MARK 695A Integrated Marketing Communications (IMC) Case Studymarhenbun
A case presented in Summer 2009 on the subject of Integrated Marketing Communications. An IMC campaign is developed for Subaru Canada's 2009 season with a target number of purchases of 1500 Subaru vehicles by the end of the year.
Chiến Lược IMC (Integrated Marketing Communications) cho TrisoyHuy VietNam Group
“Truyền thông marketing tổng hợp (IMC) là khái niệm về sự hoạch định truyền thông marketing nhằm xác định giá gia tăng của một kế hoạch tổng hợp, đánh giá vai trò chiến lược của các thành phần khác nhau trong truyền thông như quảng cáo, khuyến mại, tuyên truyền và sự kết hợp các thành phần này để tạo ra một sự truyền thông rõ ràng, đều đặn, hiệu quả tối đa.”
(Hiệp hội các đại lý quảng cáo Mỹ 4As)
The slides are made to delineate the image of the body shop in the context of Pakistan. It includes all the tools and techniques which helps in understanding the body shop values and core competencies in great detail.
Mai Linh Media is a subsidiary of Mai Linh Group (MLG) that is well known in Vietnam for its taxi fleets and other inland transport vehicles. Mai Linh Media is a media agency that is established to optimise the traditional ad channels of MLG such as car wrap, billboard, or mobile and enhance its creativity by infusion of digitalisation.
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
MARK 695A Integrated Marketing Communications (IMC) Case Studymarhenbun
A case presented in Summer 2009 on the subject of Integrated Marketing Communications. An IMC campaign is developed for Subaru Canada's 2009 season with a target number of purchases of 1500 Subaru vehicles by the end of the year.
Chiến Lược IMC (Integrated Marketing Communications) cho TrisoyHuy VietNam Group
“Truyền thông marketing tổng hợp (IMC) là khái niệm về sự hoạch định truyền thông marketing nhằm xác định giá gia tăng của một kế hoạch tổng hợp, đánh giá vai trò chiến lược của các thành phần khác nhau trong truyền thông như quảng cáo, khuyến mại, tuyên truyền và sự kết hợp các thành phần này để tạo ra một sự truyền thông rõ ràng, đều đặn, hiệu quả tối đa.”
(Hiệp hội các đại lý quảng cáo Mỹ 4As)
The slides are made to delineate the image of the body shop in the context of Pakistan. It includes all the tools and techniques which helps in understanding the body shop values and core competencies in great detail.
Mai Linh Media is a subsidiary of Mai Linh Group (MLG) that is well known in Vietnam for its taxi fleets and other inland transport vehicles. Mai Linh Media is a media agency that is established to optimise the traditional ad channels of MLG such as car wrap, billboard, or mobile and enhance its creativity by infusion of digitalisation.
Washing face is a very important step for skincare. This survey was made to understand clearly the face washing behavior among females.
This survey was conducted among more than 531 female, who are between 16 and 44 years old, live in Ha Noi and Ho Chi Minh city.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
2017.3.9 @ Chuo University.
Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK)
GLIK2017S MF-504 Capstone Project (March 9th)
http://www.jaims.jp/en/program/concept/index.html
Personal Branding: Women's Private Equity Forum Half Moon Bay, CA March 2017Jennifer Jones & Partners
Personal branding is a requirement today. It’s not just about self-promotion. It’s about finding a signature image, a unique voice, and a recognizable standard that your friends, customers and others can grow to appreciate. It’s knowing what you are best at doing and not being afraid to put it out there. It’s having the confidence to project a persona and live in it.
On commence à voir des liens AMP dans les pages de résultat Google depuis février 2017. Qui sont les sites qui se sont lancés dans l’aventure ? Avec quels résultats ? Quid du e-commerce ? Faut t’il y aller et si oui comment, pour quelles opportunités et avec quels risques ? Ce sont à toutes ces questions que cette conférence tentera de répondre, en vous dressant un bilan d’un an d’AMP.
There is always a way to measure content marketing impacts if you plan ahead.... Platforms like Majestic, BuzzSumo, CoverageBook, SEOMonitor, Google Analytics and Google Search Console can help you measure.
Stratio Streaming is the result of combining the power of Spark Streaming as a continuous computing framework and Siddhi CEP engine as complex event processing engine.
