Nox january

DATE ISSUED : JANUARY 2013 JANUARY 2013 BUSINESS NEWSLETTER

News Online Xchange
News Online Xchange (NOX) is the official monthly business newsletter of New Media Services Pty. Ltd. It serves to give up-to-date
information on the products and services under the NMS brand, as well as news involving the Web and Mobile industries.

The Love App:
The Rise of Mobile dating

Online dating moves into the realm of smartphones, and with more than 1.3 billion mobile phones sold worldwide,
there’s never been more fish in the sea.

Mobile Dating, the new IN thing?
Information technology has been used to assist with finding and matching new
partners since the 1960s, when th first attempts were made to match individuals
from completing questionnaires. Today, technical developments and social venues
allow for richer methods of presenting ourselves and interacting with one another. In
a society that picked up mobile devices like tablets and smartphone, mobile services
respond to the mobile needs or desires of owners, like the online dating market.

Just when we thought technology had finally outdone itself with online dating, it goes one
better with cell phone dating. Does it get any easier than this?

Since 2009, mobile dating applications are gaining popularity. In the last ten years, looking for
romantic partners through Internet Dating has become more visible and is a common strategy
for mate selection; this search strategy emerged amid important social, demographic, and
technological changes.

e info@newmediaservices.com.au
w www.newmediaservices.com.au

News Online Xchange JANUARY 2013 BUSINESS NEWSLETTER

Cell phones are not just for calling anymore. They went from talking and voice mail, to text messaging, to taking pictures, to tracking our location via GPS
(not always necessarily in that order), and now to dating. Cell phone dating is so popular in some countries, like Japan, that it's overtaken online dating. Now
the phenomenon has spread to the USA to the tune of six million mobile-daters, and more coming onboard every day.

Most active cities in Mobile Dating: New York, London, Los Angeles, Melbourne and Hong Kong

4 out of 5 almost
People surveyed
prefer mobile dating
to online dating sites
600
online dating profiles get
viewed each minute

61% average person looks at

are more likely
20+
to “hook up” on a online dating profiles
mobile dating app a day
than an online dating
site

Average person
sends almost
9 1

47
messages a
conversations person logs into

%
5 day via our
app are started our app each
each minute minute because
a potential match
is nearby

of daily active
Favorite Mobile users have 3+

50%
Dating Features dating sessions
of active mobile 33%
Browse
a day

userbase is
between 18-25 23 % Private IM



The Mobile Matchmaking Business:
The X Factor
Lovebirds are flying around, ready to be caged by the Mobile Matchmaking Industry.
The industry is not just interested in the money of these lovebirds; it is also pressured to
deliver these lovebirds their destined Mr. /Ms Right.

For decades, the online matchmaking has existed. Hundreds of websites were created
and developed to help these lovebirds look for their match. Nowadays, mobile
matchmaking allows users to connect with each other anytime and anywhere. Some
mobile apps were really successful; others were unfortunate. What are the factors that
make these sites and apps a match to users?

Mobile 1 Innovations. Ingenious website and app features draw public curiosity and media
Web attention. Thus, having creative people around and a bank of new ideas is a big plus.
Design Marketing

2 Search Engine Optimization (SEO). Depending on advertisements for publicity is not
recommendable. Targeting the niche with proper keywords and other SEO tools bring

SEO
more success (and more money).
Rank Blog
3 Support Blogs. Users are not just after meeting new people and getting a new love.
Users also need pieces of advice when it comes to maintaining an affair and getting
laid in just three moves. Blogging is an excellent way of supporting these user needs.
Internet HTML
4 Premium Services. Paid services are the lifeblood of a site. Users may sign for free but
Optimization
they needed to pay an amount to enjoy some premium services. Users are willing to
pay as long as they get the value of their money.

The mobile matchmaking industry is catered at almost everyone: people who love the idea of interracial marriage,
busy professionals who lack time for the traditional way of socializing, and people who do not like to marry someone
in the neighborhood. The industry will always prosper as long as the quest for love in life is there.

