Get tips for improving your email marketing. Using findings from our recent email marketing survey as a framework, we'll show you the best ways to create, send, and track high-impact emails that stand out in a crowded inbox.
Proactive Marketing: How to Increase the Efficiency and Engagement of Your Ca...Hubbard One
Learn how to reinvigorate your marketing programs and drive greater return on investment by taking a bottom-up approach to your campaigns.
Our e-marketing experts - Kyra Patterson and Joe Przybyla – share successful strategies for developing, executing and reporting on campaigns through real-world examples. Gain insight into how innovative firms are overcoming common challenges to improve the success and efficiency of their e-marketing programs. Learn how you can build and maintain better marketing lists, encourage client engagement and increase your reach.
Proactive Marketing: How to Increase the Efficiency and Engagement of Your Ca...Hubbard One
Learn how to reinvigorate your marketing programs and drive greater return on investment by taking a bottom-up approach to your campaigns.
Our e-marketing experts - Kyra Patterson and Joe Przybyla – share successful strategies for developing, executing and reporting on campaigns through real-world examples. Gain insight into how innovative firms are overcoming common challenges to improve the success and efficiency of their e-marketing programs. Learn how you can build and maintain better marketing lists, encourage client engagement and increase your reach.
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
How do we communicate with our customers, clients and prospective users of our services? Before we communicate our message, we need to identify our brand. Social media, email marketing, print media all have a place in a small business marketing plan.
Mass Marketing Resources is located in Western Mass.
http://www.massmarketingresources.com
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
This presentation is geared towards users already familiar with Facebook Ads who would like to create more relevant and effective ads. It offers a step-by-step creation process review with insights into better targeting. Presentation structure:
Reasons for poor ad performance
Levels of promotion control
Overview of Facebook Ads creation process:
1) Choose marketing objectives
2) Target the right audience
3) Select optimal ad placement
4) Select appropriate ad format
5) Select impactful images
6) Write appropriate text
Review of marketing objective formats
Result monitoring and evaluation
The Collaborative Nonprofit: Building better relationships between fundraisin...Abila
Fundraising and finance departments are critical to leading the growth and success of nonprofit organizations. Yet, nearly 55 percent of fundraising and 45 percent of finance professionals believe their departments are not at all or only “somewhat” collaborative with each other. Abila surveyed both nonprofit finance and fundraising professionals to better understand the collaborative nature of the two departments, and the biggest challenges they face when working together. Based on the study findings, we dive into strategies for improving cross-departmental collaboration including demystifying commonly misunderstood jargon, management strategies to empower emerging leaders, and new opportunities for information sharing.
Full study: www.abila.com/CollaborationStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Erika May McNichol, Director of Product Marketing
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
How do we communicate with our customers, clients and prospective users of our services? Before we communicate our message, we need to identify our brand. Social media, email marketing, print media all have a place in a small business marketing plan.
Mass Marketing Resources is located in Western Mass.
http://www.massmarketingresources.com
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
On July 12, Frontier Small Business hosted a live event for small business leaders near Portland, OR with three outstanding speakers that shared advice on "How to Be a Social All-Star." Leaders learned the tactics that produce real results and some quick tips for getting the cash register to ring today!
http://www.bocahug.com Learn how to drive more highly-targeted traffic to your website, differentiate by arriving earlier in the sales cycle, protect your pricing power and margins, convert more of the right decision makers into highly-qualified leads, and accelerate the sales cycle with fewer labor-intensive sales touchpoints. The topic is valuable for all marketers, not just HubSpot users.
This presentation is geared towards users already familiar with Facebook Ads who would like to create more relevant and effective ads. It offers a step-by-step creation process review with insights into better targeting. Presentation structure:
Reasons for poor ad performance
Levels of promotion control
Overview of Facebook Ads creation process:
1) Choose marketing objectives
2) Target the right audience
3) Select optimal ad placement
4) Select appropriate ad format
5) Select impactful images
6) Write appropriate text
Review of marketing objective formats
Result monitoring and evaluation
The Collaborative Nonprofit: Building better relationships between fundraisin...Abila
Fundraising and finance departments are critical to leading the growth and success of nonprofit organizations. Yet, nearly 55 percent of fundraising and 45 percent of finance professionals believe their departments are not at all or only “somewhat” collaborative with each other. Abila surveyed both nonprofit finance and fundraising professionals to better understand the collaborative nature of the two departments, and the biggest challenges they face when working together. Based on the study findings, we dive into strategies for improving cross-departmental collaboration including demystifying commonly misunderstood jargon, management strategies to empower emerging leaders, and new opportunities for information sharing.
