Marlabs is a digital asset management company founded in 1996, operating globally with over 2,100 employees and more than 100 blue-chip clients across various sectors. The company offers a range of IT solutions and services including application development, IT infrastructure, cloud services, and digital asset management, supported by multiple Centers of Excellence to enhance integration and user adoption. Marlabs emphasizes security and scalability in its service offerings, backed by certifications like CMMI level 5 and ISO/IEC 27001:2013.

1. Marlabs Capability Overview
© 2016, Marlabs - Confidential
Contact@marlabs.com
+1 (732) 694 100
www.marlabs.com
Digital Asset Management

2. • Founded in 1996
• 2100+ employees
• Consistent year-on-year revenue growth
• 100+ blue-chip clients across multiple verticals
• IP driven global consulting and software services
• Headquarters in Piscataway, NJ – USA
• Global delivery headquarters in Bangalore, India
• CMMI Level 5 and ISO/IEC 27001: 2013 certified
Marlabs Snapshot
2
Global Locations
Strategic PartnershipsAwards and Recognition Verticals Serviced
Overview
35%
22%
9%
23%
11%
Banking, Finance,
Insurance
Media &
Education
Transportation &
Logistics
Healthcare & Life
Sciences
Retail & Others

3. Global presence to drive speed and value
Key locations
3
Marlabs Corporate HQ: One Corporate Place South, Piscataway NJ
• Global Data Center
• Network Operations Center
• Sales, Acct. Management & Operations Support
• Onshore Development Center
Marlabs North American Training Facility Broadhead Road, Bethlehem, PA
• Global Training Facility
• Multi-Discipline Center of Excellence
• Onshore Development Center
• DR Data Center
Global Development Center BWTC, Bangalore, India
• Global Development Center
• Multi Discipline Center of Excellence
• Asia-Pacific Data Center
• Network Operations Center
Global Development & Training Center Udayaravi Road, Mysore, India
• Global IV&V Center and CoE
• Asia-Pacific Training Facility
• Global Development Center
Global Development Center & CoE Infopark, Kochi, India
• Global Development Center
• Centers of Excellence

4. Partners in our success
Customers
4
Media & Education
Banking, Financial Services,
Insurance
Healthcare & Life Sciences
Logistics & Hospitality Retail & others

5. Secure, scalable, and state-of-the-art
Infrastructure
5
• 20,000 Sq. Ft. of infrastructure
area (option to expand)
• N+1 infrastructure topography
• Dual and diverse power feed
• Lit with multi-entrance
fiber rings
• State-of-the-art backup system
& power unit
• Redundant service providers
for guaranteed network uptime
• Dedicated secure channel
• VLAN for ODC isolation with
selective access using ODC
gateway
• Restricted access monitored by
card and CCTV
• Two factor authentication and
biometric finger print scan
• Advance intrusion prevention
capabilities
• ISO 27001 compliant
information security practices
• Full disaster recovery for
hosted applications
• FM200 fire suspension system
for complete protection
• Multisite Network Operations
Center (NOC) for monitoring
and management
• Scalability and extending T1/T3
circuit to alternate DR sites
SSAE 16 Type II Compliant
Data Center, Piscataway, NJ
Guaranteed Security Disaster Recovery

6. Full spectrum of solutions and services
Service Offerings
6
Application Development and Maintenance | Information Security | IT Infrastructure Services |
Testing | Packaged Implementation & Support | Product Engineering
Cloud | Mobility | DAM | DW-BI & Analytics| Microsoft |Java | Open Source | ERP | Salesforce | IoT
Services
Industry Verticals
Technology Solutions
BFSI Education Transport Healthcare
Energy RetailMedia Government

7. The expertise driving our solutions and services
Centers of Excellence
7
• Improve legacy and proprietary
integration with current
solutions/software
• Positive impact on usability and
architecture decisions among project
teams
• Increase overall user adoption
• Implement the best practices for the
development of solutions
• Promote cross-platform flexibility
• Rapid scale up for project
requirements
Marlabs Centers of Excellence (CoE)
Primary objectives
Industrialized assets
and methods
Innovation
Architecture based on
cost/benefit analysis
Skills and Resources Alliance ecosystem
Microsoft Java/Open Source
Digital Asset
Management
(DAM)
Testing
DW/BI &
Analytics
Mobile
Infrastructure,
Security & Cloud
UI/UX ERP/CRM

