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1. 4G
Market Research
for
ABC Telecom
Presented By
( TATA GROUP )
Ranjit Achary
Ankit Gindoria
2. The questions
What is the market?
Who is the customer?
Who is the competitors?
3. Demand for 4G
Market share
Infrastructure
STP
Determining pricing strategy
The right time to launch
Objectives
4. Demand for 4G
To understand the real demand for such a
technology
Market share
The relevant and comparing with existing
technology
Infrastructure
To understand if there is enough infrastructure to
implement the technology
STP
The pricing strategy
Market penetration or market skimming
•Relevance and Importance of
Objectives
5. Questionnaires to existing customers
Employees feedback
Competitive analysis
Technical analysis
Focus group
Survey by mail, telephone
Methodologies
6. Organizations like IEEE, 3GPP, WiMAX and
ITU etc
Internet data
Ask professionals, trade organizations,
Consult hardware companies
Publications, researchers, academia's
Secondary Source