Full study: www.abila.com/CollaborationStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Erika May McNichol, Director of Product Marketing
Join Sage for this informative discussion that includes valuable tips on making the most of your Donor-Centric web presence, presented by Dan Gonzalez, Web Manager, Sage Nonprofit Solutions
Top 10 Fundraising Tips: Darian Rodriguez HeymanAbila
Darian Rodriguez Heyman, Co-Founder & Head of Community Partnerships, Social Media for Nonprofits and Editor, "Nonprofit Management 101"presents his Top 10 Fundraising tips for nonprofits.Darian covers everything from grant seeking to online fundraising.
Bridget Brandt of Sage Nonprofit discusses how to build a loyalty program that engages, nutures relationships, and creates a world class donor experience.
Conversion Optimization and Lead MagnetsBrant Bell
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
The average person’s inbox is full of emails. What can you do to break through the clutter and get your message heard? In this edition of Training Series Live!, Liz Ryan, CEO of Relish Tray Media, shared tips for using email marketing to successfully reach renters.
Content and Email Marketing: Startup Institute Boston Fall 2015Lena Prickett
My presentation for an immersive in content and email marketing, delivered to the Fall 2015 cohort of Boston's Startup Institute. I cover the basics of both content marketing and email marketing as well as the tools and techniques you can use to succeed in both.
Find out how to use email marketing to nurture sales leads and increase sales. Here is the slide deck from Right On - No Bull Marketing's webinar on email marketing. You can watch the webinar here - http://youtu.be/iUsppNNaa90
http://www.pointit.com - This presentation covers how to integrate search and email marketing for a comprehensive, successful online marketing campaign.
Tactical Secrets of B2B Content MarketingAmrita Mathur
What do today’s B2B marketers ultimately care about? Generating leads that their organization can actually turn into viable sales opportunities of course.
This slideshare will show you how to set up a content marketing engine that actually works and generates leads, and how to be data-driven in order to continually learn and grow the volume, velocity and value of leads.
#INBOUND13 - Harnessing the Power of Segmentation for Marketing ResultsEllie Mirman
Email marketing isn’t dead, but unsegmented email is a tactic of the past. Segmentation has the power to transform your marketing results: delivering the right message to the right person at the right time is not only the right thing to do, it’s the smart thing to do. Segmentation brings higher click through rates, conversion rates, and close rates. This session will cover how to get the data you need for powerful segmentation and how to use it to get better results.
Presented at #INBOUND13 (www.inbound.com) on August 21, 2013
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Everything You Ever Wanted To Know About GrantsAbila
Abila and Betsy Baker of YourGrantAuthority.com provide valuable insight about the various facets of pursuing grant funding including identifying grant sources and effectively writing proposals for securing grants.
Abila with RBP Methods explores the process for identifying if your current accounting solution is the right fit for your organization and if it is time for a change, how to go about evaluating alternatives.
A Nonprofits guide to activating a Social Media Playbook #SM4NP Abila
The importance of creating and using playbooks for your events and campaigns and why you need them now. Learn how to create a playbook and use it to increase donor activity and engagement.
Lately, it seems that talk of "the cloud" is everywhere you turn. But what does "the cloud" mean and how can it help your nonprofit function more efficiently? We will help you get a better understanding of what it means, the advantages/disadvantages of using it, and the future of the cloud, so you can fully research and evaluate if moving more items to the cloud is right for your organization. Presented by Richard Dietz of Nonprofit R+D
Today’s world is hyper-connected, mobile, social and always on. As we connect to the Internet from anywhere, at anytime, we are drawn deeper into digital life. What’s more, the experiences we have are increasingly tailored to our preferences: likes and dislikes. But, what does this mean for nonprofits? It means changing employee, donor and other stakeholder expectations.
Your organization's website is critical to your success. It's the place to tell the world about your mission and motivate visitors to take action—whether it's making a donation or signing up for your services. For many organizations, it's difficult to know where to start. What do you do next with your website and how do you manage it?
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...Abila
Last year, corporate and private family foundations alone gave more than $56 billion in grants to nonprofit organizations. Are you getting your share? This presentation evens the playing field for all nonprofits to learn how to access corporate, private foundation and government funding.
Don’t lose sight of your mission by losing control of your finances! A nonprofit organization’s financial health depends on precise execution of the key components of an annual operating cycle. This session will leave you with a comprehensive grasp of how to develop your nonprofit organization’s financial health, thus supporting the life of your mission.