8. Client Project
Stakeholders
Customer centric blended model
Client Engagement
8
Client Executive
Sponsor
Client Program
Manager
Client Project
Manager
Client
SMEs
IT &
Infrastructure
Marlabs
Executive
Sponsor
Marlabs Account
Manager
Business Analyst/
Lead Developer
Technical
Architect
IT &
Infrastructure
Programmer/
Analysts
Quality
Assurance
IT &
Infrastructure
Client Team Marlabs On-Site/Off-Site Team Marlabs Off-Shore Team
• Strong Transition Mgmt.
• Peer-to-Peer Communication
• Defined Escalation Process
Steering
• Business Alignment
• Work Prioritization
• Metrics Monitoring
Project
Management
Requirements/
Deliverables
Task Monitoring
& Control
Project Status
Issue Management
Work
Packages
Technical Specs
Project Lead/
Manager
Project Lead/
Manager

9. Digital Asset Management
(DAM) Services

10. Enterprise content management (ECM)
Marlabs
10
Technology
•Documentum, Interwoven, SharePoint,
Vignette, FatWire, Stellent, Alfresco,
OpenText, FileNet, Tridion
Services
•Digital Asset Management (DAM), Web
Content Management (WCM), Document
Management (DM), Records Management
(RM)
Workflow
Business
Intelligence
Collaboration
Content
Management
Business
Management
Digital
Ads
Rights
Management

11. Offerings and expertise
Digital Asset Management (DAM)
11
Advocacy and Advisory
Digital Asset
Management Maturity
Analysis
Rapid DAM Assessment Workflow/Strategy
Creating a DAM Business
Case and Use Cases
Selecting DAM Vendors
(Consulting)
Documentation and
Training
24x7 DAM Maintenance
Support
Review DAM Contracts
and Service Level
Agreements
Asset and Metadata
Migrations
Asset Deduplication
Permissions, Rights, and
Talent Management
User Experience (UX)
• 100% vendor agnostic approach
• Deep understanding of digital asset
management
• Purpose driven team with strong
commitment and delivery excellence
• Flexible costing models

12. Principles and objective
Digital Asset Management (DAM)
12
Search Find Use Reuse Re-Purpose
People
• Ongoing Support
• Documentation
• DAM Staffing
• Training
Process
• Meta Tagging
• Distribution
• Uploading
• Search
Technology
• Storage
• Software
• Hardware
• Bandwidth
Information
• Permission
• Talent Mgmt.
• Rights Mgmt.
• Metadata Mgmt.
Digital
Asset
Management

13. Why use DAM?
Digital Asset Management (DAM)
13
Before DAM After DAM
Waste too much time searching for the same
digital assets repeatedly
Save time/money finding needed digital assets
Re-create or re-acquire digital assets repeatedly
at huge costs
Reuse and repurpose digital assets
Access free-for-all cause security nightmares Access control to digital assets and role-based
permissions
Increasing exposure to liability as the volume of
digital assets increase
Minimize liability with clarity on usage rights and
permissions
Build silos and fiefdom Consolidate silos of information with access to a
single source of the truth
Communication of the correct version of assets
buried in folder structures and limited by file
naming conventions
Communication scales as needed and
collaboration among team members becomes
easier
Storage increases as volume increases with no
asset lifecycle
Manage assets, not just store them

14. What are the common issues we keep hearing?
Digital Asset Management (DAM)
14
Why are most of
our own digital
assets managed
by an outside
agency?
Where is all this
metadata going
to come from?
Who is going to
manage all of these
digital assets on a
daily basis?
Who owns
this process?
Have a DAM, but
not using it. Why?
Is this the latest
version of this
digital asset or a
past model from a
few years ago?
Only a few people
are using the
DAM
I can’t find the
digital assets
quickly and easily
Where is my
centralized
repository of
digital assets?
What is the
value in doing
all this DAM
stuff?Where is the
digital asset I
need?

