CIO Europe 2014
1
IDENTIFYING A CLOUD
ENABLED BUSINESS
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
BACKGROUND
Rackspace Chief Technologist
chris.jackson@rackspace.co.uk
@chriswiggy
+44 (0) 7712 854462
2
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THE RECIPE FOR CLOUD
3
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THE PERFECT BUSINESS PLAN
4
Cloud
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THE MATURING CLOUD ISSUE
5
Image courtesy of: http://brotherword.org/tag/expectations-vs-reality/
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
THE IMPLEMENTATION GAP
6
ARE YOU BRINGING CLOUD TO
YOUR BUSINESS?
OR ARE YOU BRINGING YOUR
BUSINESS TO THE CLOUD?
Image courtesy of: http://www.themarketingbit.com/wp-content/uploads/2014/02/mind-teh-gap.jpg
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
MORE JOURNEYS?
7
March 14, 2014
Image courtesy of: http://www.arcticsurfblog.com/2012/10/from-the-archive-polar-perils/
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HOW DO I KNOW I’VE ARRIVED?
8
Image courtesy of: http://sciweekly4kids.files.wordpress.com/2012/04/promised-land-road-sign-with-dramatic-clouds-and-sky.jpg
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WHAT IS “CLOUD-ENABLED”
9
An organisation or team that applies operational models,
application design and infrastructure in a fashion that
enables quicker execution at lower cost and more
manageable risk
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
EXAMPLE ONE – THE SYSADMIN QUIT
10
Image courtesy of: http://de.jurassicpark.wikia.com/wiki/Dennis_Nedry
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WHAT LEFT WITH THE SYSADMIN?
11
Image courtesy of: http://i641.photobucket.com/albums/uu133/HamiltonNo1Fan/Desktop.jpg
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INFRASTRUCTURE AS CODE
12
MY INFRASTRUCTURE SOFTWARE
VERSIONING
• CONTROL CHANGES
• SIMPLE ROLLBACK
• SHARE KNOWLEDGE
• AUDIT TRAILS
TESTING
• REDUCE RISK
• VALIDATE OUTCOME
• DEFINED WORKFLOW
• FAST & REPEATABLE
DEPLOYMENT
• NO HUMAN ERROR
• CONSISTENT AT SCALE
• CAN DEPLOY OR CHANGE
• FULL REPORTING AND MGMT
COMPREHENSIVE DOCUMENTATION
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
EXAMPLE 2 – THE MARKETING CAMPAIGN
13
Image courtesy of: http://radar.oreilly.com/2008/06/the-new-internet-traffic-spike.html
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INTELLIGENT SCALING
14
PRIMARY
PLATFORM
CLOUD BURST
SERVICE
NETWORK
INTEGRATION
TRAFFIC
MANAGEMENT
CONFIG MGMT
CLOUD ENABLED APPS MEAN:
• A stateless application
• Automated deployment of new nodes
• Application monitoring driving workflows
• Working capacity in minutes
REAL-TIME
MONITORING
AUTO-SCALING
SERVICE
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EXAMPLE 3 – TIME TO MARKET
15
Image courtesy of http://dilbert.com/strips/comic/2010-11-19/
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PRIORITISE BUSINESS VALUE
16
Images courtesy of http://infotechfb.com/blog/the-three-ways-of-devops/
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PUT IT ALL TOGETHER
17
Image courtesy of http://codeascraft.com/2014/02/28/etsys-journey-to-continuous-integration-for-mobile-apps/
Etsy – A Neutral Case Study…
• Gross sales over $1B (Oct 2013)
• 100’s of deploys per week
• No production on cloud!
• Passion for simplifying then automating
• Monitoring driven development
• www.codeascraft.com
RACKSPACE® HOSTING | WWW.RACKSPACE.COM
SUMMARY
THREE BEHAVIOURS OF A CLOUD
ENABLED BUSINESS
1. DEVELOP INFRASTRUCTURE LIKE SOFTWARE
2. ADD FEATURES TO YOUR SOFTWARE TO RUN SMARTER
3. REDUCE TIME TO MARKET BY SIMPLIFYING AND AUTOMATING
18
1
2
3
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WHAT NEXT?
WE PROVIDE SERVICES FOR EVERY STEP
OF YOUR JOURNEY
19
JUST STARTING?
RACKSPACE ADVISORY
SERVICES
NEED SERVICES?
RACKSPACE HYBRID
CLOUD
NEED SUPPORT?
RACKSPACE DEVOPS
AUTOMATION SERVICE
RACKSPACE® HOSTING | 5000 WALZEM ROAD | SAN ANTONIO, TX 78218
US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM
RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM
RACKSPACE® HOSTING | 5000 WALZEM ROAD | SAN ANTONIO, TX 78218
US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM
RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM

What Does a Cloud Enabled Business Look Like?