One donation form on your website just doesn’t cut it today. If that’s all you have on your site, you are missing opportunities with every visitor and missed opportunities are missed donation dollars. In this presentation, you’ll learn how to go beyond the donation form.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
Featuring David Holmes of the Foundation Center Cleveland.
What’s the difference between a successful fundraising plan and a not so successful one? Diversification. It’s the same advice your financial planner will give you and it’s the same approach every nonprofit should take when crafting their fundraising strategy. Successful nonprofits know they need to cultivate multiple revenue streams through sound financial planning. If your organization has never developed a fundraising plan or calendar, this hour-long session is for you. It provides an overview of the process of strategically thinking through the components of a fundraising plan. You'll learn how to:
• Conduct an assets inventory.
• Develop a case statement.
• Identify potential funding partners.
• Prepare a fundraising plan and calendar.
Diversify Your Fundraising, at introduction to fundraising planning. Worksheets that will help you to take stock of your strengths. An Assets Inventory from the Foundation Center Cleveland.
Confused by “weather” or not to go to the cloud? You're not alone! We promise to demystify “the Cloud” and discuss the various options available for software today. You’ll walk away with a new understanding of:
• “The Cloud” and why it is important.
• Available options in hosting services, as well as, the risks and benefits of each.
• The top 3 questions to consider before you implement
Nonprofits can learn a lot from Apple. Here are a few lessons in innovation that you can apply to your nonprofit’s fundraising efforts. Inspired by the phenomenal success of Apple's iPad. Check it out here.
Events are not only a great way to raise funds but also awareness and community support. Unfortunately, many events fall flat, usually due to lack of clear goals and preparation. In this educational webcast, Richard Dietz of Nonprofit R + D and Jamy Squillace of Sage will show you the tried and true way to pull all the pieces together for your next fundraising event.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Mind map of terminologies used in context of Generative AI
Email Marketing for Nonprofits
1. Email Marketing for Nonprofits
Tips for improving your email marketing now
Lara Brown
Senior Marketing Manager
Sage Nonprofit Solutions
#NPEMKTG 1
2. Agenda
• List growth
• Campaign elements
• Deliverability
• Testing and optimization
• Segmentation
• Automation
2
3. “The reports of my
death have been greatly
exaggerated.”
- email
3
4. Why Email Marketing?
Does your organization • Inexpensive
conduct email marketing? • Immediate
• Effective way to communicate
with supporters
• Able to quickly test and
optimize
• Able to segment audience for
customized messages
4
5. Successful Organizations:
• Define clear objectives and measurable goals
• Benchmark and track email performance metrics
• Take measures to improve deliverability
• Use tactics to grow and retain email contacts
• Send emails that are relevant and engaging
• Integrate email with other marketing channels
• Segment their list according to behavior and interest
• Test and optimize key campaign elements
5
6. Objectives and Measurable Goals
What are your
organization’s top 3
objectives?
What are your
organization’s top 3
measurable goals?
6
7. Why Email Marketing Fails
• The one and done email
– Need to send messages multiple times before a supporter
notices it, let alone responds (unless it’s tailored for them)
• The stand-alone email
– Lack of integration with other on- and offline marketing
channels (where social media comes in)
• Generic emails (not targeted to areas of interest)
• The registration / donation form is overly
complicated or requires too much information
• Key campaign elements like the subject line are
ineffective
• Deliverability issues 7
8. Ready, Aim, Fire
• Growing and retaining email contacts
– Get your message to your audience
• Deliverability
– Get your email to the inbox
• Subject line (The promise)
– Get your email opened
• Copy (Delivering on the promise)
– Get your email read
• Content (Making it relevant)
– Get your target to engage / respond
8
10. Growing and Retaining Contacts
Does your organization
actively work to grow
and retain email
contacts?
Which statement best
describes your
organization’s email
list growth trend for
the past 12 months?
