Cloud	
  Publishing	
  Pla/orm	
  	
  
  for	
  Mobile	
  Applica8on	
  
Mobile	
  Device	
  Adop8on	
  




2
Apps	
  Consump8on:	
  A	
  Market	
  Overview	
  

                                   Since	
   June	
   2011,	
   U.S	
   Mobile	
   Apps	
   has	
  
                                   outperformed	
  	
  Web	
  consump+on	
  
                                   	
  
                                   Over	
   15	
   billion	
   apps	
   have	
   been	
  
                                   downloaded	
   from	
   the	
   Apple	
   Store	
  
                                   (July,	
  2011)	
  
                                   	
  


                                   Monthly	
   Ac+ve	
   Apps	
   Users	
   are	
  
                                   growing	
  steadily	
  
                                   	
  
                                   iOs	
  leads	
  the	
  market	
  with	
  550,000	
  
                                   available	
  apps,	
  followed	
  by	
  Android	
  
                                   with	
  250,000	
  apps	
  


3
Market	
  opportuni8es	
  




4
The	
  Problem	
  

Provide	
  an	
  innova8ve	
  and	
  
interac8ve	
  service	
  to	
  users	
  
	
  
Increasing	
  brands	
  presence	
  
throughout	
  new	
  channels	
  
	
  
Exploi+ng	
  a	
  new	
  business	
  path	
  	
  




The	
  development	
  and	
  update	
  process	
  of	
  a	
  mobile	
  app	
  is	
  expensive	
  and	
  +me	
  
                                          consuming	
  
                                              	
  
           Most	
  companies	
  only	
  develop	
  a	
  single	
  plaMorm	
  applica+on	
  

 5
The	
  solu8on:	
  AppsBuilder	
  
                                                         	
  
    AppsBuilder	
  offers	
  an	
  easy	
  and	
  self	
  managed	
  tool	
  to	
  create,	
  publish	
  and	
  
                                                         	
  
                                     keep	
  apps	
  updated.	
  

                                                         	
  
                                                         	
   1.  Enable	
  to	
  create	
  five	
  na+ve	
  
                                                                  applica+ons	
  in	
  a	
  single	
  process:	
  
                                                                	
  

                                                                       •  Apple	
  iOs	
  (iPhone,	
  iPad)	
  
                                                                       •  Android	
  phones	
  and	
  tablets	
  
                                                                       •  Windows	
  Mobile	
  
                                                                       •  HTML5	
  Webapp	
  
                                                                       •  Google	
  Chrome	
  Store	
  
                                                                       v  Wordpress	
  Plugin	
  

                                                                2.  Avoid	
  technical,	
  financial	
  and	
  +me	
  
                                                                    issues	
  



6
AppsBuilder:	
  Cloud	
  Publishing	
  for	
  Mobile	
  

     AppsBuilder	
  makes	
  it	
  quickly	
  and	
  effortless	
  to	
  access	
  just	
  about	
  
             everything	
  on	
  the	
  devices	
  you	
  use	
  every	
  day.	
  

                                                      	
  	
  	
  	
  	
  
                                                      	
  

                                                      •  Allows	
  to	
  instantly	
  update	
  contents	
  
                                                         and	
  publish	
  it	
  in	
  real	
  +me!	
  
                                                      •  In	
  case	
  of	
  an	
  app’s	
  update,	
  the	
  app	
  
                                                         won’t	
  need	
  to	
  be	
  submiVed	
  again	
  
                                                         in	
  the	
  app	
  stores,	
  saving	
  a	
  lot	
  of	
  
                                                         +me!	
  	
  	
  	
  
                                                      	
  

                                                      •  All	
  content	
  is	
  stored	
  on	
  the	
  Cloud!	
  
                                                      •  You	
  can	
  access	
  it	
  from	
  all	
  your	
  
                                                         devices	
  


7
App	
  Development	
  Benchmark	
  

         Market	
  average	
  

    SINGLE APP	

         Time (weeks)	

                    	
  
          iPhone	

             4	

            Each	
  app	
  is	
  
           iPad	

              4	

        downloadable	
  on	
  all	
  7	
  
      Android Phone	

          3	

              versions	
  
                                                             	
  
      Android Tablet	

         3	

                                            You	
  need	
  less	
  than	
  10	
  
     Windows Mobile	

          4	

                                            minutes	
  to	
  create	
  and	
  
         HTML5	

               3	

           publish	
  an	
  APP!	
  
