The Next Generation IT Department MUST HAVE CLOUD

The Next
Generation IT
Department
MUST HAVE
CLOUD

RACKSPACE® HOSTING | WWW.RACKSPACE.COM
About me
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Brian Jawalka
Manager of Architecture & Strategy
Enterprise Cloud Solutions
BJawalka@rackspace.com

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Apps are making their way into the enterprise
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We live in a B.Y.O.D. world!
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Users have very specific demands…
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I don’t want to
give up my
iPhone!
I’m more
productive on
my Macbook…!

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Users demand access and control

• BYOD
• Mobile
• Self Service
“I DON’T CARE HOW…
I WANT IT NOW!”
The CONSUMERIZATION of IT
Instant CPU… "
" " "Instant Storage… "
" " " " "Instant Provisioning…"
" " " " " " "Instant Gratification!

Perception is…
IT should able
to satisfy ALL
requests
10

Even your CMO is in on it
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“My strategy will
be built on real-
time data”

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Pressures are
forcing us to think
about IT services
differently

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Cloud adoption creates the
opportunity for IT to transform,
revise and renew
…IT becomes true advisors to
the business.

A New Way of Thinking
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Virtualization is a TECHNOLOGY …"
Cloud Computing is a
BUSINESS MODEL

Next Generation IT
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FAST
FLEXIBLE
NIMBLE

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Old World verses New World
Shift in the Role of IT…
OPERATORS INNOVATORS

The growth of SaaS
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SaaS will become
the PRIMARY
method of
distributing & utilizing
software.
COMPONENTIZED &
MULTI-TENANT
SOFTWARE
$0
$10
$20
$30
$40
$50
$60
2011 2012 2013 2014 2015 2016 2017 2018 2019
SaaS is growing
20.7% YOY
GlobalSaaSMarket(Billions)
Source: Gartner via Stat Spotting: http://statspotting.com/2011/09/saas-
statistics-saas-will-grow-20-to-12-billion-in-2011-gartner-report/

And…the rise of Big Data
Term Size Example of Capacity
Gigabyte (GB)
1,000,000,000
one billion bytes
1 GB = 2 hours of CD-quality audio or 7
minutes of HDTV
Terabyte (TB)
1,000,000,000,000
one trillion bytes
1 TB = 2,000 hours of CD-quality audio, or
almost 5 days of HDTV
Petabyte (PB)
1,000,000,000,000,000
one quadrillion bytes
1 PB = 7 weeks of HDTV,
or 1.5 million 64 GD iPods full
Exabyte (EB)
1,000,000,000,000,000,000
one quintillion bytes
1 EB = 16 months of HDTV,
or 15 million 64 GB iPods full
Sources: Rackspace, SKATelescope.org, whatsabyte.com
Table 1: Terms Used for Big Data Storage Capacity

And…the rise of Big Data
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0
2000
4000
6000
8000
10000
A Decade of Digital Universe Growth
2005 2010 2015
130
1227
7910
Source: IDC/EMC Digital Universe Infographic, 2011
EXABYTES

Analytics at
Global Web
Scale
2012 2013 2014 2015 2016 2017 2018 2019
Big Data is
growing 40-60%
per year!
Sources: The Economist : digital information increases 10x every five years, equal to 60% annual growth. IBM
says data is growing at 50% a year. IDC predicts digital universe will grow at more than 45% between 2010 and
2015, while sales of related technology will grow by 40% a year.

IT must be prepared to turn on a dime
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A chasm in IT is forming
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BROKERS STATE OF THE ART
TECHNOLOGISTS

The new IT Broker role
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§ Vet new technology providers
§ Ensure services are
supportable & sustainable
§ Not recreate the wheel

Continuous learning
STATE OF THE ART TECHNOLOGISTS
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Capacity planning is dead
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“You were never right
anyway”!
Rapidly changing business needs
Cloud-first mindset
– New ability to make little bets
– Fail fast/ fail often
– Strong POC environments

Who has led the way?
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The Evolution of DevOps
PHYSICAL WALL
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Developer " Operations "
“I am going to build to
whatever platform I want.”
“I’m not ops focused.
Scalability isn’t something
I think about.”
“How am I going to run
this thing?”
“How am I going to scale
this application?”
PHYSICAL
WALL
Step 1 Step 2

PROCESS WALL
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Developer! Operations "
PHYSICAL
WALL
Step 1 Step 2
PROCESS
WALL

REMOVE THE WALLS
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DEVOPS"

Collaboration
Incites
Innovation!

