November 2013
Kantar Nov. 11, 2013

Canalys Nov. 5, 2013
CIO March. 29, 2013
#1 讀者票選最佳作業系統

#1 AT&T 用戶票選最佳手機

9.0—Windows Phone 8

9.2—Nokia [Windows Phone
8]

8.6 – Apple iOS

8.8 – Samsung [Android]

8.1 – Android

8.0 – Apple [iOS]

8.1 – Windows Phone 7

8.0 – HTC [Android]

7.1 – Blackberry OS

8.0 – Motorola [Android]
7.1 – Blackberry [RIM]
Microsoft's Windows Phone 8 clearly bests Apple
and Android, according to respondents in PC
Magazine’s 2013 reader poll
Windows Phone Store was picked by ABI
Research as the most innovative mobile app
marketplace

“Windows Phone people like their phones more

than Android people” according to ChangeWave
Research
Nokia Windows Phones win PCMag’s End-user
Business Choice Award 2013
Windows Phone 8X and 8S by HTC received the
prestigious red dot award: product design 2013
Windows Phone reinforced its position as a top three
smartphone operating system and was again the
fastest-growing platform among the leading
operating systems with 156% year-over-year gain.1
25 個市場銷售超過iPhone

Argentina, Chile, Colombia, Czech
Republic, Egypt, Ecuador, Finland, Greece, Hungary, India, Italy, Kenya, Kuwait, M
alaysia, Mexico, Nigeria, Pakistan, Peru, Poland, Saudi Arabia, South
Africa, Thailand, Ukraine, United Arab Emirates, Vietnam1

8 超過八個國家市佔率超過10%

Belgium, Czech Republic, Finland, Nigeria, Poland, South Africa, Thailand,
Vietnam1

14 個市場是排名第二的智慧型手機系統

Chile, Czech
Republic, Finland, Greece, Hungary, India, Italy, Malaysia, Mexico, Poland, South
Africa, Thailand, Ukraine, Vietnam1
Source: 1IDC Worldwide Quarterly Mobile Phone Tracker, November 2103.
NOKIA
LUMIA 620

NOKIA
LUMIA 820

NOKIA
LUMIA 925

NOKIA
LUMIA 1320

NOKIA
LUMIA 1020

NOKIA
LUMIA 1520

NOKIA
LUMIA 920

NOKIA
LUMIA 720

NOKIA
LUMIA 625

NOKIA
LUMIA 520
179,000+ Windows Phone Apps
WVGA
800 x 480
15:9

WXGA
1280 x 768
15:9

720p
1280 x 720
16:9

http://mobileapplicationtestingtimes.wordpress.com/2013/03/14/android-the-ultimate-in-device-fragmentation/
App visibility: the key to 10x more downloads on
Windows Phone compared to iOS
Effective use of in-app purchase, the social aspects
of the app, an average rating of 4+stars rating, and
engaging gameplay.
Windows Phone outperforms iPhone for Indie Game Developer
http://www.windowsphone.com/en-us/store/app/qonqr/dfe7fcef-4904-4c9a-8423-927a8d5ded18
6大場景模式(自動,人像,風景,美食,夜景,微
距),單反式轉盤操作
攝影日記和日曆式照片瀏覽方式,方便管理
Windows 8 and Window Phone 8
Window 8

• 100 million licenses sold to date; and
huge Windows 7 addressable market
• 4x number of apps since GA; 10X
apps in December

• 100M+ app downloads in 2 months
• 1,700+ certified systems for
Windows 8 and Windows RT

Window Phone 8
• 18K new registered developers since GA
• 36% increase in app downloads since GA
• 40% increase in app submissions

• 75% increase in paid app revenue
SURFACE

HP ENVYx2

NOKIA
LUMIA 822

ASUS VIVIO

WINDOWS
PHONE 8X
by HTC

DELL XPS DUO 12
SONY VAIO T
SERIES 13

LENOVO IDEAPAD YOGA 11

ACER ASPIRE
S7-391

LENOVO IDEAPAD YOGA 11
Enterprise
Feature Pack

提供36個月軟體更新保證
與Windows 8 同等級的安全加密及開機機制
Feature available
Feature not available
Partial
Windows
Phone 8

iOS6
1

BlackBerry 10

Office mobile built-in.
Linked inbox.

