The document summarizes Rackspace IT's journey to cloud computing. It discusses the challenges Rackspace IT faced with increasing demand and complexity. With the help of Rackspace Advisory Services, Rackspace IT developed a strategic plan to move applications to the cloud over two years using the IT Transformation Framework. This involved assessing applications and moving some like SharePoint to the cloud in the first phase while planning for how to move the remaining 250 applications. Rackspace IT experienced benefits like reduced costs and improved ability to manage their increasingly complex IT environment by leveraging cloud technologies.

1. Enterprise Cloud Forum
Rackspace IT: Journey to
the Cloud
Presented By Rackspace
Advisory Services

2. Your Hosts
Lisa Larson Rich Murr Arrian Mehis
Vice President Vice President Senior Practice Manager
Enterprise Technical Sales Rackspace IT Rackspace Advisory Services
Rackspace Hosting Rackspace Hosting Rackspace Hosting
lisa.larson@rackspace.com Rich.murr@rackspace.com Arrian.mehis@rackspace.com
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3. What were your IT challenges?
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4. The Challenge
• Demand for IT services exceeds supply
• The business expects near instantaneous delivery
• Recruiting and retaining talent is problematic
• IT is capital intensive
• Managing increasingly complex environments is difficult
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5. Did you have a vision?
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6. How did Advisory Services help?
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7. Driving Fanatical Support into the
strategic IT planning process…
And, creating end to end IT
transformation solutions for the
enterprise
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8. Who We Are…
A team of demonstrated industry thought leaders who build &
implement effective Cloud Strategies for the enterprise
Enterprise Architects, Enterprise Architects, Cloud Tool Specialists
Cloud Strategy Cloud Delivery Consultants
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9. How do we transform IT?
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10. The IT Transformation Framework
Customer
Data Center
Application Cloud Solution
IT Evolution Migration Environment
Profiling Readiness Engineering
Workshop Execution Realization
Exercise Assessment Engagement
Strategize Assess Plan/Build/Deploy On-Going Optimization
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11. How Did ITTF Apply to Rackspace IT?
Q3-1H Q4 2012 Q4 2012 – Q2 2013 Q2-Q3 2013
DISCOVERY PHASE 1: PHASE 3:
• Current IT Environment SharePoint
• Business Challenges  Polaris • Move to Cloud
• Defining Success  Utility grid
• Identifying Fears & Obstacles  DEX
• Understanding Expected Org changes
• Maximizing ROI
PHASE 2:
• Building the Business Case
 RSA
Key Areas of Consideration:
 Core
The Strategic Plan: • Identify app dependencies
 Prop Man
• 2 year roadmap • App refactoring requirements
 eDir
• Parties involved • Plan for remaining 250 apps
 AD
• Pragmatic Approach
 Priv. Cloud
#1 Become Rackspace Customer
#2 Cloud Decision Drivers:
• Shadow IT
• Ease of implementation
• Lack of internal
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resources/talent/skills RACKSPACE® HOSTING | W W W.RACKSPACE.COM

12. Have you had any “aha” moments?
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13. Why did we build Advisory
Services?
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14. How We Came to Be…
Who can help me build a How can I shift CAPEX to OPEX? Cloud computing
cloud business case? …where do I begin?
What are the benefits of a hybrid IT model?
Who can help me
How can I use cloud technology to reduce costs? understand compliance
requirements: HIPPA, SOX?
Can I avoid lock-in from
proprietary technologies?
How do I build skill sets for
Help…I’m running out
Cloud management within
of data center space!
my team?
How can I best leverage
the Rackspace Portfolio ? How can I best use my IT
resources?
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15. How do you get SMART on cloud?
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16. Our Approach to Cloud
ERVICE Provider Mentality
ANDATE for DEV/OPS
LLOCATE Resources
OI Maximization
AKE Control
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17. Get SMART on Cloud
Rackspace Advisory Services: Recommended Rackspace Resources:
Phone: 1-800-440-1249 • Cloud: Vision to Reality whitepaper (right side of page)
Email : advisory_services@rackspace.com • Cloud: Economics whitepaper (right side of page)
Website: rackspace.com/Advisory Services • Take the Cloud Readiness Self Assessment
• Use cases:
Recommended Industry Resources: – Hybrid Hosting: Dominos Pizza and watch the video
– RackConnect™: VEVO and watch the video
• The Big Switch, Nicholas Carr – Private Cloud: Lighthouse1
• Cloudonomics: The Business Value of Cloud
Computing, Joe Weinman
• www.Cloudability.com Rackspace
Knowledge
• http://gigaom.com/ Center
• www.gartner.com
• www.forrester.com
“Our goal is to create the most
• www.idc.com CLOUD SAVVY
customers in the industry”
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18. Q&A
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19. THANK YOU
Rackspace Advisory Services
Phone: 1-800-440-1249
Email : advisory_services@rackspace.com
Website: rackspace.com/Advisory Services
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