    Chrome Web Store	

         1	


         Total	

              22	


8
Apps	
  features	
  




9
Apps	
  features	
  (2):	
  Upload	
  offline	
  contents	
  

     AppsBuilder	
  gives	
  you	
  the	
  ability	
  to	
  easily	
  upload	
  your	
  offline	
  
                        contents,	
  images,	
  video	
  etc	
  

                                                       Enabling	
  to	
  update	
  an	
  app	
  without	
  
                                                       having	
  any	
  online	
  contents:	
  
                                                                                	
  
                                                       •  Show	
  content	
  based	
  on	
  loca+on	
  
                                                          and	
  generate	
  Local	
  Coupons	
  &	
  
                                                          QR	
  code	
  

                                                       •  Upload	
  your	
  offline	
  content,	
  Pdf	
  
                                                          files,	
  pictures,	
  contacts	
  and	
  
                                                          update	
  your	
  app!	
  

10
                                                       	
  
Plugin	
  

AppsBuilder	
  has	
  developed	
  the	
  first	
  plugin	
  for	
  WordPress	
  enabling	
  bloggers	
  
and	
  site	
  administrators	
  to	
  convert	
  their	
  contents	
  into	
  na8ve	
  applica8ons	
  
(ready	
  to	
  be	
  published	
  on	
  the	
  stores)	
  
	
  
For	
  Apple,	
  Android,	
  Windows	
  and	
  web-­‐apps	
  	
  
	
  
•  No	
  Coding	
  required	
  
•  Na+ve	
  iPhone,	
  iPad,	
  Windows	
  Mobile	
  and	
  	
  
	
  	
  	
  	
  	
  	
  Android	
  Applica+ons	
  (smartphone	
  and	
  tablets)	
  
•  Publish	
  in	
  Apple	
  Store,	
  Market	
  Android	
  e	
  Windows	
  Marketplace	
  
•  Free	
  Update	
  and	
  Stats	
  




11
How	
  it	
  works	
  

Land	
  on	
  apps-­‐builder.com	
  and	
  try	
  to	
  create	
  your	
  first	
  app,	
  no	
  subscrip+on	
  required	
  


      Change	
  app’s	
  
      name	
                                                                                    Customize	
  app	
  
                                                                                                icon,	
  splash	
  image	
  
                                                                                                and	
  more	
  
      Change	
  icon	
  
      and	
  size	
  


    Just	
  drag	
  pages	
  
    from	
  the	
  lower	
  
                                                                                                Click	
  on	
  Paper-­‐
    menu	
  to	
  create	
                                                                      icons	
  to	
  insert	
  
    new	
  pages	
  or	
  
                                                                                                page	
  contents	
  
    sub-­‐pages	
  



   12
How	
  it	
  works	
  

        See	
  in	
  real-­‐+me	
  how	
  your	
  app	
  
                       will	
  look	
  like	
  


     •  Click	
  on	
  the	
  icons	
  to	
  browse	
  
        your	
  app,	
  just	
  as	
  you	
  would	
  
        do	
  on	
  your	
  smartphone	
  




     •  Or	
  click	
  on	
  the	
  link	
  below	
  the	
  
        preview,	
  scan	
  the	
  QR	
  code	
  and	
  
        try	
  the	
  web	
  app	
  on	
  your	
  phone	
  




13
And	
  your	
  app	
  is	
  ready!!	
  



                                          Direct	
  download	
  




                                                        Apple	
  download	
  
                                                        requires	
  an	
  Apple	
  
                                                        developer	
  account	
  




14
B2B:	
  AppsBuilder	
  CMS	
  

       With	
  AppsBuilder	
  CMS	
  you	
  can	
  develop	
  and	
  manage	
  apps	
  for	
  
                    your	
  proper8es	
  and	
  your	
  customers.	
  	
  

	
  

It	
  includes:	
  
	
  


•      AppsBuilder	
  R&D	
                                   •    Adv	
  campaigns	
  and	
  AppsBuilder	
  Adv	
  
•      Mul+-­‐users	
  accounts	
  management	
                    op+mizer	
  tool	
  
•      Instant	
  Apps	
  update	
  on	
  the	
  stores	
     •    Custom	
  CMS	
  layout	
  
•      No	
  AppsBuilder	
  Brand	
                           •    CMS	
  Source	
  Code	
  available	
  	
  
•      Apps	
  Control	
  Panel	
                             •    100%	
  Customizable	
  Apps	
  brands	
  