  • 1.
    CIO Europe 2014 1 IDENTIFYINGA CLOUD ENABLED BUSINESS
  • 2.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM BACKGROUND Rackspace Chief Technologist chris.jackson@rackspace.co.uk @chriswiggy +44 (0) 7712 854462 2
  • 3.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM THE RECIPE FOR CLOUD 3
  • 4.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM THE PERFECT BUSINESS PLAN 4 Cloud
  • 5.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM THE MATURING CLOUD ISSUE 5 Image courtesy of: http://brotherword.org/tag/expectations-vs-reality/
  • 6.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM THE IMPLEMENTATION GAP 6 ARE YOU BRINGING CLOUD TO YOUR BUSINESS? OR ARE YOU BRINGING YOUR BUSINESS TO THE CLOUD? Image courtesy of: http://www.themarketingbit.com/wp-content/uploads/2014/02/mind-teh-gap.jpg
  • 7.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM MORE JOURNEYS? 7 March 14, 2014 Image courtesy of: http://www.arcticsurfblog.com/2012/10/from-the-archive-polar-perils/
  • 8.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM HOW DO I KNOW I’VE ARRIVED? 8 Image courtesy of: http://sciweekly4kids.files.wordpress.com/2012/04/promised-land-road-sign-with-dramatic-clouds-and-sky.jpg
  • 9.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM WHAT IS “CLOUD-ENABLED” 9 An organisation or team that applies operational models, application design and infrastructure in a fashion that enables quicker execution at lower cost and more manageable risk
  • 10.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM EXAMPLE ONE – THE SYSADMIN QUIT 10 Image courtesy of: http://de.jurassicpark.wikia.com/wiki/Dennis_Nedry
  • 11.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM WHAT LEFT WITH THE SYSADMIN? 11 Image courtesy of: http://i641.photobucket.com/albums/uu133/HamiltonNo1Fan/Desktop.jpg
  • 12.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM INFRASTRUCTURE AS CODE 12 MY INFRASTRUCTURE SOFTWARE VERSIONING • CONTROL CHANGES • SIMPLE ROLLBACK • SHARE KNOWLEDGE • AUDIT TRAILS TESTING • REDUCE RISK • VALIDATE OUTCOME • DEFINED WORKFLOW • FAST & REPEATABLE DEPLOYMENT • NO HUMAN ERROR • CONSISTENT AT SCALE • CAN DEPLOY OR CHANGE • FULL REPORTING AND MGMT COMPREHENSIVE DOCUMENTATION
  • 13.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM EXAMPLE 2 – THE MARKETING CAMPAIGN 13 Image courtesy of: http://radar.oreilly.com/2008/06/the-new-internet-traffic-spike.html
  • 14.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM INTELLIGENT SCALING 14 PRIMARY PLATFORM CLOUD BURST SERVICE NETWORK INTEGRATION TRAFFIC MANAGEMENT CONFIG MGMT CLOUD ENABLED APPS MEAN: • A stateless application • Automated deployment of new nodes • Application monitoring driving workflows • Working capacity in minutes REAL-TIME MONITORING AUTO-SCALING SERVICE
  • 15.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM EXAMPLE 3 – TIME TO MARKET 15 Image courtesy of http://dilbert.com/strips/comic/2010-11-19/
  • 16.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM PRIORITISE BUSINESS VALUE 16 Images courtesy of http://infotechfb.com/blog/the-three-ways-of-devops/
  • 17.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM PUT IT ALL TOGETHER 17 Image courtesy of http://codeascraft.com/2014/02/28/etsys-journey-to-continuous-integration-for-mobile-apps/ Etsy – A Neutral Case Study… • Gross sales over $1B (Oct 2013) • 100’s of deploys per week • No production on cloud! • Passion for simplifying then automating • Monitoring driven development • www.codeascraft.com
  • 18.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM SUMMARY THREE BEHAVIOURS OF A CLOUD ENABLED BUSINESS 1. DEVELOP INFRASTRUCTURE LIKE SOFTWARE 2. ADD FEATURES TO YOUR SOFTWARE TO RUN SMARTER 3. REDUCE TIME TO MARKET BY SIMPLIFYING AND AUTOMATING 18 1 2 3
  • 19.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM WHAT NEXT? WE PROVIDE SERVICES FOR EVERY STEP OF YOUR JOURNEY 19 JUST STARTING? RACKSPACE ADVISORY SERVICES NEED SERVICES? RACKSPACE HYBRID CLOUD NEED SUPPORT? RACKSPACE DEVOPS AUTOMATION SERVICE
  • 20.
    RACKSPACE® HOSTING |5000 WALZEM ROAD | SAN ANTONIO, TX 78218 US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM RACKSPACE® HOSTING | 5000 WALZEM ROAD | SAN ANTONIO, TX 78218 US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM RACKSPACE® HOSTING | © RACKSPACE US, INC. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN TH E UNITED STATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM

Editor's Notes

  • #6 As the market for cloud matures, we see what is common with any major new technology – it is the exit from the hype cycle into the reality of our current world. Cloud is working its way through this period of disillusionment where people’s cloud results are underwhelming and will come out the other side in a stronger position.This does not make it the WRONG time to think about your cloud strategy, but it does highlight an important learning from the early adopters with respect to setting and managing expectations of your leaders and your wider business.
  • #7 The gap is quantified by the scope an organisation sets for their cloud transformation.The missed expectations are typical of companies that treat cloud like a technology procurement exercise.The success stories are companies who pitch it as a business transformation.Cloud is a hugely powerful movement which did not exist when current Enterprise IT Governance and Architecture was implemented. Do you believe you are lucky enough for a major technology shift to drop into your existing operating model with minimal change? You would certainly be the minority and this is why we are seeing issues like Shadow IT plague IT organisations. It is a reflection that the operation and governance does not meet the needs of a business driven on rate of development and plugging that gap with an Enterprise Cloud will not be enough to change people’s habits.
  • #9 http://sciweekly4kids.files.wordpress.com/2012/04/promised-land-road-sign-with-dramatic-clouds-and-sky.jpg
  • #12 http://i641.photobucket.com/albums/uu133/HamiltonNo1Fan/Desktop.jpg
  • #18 http://codeascraft.com/2014/02/28/etsys-journey-to-continuous-integration-for-mobile-apps/