A referral program is simply a process in which you prime and rewards customers. There are many types of referral programs like a customer, employee, and partner referral program
Recruiting Non-Traditional Value Added AffiliatesAffiliate Summit
Getting low values affiliates to join you program is easy. We’ll give you examples of outside the box recruiting ideas to find non-traditional affiliates to add value and drive incremental sales.
Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Recruiting
Robert Glazer, Founder, Accelertion Partners (Twitter @affiliatemgr) (Moderator)
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
Facebook Ads and Google Ad Basics for BusinessAbbi Siler
Using helpful tips from Facebook and Google, this presentation was offered to small business owners looking to try out the advertising tools on Facebook and Google Adwords.
What are brand partnerships? What are integration, reward and awareness colla...Partnercademy
To learn more, go to our highly acclaimed Udemy course here:
https://www.udemy.com/course/the-brand-partnerships-course/?referralCode=800B03FD714297190556
Or further your Partnerships & Affiliate Marketing career with the Partnercademy Masterclass course...
https://partnercademy.thinkific.com/
----------------------------------------------------------------
-------------------------------------------------------------------------------
This presentation on brand partnerships, focuses purely on integrations, rewards and awareness partnerships. Above all it’ll teach you everything you need to know about Brand Partnerships, going into detail about the three core types. You’ll learn how to arrange an integration partnership and how reward and discount partnerships work. In addition to, sponsorships, product placements and how to run a successful offers page.
Insight conference: Reviving the Dead: Turning Dead Leads into real businessJustin Emig
Even the best sites in the world convert at 2%, leaving 98% of consumers leaving your site. This presentation helps you use various Search Engine Marketing and Social Media Marketing tactics to earn more business and increase conversion rates.
As a Consultant for HubSpot I get asked a lot about how to set up a complete campaign. I've presented this at local User Groups visited by HubSpot customers.
Let's understand how can we generate sales lead by various ways. Here I will help you to understand many aspects of sales lead generation. I have explain the ways like Landing Page Optimization, Social Media Marketing, Offline Strategies, User Reviews and Referral Programs and some other lead generation tools and services.
Social Media & Digital Marketing 2017 presented to the Exploits Regional Cham...Gray Press Media Inc.
Learn the basics of digital marketing to promote your small business. From the SEO to social media marketing:
- Facebook
- Twitter
- Instagram
- Pinterest
- LinkedIn
- YouTube
For more info, please visit www.graypressmedia.com
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...Allison Kulage
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Who are you targeting with your franchise recruitment efforts? Here are the 10 most common types of franchise buyers, what they want, and how you can reach them. By identifying which of these personas are likely to be attracted to your brand, you can improve your marketing and content strategy and increase the growth of your brand.
The companion commentary for this presentation includes more details as well as conversation about messaging tactics for different personas.
Watch: https://www.youtube.com/watch?v=2ku_e7n0DLg
Listen: https://soundcloud.com/franchiseperformancegroup/fpg-university-franchise-buyer-personas-and-what-they-value
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. About the company
• The Body Shop is a British skincare and cosmetics company owned by
L'Oréal
• Provides a wide range of organic skin care products for men and women
• Community driven company, has multiple CSR campaigns
• Premium pricing of its products; procurement of best natural ingredients
from all around the world being their unique selling proposition
9. • They have a fair share of followers on Facebook, having 63,97,331 likes
(as on 28.02.17, 10 PM)
• The active participants in their social media campaigns are women.
• The likes on their posts range from 60 likes to 4000 likes depending upon
the post. The contest posts or the posts talking of new products gain more
likes than repetitive posts.
• Shares are mostly because of contests. Usually, their posts get up to 5
shares.
22. TBS Membership Card
• They provide membership cards at a price of Rs. 500
• Customers can avail a discount of 10% at every purchase and special
discounts are given on birthdays.
• Exclusive offers for Love Your Body members
• Workshops and seminars are conducted exclusively for them
26. Enrich not Exploit!
• The Body Shop as a company believes in protecting the environment
• Apart from their extensive CSR campaigns, they make sure that they use
environment friendly methodologies for manufacturing their products
• They believe in giving back to the environment. They procure Shea
from Ghana. The Tungteiya Shea Butter Association is made up of over
475 women in 11 villages around Tamale, northern Ghana. Money from
their trade has been used to fund water pipes and wells, and provide
access to medical care, better housing and education.
