Microsoft launched Windows Phone in November 2010. 120,000+ apps later and the platform is a credible competitor in the smartphone space. We will look at the history of Windows Phone, where it is today and what Microsoft is expecting out of Windows Phone for the future.

1. 2012-11-29
The Windows
Phone
Opportunity
Frédéric Harper @ Microsoft Canada
@fharper
outofcomfortzone.net

2. Schedule
9:00 - 9:45 - Windows Phone : le passé, le présent et l'avenir
9:45 – 10:00 - Un tour d'horizon du développement de l'application Windows Phone
10:30 – 10:45 - Pause café
10:45 – 11:15 - Mini-Leçon: partage de code entre Windows Phone et Windows 8.
12:00 – 13:00 - Dîner
13:00 – 13:30 - Mini-Leçon: conception d'interface moderne dans Windows Phone
14:00 – 14:30 - Mini-Leçon: développement de jeux Windows Phone avec XNA
15:00 – 15:15 - Pause café
16:00 – 16:30 - Mini-Leçon: réussir sur le marché
16:45 – 17:00 - Conclusion et tirages des prix
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3. The experts
LP Pinsonneault Sébastien Lachance Matthieu GD
3

4. Windows Phone is about Opportunity
New and Vibrant, yet Transparent
modern young app and fair
platform ecosystem Marketplace
Your app can succeed on Windows Phone
4

5. Windows Phone is about Opportunity
• Windows Phone 8 provides a modern mobile
New and experience
modern • Everything you expect in a modern smartphone
platform
exists on Windows Phone 8
• You build games using the XNA framework
• .NET-based and the same framework used to
build games for Xbox 360 and Windows
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6. Windows Phone is about Opportunity
• Windows Phone has been in market for around two
Vibrant, yet years, yet there are almost 120,000 apps/games in
young app Marketplace today
ecosystem
• Strongest app trajectory a year in compared to
competitive platforms
• Healthy and growing app ecosystem but not
overloaded
• Your app or game has a unique opportunity to
stand out
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7. Windows Phone is about Opportunity
• We have a fair process for featuring apps. If the app is
Transparent great, you can get featured.
and fair • We want show off your app or game if it’s
Marketplace
awesome
• App publishing guidelines are public and clear
• Content and technical guidelines for certification
are easy to understand
7

8. Windows Phone is about Opportunity
• Tooling is free and geared towards go-to-market quickly
From code to • You can download all the tools you need to get
market quickly started for free
• For more sophisticated SDLC requirements, paid
SKUs of development tools are available
• Focus on the functionality; the tooling takes care of
the rest
• Build apps using skills you probably already know
• .NET is the underlying framework for the phone
• Silverlight for apps
• XNA for games
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9. The Game/App Story

10. 120,000+ Apps
and growing...
10

11. Developer Ecosystem Trends
Large and Growing 

120,000+ certified applications and games
Growing at over 150 new apps per day
Selection of Apps & Games  122 exclusive Xbox LIVE games
 1.5m Windows Phone Developer Tool Downloads in our past fiscal year
 50K+ developers registered
From Many Developers  11,217 developers have submitted one or more apps
 1,200 new developers every week
Loved 

12 Downloads per User per Month
10% Conversion rate from Trial to Paid Purchase
by Users  Daily Merchandising drives 500% download uplift
 % Paid Downloads: 3.2%
Generating High ARPU (Avg  Paid Apps Average Selling Price: $2.93; High ad monetization rate
35 downloads/user; $2.90/user
Revenue Per User) 
 Uplift on Merchandising (Featuring)
11

12. #2 in Market Share by 2015: IDC
2011 2015 2011-2015
Operating System Marketshare Marketshare CAGR
Android 39.5% 45.4% 23.8%
Blackberry 14.9% 13.7% 17.1%
iOS 15.7% 15.3% 18.8%
Symbian 20.9% 0.2% -65.0%
Windows Phone 7 / Windows
5.5% 20.9% 67.1%
Mobile
Others 3.5% 4.6% 28.0%
Total 100% 100% 19.6%
12 Source: IDC (http://www.idc.com/getdoc.jsp?containerId=prUS22762811)

13. Porting Existing Assets from other Platforms
• WindowsPhone.InteroperabilityBridges.com
• Guidance and API mapping for iOS and
Android assets to Windows Phone
• Includes Whitepapers and a class-by-class API
mapping for:
• iOS-to-Windows Phone 7
• Android-to-Windows Phone 7
• Symbian-to-Windows Phone 7
13

14. Call To Action
• Talk to us! We’d love to help you build or port your game to Windows
Phone!
• Microsoft: Paul Laberge (paul.laberge@microsoft.com)
• Download the Windows Phone SDK
• Learn how to build apps by visiting the Windows Phone resource page
at http://blogs.msdn.com/b/cdnmobiledevs/p/wpdevres.aspx
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15. Ready to create the next app phenomenon?
The Developer Movement is giving you the
chance!
DeveloperMovement.ca

16. http://j.mp/WgQeVu
16

17. Questions
Frédéric Harper
fredh@microsoft.com
@fharper
http://webnotwar.ca
http://outofcomfortzone.net
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18. The information herein is for informational interpreted to be a commitment on the part of
purposes only an represents the current view of Microsoft, and Microsoft cannot guarantee the
Microsoft Corporation as of the date of this accuracy of any information provided after the
presentation. Because Microsoft must respond date of this presentation.
to changing market conditions, it should not be
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION
IN THIS PRESENTATION.
© 2012 Microsoft Corporation.
All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.