4

Skype integration with contacts.

1

1

2

Outlook mobile built-in.

Business user

Android

3

4

5

6

7

7

Lync server support.

Real time document sync (PC +
tablet/phone).

8

9

9

10

SharePoint server support.
EAS management built-in.
Full device encryption.

11

IT

Information rights management
support.
Mobile device management
support.

12

13

Private app distribution.
Common platform across PC +
tablet/phone.

14

Dedicated fulltime onsite support.

17

15

16
Design http://aka.ms/wp8devdesign
Develop http://aka.ms/wp8devdoc
Test http://aka.ms/wp8testing
Publish http://aka.ms/wp8publishing
Samples http://aka.ms/wp8samples
Absolute
Beginners http://wpdev.ms/beginvids
Jump Start http://aka.ms/wp8js
Design Boot http://aka.ms/wp8designboot
Camp camp
Training Kit http://aka.ms/wp8hol
開發快速上手 http://aka.ms/wp8ready

Portal http://dev.windowsphone.com
Blog http://wpdev.ms/developerblo
g
Channel 9 http://wpdev.ms/insidewp
Twitter http:/twitter.com/wpdev

Windows phone發展概況 2013Q3

  • 1.
  • 4.
    Kantar Nov. 11,2013 Canalys Nov. 5, 2013
  • 5.
  • 6.
    #1 讀者票選最佳作業系統 #1 AT&T用戶票選最佳手機 9.0—Windows Phone 8 9.2—Nokia [Windows Phone 8] 8.6 – Apple iOS 8.8 – Samsung [Android] 8.1 – Android 8.0 – Apple [iOS] 8.1 – Windows Phone 7 8.0 – HTC [Android] 7.1 – Blackberry OS 8.0 – Motorola [Android] 7.1 – Blackberry [RIM]
  • 7.
    Microsoft's Windows Phone8 clearly bests Apple and Android, according to respondents in PC Magazine’s 2013 reader poll Windows Phone Store was picked by ABI Research as the most innovative mobile app marketplace “Windows Phone people like their phones more than Android people” according to ChangeWave Research Nokia Windows Phones win PCMag’s End-user Business Choice Award 2013 Windows Phone 8X and 8S by HTC received the prestigious red dot award: product design 2013
  • 8.
    Windows Phone reinforcedits position as a top three smartphone operating system and was again the fastest-growing platform among the leading operating systems with 156% year-over-year gain.1 25 個市場銷售超過iPhone Argentina, Chile, Colombia, Czech Republic, Egypt, Ecuador, Finland, Greece, Hungary, India, Italy, Kenya, Kuwait, M alaysia, Mexico, Nigeria, Pakistan, Peru, Poland, Saudi Arabia, South Africa, Thailand, Ukraine, United Arab Emirates, Vietnam1 8 超過八個國家市佔率超過10% Belgium, Czech Republic, Finland, Nigeria, Poland, South Africa, Thailand, Vietnam1 14 個市場是排名第二的智慧型手機系統 Chile, Czech Republic, Finland, Greece, Hungary, India, Italy, Malaysia, Mexico, Poland, South Africa, Thailand, Ukraine, Vietnam1 Source: 1IDC Worldwide Quarterly Mobile Phone Tracker, November 2103.
  • 9.
    NOKIA LUMIA 620 NOKIA LUMIA 820 NOKIA LUMIA925 NOKIA LUMIA 1320 NOKIA LUMIA 1020 NOKIA LUMIA 1520 NOKIA LUMIA 920 NOKIA LUMIA 720 NOKIA LUMIA 625 NOKIA LUMIA 520
  • 11.
  • 12.
    WVGA 800 x 480 15:9 WXGA 1280x 768 15:9 720p 1280 x 720 16:9 http://mobileapplicationtestingtimes.wordpress.com/2013/03/14/android-the-ultimate-in-device-fragmentation/
  • 14.
    App visibility: thekey to 10x more downloads on Windows Phone compared to iOS Effective use of in-app purchase, the social aspects of the app, an average rating of 4+stars rating, and engaging gameplay. Windows Phone outperforms iPhone for Indie Game Developer http://www.windowsphone.com/en-us/store/app/qonqr/dfe7fcef-4904-4c9a-8423-927a8d5ded18
  • 15.
  • 16.
    Windows 8 andWindow Phone 8 Window 8 • 100 million licenses sold to date; and huge Windows 7 addressable market • 4x number of apps since GA; 10X apps in December • 100M+ app downloads in 2 months • 1,700+ certified systems for Windows 8 and Windows RT Window Phone 8 • 18K new registered developers since GA • 36% increase in app downloads since GA • 40% increase in app submissions • 75% increase in paid app revenue
  • 17.
    SURFACE HP ENVYx2 NOKIA LUMIA 822 ASUSVIVIO WINDOWS PHONE 8X by HTC DELL XPS DUO 12
  • 18.
    SONY VAIO T SERIES13 LENOVO IDEAPAD YOGA 11 ACER ASPIRE S7-391 LENOVO IDEAPAD YOGA 11
  • 19.
  • 20.
  • 21.
    Feature available Feature notavailable Partial Windows Phone 8 iOS6 1 BlackBerry 10 Office mobile built-in. Linked inbox. 4 Skype integration with contacts. 1 1 2 Outlook mobile built-in. Business user Android 3 4 5 6 7 7 Lync server support. Real time document sync (PC + tablet/phone). 8 9 9 10 SharePoint server support. EAS management built-in. Full device encryption. 11 IT Information rights management support. Mobile device management support. 12 13 Private app distribution. Common platform across PC + tablet/phone. 14 Dedicated fulltime onsite support. 17 15 16
  • 23.
    Design http://aka.ms/wp8devdesign Develop http://aka.ms/wp8devdoc Testhttp://aka.ms/wp8testing Publish http://aka.ms/wp8publishing Samples http://aka.ms/wp8samples Absolute Beginners http://wpdev.ms/beginvids Jump Start http://aka.ms/wp8js Design Boot http://aka.ms/wp8designboot Camp camp Training Kit http://aka.ms/wp8hol 開發快速上手 http://aka.ms/wp8ready Portal http://dev.windowsphone.com Blog http://wpdev.ms/developerblo g Channel 9 http://wpdev.ms/insidewp Twitter http:/twitter.com/wpdev

