Growing online giving with good website design
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Presentation from the 2010 Blackbaud Pacific Conference. Created in conjunction with Ramtin Sohrabian.
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- 1. Growing online giving with good website design Naomi Hamilton & Ramtin Sohrabian
- 5. How donors decide to donate online Source: 58 Design Guidelines for Improving the Donation Process and the Usability of Essential Information on Charity and Non-Profit Websites by the Nielsen Norman Group
- 6. What puts donors off (online) Source: 58 Design Guidelines for Improving the Donation Process and the Usability of Essential Information on Charity and Non-Profit Websites by the Nielsen Norman Group
- 7. Online Giving & Your Website
- 13. Your thoughts?
- 14. Your thoughts?
- 15. Your thoughts?
- 16. Your thoughts?
- 17. Your thoughts?
- 26. Landing Pages
- 31. Choose where you place your page elements “ We observed that with news homepages, readers' instincts are to first look at the flag/logo and top headlines in the upper left. The graphic below shows the zones of importance we formulated from the Eyetrack data. While each site is different, you might look at your own website and see what content you have in which zones.” Source: Eyetrack III - The Poynter Institute
- 33. Create new landing pages per campaign