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Advocate marketing (CocaCola case study)
This document discusses advocate marketing and provides steps for how to effectively implement it. It notes that advocate marketing builds trust, buzz, and longer-term direct marketing through boosting campaigns, intended advocacy, and community-initiated efforts. It warns that to succeed with advocate marketing, companies must have a big number of fans, clear positioning, and be ready for potential attacks from critics.
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Advocate marketing (CocaCola case study)
- 1. Advocate Marketing Coca Cola “CaseStudy” Haitham Ibrahim Prepared for AAST – Group G MBA
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- 4. How To Do? 1)Boost Every Campaign
- 5. How To Do? 2)Intended Advocacy
- 6. How To Do? 3)Community initiated
- 7. How To Do? 3)Community initiated
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- 9. Take Care!! Big Numberof Fans Clear Positioning Be Ready for attacks Hank Barnes
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