Editor's Notes

  • #9 The qualitative praise we’re receiving from the industry (on slide 2) is translating into quantitative opportunity as well. Gains by the Windows Phone platform demonstrate user demand, OEM support, and the need for alternatives in the smartphone market.  Highlight the fact that we are in the game and doing well. Note: these are IDC’s market definitions, not Microsoft’s.
  • #10 Meet windows PhoneA choice of devicesThe right price with a consistent experienceChoose your favorite model – same productivity and business experience available across the range; Microsoft Office and Outlook, Word, PowerPoint, Excel, OneNote, HERE navigation apps with offline support, Internet Explorer 10, SkyDrive, Lync, SharePoint, IBM Notes Traveler, security, device management, private apps, in-house & cloud supportWindows Phone devices are available at multiple price points with choice of hardware features, however every devices delivers exactly the same software functionality, security and management features you need as a business.At the high-end we deliver 1020 with High resolution camera of 41 Mega pixels and lots of storage, or a Phablet, the 1520, combining Phone with a Tablet-like experience and a 1080p resolution screen. Not just at high-end are we delivering outstanding products. Driving considerable volume at the low-end – like Nokia Lumia 520Mid-tier - two of my favorites – Nokia Lumia 620 and the Nokia Lumia 720.Or top mid-tier like the Lumia 820/822 and 925Offer latest hardware and software features – will be supported with OS updates. Same WP experience at all price-points.Competitors cannot compete in these price tiers. Apple offer two-year-old productsLow-cost Android - cheaply made - old OS with no updates – unreliable
  • #13 Platform ubiquity translates into opportunity for developers. The shared core between Windows and Windows Phone means that developer will be able to use the same powerful tools to deliver solutions to both Windows and Windows Phone, leveraging much of the same work across solutions for both.