15. Common pitfalls
Digital Asset Management (DAM)
15
How do you avoid doing the same mistakes as prior companies have?
“Having good advisers on board and a good network of people you can ask, “How do we manage
this? How do you do that?”
Common Pitfalls
• Assume too much
• Believe DAM only involves technology (forget people, process, and information)
• Inability to filter searches to relevant results
• Lack of realistic budget, buy-in, manpower, scope, timeline, and/or understanding
• Service Level Agreement (SLA) does not cover this or that
• No version control for assets nor metadata
• Keep all silos open and expect user adoption to increase
• Not dealing with stakeholder nor user dissatisfaction in priority order
• Lack of readily available training, ongoing support, and documentation
• Forget this is supposed to make our lives easier.

16. Roadmap
Digital Asset Management (DAM)
16
DAM Strategy
1. Find a DAM champion
2. Identify potential pitfalls
3. Define success criteria
4. Audit and centralize digital assets
5. Establish DAM process/workflow
6. Simplify metadata for searchability
7. Define measurement criteria and ROI
8. Select and implement a DAM solution
9. Define groups and roles
10. Define security and permissions
11. Increase reuse and repurposing
12. Implement distribution strategy
13. Establish version controls
14. Ongoing management of digital assets

17. Project lifecycle
Digital Asset Management (DAM)
17
Stakeholder
Analysis
Requirements
Gathering and
Analysis
Business Case
Measure Risk
and Maturity
Scenario
Developed
RFP
Developed
Market Analysis
Participant
Selection
RFP Released
Q and A with
Potential DAM
Vendors
Response
Analysis
Onsite Demo
with DAM
Vendors
Pricing
Negotiation
Proof of
Concept
Final Decision
Kickoff of
Implementation
Site Survey
Site
Configuration
Testing
Customization Testing
Initial Asset
Upload
Training
Signoff
Launch of DAM

18. Service offerings
Marlabs
18
• Consulting
• Architecture design
• Installation, configuration, and customization
• Application development
• Software upgrade and system and data migration
• Training for software administration,
configuration, support, and customization
• Support and administration: onsite or remote
• Hosting services.
IBM FileNet Service Offerings

19. Case Studies

20. 20
Marlabs Case Study
Client One of the top-rated cable television networks
Need • Dynamic on-demand advertising by creating an application that would enable them to view media assets
along with interspersed advertising content
• Integrate the solution with client’s Digital Asset Management system (DAM)
Marlabs Solution • Designed and developed a custom media clip and playlist editor/viewer that was seamlessly integrated with
DAM
• Enabled efficient storage, retrieval, and reuse of important digital media
• Enabled effective control of media playback by storing clip metadata
• Designed on the basis of SOA-based extendable and maintainable multi-layer application architecture
• Provided extensive and rapid search capabilities to enable users to locate clips and run them with full play
controls
• Added dynamic advertising to regular programming content, delivered through the custom media player
• Facilitated creation of clips to granular levels – frame level, second, or minute.
Benefits • Provided platform for dynamic on-demand content and advertising
• Helped effectively monetize content and increase advertising revenues
• Facilitated access to client’s vast media store to view and create content
• Increased control over content delivery
• Made it possible to view content anytime anywhere.
Technology
Platform
Perl, .NET, Silverlight

21. Marlabs Case Study
21
Client One of the leading non-profit producers of public service advertisements based in America
Need An enhanced Java based portal to manage and distribute campaign assets
Marlabs Solution • Built and hosted a comprehensive enterprise portal and integrated with internal and external
applications to effectively manage and distribute campaign assets
• Provided Integration with North Plains Digital Asset Management system (DAM) for
campaigns and assets
• Integrated the portal with external vendor systems to manage and distribute non-digital
assets
• Integrated the portal seamlessly with Akamai CDN for faster and optimized asset distribution
• Integrated the portal with Salesforce CRM sales data
• Used Apache Tomcat to implement Java servlet and Java pages
• Developed custom Java CMS for managing static data
• Hosted the application on Amazon cloud to maximize reliability, speed, and uptime while
minimizing server costs, management and other complexities.
Benefits • Cost effective solution as the customer is a non profit organization
• Optimized and faster content delivery using Akamai CDN
• Improved shopping cart and user experience
• Comprehensive reporting capabilities measure effectiveness of campaigns and calculation of
ROI
Technology Platform Java J2EE, Apache Tomcat, Akamai, Salesforce, Spring, Hibernate, AJAX