• Thus, they work on community upliftment and ethical trade.
27. Top Level Domain (TLD)
• A top-level domain (TLD) is the last segment of the domain name. The
TLD is the letters immediately following the final dot in an Internet
address.
• A TLD identifies something about the website associated with it, such as
its purpose, the organization that owns it or the geographical area where it
originates.
29. Login page
They want the customer to take some action on their website, i.e. they
demand customer involvement. This is called “call to action” or CTA.
34. Themes and page titles
• Since they’re a female dominant brand, they have used colorful
scheme in their website.
• Their homepage has various drop downs and flying pages that talk of
various deals and also about the new products launched.
• The website allows online shopping and the products are classified on
the basis of usage, gender, bestsellers, top rated and new variants.
• Since body shop is a community driven brand, we see various CSR
campaigns on the homepage
35. Meta tags
Meta tags are snippets of text that describe a page's content; the meta tags
don't appear on the page itself, but only in the page's code.
title tag
37. Traffic Data
• Source being Alexa, The Body Shop has a rank of 336,707 when it
comes to websites in India.
• Percentage of Indians visiting the website is 75%
41. • The “google ads” are advertisements that are paid up by the company
to display on search results.
• “Sponsored ads” are Google's platform to promote a product. Once a
product is sold through a sponsored ad, google becomes a third party
seller and hence earns money from the company.
• This is called SEM: Search Engine Marketing
42. Search Engine Optimization
• The Body Shop has posted a Google ad about their current offers. . We also
see links of online shopping sites like Amazon and Nykaa offering their
products
• The first two results while searching for “The Body Shop” give out the
website link of Body shop India.
• The third and fourth result also give out the website result but of the official
company website and body shop USA respectively.
48. Possible conversion goals of TBS
• They want the visitor to sign up with them so that they can
send them offers, discounts and updates in their mailbox.
• They want the customers to join their CSR movement.
• They welcome the customer to “live chat” with their
representatives and other customers.
• They want to convert visitors to customers as they have
posted a lot of offers and games. The offers posted scream of
buying the product “now” which shows that they want
immediate selling.
49. Possible keywords
Keywords are words or phrases describing the product or service
that you choose to help determine when and where your ad can
appear. The keywords you choose are used to show your ads to
people.
All brands and products of the company are keywords. The possible
keywords for The Body Shop can be:
• Body butter
• Drops of youth
• Satsuma
• Lip butter
• Superfood
• Falling for you
• Body polish
50. • Strawberry body puree
• Body sorbet
• Fuji Green tea
• Honeymania
• Wild argan
• British Rose
• Tea tree
• Born lippy
• Himalayan Charcoal
• Body Shop
• The Body Shop
• body shop india
• thebodyshop
51. Effectiveness of web content
The website of The Body Shop India is based on colorful theme,
giving out various offers and new product offerings.
Positives:
• The design speaks for itself; since it is a cosmetic brand
targeting mostly women, there is an effective use of colors
and graphics.
• They have a separate slot for each of their products. Which is
very necessary for their website due to their varied product
lines.
52. • Inverted pyramid: They talk of the important things first;
offers, discounts and new products occupy the upper part of the
page whereas their CSR campaigns lie at the end.
• They are successful in grabbing the customer’s attention by
their tactful campaigns on the home screen
• The content is original- we seldom find such kind of a layout in
other cosmetics and skin care websites.
53. Negatives:
• Too much flashy colors used
• Offer tags pop out everywhere, which hinders in watching the
actual content
• Various (3) flying pages used which distract the visitor.
• The homepage has too much content- we see a lot of links
everywhere.
54. Internal Links
An internal link connects one page of a website to a different page on the
same website. In an internal link, the source domain and target domain are
the same.
55. External Links
External Links are hyperlinks that point at (target) any domain other than the
domain the link exists on (source)
58. • While searching in Bing, we find that the first result is the store locator of
The Body Shop store in India and not the official website. The official
website comes in the third result
• While searching in Yahoo!, we see that there are three ads of e-commerce
websites and then we see the desired result. Also, we see sponsored ads by
Google, where Google acts as a third party seller