Forecast for the Mobile Dating Market
- Over the next 4 years to 2017, revenue for the US mobile dating market is expected to nearly double.
- From 2013-2017, revenue is projected to rise at an average annual rate of 14.3% to $415.3 million

Year Revenue ($) Growth
2013 251.2 million 18.2%
2014 295.0 million 17.4%
2015 340.4 million 15.4%
2016 381.0 million 11.9%
2017 415.3 million 9.0%



What Will Make You Rich in Mobile Dating
Charging users in return for a special service is the business part of the mobile dating industry. Users are willing to give you their money just to
subscribe to a first-rate online dating experience. Here are services that you can deliver to your users in return for a fee:

1 Private Chat. Users are willing to pay as long as they can exchange messages to someone they really wanted to be close with.
Personal Inbox. They love to create their own personal inbox mail. They can give you more cash if you grant this wish.

2 Details Security. Some users like to hide some details in their profile. They can pay to hide these from other users or from a
specific user.

3 More Space. Having unlimited picture and file uploads is awesome. Users would love to pay to get a space upgrade, especially if
they want to brag about their hot nude images.

4 Filters. They love using an enhanced profile search tool or profile filter function to get a shortlist of interesting users.

5 Customizable Profile. They can pay as long as they can customize their profiles with eye-catching designs, to attract more users.

6 Elite Groups. They are willing to purchase credits so they can join exclusive communities to get expert advice, and get connected
to a specific group of users of their choice.

7 AGPS-enabled app. Users want to connect with people that are just within their vicinity. This narrows down their own
demographics.

Challenges for the industry
• Data pricing fees are expected to increase
–By 2016, the average smartphone will generate 2.6 GB of traffic per month
–the average usage on a tiered pricing plan is half that of an unlimited plan
100%
•Security concerns
75%
•Usability

Opportunities for the industry 50%
•Rising smartphone adoption rates
–IBISWorld forecasts that by 2017, 80.9% of the US population will own a smartphone
25%
•Location-based services
-Total consumer user base of location-based apps projected to reach 1.4 billion by 201415
-Nearly 1 in 5 smartphone users (17.6%) use check-in services16 0%
-In March 2011, 16.7 million US mobile phone subscribers used location-based services16

•Baby boomer generation 2004 2005 2006 2007 2008 2009 2010 2011
–This demographic is expected to have one of the highest rates of smartphone adoption
–Currently the fastest-growing demographic for online dating companies



How Mobile Apps Changed the Online Dating Landscape
In the third quarter of 2012, the number of smartphone users has risen to above a billion. Strategy Analytics senior analyst Scott Bicheno believes
that Apple’s iPhone catalyzed the growth of the industry.

The smartphone, which combines the basic function of a feature phone and the computer, is expected to take over the desktop as the leading
technology for web surfing in the coming years.

Groupon CEO Andrew Mason claims that mobile users spend about twice as much as their desktop counterparts. Smartphone is now an excellent
tool in accessing news and information, shopping goods and products, banking and subscribing to services, enjoying various media features, and
finding love and connections. These were once limited to desktop users only; the arrival of the smartphone broke the exclusivity of these services.

In a recent Flurry survey, it was pointed out that the mobile dating app is one of the most frequently accessed apps on mobile phones. Participants
of the survey admit that they have visited mobile dating apps almost seven times a week (almost every day).

Furthermore, ComScore found out that 5% of the time in mobile social apps is spent on dating apps.

Mobile dating apps introduced the following benefits:
1 Online dating in user’s time and preferred place

2 Easier site navigation

3 Different types of message notifications

4 Social networking account integration

5 GPS capabilities to find prospective dates within the local area at the time of searching.

With the rise of mobile apps, online dating is now more user-friendly and engaging. Among the trends that dating mobile app developers are
taking into consideration are Operating Systems synchronization and HTML 5 Smartphone facilitation. These trends will surely bring innovations
to the online dating landscape in the coming years.

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