This document provides an outline for a workshop on leveraging social media for chambers of commerce. The summary discusses trends in social media, tips for using different social media platforms like LinkedIn, Facebook, and Twitter, and homework assignments for participants to begin using these platforms. Participants are instructed to set up profiles on LinkedIn and Facebook, fill out information, upload photos, update statuses, and connect or invite other chamber members. The goal is to help chambers develop a social media strategy and presence online.

1. Leveraging Social Media in your Chamber Are you on the bandwagon? By David Toth [email_address] It’s not just about your website… It’s about your web strategy.

3. Who was the person of the year in 2006?

4. The Machine is Us/ing Us

5. Web 2.0 is everywhere!

7. Budget Line Increases VS Decreases

8. Significant Barriers to Adoption

9. Creating a Marketing System

10. Google Analytics – Tracking Success

11. Tracking Goals in Google Analytics

14. Getting Started with Social Media From Groundswell by Charlene Li and Josh Bernoff

15. The Technology & The tools

22. Thank you! David Toth [email_address]