Case Study Presentation

1. CASE STUDY
Presented By
Rahim Rafiq Sajwani
Mohammad Hayat
Syed Ali Abbas
Presented to
Sir, Aftab Ahmed
Faculty : Managerial Policy

2. Introduction •American Based Company
•World one of the Famous and Big Names
•Provides Equipments related to
1.Wireless Communication
2.Semi Conductor Products
3.Advance Electronic Equipments

3. Introduction
•Motorola Inc. started with the founding of the
company by Paul V.Galvin. Paul and his brother Joseph
E .Galvin purchased a battery eliminator business from
Stewart Storage Battery Company which made battery
eliminators used in operating radios using household
current in 1928 and created 'Galvin Manufacturing
Company'.
•Motorola has World Wide Distribution and Deals
with Mostly all type of Electronic Equipments
Because they believe in diversification

4. Introduction
•In 1994 Their were around 132000 employees
world wide working MOTOROLA Inc..
•And 28th Position among 500 largest Companies
of AMERICA in terms of Sales

5. Introduction
•It Deals in two Major Markets
1.SEMI CONDUCTORS
2.COMMUNICATION

6. Background
•It Established by PAUL V. GALVIN
•In 1930 they started Manufacturing Home
Radio, Car and Police Car Radio.
•In 1930 name MOTOROLA was placed by the
combination of 2 words MOTOR &
VICTOROLA

7. Background
•In 1947 It was renamed as MOTOROLA Inc.
•In 1950’s the Paul V. Galvin expired and
command goes to his SON ROBERT W.
GALVIN.
•In 1959 1st Semi Conductor was Made by
company and this was 1st step towards
CONSUMER GOODS by company.

8. VISION
"Our history is rich. Our future is
dynamic. We are Motorola and the
spirit of invention is what drives us."

9. Mission Statement
• "We are a global communications leader
powered by a passion to invent and an
unceasing commitment to advance the way
the world connects. Our communication
solutions allow people, businesses and
governments to be more connected and more
mobile."

10. Self Analysis SWOT
Strength
●Large and diversified (mobile devices, set‐top boxes, two‐way radios)
● Established distribution channels through relationships with key
customers (governments, telecom and cable companies, wireless carriers)
●Strong global brand recognition
●Stable cash flows for Home and Networks Mobility division to increase
flexibility of division
●Deals in diversified four products: Semi conductors, land mobiles, General
systems and messaging information in media

11. Self Analysis
SWOT
Weakness
They have following major weakness in internal side of company like
•Decentralization
•Miscoordination
•Small Group of Staff in Corporate level
•Decrease in demand for mobile products

12. SelSf WAnOalTysis
Opportunities
•The Major Opportunity of the MOTOROLA was the
entering and taking interest in new development side of
industries which are growing rapidly in the market, they
Capitalized the new talent to come into the market and
encourage the new idea’s

13. Self Analysis
SWOT
Threat
Diversification was the Big Threat for MOTOROLA
because they love to diversified themselves but did not
maintain the quality and standard of any business line

14. Industry Analysis Business Line
Following are the Business Line of MOTOROLA
1.Semi Conductor Products
2.Land Mobile Products
3.General System Sector
4.Messaging Information & Media Sector

15. Industry Analysis
Business Line
SEMI CONDUCTOR PRODUCT
•Motorola was the 5th Largest Manufactures in it &
and NORTH AMERICA it was in2nd Position
•To Compete its Competitors MOTOROLA did
joint venture with IBM and APPLE

16. Industry Analysis
Business Line
LAND MOBILE PRODUCT
•They Deals in 2 Major Line which were
a)2 Ways Radio
b)Analog & Digital Computer System

17. Industry Analysis
Business Line
LAND MOBILE PRODUCT
•They Started this in 2nd World War by
Manufacturing the WALKY TALKIE system for
U.S ARMY
•Motorola was the Leading Supplier.

18. Industry Analysis
Business Line
GENERAL SYSTEM SECTOR
•They manufactured the following products in this sectors
which make them more diversified in electronic industries
a)Cellular Telephones
b)Personal & Common Systems
c)Micro Computers.

19. Industry Analysis
Business Line
GENERAL SYSTEM SECTOR
•In 1995 Motorola become world leader in cellular
technology and products
•It also shows the incredible growth and opportunity
for new talent in the Market

20. Industry Analysis
Business Line
Messaging Information and Media Sector
•The Products includes
a)Pagers
b)Wireless and wire line data communication device

21. Industry Analysis
Business Line
Messaging Information and Media Sector
•They were Leading this Sector at No 1 Position
•They Joint Venture with Ericsson and AT&T to
compete the competitors

22. Industry Analysis
Problem Finding
•After Reviewing the CASE STUDY we found
following problem which make MOTOROLA Sales
and Position down on the Chart of TOP 10
Companies

23. Industry Analysis
Problem Finding
1.De-Centralization
2.Low Number of Staff on Corporate Level
3.More Focus on Diversification
4.More Focus on Upper level of Staff

24. Reasons for Iridium’s collapse
1. Cellular build-out reduces
need for Iridium
From concept to development:
11 years
2. Technological limitation and
poor design
Unable to use phone indoors
Phone “the size of a brick”
3. Manufacturing problems
Launching of service before enough
phones were available
3. Insufficient marketing and
sales plans
Delay in marketing teams in foreign
countries

25. What was the problem?
Problem 1: Executives made decisions based on the size of previous
investments
Problem 2: Staiano’s leadership: a double-edged sword “If I can
make Iridium’s dream come true, I’ll make a significant amount of
money.”
Problem 3:The composition and size of the board of Iridium
Lessons learned:
Evaluate long concept-to-development projects: competitive
landscape

26. Solution • Six Sigma Quality
• Total Cycle Time Reduction
• Product, Manufacturing and Environmental
Leadership
• Profit Improvement
• Empowerment for all, in a Participative, Cooperative
and Creative Workplace