22. Standing apart in the marketplace
Value Proposition
22
Delivery
Excellence
Domain
Expertise
• Flexible, transparent, and mature engagement models
• Seamless solution integration
• Certification compliance
• Robust governance
• Strong focus on emerging technologies
• CoEs for technology proficiency
• Best-in-class technology and security infrastructure
Customer
Centricity
Investment in
Talent
• US based, IP driven organization with a digital technology focus
• Flexible engagement models with global talent
• Proven record of successful on-site, off-shore and blended
engagements
• Customized solutions and services
• High competence levels in all technologies
• Home grown algorithm for matching resources with customer’s
unique needs
• Global training centers: Continuous quality improvement programs
• High retention rates
Higher
Customer
Satisfaction
Excelling
Employees
Project
Certainty
Highest ROI
and Value

23. THANK YOU

24. Digital Asset Management (DAM) –
Reference Information
Marlabs Confidential

25. Suggested reading - The secrets of a successful DAM implementation
Digital Asset Management (DAM) Road Map
25Source: DAMroadmap.com || Createasphere.com
Success Criteria
 Measurement processes
 Production savings & profit opportunities
 Equal combination: people, process, assets, and technology
 Workflow
 Metadata
Tips
 Increased collaboration & ROI
 Avoid project creep
 Plan for scalability
 Test before you buy
Pitfalls
 Lack of ownership
 Not having a champion
 Overly complex solution
 Not having a defined workflow
 Poor version control
Trends
 Immediacy of content
 Content Management Interoperability Services (CMIS)
 Mobile platforms
 Social media
 Semantic web technologies

26. Digital Asset Management: Content Architectures, Project Management,
and Creating Order out of Media Chaos by Elizabeth Keathley (released
March 30, 2014)): This book explains both the purpose of digital asset
management systems and why an organization might need one.
DAM Survival Guide: Digital Asset Management Initiative Planning by
David Diamond (released November 4, 2012): DAM Survival Guide book
is packed full of insights, strategies and common sense guides for making
DAM work for the end user.
The Accidental Taxonomist by Heather Hedden (released May 3,
2010):The Accidental Taxonomist is the most comprehensive guide
available to the art and science of building information taxonomies.
Suggested Reading - Guides for DAM success
Digital Asset Management (DAM) Books
26

27. Contact Us
27
USA
New Jersey
Marlabs Inc. (Global Headquarters)
One Corporate Place South, Floor 3,
Piscataway NJ 08854 - 6116
Tel: +1 (732) 694 1000
Fax: +1 (732) 465 0100
Email: contact@marlabs.com
India
Bangalore
Marlabs Software (P) Ltd.
Bagmane World Technology Center,
14th Floor, Citrine Block - 4,
Marathahalli Outer Ring Road, Mahadevapura,
Bangalore – 560 048
Tel: +91 (80) 67229400/700
Email: contact@marlabs.com
Canada
Marlabs Canada Incorporated
1235, Bay Street, Suite 400
Toronto Ontario M5R 3K4
Tel: +1 (416) 934 5005
Email: contact@marlabs.com
Mysore
Marlabs Software (P) Ltd.
# 462, A & B Block, Udayaravi Road,
Kuvempunagar,
Mysore - 570023
Tel: +91 (821) 4000200
Email: contact@marlabs.com
Marlabs Software (P) Ltd.
# 469, A & B Block,
Udayaravi Road, Kuvempunagar,
Mysore - 570023
Tel: +91 (821) 4191450
Email: contact@marlabs.com
Mexico
Marlabs Technology Services
Av. Patriotismo 229 Piso 8
Col. San Pedro de los Pinos
Mexico, D. F. C. P. 03800
Tel: +1 (732) 694 1000 ext.6011
Email: contact@marlabs.com
Kochi
Marlabs Software (P) Ltd.
"Athulya", 2nd Floor, Infopark
Kusumagiri P.O. Kakkanad
Kochi - 682 030
Email: contact@marlabs.com
Marlabs Software (P) Ltd.
Trans Asian Corporate Park,
XIV/396-C, Seaport Airport Road,
Chittethukara,Kakkanad
Kochi - 682 037
Ph: +91 (484) 6062885/886
Email: contact@marlabs.com

28. THANK YOU
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