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We recognize one size does not fit all
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• Multi-Cloud Strategy
• Specialized Clouds
Based on Workloads
• Geographic
Optimization

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What goes where?
All comes
down to Data
Classification
Inside my DC Service Provider
• highly customized"
• specialized"
• demands physical
proximity"
• anything that will
introduce more risk"
• web enabled"
• industry standard"
• anything with
potential upside"

Our Journey
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PRIVATE
CLOUD
PUBLIC
CLOUD
CUSTOMER
PREMISE
PARTNER
DATA CENTER
PRIVATE
CLOUD
PRIVATE
CLOUD
VIRTUALIZED
VMWARE
DEDICATED
BARE METAL
RACKSPACE DATA CENTER
Powered by Powered by Powered by Powered by Powered by

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DEDICATED
SERVERS
PUBLIC
CLOUD
PRIVATE
CLOUD
Harness the
Power of the
HYBRID
CLOUD

Carve Up the Portfolio
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Service Providers
Application Portfolio
SaaS Providers
Legacy Apps (Mainframe)

*All material and content provided is privileged and confidential
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Lowest Total Cost? Depends on your needs.
MUTLI-TENANT &
GENERALIZED
SINGLE TENANT
& SPECIALIZED
PUBLIC CLOUD PRIVATE CLOUD DEDICATED
+ Speed
+ Utility Billing
+ Per Unit Cost
- Reliability
- Performance
- Security
+
-
-
- Speed
- Utility Billing
- Per Unit Cost
+ Reliability
+ Performance
+ Security
HYBRID CLOUD:
THE RIGHT FIT FOR ENTERPRISE

months
$$$ (capital)
On-Premise

Private Cloud
CONTROL FLEXIBILITY
HYBRID CLOUD: THE BEST FIT FOR
APPLICATIONS
*All material and content provided is privileged and confidential
On-Premise
Data Center
Public Cloud

IaaS
simpler

PROVISIONING
CONTROL
FLEXIBILITY
ELASTICITY
SECURITY
EXPENSE
PLANNING
GEOS
PERFORMANCE
months
$$$$$ (capital)
days
$ (operating)
minutes
$ (operating)
Dedicated
Hosting
days
$ (operating)
Hosted Private
Cloud
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E-Commerce Example

Rackspace Cloud Maturity Model
A GUIDED PATH TO SUCCESS
Innovative!Pragmatic!
Test & Dev.
IT as a
Service
Web Enabled &
Greenfield
Apps.
DevOps
Industry
Standard
Applications
(SharePoint/
Exchange)
Retool IT Rethink ROI
Mission Critical & Legacy App
Migration & Transformation
C-Level
Transformation
Fine Tune ROI and
Optimization
Health Check
ITACTIVITY
CLOUD ADOPTION
1 5432

IT Transformation Framework
IT
Evolution
Workshop
Application
Profiling
Workshop
Cloud
Readiness
Assessment
Design
Migration
Services
Solution
Online
Customer
Data Center
Strategize & Assess Design
Migrate
Implement
Support &
Optimize
Step by step, pragmatic approach to adopting
cloud as a business model
HOW WE GET YOU THERE…
POC
Pilot
Architecture

“Our goal is to create the most
CLOUD SAVVY
customers in the industry”
OPENSTACK
TRAINING
Rackspace
Knowledge
Center
GET SMART ON CLOUD

The Next Generation IT Department MUST HAVE CLOUD

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