10
11. Email Contacts
Unaware
80% The Donor
Aware
Funnel
15%
Active / Engaged
50%
Click on Form
15%
Donate
11
12. Tips for growing and keeping contacts
• Online
– Facebook registration page
– Web site registration
– Offer incentives for signing up
– Make it easy, don’t ask for unnecessary information
– Referrals: Forward to a friend / give advocates the tools to
share your emails and your story
– Social media sharing icons
– Blog sign up
• Offline
– Direct mail, events
• Retain contacts by delivering value and making it
worthwhile for them to stay 12
15. Tactics for Improving Deliverability
• Regularly clean your data
– Remove hard bounces
– Remove inactive contacts
– Evaluate soft bounces
– Update email addresses
• Monitoring inbox placement
• Spam checking software
– Your email service provider (ESP) should include or offer
• Ask contacts to add you to their Safe Senders
15
16. Tactics for Improving Response
• Make it possible to view email as a web page
– For those who have display images turned off
• Use text and graphics, not just graphics
• Use consistent from line: credibility / recognition
• Reactivation campaigns to non-responders
• Survey results show average unsubscribe rate is 4%!
16
18. Key Email Campaign Elements Tip: Write a
simple brief to
• Subject Line guide the process
– Same rules as apply to a headline.
– Attract attention. Be provocative, enticing:
“We had no idea”
– Specific, urgent, compelling, concise (40-60 characters)
– Question marks okay, no or limited exclamation points
– Don’t be afraid to include the Ask: “Donate to Save an Kitten Today”
• Call to Action
– Strong v. Soft (Give now v give today), sense of immediacy
– Exclusivity (Part of a special club)
– People want to know WIFM (what’s in it for me?)
• Simplify donation pages
– No need to sell them at that point
– Reduce the number of clicks
– Don’t send them off to a third-party site to donate
18
20. Content Tip: Write
the copy,
then delete
the first line.
• Deliver on the promise made in the
subject line (how measured? CTR)
• Don’t bury the lead / Cut to the chase quickly
• Make it scan-able (bullets, short paragraphs)
• Tone: compelling, action-oriented, conversational
vs. formal
• Keep important content / links above the fold
• Stop talking about yourself (the wewe test)
• Personalization and video
20
22. Elements to Test
• Subject Line
• Call to Action
• Target Audience
• Landing Page
• Donation Form Fields
• Content
• Time / Day
• Personalization / Video
• Frequency
22
23. Types of Testing
• A/B Testing
– Test one element at a time
– Don’t waste time testing “whispers”
– Tip: Split a small portion of your list and send 2 different
emails with 2 different subject lines. Send the winning
email to the rest of the contacts.
• Multivariate Testing
– Testing multiple elements at a time (e.g, subject line +
headline + list)
– Pro: speeds up optimization
– Con: complex
23
25. Segmenting Your List Tip: Set up a
preference center
so supporters can
• Reach the right prospect with the right opt-in to specific
content.
message at the right time
– Send messages to a segment of your audience
based on behavior and what you know about them
• Benefits
– Cuts through the clutter, more likely to get opened
– If providing value, can send more frequently
– Improve open rates and reduce
opt-out rates.
– If their behavior
indicates interest in
cats, give ‘em cats!
25
26. Automated Marketing Tip:
Use for driving
people to an
• Multi-step, trigger-based on if / then upcoming event
scenario
• Score to prioritize for follow up
– Explicit: Their activity (opens, clicks, etc.)
– Implicit: What you know about them (adopted a dog)
Sage E-marketing Lead Scoring
26
29. Benchmark and Track Key
Performance Indicators
• Click-through rate
Does your organization • Open rate
benchmark email
performance? • Total contacts
• Total new contacts
• % active, email-able contacts
• Unsubscribe rate
• Bounceback rate
• Total emails sent
• Conversion rate
• Campaign ROI
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30. Successful Organizations
• Define clear objectives and measurable goals
• Benchmark and track email performance metrics
• Take measures to improve deliverability
• Use tactics to grow and retain email contacts
• Send emails that are relevant and engaging
• Integrate email with other marketing channels
• Segment their list according to behavior and interest
• Test and optimize key campaign elements
30
31. Q&A
• Download the complete Email Marketing
Report
– x
• Get a free trial of Sage E-marketing
– http://bit.ly/y0RgOs
• Learn about Sage Fundraising Online Thanks for
– www.sagefundraisingonline.com Attending!
• Sage Nonprofit E-Books
– Event Fundraising Best Practices
– Year-End Fundraising Guide
31
33. Challenges and Obstacles
What are your
organization’s most
significant challenges?
What are the
barriers to
overcoming
them?
33
34. Top Campaigns / Appeals
• Events / Year End Campaign Best Practices
– Create an email timeline
– Mention event date in every email
– Send a save-the-date email
– Use after-event email or survey
– Make it easy to donate / register
34
Editor's Notes
Growing and retaining contacts (theme of the survey) Barriers: objectives? Doesn’t’ jibe with previous slide could be that they defined objectives but too loosely and are changing them.