The document outlines two emergency campaign concepts for Andalusia Emergency. The first campaign, "بتفرق اللحظة", aims to convince customers that they can reach emergency services anywhere at any time. The second campaign, "‫واحد‬ ‫رقم‬", promotes using the single number 16781 to access integrated and specialized emergency services for cardiac, pregnancy and pediatric cases. Simple illustrations are suggested to help design applications for both campaigns promoting easy, specialized emergency access with a single phone number.

1. Andalusia Emergency
Campaign
By: Haitham Mohamed Ibrahim

2. Campaign number 1:
Campaign Name: ‫بتفرق‬ ‫اللحظة‬
Campaign Concept:
To convince the customers that he has to select us as we will reach him
every where in the right time with the emergency services.

3. Simple illustrations for the concept to help
the designer to do the applications

4. Application (1)

5. Application (2)

6. Campaign number 2:
Campaign Name:‫واحد‬ ‫رقم‬
Campaign Concept:
Concept description : The same number 16781 will help you for
integrated compassion and specialized emergency services like (cardiac,
pregnancy and pediatric)

7. How we discussed with the Art director:
• After brainstorming , we got the idea to make a simple flate
designed campaign linking the mobile phone with the main
message as long as the mobile phone call to 16781 can link you
with all the emergency specialized services.
• We want to illustrate how it’s easy, simple , service is specialized, to
link situations with the call to action.

8. Applications

9. Applications

10. Thanks A Lot 