespecJve
Brands.
Copyright:
Owned
by
respecJve
brands
9/27/11 12
13. The reality is
Service rollouts have been delayed Coverage is spotty within a circle
Can
you
hear
me
now?
Hello?
Data speeds are slow Data plans are still unaffordable
1.10
0.93
0.87
Average 3G
speed in Mbps
0.27
0.20
Most data plans
are more than
Rs. 600 pm
Airtel
Vodafone
Reliance
BSNL
MTNL
Source:
CIOL,
based
on
test
done
in
Gurgaon
region
Source:
3Gsimplified.com
9/27/11 13
14. Affordability of data plans in India
1%
3%
10%
15%
42%
43%
59%
60%
76%
Russia
India
Brazil
China
Italy
Germany
UK
Spain
US
Prepaid
Postpaid
Source:
AC
Nielsen
Most Indian consumers cannot afford expensive data plans…
9/27/11 14
15. Wide gaps in coverage
%
of
customers
covered
under
3G
license
%
of
3G
market
share
100%
100%
100%
90%
77%
67%
65%
60%
49%
48%
10%
3%
3%
6%
4%
3%
0.2%
2%
BSNL
S
Tel
MTNL
Aircel
Idea
Airtel
Vodafone
Reliance
Tata
Teleservices
Source:
Telcoma
9/27/11 15
16. Challenges in Mobile Ecosystem
1 Connectivity
2 Devices
3 Content/Apps
4 Payments
9/27/11 16
17. Factors driving mobile purchase
Price is top ranked purchase driver in all countries
Source: The Nielsen Company
Source:
AC
Nielsen
Purchase Drivers Prepaid/Postpaid among youth is comparable to general population
rice was the most common consideration
Consumers in India
n selecting a mobile phone for young are extremely price sensitive for mobile devices …
eople, though that is true among
ther age groups, too. Adult s in these
9/27/11 17
ountries rated price the most important
onsideration, too. Youth aged 15 to 24
ut price as the first purchase driver, with
he exception of Russian youth, 21 percent
18. Price of mobile devices in India
Price
in
Rs
‘000
49% of mobile phones in retail
<4.5
4.5
-‐
15
>15
stores cost more than $100
30%
19%
33%
51%
16%
14%
8%
8%
9%
6%
5%
2%
0
-‐
1
1
-‐
2
2
-‐
4.5
4.5
-‐
7.5
7.5
-‐
10
10
-‐
15
15
-‐
20
20
-‐
25
25-‐
40
Price
in
Rs
‘000
Source:
fonearea.com
9/27/11 18
19. Smartphone penetration as a % of phones
63%
45%
40%
36%
29%
30%
22%
14%
9%
India
Sub-‐Sahara
South
East
China
Brazil
Russia
US
UK
Germany
Africa
Asia
Source:
GFK
Retail,
AC
Nielsen
India’s smartphone penetration rates are lower than Sub-Sahara Africa
9/27/11 19
21. Challenges in Mobile Ecosystem
1 Connectivity
2 Devices
3 Content/Apps
4 Payments
9/27/11 21
22. Cost of app development is high
OPERATING
SYSTEMS
DEVICE
TYPE
UPGRADS
Hardware
OS
9/27/11 22
23. Applications - the problem of many
Can the mobile web standardize experience and
increase content consumption
9/27/11 23
24. Content / app innovation
Presence and
not innovation is the focus
9/27/11 24
25. Challenges in Mobile Ecosystem
1 Connectivity
2 Devices
3 Content/Apps
4 Payments
9/27/11 25
26. Remote mobile payments by region
Figures
in
$mn
$350,000
Africa
&
Middle
East
Rest
of
APAC
Indian
Sub
ConJnent
Far
East
&
China
$300,000
Eastern
Europe
Western
Europe
South
America
North
America
$250,000
$8,149
$6,605
$200,000
$4,845
$150,000
$3,457
$2,359
$100,000
$50,000
$28,297
$54,047
$71,741
$0
$89,333
$108,282
2010
2011
2012
2013
2014
Remote
mobile
payments
includes
purchase
of
virtual
&
physical
goods,
and
cash
&
credit
transfers
Source:
Juniper
Research
9/27/11 26
28. Direct operator billing
• Integration a major challenge
– Dominant strategy for non-voice revenue still missing
• Only 11% of revenue is non-voice
– Integration cycles are very long
• It may take months for the most persistent merchants
• Low payout for the merchant
– Paypal (92%)
– Credit card/online (85% - 86%)
– Direct operator billing (10% - 40%)
• Negative impact on mobile ecosystem
– Merchants wary of adoption
9/27/11 28
30. Evolution of mobile phones
2. Screens INTERACT
3. Touchscreen
Have
grown
from
1”
Now
even
feature
to
4.3”
and
beyond
phones
have
them
VIEW
IMMERSE
1. Horsepower 4. Sensors
Commercial
PCs
broke
the
Accelerometers
1Ghz
barrier
in
1999
9/27/11 30
31. Evolution of mobile advertising
Banner
ads
Rich
media
SMS
ads
Rich
media
Text
News
Games
&
2 Data
3 MulJmedia
Movies
Immersive
3D
1 Voice
4 Touchscreen
&
Sensors
Ads
Content
9/27/11 Technology 31
32. Making mobile advertising work
Device
Content
&
Apps
AdverJsers
Consumers
CREATIVE
IDEAS
PEOPLE
TOOLS
9/27/11 32
36. 1 INDIA:
Mobile internet > desktop internet
• In terms of users within 12 mths and in usage within 24 months
• One of the first countries globally to get there
9/27/11 36
37. 2 INDIA:
Top 3 largest Android+iOS market globally
within 24 months
9/27/11 37
38. 3 INDIA:
iOS+Android mobile internet usage > all other
devices’ usage put together within 24 months
• Price points dropping into volume bracket
• Higher usage per device
9/27/11 38
39. 4 INDIA:
First $1B rev company to come from mobile
internet, not desktop
• Any guesses?
9/27/11 39