•      Detailed	
  Analy+cs	
  (Adv	
  Stats	
                •    Direct	
  na+ve	
  Apps	
  download	
  from	
  
       included)	
                                                 CMS	
  




15
Contacts	
  




               Mail:	
        	
  info@apps-­‐builder.com	
  
               Web:	
  	
     	
  www.apps-­‐builder.com	
  




16

Apps Builder

  • 1.
    Cloud  Publishing  Pla/orm     for  Mobile  Applica8on  
  • 2.
  • 3.
    Apps  Consump8on:  A  Market  Overview   Since   June   2011,   U.S   Mobile   Apps   has   outperformed    Web  consump+on     Over   15   billion   apps   have   been   downloaded   from   the   Apple   Store   (July,  2011)     Monthly   Ac+ve   Apps   Users   are   growing  steadily     iOs  leads  the  market  with  550,000   available  apps,  followed  by  Android   with  250,000  apps   3
  • 4.
  • 5.
    The  Problem   Provide  an  innova8ve  and   interac8ve  service  to  users     Increasing  brands  presence   throughout  new  channels     Exploi+ng  a  new  business  path     The  development  and  update  process  of  a  mobile  app  is  expensive  and  +me   consuming     Most  companies  only  develop  a  single  plaMorm  applica+on   5
  • 6.
    The  solu8on:  AppsBuilder     AppsBuilder  offers  an  easy  and  self  managed  tool  to  create,  publish  and     keep  apps  updated.       1.  Enable  to  create  five  na+ve   applica+ons  in  a  single  process:     •  Apple  iOs  (iPhone,  iPad)   •  Android  phones  and  tablets   •  Windows  Mobile   •  HTML5  Webapp   •  Google  Chrome  Store   v  Wordpress  Plugin   2.  Avoid  technical,  financial  and  +me   issues   6
  • 7.
    AppsBuilder:  Cloud  Publishing  for  Mobile   AppsBuilder  makes  it  quickly  and  effortless  to  access  just  about   everything  on  the  devices  you  use  every  day.               •  Allows  to  instantly  update  contents   and  publish  it  in  real  +me!   •  In  case  of  an  app’s  update,  the  app   won’t  need  to  be  submiVed  again   in  the  app  stores,  saving  a  lot  of   +me!           •  All  content  is  stored  on  the  Cloud!   •  You  can  access  it  from  all  your   devices   7
  • 8.
    App  Development  Benchmark   Market  average   SINGLE APP Time (weeks)   iPhone 4 Each  app  is   iPad 4 downloadable  on  all  7   Android Phone 3 versions     Android Tablet 3 You  need  less  than  10   Windows Mobile 4 minutes  to  create  and   HTML5 3 publish  an  APP!   Chrome Web Store 1 Total 22 8
  • 9.
  • 10.
    Apps  features  (2):  Upload  offline  contents   AppsBuilder  gives  you  the  ability  to  easily  upload  your  offline   contents,  images,  video  etc   Enabling  to  update  an  app  without   having  any  online  contents:     •  Show  content  based  on  loca+on   and  generate  Local  Coupons  &   QR  code   •  Upload  your  offline  content,  Pdf   files,  pictures,  contacts  and   update  your  app!   10  
  • 11.
    Plugin   AppsBuilder  has  developed  the  first  plugin  for  WordPress  enabling  bloggers   and  site  administrators  to  convert  their  contents  into  na8ve  applica8ons   (ready  to  be  published  on  the  stores)     For  Apple,  Android,  Windows  and  web-­‐apps       •  No  Coding  required   •  Na+ve  iPhone,  iPad,  Windows  Mobile  and                Android  Applica+ons  (smartphone  and  tablets)   •  Publish  in  Apple  Store,  Market  Android  e  Windows  Marketplace   •  Free  Update  and  Stats   11
  • 12.
    How  it  works   Land  on  apps-­‐builder.com  and  try  to  create  your  first  app,  no  subscrip+on  required   Change  app’s   name   Customize  app   icon,  splash  image   and  more   Change  icon   and  size   Just  drag  pages   from  the  lower   Click  on  Paper-­‐ menu  to  create   icons  to  insert   new  pages  or   page  contents   sub-­‐pages   12
  • 13.
    How  it  works   See  in  real-­‐+me  how  your  app   will  look  like   •  Click  on  the  icons  to  browse   your  app,  just  as  you  would   do  on  your  smartphone   •  Or  click  on  the  link  below  the   preview,  scan  the  QR  code  and   try  the  web  app  on  your  phone   13
  • 14.
    And  your  app  is  ready!!   Direct  download   Apple  download   requires  an  Apple   developer  account   14
  • 15.
    B2B:  AppsBuilder  CMS   With  AppsBuilder  CMS  you  can  develop  and  manage  apps  for   your  proper8es  and  your  customers.       It  includes:     •  AppsBuilder  R&D   •  Adv  campaigns  and  AppsBuilder  Adv   •  Mul+-­‐users  accounts  management   op+mizer  tool   •  Instant  Apps  update  on  the  stores   •  Custom  CMS  layout   •  No  AppsBuilder  Brand   •  CMS  Source  Code  available     •  Apps  Control  Panel   •  100%  Customizable  Apps  brands   •  Detailed  Analy+cs  (Adv  Stats   •  Direct  na+ve  Apps  download  from   included)   CMS   15
  • 16.
    Contacts   Mail:    info@apps-­‐builder.com   Web:      www.apps-­‐builder.com   16